Clear Simple Marketing

They're both about appearing at the top of Google, right?
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Yes, in a nutshell.
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So what's the difference?
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When you Google something - "dentist near me" or "iPhone 14 JB Hifi", you'll see a whole bunch of results appear on the google.com. Google Ads and SEO results both appear.
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Google Ads: The ones up the top with 'Ad' next to them are paid placements - Google Ads. If you are Googling a product, often a row of cards with images of products appears right up the top, these are Google ads too - specifically Google Shopping ads. Shopping Ads don't say 'Ad' next to them, but someone paid for them to appear there.

Google Ads will also appear on the side of the page (if you're on a laptop) and further down the page. Google reserves the highest position on its results pages (usually the top two or so) for paid ads. Why? They know people will usually click on the results closest to the top, and when you click, they get paid by the person paying for the ad.
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SEO results (or more accurately, 'organic results'): these are all the links on your Google results page that DON'T say 'Ad' next to them and aren't Google Shopping results. They are called 'organic results' because no-one paid for them to be in that position on the page. How does Google decide how to rank the SEO results? It's in the name: SEO stands for Search Engine Optimisation, so you have to know how to optimise your site to rank for the keywords you think are relevant to your business.

Google has a whole secret AI algorithm that matches the words you Google with the pages that appear on the search results page. Google want you to find what you are looking for every time, because if you can't, you might use Bing instead. They want you to find what you are looking for, because they know sometimes you'll click on an ad, and then they get paid.
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But they can't make every result on Google search results an ad, because that will annoy you. So almost every time to search for something that can be bought or sold, whether it's a product or a service, you'll see a mix of ads and SEO results.
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DM us to find out how you can appear in both Google Ads & SEO results - we have great packages for both!

See our work at www.clearsimplemarketing.com.au.

Today we had a final development review meeting with Carrie for her Clear Directions Therapy website. It will be ready to go live early next week. Exciting stuff!

We meet over Zoom twice with every website client: once at the start to plan the site and then once when it's almost finished to complete a final review.

PS this is our temporary office (aka Dad's old study room). All our proper office equipment is in a shipping container in Melbourne waiting for us to arrive and set up there. See you in a couple of weeks Melbourne!

❤️This is what we love...❤️
Sheree came to us because she wanted to start her own window cleaning business. She wanted a logo that instantly communicated not only what she does but that it's a women-led business. (Swipe to see the logo we designed.)

We love working with new businesses to help them get started.

What we can do for your new business venture:
✅ Logos
✅ Business cards
✅ Websites
✅ Google Ads & Facebook Ads

DM us if you're interested in chatting! Or book a discovery call with us on our website www.clearsimplemarketing.com.au.

Hi, we're Matt and Tina.

Regular facts about us:
🧐 We love love love making beautiful websites.
🧐 Even more, we love running good online ads, and we especially like to set up proper conversion tracking to give you info about your ads that is actually useful to you. It doesn't matter how many people saw your ad. It matters how many people took action on your ad.
🧐 We love snorkeling! We had this photo taken to replace our wedding photos, which we really don't love so much.
🧐 We have a pretty big sneaker collection between us and constantly have to stop ourselves from coveting new ones.

Slightly embarassing facts about us:
🧐 Tina was a teenager before she realised the moon is always a globe and does not change shape constantly
🧐 Matt was older than he'd like to admit when he realised .com does not stand for .computer
🧐 We're huge N*SYNC fans and love a solid pop tune. Music now just isn't like it was in the 90s!

thank you for the awesome experience!
thank you for the amazing photography!

Sunset over Coral Bay, WA.
Enjoying a little break so we can come back to our marketing business refreshed and ready to roll!
We're currently taking new client bookings for July, and all work is done by us here in Australia (we never outsource your work overseas!) 😁

✅ Websites from $950
✅ Google ads setup $250
✅ Facebook/IG ads setup $250
Check out our website www.clearsimplemarketing.com.au for more details 👍

Meeting Mustafa from Janelle's Emporium 4 Pets today. We can't wait to get stuck into their online ads and email marketing!

