Words That Work Copywriting

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I’m super chuffed that I wrote nearly all the blogs on the front page of the Square Town Square (their blog page). 
 
Blogging boosts your SEO, drives traffic to your website and establishes you as an expert in your niche. But blog writing can be incredibly time-consuming!  
 
If writing a regular blog is on your to-do list for 2021, but you’re already struggling to carve out the time to make it happen, get in touch to chat process and pricing. 
 

Copy confusion: should I use "everyday" or "every day"?   
   
While they sound the same, they mean different things.   
   
"Everyday" is an adjective used to describe something that's common or typical. For example, "these are my everyday shoes... I'll change into fancier ones later".   
   
"Every day" simply means "each day".    
   
If you're stuck with which version to use, use "each day" in its place and check if your sentence makes sense. If it does, the two-word option - "every day" - is correct.  
  

Writing content for Will at MinAssist was one of the most technical projects I’ve worked on.   
  
As a respected expert in his field, Will struggled to translate his knowledge into simple and engaging copy. I spent lots of time asking questions and learning about his business and the junior mining sector - unless I understand the moving parts, I don’t feel I can do justice to my clients’ content.   
  
In Will’s words: “Kate quickly grasped the concepts around our business and was able to take the highly technical nature of our products and build a simple digestable message. The work was of high quality and hit the scope right on the head".  
  
If you’re looking for a copywriter who’s genuinely interested in learning about your business, please get in touch.  
  
     

It’s always a bonus when your client’s business lines up with a topic you’re genuinely passionate about.  
 
Working with Rachel at Plan Japan on a range of blogs covering everything from sumo to wagyu, wine and high-end sushi was great fun - and allowed me to eat a meal prepared by one of Tokyo’s two Michelin-starred sushi chefs!  
 
Visit my website or Google My Business page for more testimonials from happy clients.   
 
      


Refreshing the content for the Moore website was a big job - around 70 pages! 
 
They asked me to update their copy to reflect a more modern and accessible tone while retaining the feel of a global professional services firm. 
 
If your website copywriting isn’t hitting the mark, I’d love to help.  
 
     

Did you know that Australia is on track to become the Asia Pacific's first cashless society by as soon as 2022?

With COVID transforming the way we live, work and transact, many businesses are considering transitioning to a cashless operating model.

In this blog for Square, I explore some of the businesses benefits and share tips for making the change.

https://squareup.com/au/en/townsquare/prepare-business-cashless-society

Tips to Prepare Your Business for a Cashless Society Considering accepting cashless payments? Here's how to make the move.

The English language, huh?!

I recently created these mini case studies for PCSchool to showcase the work they’ve been doing to support their schools to adapt to home learning.

Case studies are a great way to bring your wins to life – and they don’t always need to be pages long.

If you’d like help creating case studies to promote your business, please get in touch.

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I've been working with the team at Greg Hocking Real Estate since 2015.

From their fortnightly blog to web content, staff profiles, media releases, customer letters and messages from Greg, there's not much I haven't created for them. ⁣
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If you need an experienced property and construction copywriter, please get in touch.⁣
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One of the great things about life as a freelancer is the variety.

I love learning about new businesses, sectors, products and services, and working on the Drivetrain website was a great immersion into an industry I knew little about.

If you need help translating technical information into compelling content, please get in touch.

“More than” versus “over” is a topic some writers feel very passionately about! The AP guidelines changed a while back to reflect that both are okay in modern writing.

Me… I generally go with what sounds best. If you have two “more than” scenarios in a sentence or paragraph, try using “over” for one of the mentions to avoid repetition.

I created a series of front-and-back product fact sheets for financial services client Prime Advisory. These give readers a more detailed overview than what’s usually included on web pages and can be very effective for products or services that need a bit of explanation.

If your business could benefit from a snappy one pager that simplifies complex product and service information, please get in touch.

Working with Danielle at Around The Table to bring her passion project to life was such a rewarding experience. The website goes live this week and I’m looking forward to ordering my first batch of meals!

Check out my website or Google My Business page for more testimonials from happy clients.

It’s always so exciting to see a client’s new website go live.

Xetta.com was a big one - I started pretty much from scratch and created the brand voice, story and copywriting for their website, brochures and case studies. Thanks to Sam at Nelnet for being such a great client!

If you need help with a meaty new content project, please get in touch.

If you'd love to enjoy an exclusive high-end Tokyo sushi experience in Melbourne, one of my clients is bringing a two-star Michelin chef to Crown in May: http://www.planjapan.com.au/nobu-presents-chef-ryujiro-nakamura/

I wrote the blog then bought my ticket! :)

Umi at Nobu – Plan Japan Umi at NobuPosted on March 14, 2019 by Plan JapanIf you’re a sushi aficionado, you’ll know that it’s near-impossible to secure a reservation at Tokyo’s most famous sushiyas. Even regulars need to book months – sometimes years – in advance, putting an authentic, high-end sushi experience ...

