Aston Digital

Pinterest SEO is a valuable investment, especially if your website already features visual content such as product photos, graphics or infographics.

It's an easy way to expand your digital reach and enhance your existing SEO efforts.

BlueSky grew by more than 100k followers overnight following after an exodus of users from X. This came after Elon Musk announced a change to how X's 'block' button works.

Even if you have no intention of using BlueSky in the near future, we recommend securing your brand handle (just in case)!

BlueSky has been knocked offline by an exodus from Twitter Outage comes after changes to block button that users have argued will enable ‘creeps’

When you think about it, Pinterest is not really a social media platform but more of a search engine, and it holds just as much SEO potential as a traditional search engine like Google.

Find out how 👇

Why you should include Pinterest as part your SEO strategy Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a disability, it’s important that users can navigate your website in an unobtrusive and intuitive way.

Have you ever been prompted by Facebook or Instagram to boost/promote your organic post? A word of advice: 🛑 Don’t do it.

Boosting posts lacks the customisation and targeting options that a traditional paid campaign offers. You have limited control over how the ad runs and how its success is measured.

Why Boosted Posts are a waste of your ad budget Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a disability, it’s important that users can navigate your website in an unobtrusive and intuitive way.

Are you ready for the zero-click future? Here's what you need to know 👇

There is a 25% decline in using Google for search between Gen Z and Gen X. Why? Because search engines create work to find the information you need, whereas social media enables you to get the answers you want faster in an engaging and appealing format.

Why social media is the new search engine (for Gen Z) Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a disability, it’s important that users can navigate your website in an unobtrusive and intuitive way.

In 2024, nearly 60% of Google searches have ended without a click. The way we find information online is changing; the faster, the better. So how will this impact the way users find your brand online?

Preparing for a Zero-Click Future: Google AI Overviews and the Future of SEO Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a disability, it’s important that users can navigate your website in an unobtrusive and intuitive way.

Have you noticed a drop in engagement on your brand’s Instagram posts? Our Instagram habits and the way we interact with content is evolving, and the algorithm has taken notice.

The decline of the double tap: Why saves and shares are more valuable on Instagram Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a disability, it’s important that users can navigate your website in an unobtrusive and intuitive way.

The X/Twitter ban in Brazil could not have come at a better time for Bluesky. The ban coincided with the first ever NFL match played in Brazil on Friday which pushed journalists, tourists and the general public onto competitor platforms like Bluesky and Threads.

In just four days, Bluesky has seen a surge of over 2 million new users with 85% of them being Brazilian.

Bluesky continues to soar, adding 2M more new users in a matter of days | TechCrunch As new users downloaded the app, Bluesky jumped to becoming the app to No. 1 in Brazil over the weekend, ahead of Meta's X competitor, Instagram Threads.

Did you know that after approximately 4 exposures to your ad, your conversions can drop by almost half? To prevent creative fatigue 🥱 and maintain optimal campaign performance, it’s essential to diversify your creative assets.

Find out how:

5 Ways to prevent creative fatigue Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a disability, it’s important that users can navigate your website in an unobtrusive and intuitive way.

Instagram is testing a new vertical grid display on user profiles, which switches from the traditional square-shaped thumbnail images to longer stills in-stream.

"The vast majority of what is uploaded to Instagram today is vertical; it’s either 4:3 in a photo or 9:16 in a video, and cropping it down to a square is pretty brutal, so I’m hoping we can figure out a way to manage this transition." - Adam Mosseri, Instagram CEO.

Learn more:

Instagram Chief Flags Coming Changes to Profile Grid Displays Instagram’s moving to a more rectangular main profile grid.

Have you heard of the 'Mere Exosure Effect'?

The Mere Exposure Effect is a psychological phenomenon discovered by social psychologist Robert Zajonc in 1968. This effect suggests that people tend to develop a preference for things simply because they are familiar with them. In other words, the more frequently someone is exposed to a particular stimulus – be it a word, image, sound or person – the more they are likely to have a favourable attitude toward it.

This means that even if your ads or posts are noticed only briefly, you’re still getting value from them being noticed at all. Always-on marketing benefits from the mere exposure effect because the repeated exposure will eventually create a sense of familiarity and, in turn, loyalty.

Learn more:

What is always-on marketing and why you should be doing it Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a disability, it’s important that users can navigate your website in an unobtrusive and intuitive way.

If you’ve recently created a paid campaign on Meta, you’ve probably noticed the platform is trying to skew you towards using broad targeting instead of interest targeting.