Also cats at the marketing meeting 👍👍👍

Awwww we feel all warm and fuzzy inside 🤭

Also this is really clever ... Tina and Matt TeaM .. why didn't we think of it before 🤣

Just received an email from a client - we did some video editing work for her which involved editing an existing video from a US supplier to be Aussie-friendly. It's not listed as an official service on our website but we've been busy with quite a lot of video-related work recently and we're loving it.

P.S. as millennials we will continue to use the cry-laugh face emoji even though Gen Z-ers are making fun of us.

ZIA FIA founder Sophia asked us to refresh their website - it was great to step into a totally different industry and learn a lot. Zia Fia create 'luxury skincare with kindness' - tox free, earth friendly and made in Australia. It's always a pleasure to make such a great business idea shine through a new website.
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When we worked with Sophia, we found while the fundamentals of her original site were strong, the colour scheme and messaging wasn't emphasising what is so great about Zia Fia's products. There just weren't enough colours of nature to reflect what her brand stands for. We were very grateful to work with the talented eskae.creative who took the most amazing product photos!
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That's where we always start with a redesign or a refresh - we get to know you and your customers. It winds up being a mini re-brand free of charge. We need to understand what you stand for before we can make a site that really showcases your business.
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Check out Zia Fia's site at www.ziafia.com.au, you'll love her range of natural skincare products.
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Costing much less than a complete rebuild of her site, we were able to use existing elements of the original website along with a fresh colour & design scheme to create something that will make Sophia's customers want to keep scrolling. We call it our Wix Refresh Package, starting at $950. It's perfect if you already have a Wix website but feel you're stuck in a rut with it, or just feel it needs a facelift. DM us for details!
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-living

What a perfect spot for a billboard - an advert for the RAC Electric Highway right across the road from the Tesla showroom!
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How often does print advertising get right in front of its target audience like this? People interested in electric vehicles just have to turn their head and see an advert for a directly related service.
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If only all advertising could be like this. Can it?
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Yep! That's what's so great about Google Ads! Right when someone Googles 'electric cars in Perth' RAC can have an ad appear promoting the RAC Electric Highway - right in the search results page.
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In fact, it's even better than the billboard placement in the photo. Most of the people seeing that billboard are just driving by, not visiting the Tesla showroom. (For example us, we were driving home.)
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With Google Ads, you can get people seeing your ad when they are actually Googling what you are selling - that's when your ads will appear. This means they are way more likely to take action and buy your product or use your service - they are already looking for you!
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Our Google Ads management services:
✅We are experienced
✅We have clear pricing
✅We don't do lock-in contracts
📞Book in a discovery call through our site at www.clearsimplemarketing.com.au/!

There's nothing better than when a client is happy with your work.
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We really enjoyed working in this project with Jade from Frankland River Retreat, and we're super happy he's happy!
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We keep the lines of communication open during the whole project. We'll never go 'off the grid' so you don't know what's happening with your website project.
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We like to keep things simple - as in explain the website design process in a clear way, and stay focused on what you want the site to achieve. Lead generation? Product showcase? Your website needs to have a pointy end!
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DM us if you want us to bring life to your site - our visit our site at www.clearsimplemarketing.com.au.
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No time to make your own website? Don't think it's worth spending the money on when your website is OK (but maybe not great...)?
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Yeah, it's a process to build a new website. It normally takes us a few weeks. It does cost money too.
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But have you ever thought about how a new website will save you time and money?
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💡A website with clear, well written text crafted by a professional (who knows how to organise information on a page) will save you from people calling/emailing to ask 'I can't seem to find it on your website, but..."
🗓️Even a simple booking system that lets a customer book online - and then drops that booking into your calendar automatically - saves you having to answer booking emails, messages & double bookings.
❓A list of FAQs on your site saves you and your customers time by answering the common queries you get.
🔗A proper menu structure & site structure means customers can find information easily, and won't have to contact you for information unnecessarily.
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There's so many other ways a well-designed site is a time saver. We'd love to share them all with you! So DM us if you're interested in our website packages - starting from $950 for a Wix site refresh. Hit our website at www.clearsimplemarketing.com.au!

