Megaphone Marketing

📣 Calling all Aussie business owners! 🇦🇺

🚀 Get ready to unlock the power of TikTok at TikTok Unlocked! 🎉

📅 Join us on May 14th in Melbourne for an exclusive event where you'll gain insider knowledge directly from the experts from TikTok! With TikTok ads reaching over 10 million active users in Australia monthly, now's the time to tap into this incredible reach and skyrocket your brand's success! 💥

🔍 Learn winning ad strategies, uncover audience insights, and unravel the mysteries of pixel learnings—all while having your burning questions answered!

🎟️ Don't miss out—secure your ticket now! Click the link below to reserve your spot:

https://lnkd.in/gcxzq_as

See you there! Let's make your brand stand out on TikTok! 🚀

Andy and the Megaphone Service team helped Plancare make a 2,542% return on their marketing spend.

How?

By totally overhauling their sales pipeline

When we put together the PlanCare strategy, we had 2 goals in mind:

ONE - to increase the volume of qualified leads
And TWO – to get more signed customers.

But before we turned on the leads tap, PlanCare needed a sales pipeline that could handle the increase in volume.

This involved creating a brand new landing page, building email automations to improve efficiency, and sending SMS notifications to build trust.

And most importantly - building a sales-focused workflow that was triggered whenever someone submitted a lead.

This, ultimately, made tracking, contacting and signing new customers 10x easier.

The new HubSpot CRM setup also meant we could measure the close rate for each individual channel — which helped us put more budget into the most profitable marketing areas.

That was phase 1 – acquisition.

Phase 2 was all about Retention...

Embrace the power of AI!

We caught up with Pariss, head of accounts, at the JDP event and she shared her insights into how AI is revolutionising data analysis.

Stay ahead, and lead with innovation.

We are so excited about harnessing the power of AI! We can't wait to watch how huge of an impact it's going to have in the next few years.

Let me tell you a little story...

Once upon a time, you had a vision to bring an eCommerce business to life

You put blood, sweat and tears into growing your brand

You spend months on areas like...

👉 product development
👉 suppliers
👉 distribution
👉 competitor research
👉 launch strategy
👉 marketing

You got your first sale 💰

You gained momentum! 🚀

You hit 4...5...6 figures per month! 🤑

It was SO exciting.

And you wanted to keep growing

But then

⛔ You hit a roadblock ⛔

Now what?

Maybe you hired Freelancers who are affordable but you quickly understand that they don't understand your vision.

Maybe you tried a couple marketing agencies but you discover that it's all smoke and mirrors, and you've been overpromised and they've undelivered, leaving you back at square one.

Or maybe you hired in-house employees but they focused on the wrong things and you didn't get the ROI you wanted from them.

You felt - and maybe still feel – stuck. Like you haven't reached your business' full potential.

If any of this sounds familiar, we get it.

We've literally worked with thousands of eCommerce businesses just like yours who have gone down a similar path.

And we know... you want to watch the sales roll in so you can get back to doing what you love.

So if you want a team who knows your story, understands your vision and sees the big picture, you know where to find us.

One of the things I'm most proud of in my career is the opportunities I've had to empower women in business.

For me, I often reflect on what Megaphone has become 11 years into our journey – we're uniquely placed in the industry with 70% of our leadership team being women.

We shake things up in the marketing landscape and I hope that we continue to set the benchmark for gender equality.

And just as importantly, as a women-led team, we get what you're going through. We've all been through thick and thin. From one businesswoman to another, I know the blood, sweat and tears you've put into growing your business and career to where it is today.

So if you want to chat, woman to woman, without all the industry noise, drop me a line. My inbox is always open 💙

Let me tell you a little story...

Once upon a time, you had a vision to bring an eCommerce business to life

You put blood, sweat and tears into growing your brand

You spend months on areas like...

👉 product development

👉 suppliers

👉 distribution

👉competitor research

👉launch strategy

👉 marketing

You got your first sale 💰

You gained momentum! 🚀

You hit 4...5...6 figures per month! 🤑

It was SO exciting.

And you wanted to keep growing

But then

⛔️ You hit a roadblock ⛔️

Now what?

Maybe you hired Freelancers who are affordable but you quickly understand that they don't understand your vision.

Maybe you tried a couple marketing agencies but you discover that it's all smoke and mirrors, and you've been overpromised and they've undelivered, leaving you back at square one.

Or maybe you hired in-house employees but they focused on the wrong things and you didn't get the ROI you wanted from them.

You felt - and maybe still feel – stuck. Like you haven't reached your business' full potential.

If any of this sounds familiar, we get it.

We've literally worked with thousands of eCommerce businesses just like yours who have gone down a similar path.

And we know... you want to watch the sales roll in so you can get back to doing what you love.

So if you want a team who knows your story, understands your vision and sees the big picture, you know where to find us.

