Brand Catalyser

Brand Catalyser is honoured to have played a key role in the success of the Sanofi Mid-Year Customer Event, themed "Health in Your Hands." Entrusted to host this important networking event, Brand Catalyser brought together Sanofi and their key clients for a day filled with new product excitement and valuable connections.

From the initial planning and proposal stages to full-scale ex*****on, we managed every detail to fit our client's needs. Our team ensured that the event's theme resonated throughout—from immersive event decorations to thoughtfully curated engagement activities, creating an unforgettable experience that truly embodied "Health in Your Hand."

This event was a powerful reminder of what Brand Catalyser can achieve when creativity meets capability, and we couldn’t be prouder of the results.

Brand Catalyser is honoured to have played a key role in the success of the Sanofi Mid-Year Customer Event, themed "Health in Your Hands." Entrusted to host this important networking event, Brand Catalyser brought together Sanofi and their key clients for a day filled with new product excitement and valuable connections.

From the initial planning and proposal stages to full-scale ex*****on, we managed every detail to fit our client's needs. Our team ensured that the event's theme resonated throughout—from immersive event decorations to thoughtfully curated engagement activities, creating an unforgettable experience that truly embodied "Health in Your Hand."

This event was a powerful reminder of what Brand Catalyser can achieve when creativity meets capability, and we couldn’t be prouder of the results.

Who can say "no" to ice cream on a hot sunny day? ☀️

That's exactly how we delighted our audience at the Bubs booth during the VIETBABY International Maternity, Baby & Kids Fair in Ho Chi Minh City, Vietnam, from May 30 to June 2 2024.

We aimed to dispel the Vietnamese perception that "Goat milk might have a strong taste for kids to try" by successfully showcasing ice cream made from Bubs Easy-Digest Goat Milk powder. It was so delicious that everyone queued up to get one, and we gained a significant number of new followers on our social media, thanks to all the compliments.

Brand Catalyser is thrilled to have been part of this journey, from concept ideation, design, and production to onsite management, bringing Bubs to more Vietnam families. Additionally, we enjoyed taking the Bubs management team on a store visit tour, exploring Vietnam's distribution channels, and offering valuable local insights and the latest market updates.

If you're eager to explore the Vietnam market, let's have a chat.

Few days ago, BC proudly collaborated with Alibaba Australia and New Zealand, alongside Department for Trade and Investment South Australia, Global Victoria, and Wine Victoria, to offer an immersive exploration of China's dynamic eCommerce and retail landscape, meticulously tailored for the South Australian and Victorian wine industry.

Featuring distinguished representatives from Alibaba Group, Freshippo, and Tmall Global, our exclusive sessions delved into strategies for cultivating relationships with Chinese consumers and uncovering new avenues of possibility.

Thanks to the participation of over 80 representatives from Australian Wine Brands in the offline events spanning 2 days, along with numerous online attendees who joined us in discussing the following topics:

📈 Insights into strategies and trends shaping success in China's vibrant market.
🌐 Understanding of Chinese consumers and regulatory frameworks.
🛒 Exploring the Chinese wine market, eCommerce, and retail opportunities across various Chinese platforms.

Since 29 March, 2024, the elimination of tariffs on Aussie wine imports to China has created an unprecedented opportunity for local wine producers. With the market poised to rebound to pre-2020 levels, estimated at A$ 1.3 billion, there’s never been a better time for Aussie wineries to enter the Chinese market.

Ready to take advantage of this golden opportunity? Let Brand Catalyser’s expertise guide you as you navigate this exciting new frontier and unlock the full potential of your wine brand in China.

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We’re thrilled to announce that after nearly one year of non-stop dedication and hard work, our team has successfully brought the AliExpo 2024 to life at ! 🎉 And of course, none of this would be possible without the support and cooperation of our partners and collaborators.

The admission to the exhibition is ✨ FREE! ✨So, if you’re in the vicinity of ICC today, join us at the AliExpo 2024! Prepare to be showered with perks, giveaways and prizes, simply by showing up. Get ready to explore Australia, New Zealand, Pacific and Asian brands, uncover blue ocean opportunities in China and Southeast Asia, connect with industry leaders, and gain valuable insights at the AliExpo Business Conference!

See you there!

Our 6th Anniversary event was unreal! Hats off to our clients and guests for cruising with us along this journey. Without your trust, we couldn’t have ridden the crest of each wave that came our way! 🌊 A big shoutout to our amazing crew who always stuck it out and turned the ordinary into extraordinary! Here’s to exploring uncharted horizons and unfolding exciting new chapters together! ⛵️

BC’s now officially the authorised Cross-Border Marketing Agency on Xiaohongshu (RED).

