SIXGUN

Are your ads targeting as effectively as they can be?

By choosing 'Presence in' targeting on Google Ads, you ensure your ads reach users who are actually in your target location, not just interested in it. This fine-tuning can lead to better results for your campaigns.

Benefits of 'Presence in':

✅ Enhanced relevance: Target those physically in your location.
✅ Improved conversion rates: Engage with an audience more likely to convert.
✅ Optimised budget: Reduce wasted spend on non-relevant clicks.

Ready to refine your ad strategy for maximum impact? Reach out to SIXGUN today: https://sixgun.com.au/contact/

Work-in-progress meetings with clients are typically spaced out and regular, but internally, some agencies tend to overdo it with constant meetings. This isn't always productive.

Just as daily calls might irritate clients with minute updates, excessive internal meetings can frustrate employees and waste time. The key is to find a "Goldilocks" balance—meetings that are not too often or too infrequent, but just right.

Effective internal communication and project management can minimise the need for constant meetings, freeing up time for employees to focus on important work.

How does your business measure up?

Did you know that the design of your ads can make or break your conversion rates?

A well-crafted ad isn't just about looking good—it's about creating a seamless experience that guides your audience to take action.

Here’s why good design is crucial for your ads:

First impressions matter: Grab attention with eye-catching visuals.

Boost usability: Make it easy for viewers to understand and engage with your message.

Clear messaging: Ensure your call to action stands out and drives results.

Build trust: A professional ad design creates trust and credibility with your target audience.

Ready to take your ads to the next level? Contact SIXGUN and start your digital ads journey today: https://sixgun.com.au/contact/

🔗 Choosing the right anchor text in your content is key for both SEO and user experience. 🔗

Compare the appearance of the two sample links:

"Contact" vs. "Contact our team now."

The latter is not only more inviting and visible but also sets clear expectations about where the link leads, improving navigation and building trust. Opt for descriptive anchor text and consider user response to ensure the highest possible engagement and create smoother user journeys on your website.

Are your paid media campaigns tracking conversions correctly?

One of the biggest issues we frequently see when auditing paid media accounts is inaccurate conversion tracking. This ranges from ecommerce accounts not correctly tracking purchases and revenue, to service based businesses tracking events not relevant to their business goals as primary conversions.

Without the correct conversion tracking setup, you cannot confidently assess the effectiveness of your campaigns and perform meaningful optimisations. This leads to not being able to accurately report on core performance metrics which are relevant to your business, such as ROI or cost per acquired customer.

If this is a problem you're facing, SIXGUN can help.

One of the first steps in our client onboarding process is setting up accurate conversion tracking relating to our clients business goals. This ensures everything is being tracked correctly from the start.

If you'd like us to audit your current conversion tracking setup, contact us today at https://sixgun.com.au/contact/.

The day has finally arrived—Universal Analytics is officially in sunset mode.

This marks a significant shift in Google’s analytics offerings, with GA4 designed to be more privacy-focused and adaptable to future changes in technology and regulations.

Whether you love it or not, GA4 is here to stay. Make sure you’ve set up and configured a Google Analytics 4 property, migrated your Google Ads links, and created new conversions based on GA4 events.

Overwhelmed with the constant changes?

Let SIXGUN be your guide for all things GA4. Whether it's questions or settings, our dedicated data team is ready to assist with all your data analytics needs.

We value the mental health of our employees at SIXGUN, which is why we have an official mental health policy.

Staff can take a mental health day without providing documentation or reasons—just let us know, and that's it.

We respect our team's privacy and aim to reduce stress and anxiety. This is just one of the many reasons that make SIXGUN a great place to work.

Monthly reports – two words that send shivers down any Account Manager's spine.

While many agencies have automated this process, providing little value, at SIXGUN we take a different approach.

👉 We ensure that our clients receive an executive summary every month along with their technical campaign data, offering a clear and concise snapshot of performance. This way, our clients can easily grasp their progress without needing a Google certification to understand the data.

👉 We provide a detailed campaign progress email customised to the clients needs, ensuring our clients stay informed about the ongoing progress. This includes a list of completed monthly actions, and strategised actions for the month ahead.

👉 We build a customised marketing dashboard for each client, so they can check in on campaign performance day or night.

