Rivexe Digital

Leaving the coast behind today to head towards the city and be inspired at the National Gamechanger Awards.

Looking forward to hearing the inspiring stories of people, businesses and organisations making positive change.

Successful businesses, products and services sit at the centre of these three criteria:

=> Desirability, something that people want or need.
=> Feasibility, something that is feasible to create.
=> Viability, something that will be profitable and sustainable.

The business model canvas helps to evaluate these and maintain balance.

In a world of constant change, good decisions are our stepping stones.

At Rivexe Digital, we not only guide businesses in making those choices but ensure that they are looking at the overall experience being delivered through their marketing for customers.

Curating that experience is key.

Who knows the name of these gorgeous butterfiles?

Here's some info thanks to connectingcountry.org.au

"This spectacular butterfly species can be found across the south-east of Australia in all sorts of habitats where there are mature trees with mistletoe hanging and flowers to feed from. It is an early spring emerger and most active between August and November, where it mates and lays its eggs on the mistletoes, but can be active across all warmer months. The hairy black larvae (caterpillar) then feed on the mistletoe leaves, which not only help them grow, but also makes them taste pretty bad to predators – a win-win!"

Are you ready to create sustainable growth and impact?

Coaching offers innovative business owners and leaders personalised guidance to:
=> navigate challenges,
=> refine strategies,
=> brainstorm innovative ideas and
=> create clarity and focus.

It facilitates growth through actionable insights and accountability.

What we offer:
=> Personalised 1:1 strategy sessions to refine your business vision and marketing approach.
=> Access to cutting-edge tools, templates, and resources to streamline your operations.
=> Group sessions that foster networking and peer learning.

Whether you're looking to enhance your positioning, leverage AI, or automate your marketing, our coaching is designed to meet your unique business needs.

Our focus on mission, vision, and values-driven businesses ensures that your marketing efforts are not only strategic but also meaningful.

🎁 Special Offer: Sign up for three months and receive a complimentary 'Clarify Your Message' workshop (valued at $375)!

📅 Spots are limited! We only coach a handful of clients at any time, book a call through our website to get started.

There are some great purpose-led brands showing how you can create a brand experience with character and FUN.

“As the engine room of our economy, small businesses have the power to drive incremental change in how we consume, think, connect and create on a daily basis. They have real power to be a force for good and for change.”

- Andy Miller, Heaps Normal

"A total of 830 volunteers contributed to the planting of 27,500 Indigenous plants."

That's some of the work that's been happening around Green's Bush thanks to the Mornington Peninsula Landcare.

Alongside walking trails and properties you will see revegetation projects underway.

The Green's Bush to Arthurs Seat Biolink project aims to bridge the gap between two precious pockets of remnant native vegetation.

By planting trees, controlling invasive weeds, and installing nest boxes, they're creating a lifeline for our local wildlife, including the powerful owls and swamp skinks.

Learn more about the project and connect with them on social media here:
https://link.rivexe.com.au/NGjn

Your business or organisation is more than just a source of revenue — it’s a vehicle for both positive change and the life you want to live.

Our marketing strategy service is designed for innovative businesses and organisations that are focused on doing good work for great outcomes.

A marketing strategy helps clarify your positioning, the channels and messages you will use to reach and connect with customers, partners and key stakeholders.

It sets clear objectives and outlines strategies, actions and tactics for how to reach them.

Our strategies are also designed to be highly implementable so we can translate it into action and results, aligned with your business objectives.

Book a call through our website, or simply reach out through a message to learn more.

Do you believe in the power of business to be a force for change?

Systems change is a big concept, and some systems seem immovable.

There are many innovative businesses out there contributing to change by discovering new and better ways forward.

Heaps Normal is a fun brand, changing minds about non-alcoholic beer.

What are some of the best examples you've seen of businesses creating change for the better?

Lost in the marketing maze?

Need to re-gain clarity and focus in your marketing?

