Swear Words

Swear Words create unique, confident and enduring brand identities and applications. Engaging us means becoming part of our team.

A brand identity design studio dedicated to fulfilling the potential of good things made by passionate people – we transform conscious businesses into coveted brands. Our design solutions and the strategies upon which they are built, promise to deliver a measurably positive effect on your business. Swear Words believes in having fun, working hard and engaging in open and honest dialogue. We form l

Photos from Swear Words's post 05/07/2024

Designed to stack up and stand out, the carton packaging for .official showcases the brand’s distinctive yellow colour and expressive logotype. The vibrant visual identity has struck a chord with consumers, propelling it to become one of Australia’s best-selling wine products in 2023.
Brand Identity by
Client:

Photos from Swear Words's post 11/06/2024

Coaster design 2.0 for listening bar/izakaya .
Letterpress by
                       

Photos from Swear Words's post 10/05/2024

New bags and instant coffee packaging for – promising a stylish coffee experience at every touchpoint.

Brand identity and packaging design by .

02/04/2024

Brand refresh time for … As we become increasingly more involved in key strategic decisions with our clients, we found the old logo was no longer communicating who we are today nor supporting our vision for the future. Our new brand mark better reflects the maturity and confidence we’ve gained from twenty-one years – you can trust us to create consistently insightful and memorable brand identities that add valuable intellectual property to your business.

Photos from Swear Words's post 01/02/2024

Thanks to .paper and for the opportunity to participate in this year’s 366 publication. We were asked to interpret a randomly allocated number from the calendar year. Ours was the 1st of February, so it seems fitting that we share the results with you today.

The twist on the brief this year was the use of digital technology to shuffle the colours of our design, making different colour combinations. In turn, each copy of the book uniquely represents our design.

Photos from Swear Words's post 26/06/2023

Brand identity and web design for — Inspired by the incredible East Gippsland countryside, Carrajung Estate’s winery, restaurant and accommodation venue promises a sophisticated and adventurous escape to a home away from home — a place to celebrate, transform, unwind and reconnect with nature.
Photography:
Fonts:
Rauschen B: .xyz Affairs: .foundry
Söhne: . Slides: 1. Desktop, 2-3. Overview, 4. Header Detail, 5. Mobile

Photos from Swear Words's post 21/04/2023

CellarSpace enables exclusive access to rare collections of fine wines from private cellars around Australia. Inspired by the darkly magical mysteries of aged wine, the dusty vernacular of cellars and 19th Century European wine label typography, the brand identity balances gothic sophistication with lived-in warmth and familiarity.
Fonts:

Photos from Swear Words's post 11/04/2023

Zesty typography and packaging design for Zoncello Limoncello (.official).
Photos: Zonzo Estate
Printer:
Fonts: GT Pressura by

Photos from Swear Words's post 31/03/2023

Brand identity and web design for ‘Carrajung Estate’ — Inspired by the incredible East Gippsland countryside, Carrajung Estate’s winery, restaurant and accommodation venue promises a sophisticated and adventurous escape to a home away from home. A place to celebrate, transform, unwind and reconnect with nature.
Photography:
Fonts:
Rauschen B: .xyz
Affairs: .foundry
Söhne:

Photos from Swear Words's post 24/03/2023

Brand identity and web design for ‘CellarSpace’ — a site enabling exclusive access to rare collections of fine wines from private cellars around Australia. (launching soon)

Inspired by the darkly magical mysteries of aged wine, the dusty vernacular of cellars and 19th Century European wine label typography, the CellarSpace brand balances gothic sophistication with lived-in warmth and familiarity. Fonts:

17/03/2023

Pull up to the bumper, it’s Friday afternoon!

Photos from Swear Words's post 24/02/2023

Bloody ! ⛱️☀️🍹

Our friends have been busy over the past few months making a delicious Limoncello and Limoncello Spritz (.official) for us all to enjoy on Summery days just like these.

We’re happy to report that it tastes as good as looks.

Photos: Zonzo Estate
Printer:
Bottling/Labelling: mswineservices.com
Fonts: GT Pressura by

Photos from Swear Words's post 25/11/2022

Thank you for recognising with a Distinction! We simply love the challenge of designing packaging within the financial and functional constraints often encountered by SME’s. Thanks again to the visionary and trusting people at Furneaux Distillery for making this project possible.
Brand strategy, brand identity and packaging design by
Photo by
Printers:


Packaging:


Typefaces:
Replica
Favorit

Photos from Swear Words's post 23/11/2022

Congrats to our friends for winning Bar of the Year in the !