We had to laugh a little when we saw this on a website recently.
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But then we had a think about it, and totally understand - you're so busy running a business, dealing with clients, chasing up invoices, giving the best service you can. Where do you get the headspace to think about your core values, not to mention writing the copy for your website?
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Sometimes you're so far down the rabbit hole of running your own business, things like your overall mission and the colours of the buttons on your site just have to take a backseat.
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We get it. We feel ya. That's why we want to help you out, and why we always have a planning meeting when we start a project, whether it's a website or a Facebook Ads campaign. We'll ask you the questions you forget to ask yourself. Who are my customers? Where are my customers, both geographically and online? How does my product or service solve their problem?
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We've found this kind of discussion - which really helps us get to you and your business - also helps you too. It helps you think about what you stand for, what's different and special and your business, and how you want to be perceived.
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DM us if you want to know more about our website & digital ads packages, our hit the website link in our bio. We'd love to help you!
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We love refreshing websites! So happy to have completed a refresh of Frankland River Retreat's website. Jade, who operates this great secluded getaway destination near several wineries, came to us because he felt his site needed a facelift. He's done a great job of building the site himself on Wix, but felt the copy wasn't highlighting the uniqueness of the three different accommodation options on the retreat. We also agreed the website design needed to communicate the calm & quiet 'recharge from modern life' vibe that Frankland River Retreat exudes. Check it out at www.franklandriver.com.au.
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Costing much less than a complete rebuild of his site, we were able to use existing elements of the original website along with a fresh colour & design scheme to create something that will make his customers want to keep scrolling. We call it our Wix Refresh Package, starting at $950. It's perfect if you already have a Wix website but feel you're stuck in a rut with it, or just feel it needs a facelift. DM us for details!
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(By the way, we seriously recommend booking a stay at Frankland River Retreat - set on a picturesque property, close to wineries, it's a great place to unwind! We've stayed there ourselves so we know from personal experience.)
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D E C I S I O N S // 81% of people use Instagram to help research products and services. Two in five small-to-midsize businesses are running a Google Ads PPC campaign.
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So you probably already know advertising online is the way forward. But which option is the best? FB/IG Ads or Google Ads? Or both?
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The answer is: it depends.
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Google Ads is great to reach people who are looking for your product or service *right now*. But for some business, not a lot of people are Googling what you sell.
That's where Facebook & Instagram Ads can be great. (They are bundled together since Facebook owns them both, but you can choose FB Ads, IG Ads, or both.) FB/IG Ads are more about brand awareness - letting people know you're out there, even if they are not actively searching for you. FB/IG Ads are normally a bit more budget friendly too. You can make sure only your target demographic sees your ads too. Age, gender, location - you can choose who sees the ad!
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If you want to know how to get started and which one is right for you, visit our website https://clearsimplemarketing.com.au/ and hit the 'Let's Talk' button to book a chat!
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Sources:
"44 Instagram Stats That Matter to Marketers in 2021", Hootsuite
"57+ Google Ads Statistics to Know in 2019 and Beyond", Web FX