Historically, we’ve pushed for specific interest targeting because it’s delivered us really positive results for our customers but the tides are starting to turn. 🌊

In this post-iOS14 world it’s becoming increasingly difficult to reach targeted audiences so it’s now up to our creatives to do the heavy lifting. 💪

Find out why:

Why it's time to switch to Broad Targeting on Facebook Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a disability, it’s important that users can navigate your website in an unobtrusive and intuitive way.

Instagram is bringing back the days of the "photo dump"! 📸

Learn more: https://techcrunch.com/2024/08/08/instagram-is-embracing-the-photo-dump/

The results from our latest Audience Intelligence Reports have incited some interesting conversations amongst our team. So what did we uncover? 🤔

3 Key Takeaways From Our Q2 Audience Intelligence Reports Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-...

Well, well, well... What do we have here? LinkedIn has launched a new Premium Company Page offering.

What do you get with a Premium subscription?
➕ Custom CTA buttons to help generate leads
➕ The ability to auto-invite people who engage with your Company Page or content
➕ See who has visited your Company Page
➕ Display testimonials
➕ Access to AI writing assistant tools for posts

Don't get too excited though. The Premium subscription costs $109.99 per month which is fairly pricey unless you're generating lots of leads.

If you want to check it out, you'll find it on the LHS menu of your LinkedIn Company Page when in admin view. (You must be a Super Admin to access Premium).

If you’ve been following our tips to improve your website and social media accessibility, you will have seen us harp on about the importance of image alt text. Not only does image alt text make your website or social media posts accessible to users of all abilities, it also helps boost your SEO efforts. 📈

"How," you ask? 🤔 By creating descriptive alt text for your images, you enhance how search engines understand and rank your content.

Check out our best practice tips for writing effective image alt text below 👇

How to write effective image alt text and enhance your SEO Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a disability, it’s important that users can navigate your website in an unobtrusive and intuitive way.

Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a disability, it’s important that users can navigate your website in an unobtrusive and intuitive way.

What is website accessibility and why is it important?

Blue brands cater to a diverse group of audiences from different backgrounds and levels of ability. For example, government agencies will often promote services, campaigns and ideas in different languages for culturally and linguistically diverse (CALD) audiences. But did you know there are steps you can take to make your social media presence more accessible to those with a disability?

5 Ways to make your social media content more accessible Did you know there are steps you can take to make your social media presence more accessible to those with a disability?

Low engagement on social media and broader digital channels has become an ongoing challenge for blue brands. While it’s easy to blame factors like algorithm changes, you need to shift your focus on the things you can control – your content.

So how can you offer better value to your customers online?

Is your content strategy offering enough value? Are you offering enough value to your customers through your content strategy? Value enriches your customer’s experience with your brand.

⚠ Corporate Fluff Warning ⚠

'Excellence' has been a ongoing theme for our team since our rebrand earlier this year. It's not a new concept for us as we're always striving to deliver excellence in everything that we do, but rather a reminder of who we are and how we want to represent ourselves, both as individual professionals and as a business. After all, most represent excellence.

This recent addition to our boardroom helps keep this theme at the forefront and we also thought it looked really sharp in our new branding 👌

One of the most common questions we hear from our clients, especially the B2C ones is, “How can we increase our engagement rate on Instagram?”.

While it's true that Reels are highly favoured by the algorithm, Instagram Creators with the largest growth rates post at least 10 Reels per month. If that's not achievable for you - it certainly isn't for us 🤷‍♀️ - use your Instagram insights to determine what other types of content your audience is engaging with.

One of the most common questions we hear from our clients is, “How can we increase our engagement rate on Instagram?”.

Instagram, in our opinion, is the most challenging platform for businesses because it relies so heavily on visual content which means time and investment into getting that content created. Not only that, the Instagram algorithm is constantly changing so keeping up with ins and outs of the platform can be time consuming in itself.

The good news is there are many ways to grow your Instagram presence depending on what your goals are and the type of content your audience wants to consume from you.

How to increase your engagement rate on Instagram There are many ways to grow your Instagram engagement depending on your goals and the type of content your audience wants to consume.

Remember when Twitter was good? A new version of the 'good' Twitter has resurfaced by their ex-CEO Jack Dorsey, called Bluesky.

We've experimented with our own Aston Digital account to determine if it's a platform our clients should be including in their social media strategy. Here's what we found:

What is Bluesky and should you be on it? In an effort to make Twitter great again, former Twitter CEO, Jack Dorsey, created a new social network called Bluesky.