Assemblo

How does digital advertising work and how can businesses leverage it to promote their brand and increase sales? Find out in this guide.

Digital advertising: a beginner’s guide

Companies with strong brand recognition have such strong brands, they don’t need to explain it in words – you know it when you see it.

Brand recognition: what is it and how can you improve it?

Display advertising has been so successful, it remains one of the most important features of the marketing mix. Here’s a quick explainer.

Display advertising: a beginner’s guide

Swipe to find out how to use guerilla marketing for your brand.

Want to incorporate guerrilla marketing techniques, but don’t know where to start? Assemblo has got you! 💙

Reach out to our team on (03) 9079 2555 or visit our website: https://assemblo.com/

Consumers are quite comfortable with paid content when it looks and feels like other content they’re consuming – and that’s the basis for native advertising.

What is native advertising? Consumers are comfortable with paid content when it looks like other content they’re consuming – that’s the basis for native advertising.

Brand loyalty is developed over time from marketing strategies based on a few key tactics. Here’s what they are.

Brand loyalty: what is it and why is it valuable in marketing?

TASK: Translating a unique local experience to a national audience✨

☝️👇Find out how we helped Paper Republic, who stock an impressive range of speciality papers, stationery, archival and presentation products sourced from Australia and abroad, to develop an e-commerce presence.

If you're looking for assistance in creating an online presence, get in touch via our website: https://assemblo.com/

Performance marketing is a form of marketing in which the advertiser pays only when certain goals are met. Here’s how it works.

What is performance marketing?

Is there anything better than a happy customer who loves your product or service so much they return time and time again? Actually, there is.

✨They’re the customers who love your business so much they recommend it to friends, family, colleagues and on social media, generating new leads.

💙They’re called brand advocates!

Brand advocates can significantly boost sales and elevate your brand.

👉Swipe to find out how to turn your current customers into brand advocates.

Want to know more? Reach out to our team by commenting below or heading to our website: https://assemblo.com/

How was the CamberWELL-BEING Wellness Trail created? Let’s get into it!✨

The wellness industry has boomed and is one of the fastest growing categories, with the global wellness economy valued at $4.5 trillion in 2018 and growing.

Wellness businesses were growing in Camberwell Junction however, the vast geographical spread of these traders, many of whom were located in low footfall areas or premises that were not highly visible, meant there was difficulty in promoting their services collectively within the precinct.

Camberwell Centre Association wanted to attract new customers to the precinct while supporting these emerging businesses. That’s when Assemblo created the Wellness Trail as part of the CamberWELL-BEING campaign.

Swipe to find out more about the incredible results!

👉Need help with a creative strategy for your next project? Contact us on (03) 9079 2555 or visit our website: https://assemblo.com/

When executed correctly, ambient marketing can be a powerful way to stand out from your competitors and build your brand.

What is ambient marketing?

Boosting The Heights TV series viewers for season 2🚀📺

After Assemblo’s campaign, The Heights received massive levels of passionate engagement from fans and drew new audiences eager to join the conversation online each week.

Assemblo’s marketing campaign for season two of The Heights perfectly exemplifies how content-led digital marketing functions as an extremely cost-effective channel to reach and capture new audiences in a highly competitive industry.

👉Found this useful and want to know more? Comment below or reach out to us via our website: https://assemblo.com/

Viral marketing shocks, entertains or delights customers to the point where they become the vehicle for marketing. Here’s how it works.

What is viral marketing?

Why is building trust in your marketing so important?

✨Trust sustains long-term customer relationships
✨Trust differentiates your brand from competitors
✨Trust reduces marketing costs

👉Swipe to find out how you can build brand trust with your customers.

Want to find out how you can create trust in your marketing? Reach out to us via our website: https://assemblo.com/

Holistic marketing brings a company together to work towards the same marketing goals. Here’s why it’s so important.

What is holistic marketing?

Brand identity is so much more than a logo. Find out why ☝️

But first, what is brand identity? Brand identity defines who you are, and what sets you apart from your competitors.