Don't you love it when you find a great cafe ☕or restaurant 🍜 just around the corner?
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We love .kch and have been there a few times (we even organised Tina's parents' anniversary there, and just spontaneously decided we had to have their amazing laksa. It's. The. Bomb. Also get yourself their rendang, you won't regret it 🤤
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After watching many Korean dramas and drooling over Korean Egg Drop sandwiches, we were super excited to have Egg Spot open just around the corner from us - and it didn't disappoint! We had the Big Brekkie and the Hash Stash brioche sandwich. The hash browns were perfect too.
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We're a small business, and we like to help other small businesses. Visit our website https://clearsimplemarketing.com.au/ to see our website, Google Ads, Instagram Ads & graphic design services.
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Who doesn't love a giant kangaroo?
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Our clients AC Mobility wanted to make an impression at the Source Kids Expo, showcasing mobility & assistive equipment for kids with disabilities. So they asked us to design a ginormous media wall (up the back behind Claire, Matt & Carol).
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Expos are fun! Especially when we get to design massive 3-metre wide media walls for them... AC had a great day at the expo, and you couldn't miss them with the giant kangaroo lurking in the background.
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Not only are expos fun, designing promotional material for them is fun too. We love all things print and digital. Check out our site at https://clearsimplemarketing.com.au to see how we can help you with your next promotional event!
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Yeah, it's funny because it's true... you can relax OR you can build your own website while running your own business. Not both!
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To give you your life back, let us help. We'll build your website for you. We actually love building websites! A great website is one of the most useful thing in existence. Check out our website https://clearsimplemarketing.com.au to see our clearly priced website packages. Book us in for a chat whenever you're ready!
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We build websites you can edit yourself. We'll show you how and give you a nice instruction manual.
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Another thing we love: clear communication. We're great at explaining concepts in a clear way. If you've got questions, ask away!
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Graphic design is the difference between a brochure looking professional and unprofessional. It's the difference between a website that keeps visitors reading and clicking and one that makes visitors want to go somewhere else.
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Humans respond to beautiful things. We believe everything we design for you, whether it's a brochure or a homepage, should be beautiful and simple. That way your business will shine.
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Check out our website (link in bio), you'll see what we mean. We'd love to design a flyer or a website for you!
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(By the way this is a quote from Paul Rand, one of the most famous graphic designers ever. He designed the Westinghouse logo, the IBM logo & the NeXT Computer logo to name a few.)
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When your client appreciates you so much they hand-write you a thank you card 😭😭😭


is the brainchild of an awesome local carpenter named Tim. He designs and constructs beautiful nature based playgrounds. We're looking forward to playing in, *ahem* I mean filming, some of the playgrounds that he's building this year....they look EPIC!

P.S. yes we drank the wine before taking the picture, it was excellent wine 😆

Google Ads certification renewal time!

Why do we love Google Ads?

Here are two very important reasons.

1) Metrics - we can measure how many people saw the ad, how many clicked on it and how many leads and sales resulted. Having this data means control over where advertising budget is spent.

2) Targeting - unlike a magazine ad or even a Facebook ad, you're targeting people who are actually searching for what you offer.

📢 We just had a mega staff meeting to finalise our Google Ads packages... they'll be on our website soon. I'm suuuper excited because we've managed to craft an offering which is small business friendly and doesn't break the bank, allowing you to start small and grow from there as your business expands. Setup for your brand new ads account and first ad will be just $250, with monthly management just $120 for one ad set.

🥳 The value we've packed into these packages is just unbelievable - you get so much for that money, including keyword refinement and a 📄 monthly report so you know exactly how your ads are performing.

ANNND....most importantly, you can take it one month at a time. No lock in contract!

🤔 Wondering if Google Ads is for you? Hop on a free call with us to talk it through. Link in our bio.

😆 Talk soon! 📞

Coworking today at Fern by . We love our home office but the creative mind needs a change every now and then!

Also the coffee machine (picture 3) is awesome. You select what you want on the tablet and it magically comes out of that spout 🤯

Wooooop! We're so overwhelmed with gratitude for all the enquiries and jobs we've been receiving over the past few weeks.

We're currently taking bookings for new websites to begin work in October!

When we took this little business full time last month we weren't sure how it would work out...but now we're having trouble finding time to do our own marketing. And we're loving it! Best problem ever!

Here is Matt, finally getting a chance to work a bit on our website as we don't yet have all of our services listed there.

But it's ok....we prefer helping you with your marketing anyway 😝

Wanna have a chat about your business website, online ads or collateral? Just pop on our website to book a call 📞

6 things we've heard people say about Google Ads...are they true?

🤷 Google Ads are pop-ups right...I don't want to run a pop-up ad!

🤓 No, they aren't pop-ups! When someone is doing a Google search, there are always results right up the top (they have a little "ad" next to them). Those are Google Ads. They are almost indistinguishable from the regular Google results.

There's another kind of Google ad which might display within a web page as an image ad... these are called display ads. They're best used to target people who have already been to your site before (they're the reason why those shoes you looked at seem to be following you around the web).

🤷 Google Ads are hard! I tried to set up a campaign, this isn't for me, right?

🤓 Google Ads does take time to learn, and it is best left to a specialist - it's a better use of your resources. By doing it yourself, you likely will end up wasting money on clicks from people who aren't your target audience.

