Guitar Factory Parramatta

From today, until November 1st, you can redeem a pedal board and accessory pack worth over $400 RRP with the purchase of any selected brand new Schecter Sunset Triad or Sunset Extreme model courtesy of D'Addario Australia.

T&Cs apply, we have good stock ready to rock today!

The phenomenal Boden Original model from Strandberg, with neck-thru construction and a lovely roasted birdseye maple fingerboard.

Underrated amps from PRS!

The new Sterling by Music Man Intro Series has arrived, with Cutlass guitars and StingRay basses. Really nice! Quite impressive for hitting the price points they're in.

This is the Electric Blue finish, but we also have Black & Canvas White.

It's been a long time between Duesenberg arrivals, and this is one lovely Starplayer TV.

Vintage Burst is a great classic finish, because it lets you see the grain of the spruce top underneath.

LTD EC-01FT >>> 3 finishes available, made in Korea and feels like it too. Custom Seymour Duncan bridge only setup, locking tuners, very nice recessed TOM bridge & block inlays.

27" scale monster 7-string with Floyd Rose and Fishman Fluence pickups from LTD this year

The Caribou is an extremely underrated model in the Duesenberg catalogue - sonically versatile & lightweight.

There really has been no shortage of interesting consignments lately... Today we've got a very niche acoustic guitar made by a company called "Pre-War Guitar Co", in North Carolina U.S.A

The name's a bit of a giveaway, but they make meticulously accurate reproductions of golden era instruments with materials that most people know are getting insanely difficult to procure, no less legally export.

This one has Brazilian Rosewood back and sides, which is apparently no longer on the menu outside of America because of aforementioned difficulties.

The atomic rainbow of single coil NJ Traditionals 🌈

It's SHREDDING time with this classic Peavey HP Special 🤘

The numbers are dwindling on our Schecter Nick Johnston $1299 special! Grab an amazingly well made guitar with a bonus super nice gig bag thrown in, at a price that'll seem ludicrous once they have to go back to normal soon.

Schecter Nick Johnston Bonanza Guitar Factory - Australia's widest range of electric and acoustic guitars, keyboards, amplifiers, musical accessories and much more. Located in Parramatta, Sydney NSW and shipping Australia wide.

Dual humbuckers & antique candy apple red finish make this a special Suhr!

Get low with this pre-owned Chapman ML1 Baritone!

'64 L-Series Strat Heavy Relic from the Fender Custom Shop, in lovely Daphne Blue

Finally - a sorely needed classic high gain entry to the renowned UAFX range from Universal Audio. Expected to be in-store and shippable in a day or two!

Fantastic example of a Les Paul Standard, from 2019. Looking very much under-played and ready to rock.

This Fender Custom Shop Strat was probably dared to skate down a really steep hill, but sadly didn't quite pull it off. It's either that or the dry winter air is affecting its skin similar to mine, hard to say.

All that aside, you can now buy it - or you can at least describe to me in detail why it's upset you.

This incredible PRS Private Stock limited edition from 2022 is now on consignment in-store. Beautiful finish, beautiful materials all-over.

At the moment, we are SO locked and loaded if you're chasing clear, thunderous low-end from a five string bass. These Spector Dimension models are 37-34" multiscale, and neck-thru with premium grade hardware and electronics.

This lovely guitar needs a home. It's now probably the cheapest in-stock ESP USA guitar on the planet, with a 2+ year wait on new builds. Make it yours.

ESP USA Horizon Select "Custom Shop" Guitar This guitar was spec'd out using the ESP USA configurator. Think of these models as a select "Custom Shop" where you can choose different finishes, body shap...

We've been able to secure a couple of REVV Generator 100 heads at a huge discount, available for $2999 while they last (previously $4499!)

Another super rare instrument added to our offerings - a genuine 1930s Larson Brothers Maurer 551 acoustic.

Featuring Brazilian Rosewood back & sides, it's been meticulously restored by Jeff Mallia and will be ready for the next 90 years of playing.

This is something truly unusual for us, a mesmerisingly nice Nik Huber Orca '59 model with CITES certified Brazilian Rosewood fingerboard - but LEFT HANDED!

We so rarely carry lefty guitars in this echelon, but when we saw it become available we knew someone is going to absolutely cherish this thing.

Our thoughts are with all attending Gino’s funeral this morning & with Gino himself.

Please be aware that many of our key staff members will be uncontactable today, and will likely be responding to messages tomorrow.

Grab this deadly looking thing before we sell out again and get stuck waiting 12 months for another! ESP E-II EX, Gloss Black. Made in Japan, hard case included.

10th Anniversary REVV Generator 120 head has landed, one of only four in Australia.

The drool-fest continues today with the arrival of our second Rietbergen model from Nik Huber.

This one is exotic all-over - with premium curly maple top, black limba body & neck, and some of the nicest striped ebony we've ever seen for the fingerboard and headstock veneer.

The best of the best! Fender Masterbuilt, by Dennis Galuszka

If you love guitars, and work in a guitar shop, getting attached to the stock is a regular hazard of the job - but let me tell ya.... This one will hurt to see go.

Freshly arrived from Nik Huber in Germany, an Orca model with F-hole and a custom finish. Beautifully light weight and resonant, finished to absolute perfection.