BRANDY & COCO

Minimalist design 🤍


What is a social media aesthetic to begin with? For us, right after content relevance, it’s the overall look and feel of the content you share with your audience.
Your aesthetic encompasses all the values associated with your brand. 


What is a brand value proposition? A brand value proposition is a commitment made specifically to your target audience. It includes very clear and detailed reasons why people should buy a product or use a service. Learn how to position your business with the value map. Because the clearer the value proposition, the stronger the benefits.

When we create branded content for social media, we always try to incorporate both: aesthetics and information.

To curate content, we usually start with detailed personas and research, to ensure brands attract potential customers and retain their existing audience through high-quality content, emotion and engagement. 🤍

A minimalist website that prioritises simplicity, avoiding design elements or effects that are irrelevant for a good user experience.

Our philosophy centered on the idea to create a website design around Laura’s beautiful work, and let her visual aesthetic do the magic. ✨

We create thoughtful brands with a concept first approach, and digital experiences that are recognisable.

With our flexible identity toolkit you’ll have all assets to reach your audience visually, and emotionally. From logos, colors and typography to custom designed icons ans illustrations - we help brands to be memorable, and approachable.

From content creation to content management systems: We specialise in designing and rethinking websites that are tailored to your brand. On top, we visualise designs in 3 dimensions - from product renderings to virtual scenes or walkthrough spaces.

For us, no project is alike. We adapt the way we work to fit your needs and deliver support where its needed. And all that with curiosity, and creativity. With heart, and mind. 🤍

This minimalist design is about prioritising the essential: the raw emotions captured by .

Using natural colors, clean lines and simple typography Leads to a pure form of elegance.

A minimalistic design based on an earthy color palette.

Design with heart & mind since day one 🤍

A mockup we created for the Woodary to showcase the embossed effect on thick natural paper. Their real business cards have been printed on wood. Even better!

As an entrepreneur, what made you decide to start your own business? And why?

Deciding to start your own business requires pushing yourself out of your comfort zone and trying something new.
It’s a lot of work and, there are some risks every now and then, but for me, doing what I love is what it’s all about.

Here are some of my top reasons for starting your own business:

→ Get creative and know that each day brings a chance to engage your passion.

→ Tackle exciting challenges and pick up a lot of new skills from early on.

→ Outsource those tasks that you dread and let an expert do the job.

→ Enjoy a more flexible schedule and set your own efficiency.

→ Meet new people and discover new perspectives.

→ Improve your industry and push it forward with new ideas.

→ Balance work and live in your way, and take time for your personal development.

A brand is a lot more than the products or services you offer. While designs can evolve over time, the one thing that will remain is your brand personality. It’s defined as the foundation of your brand. It’s what your business stands for, and what your beliefs are.

Customers are more likely to purchase from a brand if its personality aligns with their own interests.

For that reason, we’ve put together this infographic based on Aaker’s 5 Dimension Model. Balancing two of these elements
will help you to:

→ Create an emotional bond with
your target audience.

→ Stand out from the crowd
and differentiate yourself

Design with heart and mind.

Another geometric goldie from last year. Naming and Corporate Design.

Geometric icon aesthetics 🤍

How can it already be 3 months since we got back from Madeira Island? 

Time seems to be flying ever since we started BRANDY & COCO. Remote work has always been the perfect way for us to spend time in new places and with different cultures. People think differently in different parts of the world. Experiencing new environments keeps our minds inspired and flexible. It opens up new possibilities and changes our perspectives on the way we design and communicate.

„Inspiration is not a static state of mind, but a process that we can cultivate.“ When we’re inspired, we see new possibilities, we feel energized and motivated.
Little things in life inspire us.

What has inspired you lately?


 


We struggle to be active on Instagram, so here‘s what we planned to post early this summer. 🌝

Why do we love flexible logo designs? It allows your visual identity to be adaptable in a constantly evolving world, whilst always reflecting the pure essence & core values of your brand.

Our logo design for Wannsee Praxis in Berlin. 🧘‍♀️✨

The goal was to create a sense of calmness and simplicity through the use of minimal, elegant elements and naturally curved typography, reminding you of a day out at the lake.

Sharing more soon. 🌙

Design has the power to elevate brands through emotion, and experience.

No matter the size of a project, we have a concept-first approach to our work.

We listen and understand, before we make or create. Reading between the lines helps us to understand how a business could be visualized, to tell its story authentically, and memorable.

Hello from Madeira! We have been working from this beautiful island for the last 4 months and loved the experience of working remotely for our clients at home, and abroad.

