JPD

🌟 Sales training excellence at JPD! 🌟

At JPD, we believe in constantly growing our capabilities to better serve our clients. That's why we recently partnered with the renowned Murray Fitzpatrick from www.murrayfitzpatrick.com.au to provide our Client Service Team with top-notch presentation skills training.

During the training, our team received step-by-step guidance on delivering impactful presentations. Each attendee also had the opportunity to review their own video footage, allowing them to identify areas for improvement and fine-tune their client interactions to perfection.

With over 15 years of experience in corporate training, Murray has worked with some of Australia's biggest blue-chip organisations. We were thrilled with his exceptional content, engaging delivery, and the overall positive impact on our team.

Investing in people development is always a wise choice, and our day with Murray was no exception. 👐

We’re celebrating another incredible achievement here at JPD - we have been officially certified as a Great Place to Work. This award is particularly special as it is voted for by our employees. Providing a great environment for our staff to thrive has always been our top priority, so we’re super proud to stand alongside some of the best companies in Australia. Great Place To Work ANZ



https://greatplacetowork.com.au/certified-companies/ -companies-list/view-company-details/64757880575a85002748f5dc/

We are excited to announce that our client Carlisle Homes has been recognised by Housing Industry Association - HIA as Australia’s Professional Major Builder 2023! A hearty congratulations to Carlisle Homes team and we are extremely proud to continue working together now and in the future.

Have you heard? Our Mount Franklin Lightly Sparkling campaign won gold at the Outdoor Media Association (OMA) Creative Collections Awards in the Big, Bold and Bright category!

Way to go, team 🥳

Happy International Women's Day from us at JPD ✨

Introducing the new look and feel of one of our clients, Proud To Be A Chef 🧑‍🍳 ✨

PTBAC is a major event within the culinary world and has been running for 30 years, and this year we thought they needed a change.

We worked closely with the client to create this fresh new face for the brand! We loved the way this turned out (and so did the clients 😉)

Let us know your thoughts below 👇

Rebranding and new packaging are our bread and butter here at JPD.

We love creating something that our clients love, and boy did they love 🖤

Our challenge was to create Bondi in a bottle 🌊

Head to and let us know what you think!

Introducing the brand new look and feel of ✨

We had so much fun with this rebrand and cannot get enough!

What do you think?

Advertising mistakes you are making without even realising.

Swipe through to read some of the most common advertising mistakes →

It’s not about you; it’s about your audience.
Don’t focus on what you want. Focus on what your audience wants. It’s easy to get caught up in creating content that fits your brand, but if your audience doesn’t have an interest in it, is it really that important in the first place?

Not defining your outcomes.
Before you take your first steps into strategy, think about what you want to achieve. Is it an increase in sales? Higher engagement? Further reach on social media? Each of these outcomes needs a different approach, so it’s important to have a clear vision of your end goal before you even begin.

Treating every person in your audience the same.
It’s important to understand the nitty-gritty details of your audience. Identifying their age and demographics just doesn’t cut it anymore. You need to go deeper, understanding their perspectives, their reactions, things that make them tick. Do your research early on, and we can guarantee it will pay off in the end.

WAS THIS HELPFUL? Let us know what foolproof advertising tips you have in the comments below!

Last year, we celebrated the retirement of one of our senior account directors, Nick.

After 14 years at JPD, it's safe to say that Nick was more a family member than anything else. Nick's relationship with his clients and dedication to excellence was unparalleled.

We wish him the most enjoyable retirement as no one deserves it more! Enjoy the sunny beaches of Greece, Nick!

Reverse briefing 101

What is a reverse brief?
In the simplest terms, a reverse brief is presenting the brief back to the client, asking questions and managing expectations of you and your team. It shows that you want to understand what is being asked of you, and you want to establish a strong working relationship with your client.

Why is it useful?
It builds trust between you and the client and minimises the risk of misunderstanding and miscommunication later in the project.

Package redesign for the iconically Australian White King range 🇦🇺

Now That’s Iron EfficienCy ✨ A strategic campaign designed to change the conversation in the iron deficiency category using positive and uplifting messaging and visuals.

Label artwork for the Country Life Antibacterial Hand Wash collection from Pental Australia. This Australian made hand wash harnesses the power of native Australian botanicals and essential oils. We reflected the essence of outback Australia in their packaging design 🌱

Every Aussie farm tells a story! Trade launch of Kagome Australia’s new range. Strategy, packaging design, positioning, launch comms, digital ex*****on and website by yours truly 🍅

Deeply Delicious 🍊🍋Launching the Low Sugar Deep Spring range with full KV creative development, headline creation and POS roll out. Cheers

Ferro-grad C✨ Taking care of me. A campaign empowering women to put their health first, increasing iron deficiency diagnosis by raising awareness. Now that’s iron efficienCy

We loved working with the team at Deep Heat Australia to launch their new range, ICE. Your go-to for injury management and muscle recovery. We developed the creative that was rolled out across gyms nation-wide and supported by an integrated digital campaign 💪

Who's pumped? We certainly are over our national outdoor awareness campaign for Pump. Supported by BTL comms and in-store activation 💦