Modern Form Creative
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Creative service partner for small business owners with big goals. Branding | Websites | Social
09.14.2024
This past weekend, Dan and I finally tied the knot on our 7-year anniversary, and I didn’t think my heart could hold so much joy.
I’m beyond grateful for this incredible man and our closest friends and family who celebrated with us. The day was everything I dreamed of—filled with laughter, happy tears, and a few perfectly awkward moments. 💕
Here's to forever.
photographer:
videographer:
dress:
hair & makeup:
bouquet:
alterations: marisbridal
venue:
flowers:
officiant:
Well, kinda. The laptop may be closed, but still with me, just in case - ya know. 😉
I’m stoked to be heading off for a little vacay with my fam jam in Invermere. It's been a literal hot minute since I took some time off, so I'm going to try and unplug as much as possible.
I can't wait to disconnect and come back refreshed and ready to create. 🧡
As I reflect on the last year, I’m beyond grateful for how far i have come. For taking the leap into the unknown and completely changing my life. It was terrifying and continues to be, but I have never been happier. 🧡
Being an entrepreneur has allowed me to prioritize my mental health and create a balanced life that I love. A huge part of that is being part of this amazing community. I am beyond grateful to have connected with so many amazing entrepreneurs who are now friends. Thank you so much for being part of my journey.
So here’s to 35: trying new things, embracing the moment, and chasing dreams. I can't wait to see what this year has in store.
In today’s digital age, establishing a strong brand presence on Instagram is crucial for small business owners. It’s not just about posting pretty pictures; it’s about creating a cohesive and recognizable brand identity that builds trust, fosters recognition, and sets you apart from the competition.
Here’s why including branding on your Instagram is a game-changer:
🔹Build Trust & Recognition: Consistent branding helps your audience recognize and trust your business. When people see your brand elements (logo, colours, fonts) repeatedly, it creates familiarity and trust, making them more likely to engage with your content and work with you!
🔹Stand Out from the Crowd: In a sea of content, having a unique and cohesive brand identity sets you apart. It helps you create a strong first impression, capture attention, and make a memorable impact on potential customers, making them more likely to choose your products or services over competitors.
🔹Professionalism & Credibility: Well-branded content signals professionalism and expertise. It shows that you’ve invested time and effort into crafting a cohesive brand image, which can significantly boost your credibility in the eyes of your audience!
🔹Create a Lasting Impression: Consistent branding across your Instagram feed, stories, and highlights ensures that your brand stays top of mind for your followers, leading to increased brand recall and customer loyalty over time.
🔹Increase Engagement: Cohesive branding not only attracts attention but also encourages engagement. When your content looks visually appealing and aligned with your brand identity, it resonates more with your target audience, leading to higher engagement rates, including likes, comments, shares, and ultimately conversions.
Ready to Elevate Your Brand? 💫
Let’s collaborate to create custom Canva templates that reflect your brand!
Your visuals & branding don’t really matter...
JUST KIDDING! 😅
Visuals and branding are soooo important, but there is a balance to keep in mind. While aesthetics are a major part of your brand, so is your messaging!
What is more important, aesthetics or messaging?
Trick question! You might have a visually stunning website, but without the right messaging, conversions could be lacking. On the other hand, even with strong messaging, a website that lacks visual appeal may struggle to generate leads.
It’s all about balance.
Establish a visual identity that resonates with your audience and represents your brand to keep them engaged. Encourage collaboration through persuasive messages on your website using a tone and language that they can relate too.
Ready to convey your message effectively and stand out from your competition? Send me a message to get started 📲
HAPPY INTERNATIONAL WOMEN'S DAY!!
I am beyond grateful that I get to be surrounded by remarkable women in my life both professionally and personally who constantly inspire me with their boldness, determination, and boundless ambition. Here's to the amazing strength, resilience, and accomplishments of women around the globe! You're amazing!! 🧡
photo credit:
Case Study: Lottie Weddings 💍
Lotte Weddings, owned by Charlotte, is a wedding planner in Calgary and Airdrie who was ready to level up her website. She had a logo and colours but needed a stronger brand presence on her website.
Our goal was to refine her messaging and elevate her site from DIY to professional, highlighting her unique story and expertise in the wedding space.
During Lottie's website rebrand, we started with a detailed questionnaire to capture her story and personality. After analyzing competitors, we crafted new brand messaging, revamped the homepage's sitemap to add her services and an about section, key brand messaging and strategically placed testimonials for credibility!
