Tristan Wright

As AI rapidly infiltrates the creative world, traditional agencies face a critical shift. ⚠️ Survival is now about evolution. But AI isn't just light competition – it's a tidal wave reshaping the creative game.

💪 Embrace this knowledge shift now and equip yourself for the era of human-AI synergy. Only then can you truly take charge of shaping industries of the future? Let's hear your thoughts on the AI takeover. 💭

What bold steps are you taking to adopt AI collaboratively? Are you ready to stand above the rest or will AI dominance sweep you aside?

⌛ Are creative agencies on the brink of a new era with the rise of AI?

💡 The rapid rise of AI is presenting creative agencies with a critical challenge. As more businesses turn to AI-driven solutions, traditional agency roles are being questioned. The stats don’t lie—there’s a noticeable shift away from the old models. So, the big question is: Will agencies adapt in time or face the risk of becoming obsolete? I believe that integrating AI isn’t just an option; it’s a necessity for survival and growth. This isn’t just a race—it’s a full-scale transformation.

🤔 What’s your take on AI’s role in the creative world? Let’s discuss.

⏰ Time’s ticking for agencies—AI isn’t just passing through; it’s here to stay.

The choice is simple: either we adapt or risk being left behind.
But here’s the thing: it’s not about AI taking over; it’s about finding that sweet spot where AI and human creativity work together.

🤝 Those who figure out how to blend AI with their unique human touch will open up a world of possibilities. It’s a partnership, not a replacement. Agencies that can bring these two elements into harmony are the ones that will lead us into exciting, uncharted territory.

💡 So, what’s your take? How do you see AI revolutionising creative agencies? I’d love to hear your thoughts!

After winning a tender, what do you prioritise first?

A. Reviewing the contract
B. Scheduling a kick-off meeting
C. Developing a project plan
D. Risk management planning
E. Panic!!

Something else? Let us know in the comments.

Winning a tender is only half the battle; executing is where the real victory lies.

What steps do you take to ensure success after winning a tender? Let’s inspire each other!

Reflecting on the post-award phase of a project, after speaking with a lot of business owners over the years it's clear that planning, communication, and compliance are key to success.

What communication lessons have you learned from past projects?

Share your experiences below! :arrow_down:

The difference between winning a tender and losing is often what’s between your ears not what’s on the page.

When my cycling wear business started gaining traction, I would get sent invitations to tender quite regularly.

And my first tenders sucked.

I made them all about me!

Then the ‘no’s’ pile up, and inevitably, I took it personally.

Thankfully I was able to bring in expert help who transformed my thinking around tenders, and from there, things really took off.

Now, I love the tender process, and I love helping other business owners get wins too.

If you’re not winning tenders and would like some insights into why, let me know, I’m happy to help.

Taking risks can be great, but not with your business!

You may find this hard to believe, but sometimes, I’m an idiot.

In my cycling business, I was taking massive risks every day and didn’t even know it!

So when the Aussie dollar imploded, so did my business.

Fun times…

During that period I was introduced to the concept of risk assessment, and now, I don’t make any big moves without careful analysis.

What looked like my greatest disaster became my greatest lesson!

If you don’t know where to start when it comes to risk, shoot me a DM and I’ll get you moving in the right direction.

Not completing a risk assessment is the biggest risk of all!

And it could cost you everything…

Small business owners scramble in May and June to get everything wrapped up for the End of Financial Year. But why is it the end of the year for businesses halfway through the calendar year?

I explain why, and what you can do to get ready, in my latest blog (plus there is a EOFY Checklist you won’t want to miss).

Why is Australia's Financial Year from July to June? | Evolve to Grow Small business owners scramble in May and June to get everything wrapped up for the End of Financial Year. But why is it the end of the year for businesses halfway through the calendar year? In Australia, the financial year runs from July 1 to June 30. The timing seems…

At its core, risk assessment is about understanding the potential threats to your business’s success and finding ways to manage them before they become problems. It’s about asking, "What could go wrong?" and "What can we do to prevent it?”

The process involves identifying the different types of risks your business may face, analysing the potential impact of these risks, and taking steps to reduce or manage them. A clear and structured approach to risk assessment ensures that you stay ahead of any issues that could affect your business continuity and reputation.

The biggest risk in business is to ignore thinking about risk.

‘The biggest risk is not taking any risk... In a world that's changing really quickly, the only strategy that is guaranteed to fail is not taking risks.’ – Mark Zuckerberg.

Do you agree?

How do you balance risk in your business? :thinking_face:

Over the years I’ve had a lot of small business owners tell me they don’t need to do a formal risk assessment.

And I thought that too, until I went from being on top of the world to six figures in debt in the blink of an eye!

Yes, it may seem boring, but it’s a lot more fun than telling your family they live in the car now.

There are three stages to developing an effective system. Working through each one at your own pace helps to define your business direction, increase efficiency and get everyone on your team on the same page.

30 June marks the halfway point of 2024, which means we’re also halfway through the goals we all set on 1 January.

How are you tracking?

At the halfway point of 2024, there is still so much time left to achieve your goals!

It might feel like it’s the end of the road when sales drop, but it doesn't have to be. As long as you take action, seek advice and be flexible enough to make some positive changes, there is no reason you can’t pull clear of your slump.

I love this time of year, because everything feels so balanced.

We have six months of results and achievements to look back on, and six more months of helping more and more business owners knock their goals out of the park.

Six months is a long time! If your business isn’t looking how you want it to look right now, that’s ok, you can get things back on track.

As always, reach out if you would like some help getting there.

When 30 June rolls around, do you…

A. Put your feet up, knowing your systems have got you covered
B. Frantically try and sort out all the receipts that are ‘filed’ in a shoe box somewhere
C. Panic and think about starting a new life in Mexico

Setting SMART goals help keep business strategies focused and increase the chances of success in the new financial year.

30 June is the perfect time to set some massive goals for 2024/25.

I used to hate 30 June, but now I look forward to it!

In my first business, everything was a mess, and come 30 June I’d be scrambling to find receipts and the money to pay my tax bill.
Now, I sleep easy on 30 June, knowing that for the whole 12 months leading up to tax time, I’ve got the right systems in place to help me avoid any of that stress.

Would you find a ‘tax time tutorial’ beneficial for your business (and sanity)?

30 June is coming, get your house in order!

I think I get more nostalgic at the end of the financial year than I do at the end of the calendar year 🤣

In 2023/24 I’m so proud of growing the business while also being there for every family milestone and even trained for and completed several marathons—big achievements all around!

What’s something you achieved in 23/24 that you would love to share with the community?

As End of Financial Year approaches in Australia, I thought it would be a good idea to get a thread of ‘top tips’ going so we can all get our houses in order.

Here’s mine…

Each year on July 1 I cancel my business credit card to purposely stop direct debits!

Then as the email notifications come in, I use them as an opportunity to assess where we’re spending money.

Sometimes I have been paying for subscriptions we were no longer using, other times there have been new solutions that are better and/or cheaper than what we were using. I’ve even been able to negotiate better deals with vendors.

This strategy has saved me thousands of dollars!

Now it’s your turn, share your best EOFY tip in the comments…

What do you do when you make a new contact for your business?

A. Exchange business cards
B. Add them on a platform like LinkedIn
C. Save their number to your phone then ‘forget’ to contact them

Something else? Let me know!

Remember the thrill of getting your first set of business cards?

Does that still excite you, or have you gone fully digital?