SquashedPeas
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DELIVERING EXCEPTIONAL RESULTS IN EVENT MANAGEMENT, CAMPAIGN EX*****ON AND PROJECT LEADERSHIP.
17/05/2022
Emotional branding aka storytelling always starts with facts and information. Communicating to a customers needs and feelings via building a narrative takes time. Done right = FEELING the by product is the sales… we are all wired for connection.
28/04/2022
Who would have thought? Soup and Jatz?! Friday night dinner sorted 👊
So clever with
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On King's Day in 2017, McDonald's in Amsterdam paid King Willem a special tribute by flipping its golden arches. The logo change earned McDonald's 30 minutes of live broadcast on national TV, 3.5 million viewers and a Facebook post from the King himself. It's a brilliant example of how spontaneity can enable the perfect PR opportunity.
King Willem | ’s | Amsterdam | 2017
🥉 1 Bronze Lion
🎗️ 1 Shortlisted
Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com
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Sometimes it’s not the story we tell, but how we tell it. This is your moment to drive progress through creativity. Make it count. ⠀
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The deadline for submissions to is tomorrow, 14th April, enter via the link in our bio.
: You Can’t Stop Us | Portland | 2021
22/03/2022
Brilliant 👏
14/12/2021
1988 the FIN Review published ‘It's hard to grow a liquid wine grape’, in 33 years not much has changed (except the number of Aussie wineries). Hopefully the year ahead will see the small guys remembering individuality in marketing holds the key to survival… (and they will call me!) 🍷🍇
14/09/2021
*Flasback* B2B Branding. Most food manufacturers focus on sales initiatives to land B2B clients rather than marketing strategies like branding. Branding ties it all together, generating more business from B2B customers
13/09/2021
Loving this soup packaging design. So sick of the usual closeup of ingredients on tubs and cans. This design technique suggests the ingredients are gigantic in scale. Clever use of colour as well.
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Melbourne, VIC
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