Running a business means one step at a time, but to be totally honest there are usually multiple things to manage simultaneously. Thats why we paused Social Media for a way too long time.

We are creating and supporting some inspiring brands and makers - and will soon share each and every one of them. 🌞

Photos:

Shape and composition study

Every color has a different meaning and personality behind it. Knowing the psychological effect behind your palette is essential. Picking the right colors for your logo and general brand color scheme can totally change the look and perception of your brand.⁠
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Any color evokes emotions. Green evokes a feeling of balance, whereas the right tone of yellow makes you feel happy. Anyhow, a brand shouldn't be in your favorite color, of course, you should feel comfortable with it, but always make sure the meaning behind the color reflects the vision of your brand and the message you want to put out there.⁠
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Once you decided on a color direction, make sure you stick to it, as your audience will identify your brand by it – and what it's all about. Our go-to tip is to choose one, two, or three main colors and add some light neutral tones to your collection, just to make sure they can shine for themselves and have enough light contrast.⁠
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@ Potsdam, Germany

Every color has a different meaning and personality behind it. Knowing the psychological effect behind your palette is essential. Picking the right colors for your logo and general brand color scheme can totally change the look and perception of your brand.

Any color evokes emotions. Green evokes a feeling of balance, whereas the right tone of yellow makes you feel happy. Anyhow, a brand shouldn't be in your favorite color, of course, you should feel comfortable with it, but always make sure the meaning behind the color reflects the vision of your brand and the message you want to put out there.

Once you decided on a color direction, make sure you stick to it, as your audience will identify your brand by it – and what it's all about. Our go-to tip is to choose one, two, or three main colors and add some light neutral tones to your collection, just to make sure they can shine for themselves and have enough light contrast.

Heading into the weekend with a new preview of our creative store that's coming soon. ♡ Do you prefer simple mockup sets or mockups with a scenery around?
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The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks and starting on the first one. – Mark Twain⁠
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When it comes to managing a big project, things can get challenging. Always remember – all you have to do is your next task. If there's something that's blocking your mind, and there will be times when you want to step back, only focus on the small step ahead of you, and the things you already have achieved.⁠ ♡
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There will always be some adjustments, and there will be some back and forths until you reach the design you feel comfortable with – and that's normal. Keep in mind that things don’t have to be perfect from the beginning, they will evolve with time.⁠
⁠

The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks and starting on the first one. – Mark Twain

When it comes to managing a big project, things can get challenging. Always remember – all you have to do is your next task. If there's something that's blocking your mind, and there will be times when you want to step back, only focus on the small step ahead of you, and the things you already have achieved.

There will always be some adjustments, and there will be some back and forths until you reach the design you feel comfortable with – and that's normal. Keep in mind that things don’t have to be perfect from the beginning, they will evolve with time.

Creating a visual identity for your brand is one of the most exciting stages of building a business. Once you receive your design files from your designer, your brand is ready to take flight – and ready to learn, change and evolve. Imagine your brand being a real person. We all grow from experiences that we have made over the years. It’s a continuous process of improvement. ⁠
⁠
Starting a business and building up a brand isn’t something that happens overnight. And, branding isn’t something that has been set in stone and doesn’t need any more work and refinement. It’s a process that takes time, so make sure you check on your branding with fresh eyes every now and then to make sure it still reflects your values and visions. ⁠
⁠
Why does Branding need so much time to evolve? There's a new article on The Edit – Link in Bio.⁠
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@ Potsdam, Germany

Creating a visual identity for your brand is one of the most exciting stages of building a business. Once you receive your design files from your designer, your brand is ready to take flight – and ready to learn, change and evolve. Imagine your brand being a real person. We all grow from experiences that we have made over the years. It’s a continuous process of improvement.

Starting a business and building up a brand isn’t something that happens overnight. And, branding isn’t something that has been set in stone and doesn’t need any more work and refinement. It’s a process that takes time, so make sure you check on your branding with fresh eyes every now and then to make sure it still reflects your values and visions.

Why does Branding need so much time to evolve? There's a new article on The Edit.

Choosing a color palette can be an intense process. ⁠
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Finding the right color scheme for a design, no matter if for clients or ourselves is one of the things that takes the longest – always. It's something we enjoy since every detail about color has such an incredible impact on what we create. In the end, a carefully curated palette should make you feel positive and energized.⁠
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No matter what, make sure you're comfortable with the colors you use, as they will not only give your brand a new look, they can also add a whole new meaning to it. ⁠
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@ Potsdam, Germany