What this means for our clients:

1️⃣ Enriched ways to ride the RED wave

As the preferred platform for SWIFT growth in China and Southeast Asia, RED is a hotspot for loyal high-value users. It serves as a versatile arena for diverse brands. Think ads, livestreaming, UGC, and so forth. This certification signals our capability to open new opportunities, empowering you to navigate and succeed in these markets.

2️⃣ A smoother advertising experience on RED

Navigating RED’s stringent regulations for overseas brands is no easy feat. However, with our expertise and links to the official channels, we’re here to break down the intricate nuances, simplify brand approach and accelerate brand growth in these thriving markets via RED.

3️⃣ Catch up with the latest trends

Keeping up to date is an Always-On task for us to support businesses and brands to stay ahead. By consistently engaging with official channels, we not only acquire profound insights and training but also fortify our brand decisions, contributing to the enhancement of your brand’s growth strategy.

Whether it’s Straya, the Mainland or SEA, our delivery stays sharp, focused and consistent.

Ready for us to Catalyse your business? Reach out now!

If you’re a business owner hoping to leverage the high-growth Vietnam market to expand your business globally, we have good news!

The Vietbaby Fair 2024 - Vietnam International Maternity, Baby & Kids Fair is back! The exhibition promises a vast experience of international connections with over 10,000 parents/buyers and 350 brands, covering sectors from baby products, kid products, EDU products to stationery and character licensing industries, all converging from 10 other parts of the world.

This is a prime opportunity for brands who are ready to explore the mum & baby care industry in Vietnam, and Brand Catalyser is here to support your journey at the fair from the start to the end.

Five additional competitive edges when you exhibit with BC:
• One-stop solutions from booth concept, booth design, event production, to activation and digital marketing solutions.
• B2B matching with top-tier distributors and partners in the category.
• Understand local insights & market movements through a business trip experience with our team of experts.
• Ensure a culturally sensitive approach to consumers by collaborating with our local team of experts.
• Post-event consultation session breaking down trends, insights and recommendations for brand’s Route-to-Market strategy in Vietnam.

Recruitment for exhibitors is currently now open to public and Early Bird application will close on 17 Feb 2024.

Let us Catalyse your business in Vietnam. Exhibit with Brand Catalyser now. For more info, send us a message!

We’ve returned from an amazing holiday break, recharged and keen as to take on the new year! To kick off this year fully with intentions to celebrate new highs, big and small, we’ve put together a list of 8 marketing trends marketers should be keeping a close eye on in #2024!

You bet we are all geared up and ready to pour in all the hard yakka to help businesses thrive in APAC. Ready for us to Catalyse your business? We’re only a message/call/email away!

A big thank you to everyone who joined us for the Vietnam Market Accelerator webinar last week! It was amazing to have gathered 25 of you, all passionate about learning the dynamic Vietnam market. 
 
During our discussion, we explored the main topics of the webinar: market trends and insights into the Vietnamese landscapes of social media, eCommerce and consumer behaviour. 
 
Our deep dive encompassed the golden era of livestreaming, the escalating demand for health supplements, and the fascinating world of shoppertainment trends, painting a comprehensive picture of the vibrant, evolving Vietnamese market. 
 
We also addressed your burning questions, from the risks of launching a business in Vietnam to the common pitfalls Australian brands encounter during market expansion. As social media continues to evolve, along with its user base, we mentioned multiple emerging platforms in Vietnam that savvy businesses should keep an eye on. 
 
Missed out on the webinar, or have unsolved puzzles? 🔗 Register for our second session happening on 7 December here: https://bit.ly/7-dec-webinar 
 
Bring on your burning questions, we will see you there! 
 

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A big thank you to everyone who joined us for the Vietnam Market Accelerator webinar last week! It was amazing to have gathered 25 of you, all passionate about learning the dynamic Vietnam market. 
 
During our discussion, we explored the main topics of the webinar: market trends and insights into the Vietnamese landscapes of social media, eCommerce and consumer behaviour. 
 
Our deep dive encompassed the golden era of livestreaming, the escalating demand for health supplements, and the fascinating world of shoppertainment trends, painting a comprehensive picture of the vibrant, evolving Vietnamese market. 
 
We also addressed your burning questions, from the risks of launching a business in Vietnam to the common pitfalls Australian brands encounter during market expansion. As social media continues to evolve, along with its user base, we mentioned multiple emerging platforms in Vietnam that savvy businesses should keep an eye on. 
 