Good Food Guide says: “An all-rounder that nails service, drinks and vibe, and brings something new to Sydney's bar scene.”


Brand strategy, brand identity and collateral design by

Photos from Swear Words's post 10/10/2022

We are chuffed to announce our packaging design for is a Gold winner!⠀⁣⠀
⁣.⠀
⁣.⠀
Brand strategy, brand identity and packaging design by ⠀
Photo by .gibson.photo⠀
Bottle renders by .psd⠀⠀
Printers:⠀

⠀⠀
Packaging:⠀

⁣.⠀
Typefaces: ⠀
Replica ⠀
Favorit ⠀
⁣.⠀

01/07/2022

We’ve finally cracked the seal on our Furneaux Distillery project and look forward to sharing the smooth, lingering burn with you all soon... Happy Friday 🥃

Photos from Swear Words's post 03/06/2022

Already a local favourite, is a new bar in a converted church hall in St Kilda. From their iconic, family and dog friendly location, they serve epic drinks and delicious food from a revolving selection of food trucks in their beer garden out front.

Photos from Swear Words's post 12/05/2022

is officially a vibe! We can’t wait to get back to Bali and share a beer with our friends.

It has been a joy to watch the brand grow over the past few years. Their team is doing a fantastic job of staying true to our original vision across myriad applications.

Kura Kura is now available in over 500 bars, restaurants, beach clubs, supermarkets and convenience stores throughout Indonesia.

Photos from Swear Words's post 06/05/2022

is taking sake & sounds to another level. Strictly vinyl from owner Matt Young’s collection, and strictly Junmai Sake from ’s incomparable portfolio.

Photos from Swear Words's post 26/04/2022

We just received latest release “Big Type” featuring an interview with our CD and various projects from , , & . Huge thanks to Jon & Céline for including us and putting together such a beautiful and inspirational publication.

23/03/2022

Brand strategy, identity refresh and packaging design for
Photo by .gibson.photo

Photos from Swear Words's post 23/03/2022

Brand strategy, identity refresh and packaging design for
Photo by .gibson.photo

01/03/2022

GoWipe. brand identity and packaging design.
-toxic

03/02/2022

Our design for Patrick of Coonawarra]’s “Méthode” range showcases winemaker Luke Tocaciu’s experimental platform created to challenge preconceived notions of ‘place’, variety and technique.

“Skinny Reisling” uses skin contact to offer more body and texture to the typically austere, crisp and fresh Reisling style. The result is a full and luscious wine balanced with natural acidity.
🥇 "EASY ON THE EYE AWARD 2021" winner
📷 + Patrick of Coonawarra]

27/01/2022

Our design for Patrick of Coonawarra]’s “Méthode” range showcases winemaker Luke Tocaciu’s experimental platform created to challenge preconceived notions of ‘place’, variety and technique.

“Cab Nouveau” is a softer, more approachable take on Cabernet Sauvignon designed to showcase its diversity and challenge your preconceptions.
🥇 "EASY ON THE EYE AWARD 2021" winner
📷 + Patrick of Coonawarra]

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Videos (show all)

Brand refresh time for @swear_words … As we become increasingly more involved in key strategic decisions with our client...
We are on the lookout for a Studio Manager to join the Swear Words team in our sunny Melbourne studio. Applications clos...
Cheeky soap for all of your cheeks...#soappackaging #packaging #packagingdesign #packdesign
Using scale and repetition, the @gymproteinbar package leaps off the shelf creating a focal point in the category...#pac...
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✨Copper detailing for premium hockey brand @ritualhockey.✨...#productdesign #teamritual #ritualhockey #hockey #hockeywor...
Welcome back everybody — how was your summer break? We’re all back in the studio and ready for 2018!
No substitute for the real thing. New signage @marketlane South Melbourne. Video by @marketlane....#brand #branding #bra...
A bit of a brand refresh and brass badge bling for our buddies @mineralspringsco....#design #graphicdesign #graphic #bra...

Address


96 Bank Street
Melbourne, VIC
3205

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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