Women in business, are you seeking transparency and attention?⁠
⁠
Listen up! 📣⁠
⁠
At Megaphone, our approach is all about genuine connections and understanding. ⁠
⁠
With 70% female leadership, we're here to support your brand growth.⁠
⁠
DM if you want to chat. 👇📲

What's the underrated secret to getting more leads & sales without upping ad spend?

Three letters: SEO.

Here's why:
1️⃣ Boost your visibility:

With SEO, you can reach more of your target audience without paying per click.

2️⃣ Build most trust:

The higher you rank on Google, the higher your perceived credibility.

3️⃣Get in front of the RIGHT people:

By ranking for the right keywords, you're more likely to attract people who are ready and willing to buy.

4️⃣ Lower your CPAs:

Compared to PPC, SEO is by far the lowest cost per conversion.

5️⃣ Long-term dividends:

The beauty of SEO is that you frontload your efforts. From that point, it keeps bringing in cutomers while you sleep.

📽️ Want to learn more? Watch Alanah sharing all the important SEO info 👇

seo.megaphonemarketing.com.au

Ready to elevate your ad game? Here’s our formula for turning a good ad into a great ad 🎬

Jackson shares our 6-step formula for levelling up your ads. But why does this work?

✅ Builds trust with your audience.
✅ Enhances credibility.
✅ Drives more revenue to your bottom line.

Follow these important steps and watch your results soar.

❤️ Valentine’s Day is right around the corner and it is often something many brands overlook - but it is a huge opportunity for your business!

Here are 5 tips to inspire your Valentine’s marketing campaign ✨

Get your precious time back by working with a full-service marketing agency. ⏰

Here are 5 ways in which we can help your business save time and make more money 💰 😊

EOFY starts now, let us help your business.

True or False:

The only way to build a long-term business is to scale up your advertising and marketing budgets. 🤔

As Evan points out, there's a secret sauce to accumulating diehard brand fanatics. And you can often do it without spending a dime.

Early last year, we kicked off an organic community building strategy for this client, which lead to a massive 60% increase in sales.

How? We created a loyal follower base by starting a VIP page and positioned the founder as the face of the brand.

Let's dive a little deeper...

For this to be effective it needed to be a multi-channel approach.

We set up personal accounts for the founder on Instagram, Facebook and TikTok and consistently posted high-quality content that resonated with the ideal customers.

We also added an ‘About Us’ page on the website, so people could develop a more relatable connection.

Moral of the story?
In slower sales periods, drive organic content.

And LISTEN to your audience.

Take note of what your community responds best to and work that messaging into your paid ads and EDMs.

Got any questions about how you can use organic content to build your brand?

Send us a DM.

After working with sub-par agencies who “were all hype then all fizzle”, Droneit founders James Jones and Lee Carseldine came to Megaphone begging for a partner who would be proactive and innovative.

Nearly a year into our partnership, the growth has been phenomenal. Thanks to a creative new approach of turning leads into sales, we were able to turn $41k into $250k in just 6 weeks. And that was just the beginning. 🚀

Head to Megaphone.com.au/case-study/droneit to see EXACTLY how we did it.

How's this for a DM 😂

"Hi Lauren,
Google Ads are easy.
I’m just going to copy my Meta Strategy."
.. seriously??

One of the most common questions we get from businesses is this: "How can I make my Google Ads more profitable?".

Well, here's what NOT to do.

You can’t take your Meta strategy and slap it on Google – you’re burning cash that way.

Google is a different platform with a unique algorithm and a unique audience — it targets customers who are actually LOOKING for a product, so it should never be lumped in with your Meta ads plan.

With the release of Performance Max and GA4, Google has become significantly more powerful this year.

In fact, using Google as a core strategy, in just 1 MONTH, we were able to make $22.8 million for our clients from only $3m in ad spend.

There are a lot of things to do before you scale your Google ads...

But the most important factor is this: you need to get started NOW.

Got questions? Not sure where to start? Send us a DM or go to Megaphone.com.au

💡SUCCESS SPOTLIGHT | pay.com.au

✅ Grown from start-up to 40+ team
✅ 31 Billion+ Flexible Rewards Points
✅ Successful TikTok launch
✅ B2B outreach overhaul

Established in 2019 by founders Damien Waller and Edward Alder, pay.com.au set out to disrupt the industry by offering a one-stop solution that allows businesses to earn rewards (i.e. Qantas frequent flyer points) on a huge range of payments, including those that typically don’t qualify for uncapped rewards, like government payments.

This Spotlight dives into pay.com.au’s journey of success, highlighting how they were able to build a name for themselves, propel their growth in the ultra-competitive B2B market, and issue over 1 billion flexible rewards — that customers redeem for business class flights, dream getaways or pretty much any item of their choosing.

❓️How are pay.com.au's David Walsh (Head of Marketing) and Fabian Andreou (Marketing Specialist), feeling about it all?