Missed out on the webinar, or have unsolved puzzles? 🔗 Register for our second session happening on 7 December here: https://bit.ly/7-dec-webinar (link in bio).
 
Bring on your burning questions, we will see you there! 
 

A big thank you to everyone who joined us for the Vietnam Market Accelerator webinar last week! It was amazing to have gathered 25 of you, all passionate about learning the dynamic Vietnam market. 
 
During our discussion, we explored the main topics of the webinar: market trends and insights into the Vietnamese landscapes of social media, eCommerce and consumer behaviour. 
 
Our deep dive encompassed the golden era of livestreaming, the escalating demand for health supplements, and the fascinating world of shoppertainment trends, painting a comprehensive picture of the vibrant, evolving Vietnamese market. 
 
We also addressed your burning questions, from the risks of launching a business in Vietnam to the common pitfalls Australian brands encounter during market expansion. As social media continues to evolve, along with its user base, we mentioned multiple emerging platforms in Vietnam that savvy businesses should keep an eye on. 
 
Missed out on the webinar, or have unsolved puzzles? 🔗 Register for our second session happening on 7 December here: https://bit.ly/7-dec-webinar (link in bio)
 
Bring on your burning questions, we will see you there! 
 

Halloween might be over, but the spookiness is still lingering around! 🎃 We’ve wrapped up some of the marketing campaigns that stood out the most from the szn. Kudos to all the creative geniuses behind these terrific, hauntingly brilliant ideas!  
 
– ‘For a 100% Natural Halloween’  
– ‘Happy Halloween’
– ‘ ’ 
– ‘The Fearniture Collection’   
– ‘The phantom of plastic waste’ (created with AI)
 
             

Halloween might be over, but the spookiness is still lingering around! 🎃 We’ve wrapped up some of the marketing campaigns that stood out the most from the szn. Kudos to all the creative geniuses behind these terrific, hauntingly brilliant ideas!  
 

– ‘Happy Halloween’
– ‘For a 100% Natural Halloween’  
– ‘ ’ 
– ‘The Fearniture Collection’   
– ‘The phantom of plastic waste’ (created with AI)
 
             

BC wishes all our friends and families Happy Mid-Autumn Festival! 中秋节快乐！🥮🫶
We took the opportunity to celebrate the harvest festival with the team at a hotpot dinner after having a light-hearted trivia digging into the festival’s rich history in the afternoon.

Here's a few fun facts we've discovered from our trivia, which you might not know about:

➡ It is always celebrated on the 15th day of the 8th month of the lunar calendar.

➡ The culture is widely embraced throughout China, Taiwan, Korea, Japan, Singapore, Vietnam, Cambodia, Malaysia, Indonesia and Thailand.

➡ The World’s Guinness Record for the largest mooncake recorded was 2496.4 kg (5,502.74 lb) from Shanghai, China.

Hear us out. We’ve been in close contact with a few pet pros 🐾 in the scene as a strategic partner, and you won’t believe how we were downright inspired by the myriad possibilities we’ve come across!

We did some digging, got the scoop on what’s buzzing 🐝 in Australia’s pet industry, and picked a handful of intriguing facts to share with you all.

Repost or save this content if you found this information helpful (we will appreciate it so much).

We’ll also be sharing some of the global insights on this matter next. If you’d like to read more, so stay tuned!

Last week, in the heart of Thailand, we had the joy of witnessing our meticulously planned event come to life.

We ensured an exceptional guest experience by meticulously planning every aspect, from the event's overall look-and-feel to merchandise, logistics, communications, and on-site management.

The event included a long-awaited new product launch by our esteemed client and an exquisite river cruise along the Chao Praya river. Our team's preparation ensured the event sailed smoothly (literally sailed ⛵️) and concluded with dazzling fireworks, which shone even brighter with the graceful dance of stellar stars in the background. ✨

BC is an all-rounder in delivering comprehensive services. Our wealth of experience empowers our efficiency and leadership to move with our partners in lockstep, tailoring solutions that precisely address their diverse business needs.

Ready to grow or curious about how we can help your business globally? Let's connect today.

Come join BC in our little bonding moment!

Our team brought in their favourite homemade meals and some takeouts for sharing yesterday.

We were bombarded with yummy Chinese food like 小炒黄牛肉 (sliced beef with pepper) and 东北凉拌菜 (Northeast China-Style Salad), kimchi fried rice and canelè, and yet, we decided to take our matters further by ordering boba.