Our marketing coaching is designed to give you the guidance and direction you want and need to move towards your business goals.

Get started today by booking a free call through our website.

Nobody will listen to you if your message isn't clear.

Harsh... but true.

What are you saying? Who are you saying it to? Why do they want to listen?

Check out our 'crystal clear messaging' workshop if you need some help clarifying your message.

We've set dates for our next 'AI for your Business and Marketing' workshop.

This time we'll be holding it online! This is one of our most popular workshops.

Join us on July 17 at 12.30pm.

Xanthe will help you:
- Understand AI opportunities for your business
- How to get the most from AI
- Know more about responsible AI, data privacy and navigating some of the risks and benefits
- Exciting things on the horizon as AI continues to develop.

All participants will get free access to our AI and your Business toolkit.

We're also taking bookings for delivering these inhouse to your teams.

https://rivexe.com.au/event/ai-and-your-business-marketing/

Simple, impactful and powerful vision and mission statements combined with your values can be the motivating force to help inspire you and your team every day.

At Rivexe, we often talk about being ‘vision, mission and values-aligned’ because of the great natural synergy and energy that comes with that. It’s a natural energiser for any business.

A well-crafted mission statement is a powerful tool for guiding decision-making and working with flow and intention in any organisation.

Quick reminder!

Make sure your marketing is mobile-friendly, usable and accessible - it's important!

If your content and design is accessible to all then it will help you connect with more people.

We've JUST LAUNCHED our AI for your business and marketing toolkit!!

After training and providing advice to over 100 business, not for profits and local government humans we got a pretty good insight into what was needed.

They've shared insights, use cases, challenges and where they see the opportunities.

So, to help organisations adapt to AI, we've put together this toolkit!

It includes our AI playbook plus tools, platforms and important resources.

The core aim? To save you TIME and help you identify opportunities.

And, we've made it FREE.

Just drop a comment below and we'll get you access.

Responsible AI - what does it even mean?

Do you look at the phrase and think 'there's an oxymoron if I ever saw one?'.

We've trained and provided advice to over 100 businesses, not for profits and local governments on the balancing act of embracing the AI opportunity and taking a 'responsible AI' approach.

In our recent surveys and workshops the challenges of data privacy, IP, cyber security and taking an ethical approach continue to be recurring themes.

Did you know Australia now has a Responsible AI framework?

All organisations can now evaluate both the AI opportunities, and use the framework (which provides guiding principles) for responsible AI adoption.

We have included a simplified view of it in our AI toolkit (let us know in the comments if you'd like access) - which is FREE (for now).

The toolkit has been designed to save you TIME and help you identify the opportunities.

It includes our AI playbook (beta version) plus tools, platforms and important resources.

OR, you can find the full framework through a quick online search.

Australian Responsible AI Principles at a glance:
=> Human, societal and environmental wellbeing
=> Human-centred values
=> Fairness
=> Privacy protection and security
=> Reliability and safety
=> Transparency and explainability
=> Contestability
=> Accountability

𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬.

✅ At Rivexe, we work with organizations and businesses that are focused on positive impact to communicate, connect and engage so that they can have greater impact. We do that through training, coaching, projects and consulting.
✅ We have fun doing good work, with good people to deliver positive impact and are on a mission to work with 500 like-minded organisations each year.
✅ We focus on building your marketing capability.
✅ We use time-tested and proven frameworks to help you take strategic action and get results. With over four decades of collective experience helping businesses and organizations get outcomes, we’re here to help.

Ready to connect and learn more? Book a call today.

https://link.rivexe.com.au/Klvk

Go Google yourself.

Right now.

Seriously!

What is Google showing your customers when they are searching for you?

What are your social media bios saying?

What welcome mat are you laying out?

What impression are you creating?

What's one thing you can do right now to improve the customer experience when people are connecting with your through these channels?

At Rivexe Digital, we are here to help you take your ideas and turn them into impact. We know that marketing can be confusing; it’s also stressful unless you have a clear strategy.