Did you know that beer ("biiru") is the most popular alcoholic drink in Japan, ahead of sake and shochu? I love my Japanese beer so this blog for Rachel at Plan Japan was a pleasure to write!

http://www.planjapan.com.au/tapping-into-the-japanese-beer-scene/

Tapping into the Japanese beer scene – Plan Japan Tapping into the Japanese beer scenePosted on January 31, 2019 by Plan JapanMany people are surprised to learn that beer (“biiru”) is the most popular alcoholic drink in Japan. The Japanese drink more beer than traditional tipples such as shochu, umeshu (Japanese wine) and sake, with beer an imp...

This has got to be one of my favourite proofreading fails of all time! 😂

Consider yourself a bit of a sushi connoisseur? Then you'll know a seat at the counter of Tokyo's top sushiyas is regarded as the pinnacle of sushi dining - but it's notoriously difficult to get a reservation.

I wrote this blog for Rachel from Plan Japan to give some insight into how tough it can be to dine with Japan's best sushi chefs: http://www.planjapan.com.au/a-glimpse-into-tokyos-high-end-sushi-scene/

A glimpse into Tokyo’s high-end sushi scene – Plan Japan A glimpse into Tokyo’s high-end sushi scenePosted on November 5, 2018 by Plan JapanSushi AraiTokyo is a sushi lover’s paradise. But while the city is home to the best sushi restaurants (sushiyas) in the world, it’s notoriously difficult to get a seat at the very top venues. If you know your su...

Do you know the difference between the Medicare levy and the Medicare levy surcharge? Learn more about them - and how to avoid paying the surchage - by reading this blog I created for iSelect: https://www.iselect.com.au/health-insurance/tax/medicare-levy/

Medicare Levy In Australia | Medicare Tax Levy Explained | iSelect Most taxpayers pay a levy of 2% of their taxable income to fund the Medicare service. Learn more about this levy and how it differs from the Medicare levy surcharge.

The holiday season means long summer days and Christmas celebrations - but it can be a challenging time for many businesses from a cash flow perspective.

I share some tips for maintaining a steady cash flow over the Christmas period in my latest blog for Cashflow Finance: https://blog.cashflowfinance.com.au/how-to-maintain-a-steady-cash-flow-this-holiday-season

How to maintain a steady cash flow this holiday season While Christmas is usually the busiest time of the year for businesses in the retail and hospitality industries, those in other sectors often find that sales slow and customers take longer to pay invoices during the holiday season.

I've created lots of case studies over the years. This one is particularly memorable - my client's technology is used to support a world-first AI solution that feeds salmon in offshore farms off the coast of Tasmania. Pretty amazing stuff!

http://www.sinefa.com/case-study-huon-aquaculture

Case Study - Huon aquaculture Sinefa supports world first AI fish farming solution with real-time visibility across distributed, remote network Visibility and control of network performance to guarantee 100% network uptime

I write a lot of blogs for clients in some very diverse industries. I always particularly enjoy researching and writing the blogs I produce for Rachel at Plan Japan as it's a fantastic way to learn more about the fascinating Japanese culture. I'm something of a wagyu expert now!

http://www.planjapan.com.au/a-guide-to-japans-most-exclusive-wagyu/

A guide to Japan’s most exclusive wagyu – Plan Japan

Awesome to see a client's new website come alive: https://aroundthetable.com.au/

Can't wait until Around The Table is delivering to Melbourne!

Unique School Fundraising Australia | Around The Table

HOT TIP: Check your search terms report regularly to see what keywords you're paying for people to click.

NEED TO KNOW: 5 tips for writing a your customers will want to read: http://ow.ly/QGGTR

5 tips for writing a newsletter that gets read - Words That Work Copywriting blog 5 tips for writing a newsletter that gets read - Words That Work Copywriting blog

HOT TIP: Posting to or and stuck for ideas? Try these! http://ow.ly/DfJSv

What to Post on Facebook and Twitter: A Dozen Ideas | Social Media Agency | Ghost Tweeting Online Social Networking is a great way to connect with potential clients, build a loyal tribe of followers, get publicity, and make sales. But most people spend too much time – well, wasting time on Facebook and Twitter. Posting family pictures and chatting with friends about meeting for lunch can…

NEED TO KNOW: Features versus benefits - what's the difference and why does it matter? http://ow.ly/NwRcV

Features v benefits: what's the difference and why does it matter? Features v benefits: what's the difference and why does it matter? - Words That Work Copywriting blog

HOT TIP: Ensure your has direct links to all important pages of your website.

NEED TO KNOW: Is your turning visitors off? Here's 5 quick tips for writing better content: http://ow.ly/QGH8G

5 tips for writing better web content - Words That Work Copywriting blog 5 tips for writing better web content - Words That Work Copywriting blog