The redesign included showcasing more of her brand which we did through refined fonts, more of her colours and adding floral elements.
The revamped website now showcases her brand, tells Lottie's story and guides viewers through her process, resulting in increased site views, clicks and leads.
The biggest win was that Charlotte was able to pursue her wedding planning biz full-time and leave her 9-5 earlier than anticipated!! 🙌🏼
Be sure to check out Lottie Weddings if you’re on the hunt for a wedding planner with meticulous attention to detail, allowing you to fully embrace your big day! You’ll definitely be in good hands.
Ready to take your website to the next level? Send me a message today! 💬
3 Canva tips for small business owners!
I use Canva for sooo many things, from social media templates to content planning - it is my favourite tool!
If you’re a small biz owner, I highly recommend using Canva Pro! It costs a bit more but helps you build beautifully branded content quickly!
Here are three tips I recommend checking out on Canva ⬇️
1. Your brand kit! Add your brand’s colours, logos, fonts, and even pictures so that you have everything in one place and create a consistent visual identity! This can be found in the Brand tab on Canva.
2. The Magic Switch tool! This tool easily resizes any Canva design to fit any other custom-size template! Perfect for resizing carousels to stories! This tool will be at the top of any Canva design you have open!
3. The BG Remover tool! No need for photoshopping! This tool easily cuts out any image from a background! This tool can be found when clicking “Edit Photo” and then going to “Effects”!
Looking for more small biz tips? Save this post and follow along for more small business branding, website and social media tips!
Comment down below what Canva tip you want to see next!!
🚀 Introducing the New Online Home for Generations Family Chiro!
As the dedicated designer steering this project, I am thrilled to announce the official launch of their revamped website!
The redesigned site not only highlights the fresh and approachable brand but also guides you seamlessly through Generations' unique offerings and processes, emphasizing their mission to Encourage Lifetime Wellness for Entire Families!
A big shout out to .griffin for her SEO-powered website copy, perfectly capturing the voice of the Generations brand, and to for skillfully encapsulating the team's vibrant personality in their amazing brand photos!
Be sure to check out the new site and uncover how Generations Family Chiro is dedicated to fostering long-term wellness for every generation! 💻✨
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Generations Family Chiro recently joined forces with Modern Form Creative to undergo a comprehensive rebranding, marking an exciting chapter in their growth!
The focus was on a refreshed brand that highlights their new name and their dedication to chiropractic care for long-term family wellness. The revamped brand combines expertise with a friendly and approachable tone that aligns seamlessly with the personality of this fun team!
Stay tuned for the launch of the new website, as Generations Family Chiro continues to evolve and innovate in their pursuit of providing comprehensive and compassionate chiropractic care to every generation.
📷️:
Cheers to a New Year and a New Website! 💫
I've been working hard behind the scenes to give my online space a makeover to better connect with small business owners like you. What's changed? I've revamped the Homepage and added a brand-new Services page!
A big shoutout to .griffin for weaving her copywriting magic into the new pages and to the talented for all of the amazing brand photos!✨
Be sure to check out the new site and discover how we can work together in 2024!
Here's to a new year of endless opportunities, growth, and success as we continue chasing our dreams together! 🥂
Happy Holidays from my small biz to yours! ✨🎄
As the year winds down, I want to extend a heartfelt thank you to my incredible clients, friends, family, and followers. Your unwavering support has made my entrepreneurial journey truly special. Here's to a fabulous and prosperous year ahead for all of us, as we chase our dreams together!
photo credit: .creative
SupportSmallBusinesses
Eeeek! Today marks the one-year anniversary since the launch of Modern Form Creative! 💫 Can you believe it? I certainly can't!
Time has whisked by, and it feels like just yesterday that I embarked on this thrilling yet nerve-wracking entrepreneurial journey! As you know, being an entrepreneur has had its major ups and downs, but when the day comes to a close, I am beyond grateful that I get to do what I love every single day!
A massive shoutout to my amazing clients who played a vital role in making all of this possible! Your trust and collaboration have been the secret sauce behind turning what was once a dream into a reality! Seriously, I couldn't have done it without you! 🧡And to my incredible friends and family who have been my pillars of support along the way - thank you!!