Let us help you cut through the overwhelm and create progress towards your vision and mission.


Book a call today! 👉 https://link.rivexe.com.au/GN7d

We do good work, with good people to create great outcomes.

And we love what we do!

Join us for our next AI and your business marketing workshop.

We're holding this workshop for Cardinia Shire businesses thanks to Cardinia Shire Council.

When: Wednesday 5 June 2024 9:30 AM - 11:30
Where: Cardinia Cultural Centre, Lakeside Boulevard, Pakenham Victoria 3810

Designed to empower small businesses, not-for-profits, and social enterprises!

Gain the knowledge and tools necessary to integrate AI strategically, ethically, and responsibly in your business and organisation.

Participants can gain insights into ethical AI implementation to ensure alignment with responsible practices while leveraging AI's potential for quick task completion.

Rushing in the wrong direction provides no benefit to the individual or their business!

Tickets are limited.

All the details on our events page!

Shorter days but spectacular sunsets as winter arrives!

Who else is looking forward to the solstice???

Want to take a guess where this photo was taken?

Here's some hints:
=> Not on the Mornington Peninsula
=> Definitely in Victoria
=> The nearby mountain's name came from the Wurundjeri people.
=> In winter it can receive a good dusting of snow!

Need help with your website design?

Not all websites are created equal. Want a website that not only connects with customers but also converts?

Optimise your online presence with our coaching, training and consulting to help with:

=> Website analysis and optimisation
=> Search engine performance
=> User experience and accessibility
=> Marketing and content strategy and updates
=> Website design

Get in touch today.

Feeling like your marketing is a series of random acts? 🤔

Inconsistent efforts can dilute your message and confuse your audience.

A unified marketing plan brings clarity, consistency, and purpose to your campaigns.

When all parts work together, the impact is as powerful as nature itself.

Let's bring your marketing into harmony. 🌍

Read the full article on our website.

Why not celebrate a world wide web of another variety?

The wood-wide fungal web!

Studies have suggested that trees use funghi / mycorrhizal networks to exchange messages and share resources with struggling seedlings.

"Trees in a forest might look solitary but they are connected underground by a complex network of thread-like strands of fungi, some of which may only be visible to us as mushrooms on the surface. Through these connections in the soil, trees are widely believed to share food, water and even information, such as warnings of enemy attack. The concept of an interconnected forest has evoked comparisons with the internet, hence the moniker “the wood-wide web”."

Read the full article on The Conversation: https://link.rivexe.com.au/MTBb

What does being 'nature positive' mean for your business?

Let's shed some light on this increasingly crucial concept: being Nature Positive.

But what does it mean, and why should you care?

Being Nature Positive involves taking actions that lead to a net positive impact on nature—essentially giving back more to the environment than we take.

This approach goes beyond sustainability; it's about restoration and enhancement of the ecosystems we all depend on.

For businesses, embracing a Nature Positive approach means:
=> Innovating your processes to reduce waste and pollution.
=> Investing in biodiversity by supporting local conservation projects or incorporating green spaces into your business settings.
=> Engaging with your supply chain to promote environmentally friendly practices.

Nature positive is a BIG topic. But it also has some big benefits.

For example, it puts a value on biodiversity.

The nature positive conversation is also setting and creating action towards a global goal for nature aiming at achieving a net positive outcome by 2030

How your business contribute towards this positive change? Your choices matter more than you think!

Time to head off into the weekend!

Its been a great week with highlights like:
=> talking sustainability and stewardship with Troy from and Cam from at as part of the soon to be launched MPBusiness podcast series.
=> getting prepared for the Startup Spotlight being held by and Mornington Peninsula Shire
=> judging graduates on their indredible projects solving social and environmental problems.
=> catching up with Gaynor from and hearing the great stories of their first accelerator participants.
=> wins with as they continue to look for new ways to reduce food waste, and promote and highlight the great local and seasonal produce we have on the Peninsula through their menu.