A brand is usually comprised of a number of:
✨brand assets
✨logos
✨straplines
✨design
✨tone of voice

Brand identity should be the foundation of every marketing strategy, and developing a brand identity involves research and analysis.

Do you need help discovering your brand identity? Reach out to our team by visiting our website: https://assemblo.com/

Assemblo is DATA obsessed 📊

Delving into our clients’ business and commercial goals gets us up in the morning🌅, and uncovering the human problem that makes consumers tick keeps us up at night.

Data informs every stage of our marketing process, helping us to identify what our clients need – sometimes before they know it themselves.

👉 Are you a business owner in need of a marketing evaluation? Speak to us today by calling (03) 9079 2555 or visiting our website: https://assemblo.com/

Not all guerilla marketing is the same. Here are the different types and what they are used for.

What are the different types of guerilla marketing? Not all guerilla marketing is the same. Read on to explore the different types and what they are used for.

Find out how we empowered local retailers with BIG ideas 👇

We worked with Craigieburn Central and CS Square to provide strategic and executional marketing support to individual retailers and centre management.

The best outcome? We facilitated a series of seminars, introducing retailers to key forms of digital marketing, highlighting innovative ways to target customers, and educating retailers on the importance of the marketing mix in driving sales and brand awareness.

Are you in need of marketing guidance? Reach out to Assemblo and we'll be able to chat about your marketing challenges! Simply visit our website to get in touch: https://assemblo.com/

Here’s why so many brands are turning to guerilla marketing, and how to find out if it will work for your brand.

What is guerilla marketing?

Explore the making of our project 'What’s on the Menu', for our fantastic client Camberwell Junction 🍴

Throwing it back to when the pandemic hit in 2020, Assemblo’s aim was to empower Camberwell locals to support restaurants and food retailers in their community.

We are super proud to have helped countless local businesses to navigate the unique challenges brought about by the pandemic.

Assemblo continues to work with traders to develop effective strategies and campaigns to keep Melbourne's small business community thriving.

Need help with strategic planning for your next campaign? Reach out to us via our website: https://assemblo.com/

Brand identity is so much more than a logo. Here are some examples of strong brand identity and how marketing tactics are used to create them.

Brand identity: what is it and why is it important? Brand identity is much more than a logo. Here are some examples of strong brand identity and how marketing tactics are used to create them.

Experiential marketing creates positive, memorable experiences and allows brands to connect with customers deeply. Flick through our posts to find out why it should be part of your strategy. ✨

👉Speak to the marketing experts
Assemblo is a full-service marketing agency based in Melbourne, and we know that effective marketing is all about the customer experience. We create marketing strategies with a broad and targeted marketing mix that includes experiential marketing, and that lead to real bottom-line results.

To find out how we can help your business, give us a call on (03) 9079 2555 or head to our website: https://assemblo.com/

Experiential marketing creates positive, memorable experiences and allows brands to connect with customers deeply. Here’s why it should be part of your strategy.

Experiential marketing: what is it and why should it be part of your strategy? Experiential marketing creates positive, memorable experiences and allows brands to connect with customers deeply.

Consistency in copy is more important than you might think, which is why your business needs a copy style guide.

What is a copy style guide and why is it so important in marketing?

Need help creating a social media strategy that gets you noticed and delivers the results you desire? Swipe for our top tips! ⬆️

👉But first, what is social media strategy?

A social media strategy is a road map that will get you to your destination. It establishes a goal, such as to increase sales, raise brand awareness, or sell tickets to an event, and creates a plan as to how social media will achieve this goal.

A social media strategy will include what platforms to use, what type of posts to create, when to post, and which audience to target.

👉Looking for further help with your social media strategy?

At Assemblo, we know what works, we’re across the algorithms, and we know the social media strategy secrets that get results. Assemblo is a full-service marketing agency based in Melbourne, and there’s few things we love more than developing social media strategies.

To find out how we can help your business, give us a call on (03) 9079 2555 or head to our website: https://assemblo.com/