Here's to another incredible year of supporting each other on our business journeys and fearlessly pursuing our dreams together! 🥂
Big shout out to for capturing this amazing moment!
WEBSITE LAUNCH 💫
I'm excited to introduce our latest website for Nancy On Real Estate!
Nancy, an esteemed real estate professional in the Bay Area, California, entrusted .creative with the task of creating a website and brand that truly represents her unparalleled expertise in the real estate industry. The result is a stylish and user-friendly website that tells Nancy's unique story and the distinct value she brings to her valued clients.
Whether you're a first-time homebuyer taking the leap into homeownership, an experienced investor seeking prime opportunities, or simply a Bay Area enthusiast, Nancy is your trusted real estate expert. Her mantra is crystal clear: "Helping you find a way or making a way" to transform your real estate dreams into reality.
Don't delay! Dive into the new website and discover the endless possibilities that Nancy On Real Estate has to offer. Your Bay Area real estate expert is just one click away!
Exciting Announcement! 💫 I am thrilled to announce the launch of Luca Occasions' brand new website!
As the designer behind the scenes, I've been fortunate to work with Monica and create a website that showcased her expertise in the wedding and event industry. Her remarkable fusion of creative brilliance and timeless elegance is beautifully encapsulated in every detail.
If you're in search of a dependable expert to transform your dreams into breathtaking realities, your search ends here. Monica, the owner and lead planner at Luca Occasions, is your trusted guide.
Take a moment to explore Luca Occasions' captivating new website and discover the array of services Monica provides to her valued clients, with bookings available through 2024. You won't want to miss it! 😍😍
Something magical happened this weekend. ✨️
Thank you to , who was there to capture the surprise of a lifetime.
PS I said yes.
New Online Home for Lottie Weddings! 💫
Modern Form and Lottie Weddings have been working behind the scenes to craft a new website that's as extraordinary as the visionary herself - Charlotte, the driving force behind .weddings
Intricately designed to reflect Charlotte's boundless creativity, approachable personality and unique story - this website stands as a testament to her years of wedding planning expertise and her passion for turning couples' wedding dreams into reality.
Be sure to check out Lottie's brand-new website today and experience the magic for yourself!
I'm beyond excited to announce the launch of Moveology's stunning new website! As the creative force behind the scenes, I've had the honour of collaborating closely with Emma, the remarkable owner of Moveology. She was eager for a fresh online space that truly encapsulated the distinct essence, values, and narrative of Moveology.
Moveology is no ordinary fitness studio; it's a haven for celebrating your body and its strength through joyful movement! Together, we've meticulously curated new messaging and a design that effectively conveys their unique story and what sets them apart. ✨
If you're in search of a wellness studio that offers tailored workouts for every level, in a warm and welcoming space that feels like a second home (with great music to boot) look no further! Be sure to check out the new website experience!
Get back to what you LOVE doing... & leave the rest to me!
Running a business is hard work. I get it.
There are so many things to worry about in one-day... & design could be one of them.
Don't be overwhelmed by the million choices of fonts or images to choose from and leave it up to me!
Here at Modern Form Creative I help small business owners elevate their brand and knock things off your to do list - so you can get back to doing what you love.
From branding and website design to even social media support I am here to help!
Are you ready to put your brand in good hands? Send me a message today to see how I can help you reach your business goals.
Branding & social media are the ultimate match! Here’s why:
1. It makes posting easier.
Posting on social media can be a daunting task. One step to make it easier, is a branded look. Not only will a consistent brand identity make it easier to know what to post, but it can also help increase brand loyalty.
2. It helps you stand out.
Effective branding will set you apart from the millions of users on social media. It makes you more memorable and recognizable to potential clients or followers.
3. It builds credibility.
When your social media profile reflects your brand's image professionally through your feed and stories it builds trust with your audience making them more likely to purchase from you.
Ready to for your socials to make a great first impression? I'm here too help! Message me to get started today!
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Branding & social media are the ultimate match! Here’s why:
1. It makes posting easier.
Posting on social media can be a daunting task. One step to make it easier, is a branded look. Not only will a consistent brand identity make it easier to know what to post, but it can also help increase brand loyalty.
2. It helps you stand out.
Effective branding will set you apart from the millions of users on social media. It makes you more memorable and recognizable to potential clients or followers.
3. It builds credibility.
When your social media profile reflects your brand's image professionally through your feed and stories it builds trust with your audience making them more likely to purchase from you.