👉 You’re dedicated Account Manager will schedule regular WIP calls (usually in 14 day intervals) and is available to support and manage your campaign on your schedule.

How is your marketing agency managing your Google/Meta Ads account?

If any of the following 🚩's sound familiar, there should be a very good reason for it:

❌ Lack of admin rights or access to your own accounts

❌ Campaigns run under the agency master account

❌ Agency as the primary admin

We see these issues all too often, which can restrict your business, hinder your ability to switch agencies, and limit your access to campaign data.

A good agency should be your partner, not the gatekeeper of what is rightfully yours.

Agencies, be better.
Business owners, you deserve better.

For a better experience, speak to us today.

Still confused about the relevance of Ad Strength in your Google Search Campaigns?

We’ve unpacked Google Ad Strength so you can learn its value, understand how it works, and discover how to leverage your ads for better performance.

Attention to detail—this phrase seems to be used frequently when it comes to work, whether by employers or employees, from clients to consumers. The importance of the finer details can make or break many things.

That's why our Account Management team live and breathe attention to detail (see, there it is again!).

This focus on detail is what helps set us apart and deliver strong client outcomes.

Need a good Account Manager to help steer your strategy? Reach out to SIXGUN today.

The content creation space can be tough to navigate, but when all else fails, it’s best to come from the heart.

John Mueller from Google recently posted on X about content creators who take "helpfulness to heart." He wrote, "It would be great to show more users the content that folks have worked hard on, and where sites have taken helpfulness to heart."

What does this mean?

Content needs to be more honest, helpful, and in-depth!

❌ ChatGPT: My robot slave
✅ ChatGPT: A synthesizer 🎹 for text

The growth in generative AI tools has brought about plenty of opportunities and challenges. These days, it's getting easier to spot content in the wild that was poorly written with AI. But it's worth remembering that poorly written content is just poorly written content, no matter how AI was involved.

At SIXGUN, we use AI as an essential part of our creative and technical workflows. For writing tasks, we think of GPT as a tool that helps its user express, work through, and fine-tune their ideas, the same way a synthesizer allows musicians to create, sample, and edit a wide range of sounds to produce something new.

AI tools are just tools, not shortcuts. As any tradie can tell you—a tool is only as good as its user.

Maximise the impact of your Meta ads with effective split testing! 🚀

Here are some tips to optimise your creatives, engage your audience, and drive optimal results.

Ready to take your Meta ads to the next level? Reach out to us for a chat today.

How does your agency deliver value?

We believe that delivering exceptional value to our clients goes beyond just competitive pricing. Here’s how we ensure our clients receive unparalleled value:

✅ Performance and Price - It's essential to balance cost with expected performance. Higher prices typically come with more experienced teams, better tools, and better results. You get what you pay for.

✅ Communication and Transparency - Regular and transparent communication is vital. Agencies should provide clear updates on tasks and strategies being implemented. Understanding these processes helps build trust and ensures alignment with your goals that goes beyond spend.

✅ Trust and Accountability - Don't compromise on ex*****on, performance, reporting, or communication due to lower costs. An agency that consistently meets or exceeds expectations, communicates effectively, and takes responsibility for its work will ultimately offer greater value and a more successful partnership.

If you feel your current agency isn’t delivering the value you deserve, we’re here to help.

Contact us to discover how SIXGUN can elevate your digital marketing efforts.

David Pagotto is the Founder and Managing Director of SIXGUN. He has worked with a wide range of clients, from ambitious small businesses to global corporations, helping them craft and execute on their marketing plans.

David’s values revolve around cutting edge performance, transparency, long-term partnership, and creating social impact. These values flow into and permeate every facet of SIXGUN as a result.

With over a decade of experience in the digital marketing space, David’s warm and competent approach to delivering SEO, Google Ads, Facebook Ads, and Google Analytics has continued to provide ongoing value to clients.

When David is not helping to support the SIXGUN team or spending time with his family, he is attempting to play guitar or slicing balls at the driving range. ⛳🏌️

To find out more about the rest of the SIXGUN team, head to our website: https://sixgun.com.au/team/

This week on May 22nd is 'Wear Orange Wednesday'.