Overall, they’re over the moon. The partnership has, objectively, been a major success. They’re excited for what’s on the horizon, and can’t wait for Megaphone to continue delivering – which, in turn, means more rewards for Aussie business owners, more brand recognition, and more progress en route to becoming the leading player in the B2B payments platform industry.

🔗 Head to https://megaphone.com.au/case-study/pay/ to read the full story

💡
Want to reap the rewards of pay.com.au? Use code MEGA10 and receive 10,000 Bonus PayRewards Points, when you process $10,000 in business expenses within your first 30 days.

It's a family affair with ✨ ✨. They've been growing at incredible speeds, and have just entered the world of marketing.

Special shoutout to our very own Charlotte, who's been a driving force behind the brand's epic growth.

Want to relive all of the insights shared at our exclusive AttentionRetention event? Head to 🔗www.megaphone.com.au/attention-retention/ to watch the full recording 📸

In today’s socially conscious world 🌏️ ethical and environmental considerations are non-negotiables for businesses.

After all, 70% of individuals will pay more for products that do NOT infringe on human rights.

But 39% of Australians don’t know which brands are ethical. This is where Azolla Certified comes in.

🔎Azolla Certified, an emerging leader in product ethical and environmental certification, has been at the forefront of empowering businesses to align their operations with sustainable and responsible practices.

And along the way, Megaphone has helped Azolla increase their number of leads and increase their brand awareness through:

✅ Tailor-made landing pages
✅ A 5-point brand elevation plan rollout
✅ A successful Meta ads to LinkedIn ads pivot
✅ A full CRM Integration

Read the full story at https://megaphone.com.au/case-study/azolla-certified/ or follow link in bio 🔗

Hey, Loz here!

You might have already built a successful eCommerce empire - but that doesn’t mean there aren't hidden opportunities that you might be overlooking. Based on the 1000-plus brands I’ve worked with, here are the most common oversights I see from marketing managers in $10 million businesses:

👉First up, mistake #1, failing to leverage the power of data!

In this digital age, data is gold.

Your ads’ click-through rates help you understand if your creatives stop the scroll; your website’s conversion rate helps you know if your customer journey is clear and easy; and your acquisition costs help you know what to price your products at, to make a profit.

The more data you get, the more you can tinker with your campaigns to connect with the right audience and maximise your ad spend.

You’re probably using Google Analytics and Meta Business Suite, which is a great start. But if you’re not using software like TripleWhale, Moz, HubSpot, Klaviyo, Crazy Egg, HotJar, etc., you’re missing out on valuable insights –

👉Mistake #2

Neglecting customer retention strategies.

It's no secret that acquiring new customers can be expensive.

But so many marketing managers forget about nurturing existing customers.

So let’s talk about loyalty programs. They may seem out of style, but it’s actually extremely effective in building long-term customer relationships.

And the data backs it up – over 83% of consumers say that belonging to a loyalty program influences their decision to buy multiple times.

👉And mistake #3, underestimating the impact of personalised experiences.

Your customers expect tailored interactions. Personalisation can work wonders for customer loyalty and engagement.

In 2022 alone, 77% of people were willing to pay more for a brand that provided a more personalised experience. So, what can we personalise?

Emails, pop-ups, incentives, offers, product recommendations, upsells — the works.

We’ve used similar strategies for big-name brands like Lululemon, Alias Mae and Southern Comfort, and seen amazing results.

So remember: embrace data, prioritise retention, and harness the magic of personalisation.

If you’ve got any questions just send a DM and ask for Loz.

$11.6 BILLION worth of products were purchased last Black Friday weekend 🤯

It’s become so competitive to run a sale over Black Friday that you can’t just put up a discount and hope for the best.

Here's Jackson to walk through some ways you can be prepping for Black Friday NOW, to ensure massive months of sales later in the year.

Head to https://tinyurl.com/BFCM2023 to learn more about how to skyrocket your 2023 Black Friday sales.

📸 South Australian couple turns wedding guest idea into the ultimate private digital photo-sharing platform 📸

The GUESTPIX platform has taken the wedding industry by storm; with monthly revenue results tripling since partnering with Megaphone.

Megaphone has already helped GUESTPIX land publicity in 7News & The SUN – just the first step in what is sure to be a remarkable journey ahead.

Co-founder, Carla Groves said: “What's impressed us most is their open and honest communication style from the beginning — Megaphone have been very transparent and have been able to work with us just like they're a part of our team. And for that, we're really grateful.”

Here's to many more years of success for the GUESTPIX/Megaphone partnership 🚀

Are you sending cold emails but not seeing the return you'd like? 📧

Here are 3 things you need to do BEFORE you send ANY cold emails

1. Find your niche
2. Identify your audience’s problem, and let them know about your unique solution
3. Target the decision-makers