Ready to for your socials to make a great first impression? I'm here to help! Message me to get started today!
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Stop selling your product and services, start selling your brand.
Remember that sales aren't just about selling a product or service, it's about building connections and selling your BRAND.
Customers are buying off of what sparks their emotions, they don't just buy a product or service.
They invest in the your brand and what you stand for!
If you are just trying to push sales on Instagram through only your service, try shifting to selling your brand. Sell your mission, goals, you as a business owner! This helps your audience create a connection with you and eventually leads to more sales.
Ready to take your business to the next level? DM me to learn more about how I can help you create a strong and impactful brand!
Logo vs. Branding, Which one do you need?
A logo is a symbol of your brand. It is one element of your entire business.
A brand is a representation of your business combining not only the logo but the creative assets like colours, fonts and all visual elements that help you communicate who you are
and what you do.
Ask yourself this, are you launching a business, product, or service that will benefit from a clear identity and high awareness?
If you answered yes, you're in need of some brand support! Let me help you!
Are you ready to put your brand in good hands? I started Modern Form Creative to provide the full agency experience
for small business owners.
Send me a message to get started today.
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Breaking Stereotypes: websites aren’t just for large companies.
A lot of small business owners think websites are only for larger companies… The truth is you are never too “small” to have a website. Small businesses are just as important!
Now-a-days everyone shops online, or researches brands on Google, and even Instagram! If you don’t have a website or any information online, you could be missing out on potential customers!
All businesses big or small should have a website. If you’re in need of a website or even some branding, you’re in luck!
At Modern Form, I take the time to understand your business, your brand, and your goals. This allows me to create a website that is meaningful, aligned with your business direction, and truly impactful in your industry. Send me a message to get started today.
Happy Friday!! 🥂
I am celebrating as the last few months have been a whirlwind, filled with remarkable connections and goals being conquered! Every day, I find myself shaking my head in awe and amazement at how far I've come and how many amazing people I've met along the way.
You often hear people say, "Just start," and let me tell you, until you take that leap of faith, you don't fully comprehend the power behind those words. It's about showing up for yourself every single day and making things happen. Suddenly, when you look back, you'll be astonished by the progress you've made, wondering how you even reached this point. But the truth is, it all starts with that decision to begin. It starts with making those moves, showing up for yourself, and investing in your dreams. And guess what? It's all worth it.
Thank you to all of the amazing people who have asked me to be part of your entrepreneurial journey!! I am so excited to embark on this crazy roller coaster together. 🧡
Photo by the talented:
Ready to take your social media presence to the next level?
As a social media manager with expertise in branding, I specialize in crafting beautiful Canva templates tailored to showcase and elevate your small business on Instagram.
Why does Instagram branding matter? 💫
- Showcases your brand's unique identity
- Builds recognition among your target audience
- Increases perceived value and offerings
- Cultivates loyalty from your followers
- Boosts your online presence and reach
- Leaves a lasting impression on your audience
Let's collaborate and create an exceptional grid that will leave your audience in awe! Send me a message to get started or check out my website to learn more.
Photo credit:
Your story matters. Are you sharing it?
Sharing your story helps you connect with your audience on a deeper level. It humanizes your brand and reveals the person behind the business, and in turn, helps you build an emotional connection with your audience.
I help entrepreneurs navigate the digital landscape and create impactful websites that showcase their brand's journey, values, and purpose. Together, we craft compelling and visual narratives that engage your audience, establish trust, and inspire customer loyalty.
Let's embark on a storytelling journey together, crafting a website that authentically captures the essence of you and your biz.
WEBSITE LAUNCH! 🚀
I am thrilled to introduce you to , your premier concierge expert in the San Francisco area. As the brand and website designer behind this exciting venture, I am delighted to have collaborated with Sherman to bring his vision to life.
Through a captivating brand identity and sleek website landing page, we were able to perfectly capture the essence of Sherman's exquisite and personalized experience for those seeking a refined and elevated lifestyle.
Sherman, with his unparalleled attention to detail and remarkable ability to anticipate his client's needs, embodies the essence of luxury and accessibility. Plus, his genuine humour and wit will always leave you with a smile on your face.
I am proud to have been a part of Sherman's journey as he embarks on this exciting new entrepreneurial venture. Congrats - I can't wait to see the heights you reach! 💫
Click here to claim your Sponsored Listing.
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