WOW Day is the national day of recognition to say ‘thank you’ to SES volunteers who have responded to over 30,000 requests for assistance in the last 12 months.

SIXGUN is particularly proud of Cameron Milner, our SEO & Analytics Director, for the time and unbelievable dedication he gives to the SES.
There are a number of ways you can support the SES on Wednesday:

🧡 Wear orange on Wednesday 22th of May!

🧡 Donate now - visit https://www.ses.vic.gov.au/donate to make a donation today.

🧡 Post a photo or video to social media and say THANK YOU - using the hashtags and .

🧡 Host an orange themed morning tea or casual dress day.

🧡 Put up banners and posters in your workplace to celebrate SES volunteers!

There is nothing purer than the heart of a volunteer. They are the heart of every rescue, the inspiration in every training course, and the soul of all things VICSES.

As Performance Max becomes increasingly important to digital marketing strategies, mastering their deployment is crucial.

In our latest blog, we explore key strategies for optimising your campaigns, from segmenting by categories to leveraging audience signals.

In addition, we highlight common pitfalls to steer clear of, ensuring your campaigns achieve maximum effectiveness and deliver results.

Head to our website to read the full post: https://sixgun.com.au/insights/are-you-getting-the-most-out-of-your-performance-max-campaigns/.

The SIXGUN team put down the keyboards and picked up their thinking caps for a legendary afternoon of trivia! We may not have gotten everything right (ahem, that question about the fastest 100M time), but the laughs and team spirit were unbeatable.

Here's to crushing it (both online and off) and to the power of a good trivia smackdown!

What an incredible journey it's been with Harris at SIXGUN! Joining us over 5 years ago as a Senior Account Manager, Harris has risen through the ranks, now serving as our Client Services Director.

From managing the entire client portfolio in the early days of SIXGUN to now leading a team of Account Managers, Harris has played a pivotal role in our growth.

In 2024, we eagerly anticipate Harris's continued growth in his multifaceted role. Exciting times lie ahead as we navigate the future together!

To find out more about Harris and the rest of the SIXGUN team, head to our website: https://sixgun.com.au/team/.

SIXGUN likes to get everyone moving with a periodic 'steps challenge'. Working in an office environment can often be busy, but our challenge inspires everyone to stay active and get their steps in, despite our busy schedules.

We’re excited to see who will sn**ch the crown this year!

At SIXGUN, we conduct regular Google Ads account audits for both new and existing clients each week.

In auditing campaigns for both new and prospective clients, we frequently identify issues in campaign settings that are often missed.

Here are 3 useful tips to keep in mind when setting up your Google Ads campaign.

If you're interested in a Google Ads account audit, please feel free to contact one of our experts: https://sixgun.com.au/contact/

Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.

With more than a decade of experience in SEO across all verticals, Cameron has done SEO for outfits of all sizes. He’s also collected experience in CRO, data analytics, web design and development.

Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in. 🧑‍🚒

To find out more about Cam and the rest of the SIXGUN team, head to our website: https://sixgun.com.au/team/

As well as our rapid-fire weekly SEO and Paid Media meetings, our monthly SEO team training sessions offer a valuable opportunity for in-depth knowledge sharing and discussions.

During these half-day sessions, each team member has the chance to present, drawing from their diverse perspectives and experiences.

It's a forum where we delve into topics, exchange ideas, and enrich our collective expertise in SEO.

It’s that time of year again, the annual Aus Post Ecommerce Industry Report sheds light on new yearly trends and developments.

Here are some of our key takeaways so you can plan your ecommerce campaigns accordingly.

Read the full Aus Post Report here: https://ecommerce-report.auspost.com.au/.

At SIXGUN, we believe in the power of seamless team integration. We don't just execute campaigns, we become an integral part of your marketing team.

Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.

With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.

When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time. 📸

Check out the entire SIXGUN team here: https://sixgun.com.au/team/.

We believe transparency is the foundation of a strong agency-client relationship. That's why we prioritise open communication, detailed reporting, and honest discussions about both successes and challenges. Building trust is our non-negotiable.

Every month, our Performance Media Team has a brainstorming session.

This ensures our team are prepared for upcoming sales, public holidays and events, new seasons, and other ways we can keep our ads and social posts up to date and on trend in the competitive online landscape.