Having said that you should definitely become familiar with all the terms like impression, click through rate, clicks, etc...so you can tell how your ads are performing.

🤷 How important are clicks?

🤓 Clicks are important but the beauty of Google Ads is that you can tell what people are doing alter they've clicked your ad (called you, filled out a contact form, bought a product) - you need to focus on actions people take after they click - and we can track those things!

🤷 It's crazy expensive, right? I heard I have to spend $5000 per month.

🤓 You can choose what you want to spend and there is no minimum spend. You should also take into account the management fee for the person who will manage your ads.

🤷 I don't sell online, aren't Google Ads only for people who sell stuff on the web?

🤓 No! It's a great way of driving people to your website. The great thing about Google Ads is that they are shown to people who are specifically searching for what you do.

🤷 Is it easy to see how my Google Ads are performing?

🤓 It's super easy! And your Google Ads manager should provide you with info about how your ads are performing. If your ad manager isn't doing that it might be time to find someone new.

What is your biggest struggle when coming up with ideas for content?

✖️ Don't resort to copying others' content or just posting pictures with 2 word captions.

💡 Here are a few ideas to get you started:

👉 Set a timer for 1 minute and write down the 3 questions you're asked the most. Bam! You have 3 new post topics. And you'll be helping all the people who are asking those questions!

👉 A picture of you with a short introduction or a caption about what you've been working on. People by from people - aim for 1 picture of you for every 9 posts.

👉 An interesting quote or joke you like. It doesn't have to be directly related to your business either. People like to be entertained.

👉 A short video of a product or service (must be less than 1 minute for IG) - I don't know about you but seeing moving content makes me stop scrolling and take a longer look.

👉 Behind the scenes - show your process, how you arrive at the finished product. Show a pile of boxes ready to be shipped. A pic of you in the car on the way to the post office. A sketch of what you're working on. A pic of materials you're using. Even your team having a meeting!

👉 Pictures of things from brands you love or people who have helped you. You hope that people who value your brand will tell others, so why wouldn't you do the same?

These are just a few. Have some more? Pop them in the comments!

Am I the only one who listed their hobby as "surfing the web" in the 90s?

In early 1997, I turned 14 years 9 months (to save you the maths, I'm now 37). I could officially work for someone else! I powered up dad's computer, opened Word, and started preparing my resume.

I actually had work experience to list - I'd already been running my own web design company for over a year and had 3 clients who paid me to update their real estate website listings every week.

Swipe to see proof! I even made my own business cards.

But, I thought, every good resume also has a bit about the applicant to humanise them, right? What hobbies could I list?
✖️ "Dancing to the Wiggles" with my 3 year old sister (didn't serve to make me seem more mature)
✖️ "Self improvement" (while I thought this sounded good, my dad said managers would see right through it)
✖️ "Going to the movies" (not exactly a hobby)
✔️ Ahh I know. My favourite! "Surfing the web"!

PS I got the job... Saturday reception work. I also kept building websites for small businesses and later managed an intranet site at my casual job for a large corporation. Now I'm building WordPress sites with Matt.

I always seem to gravitate back to web design. And there's always so much to learn!

And I'm still surfing the web regularly 😅. You?

When your clients are just legit the best 😊.

A conversion on google ads day one!

We love Google ads ... when it's done right! That means starting small, then tweaking and adding as we learn what your customers are searching for. We're not into wasting your money!

That's why our google ads packages:

✔️Are very affordable for small businesses and do not require you to sell your firstborn child to set up (we're still finalising our packages and pricing - drop us a line at [email protected] if you're interested and you'll get an introductory price!)

✔️ Are not lock-in contracts - stop or pause any time

✔️ Include regular monitoring and tweaking to optimise when, where and how your ads appear

✔️ Are set up to track results (it's one thing to get 1000 clicks but did any of them result in an enquiry or sale?)

✔️ Include a monthly report so you're always on top of where your ad spend is going

We're putting together packages for small businesses because we keep hearing from SMB owners who have been turned down by marketing agencies because they're "too small". Not us. We exist to help small business!