They say “count your blessings, not your calories”, and we will live by that. 😎

From 1 to 4 June, we gathered in Ho Chi Minh city for the VIETBABY International Maternity, Baby & Kids Fair where we met various leading brands specialising in pregnancy and nursery essentials. Later in the evening, we attended Global Victoria's business matching program and took the opportunity to network with like-minded importers and local distributors who shared the same vision for the Vietnam market.

Vietnam has consistently remained a market of interest for us due to its remarkable growth in economy and population over the past decade. In the last three years, we saw numerous global brands make its way into the Vietnam market including Bubs, GO Healthy, Aptamilk, Nature’s Way, and many more, signifying a favourable business environment that Vietnam offers for both domestic and international companies.

Recognising the growing potential of Vietnam, we are committed to collaborate with global brands who have a strong track record of delivering quality products while applying BC’s unique approach to thrive in this dynamic market.

Are you ready to grow, or curious about how we would Catalyse your business in Vietnam? Let’s get in touch today.

We ran a photo shooting session for a beauty and skincare line in a studio a week ago.

It was entertaining to have our staffs playing with colours, thinking outside of the box and finding the best angle and a match of props to deliver the most optimal visual outcome that we wanted to see as audience ourselves. To resonate with the brand’s elegance and a sense of refinement, we incorporated elements like high quality fabric, wooden trays, faux plants and flowers. We also decided to use vibrant colours to convey the fun attitude in sophistication as alluring.

Be sure to follow Brand Catalyser to find out what we are up to. If you are ready to Catalyse your brand, get in touch with us!

There are just 2 days left before applications close on our Intern Bootcamp!

If you are a fresh graduate or in your final semester of study and are looking to gain hands on industry experience, this one is for you. Apply for our intern bootcamp and get the opportunity to learn practical skills from our team.

Throughout this program you will gain real industry and campaign experience, receive 1-to-1 mentoring from our team and more.

If you're on the lookout for internships that go beyond basic admin tasks, then be sure to apply.

Application deadline: 04/12/2022

It was such a pleasure to meet all the amazing people at Cosmoprof Asia 2022 Singapore.

Our team had many productive chats with beauty brands hailing from all corners of the world about their interest in market entry solutions spanning from distribution to marketing.

We are more confident than ever in our tailored solutions and unique service offerings and will continue to help brands land in the Asian market.

Interested in expanding into Southeast Asia? Get in touch and email [email protected]

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Brand Catalyser's Intern Bootcamp is back!

The Intern Bootcamp is a great opportunity for recent graduates or students in their last semester of study interested in pursuing a career in marketing, advertising, and cross-border solutions.

You will receive hands on experience, 1-to-1 mentorship with our talented team and more.

For those wanting an internship experience that’s more than admin tasks, we encourage you to apply via the link below!

https://bit.ly/3hZhGh1

Application deadline: 04/12/2022

Our Co-founder Christie Ding recently spoke to the students at RMIT University about the career pathways in the marketing and advertising industry.

Christie shared some insights of life in the industry from her experience of more than 10 years. This session proved to be valuable for these students who are at a pivotal moment in their lives. The students in attendance were able to gain a better understanding of the sector and discover how they can break into the industry upon graduating.

Christie and our Project Coordinator Frank who was also in attendance, were able to speak to the students on a more personal level as they answered questions after the session.

We provide comprehensive distribution consultancy services for brands to enter new markets.

Our distribution solution is to help your business to solve challenges from market understanding, market registration, sales channel, trade-partner evaluation & management, etc.

From online to offline, flagship stores to resellers, we provide end-to-end services to land your brand and product on local market.

The VIETBABY FAIR took place this month in Hanoi where businesses were able to directly connect with major players in the industry.

From Vietnamese distributors to foreign partner, brands were able to directly connect with major stakeholders in the industry during the fair.

Brand Catalyser had the pleasure of facilitating the presence of our clients at the exhibition. Our team engaged in multiple facets of the event, from booth designs, on-site management and more.

Great job team and congratulations to the businesses there for a great exhibition!

We’re always keeping up with the latest market trends and consumer preferences.

Our design team has collected a handful of best creative practices from domestic market players to showcase the current trends in product packaging design style, colour palettes and more. Head to our website to discover our Design Handbook!

We are incredibly excited to be working with Plexus Worldwide!

Plexus carries a range of products that focus on every aspect of their consumers’ health and happiness. Plexus paves the way to better digestive health and feed your system to benefit the body and mind.

Check them out here