Go Top Shelf

Steph has just joined our team as our newest content strategist! She is a wordsmith that is savvy in all things content, from website copy to blog articles, she knows her stuff and we can't wait to see the type of quality she brings to our work :) Welcome to the team Steph!

Having problems ranking your products on Google? One of your pain points might be dealing with writing out all of your product data and optimizing it effectively. Take an in-depth look at the essential and enhanced data of each product.

How Your Product Data Impacts Your E-Commerce Site's SEO E-commerce product data is what drives SEO. Here, we describe the types of product data used in SEO and the attributes of that data that earn better rankings.

MagnumStone is a valued client of ours and we have thoroughly enjoyed helping them increase their reach on search engines and become more competitive in their industry.

By working together closely with their team, we have made MagnumStone a force to be reckoned with across Canada, the United States, and around the globe. But our job isn't done yet, we will continue to press forward and make sure MagnumStone and its amazing team are the #1 choice for anyone looking for a big block retaining wall.

Internal links are a very important part of any SEO strategy from small local businesses to enormous ecommerce organizations. They help search engine bots effectively crawl your site and index the pages they find. All of the pages on your site should have multiple internal links going to and from them to assist search engine bots in helping you rank faster.

Have you heard about our incredible client, Derek Timmons? Derek has been incredibly successful this year and we love his story and his business. 😍

Read about it on our website by clicking here: https://buff.ly/3zwJrjP

Every website needs to be updated from time to time!

With the internet constantly evolving, customer needs and expectations changing, and technology advancing every second, there are some easy signs to look for if you're wondering whether or not your website needs an update.

1. You've updated your branding.

If you make any changes to your brand, message, or purpose, your website should be updated to align with the entire organization. This helps customers recognize your brand online and builds credibility.

2. Your customer base has changed.

As your company grows, you might notice it begin to attract new clientele. If you're seeing new customers make purchases with you, make sure your website is updated to fit their needs and expectations.

3. It's outdated.

It happens. If your website is looking a little worse for wear, it may be time to update.

Monitoring your website is important to your digital success, but it can be a lot of work. Luckily, we know some people who can make this process easy. 😉

Happy Monday from every member of our team!

Some of us may not work as hard, but they're cute enough to make up for it. 😉

When creating your website content, it's important to put your main keyword in the title tag.⠀
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"But why?" You ask...⠀
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Well, this helps search engines like Google identify what your page is about. By building your website out with the right keyword tags and content, you can help improve your rankings and generate more organic traffic!⠀
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Pretty cool right?!⠀
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🚨 EMPLOYEE APPRECIATION ALERT 🚨

Liam is our SEO Expert, and has been working with Go Top Shelf for approximately 3 years. He earned a Graphic Design Diploma from CDI College and a Web Development Certificate from SAIT. As our resident SEO guru, Liam works hard for both GTS and our clients to achieve their SEO goals and provide valuable insights on user data.

“I love working at Top Shelf because I am constantly challenging myself to keep up with the demand and develop new strategies for our clients!”

Liam’s attention to detail and commitment to clients make him a valued member of our team. He is always there to lend a helping hand at work or a much-needed joke at the end of the week. Much more than an SEO expert, Liam is integral to our team and his positive attitude is infectious. Being able to work with Liam is an absolute pleasure!

Liam is a passionate gamer and enjoys paintballing and off-roading in the summer whenever he can. Fun fact about Liam: he has a Funko POP collection that is over 100 strong!

Thank you for all you do here, Liam! We appreciate your dedication, knowledge, and humour every day.

Whether you’re new to the city, visiting soon, and looking for something new to try close to home, Airdrie offers many wonderful and exciting things to do. This blooming city has a variety of venues, activities, and events for all ages and interests. Our friends at Maverick Group have listed some date ideas, family activities, and events to share with friends around Airdrie! 😍

Check out this amazing article: https://buff.ly/3BUfEn9

You know who loves employee appreciation? US! Today, we're celebrating our amazing Project Manager, Ashley!

With a strong portfolio of over 171 successfully managed projects, Ashley takes pride in her role as a project manager to Go Top Shelf. She joined us in January of 2021 and has made life for everyone easier and more efficient. Ashley brings light to the Top Shelf team that is unique and inspiring!

“I got my start in project management through not-for-profit sporting associations as a teenager. This is where I found a true passion for setting deadlines and attaining key objectives for our client's goals. I began my official career as a project manager in 2013, actively building processes and templates through my own business. In the short time that I have been with Go Top Shelf, we now have created efficiencies to allow for a lot of growth and development.”

She graduated from Red Deer College in 2005 with a Bachelor of Science in Pre-Veterinary Medicine and furthered her education by acquiring a degree in Human Sciences in 2015. Ashley has also taken numerous courses on interpersonal skills, as personal development within her role is of the utmost importance. Utilizing her personal experience, that life has allowed her to have, has encouraged Ashley to grow as an individual and a professional. Understanding the dialectic in each project, she works carefully with our team to successfully develop and execute our project plans.

“Working within a variety of industries, I have had the pleasure of working with large companies such as Syncrude, Alberta Health Services, Alberta Children's Palliative Care Team, Calgary Cerebral Palsy, Lacrosse Canada, Evolve Alberta, and other sporting organizations. Gaining experience from each industry has been invaluable to the development of my process.”

When not at work, you will be able to find Ashley out in her garden or in one sports facility or another! Being an active mom to two growing boys - nothing is short of a well-planned adventure called life!

Thank you, Ashley, for all that you do for us! We couldn’t do it without you. 😍

A focus on customer relationships is one of the top trends for digital marketers in 2021, and it’s easy to see why so many brands build their shopping experience around the customer journey. Relationship marketing helps you attract and retain long-term customers and increase the lifetime value of each lead.

We wrote an article that covers all the basics of relationship marketing so you can create successful relationship-centred campaigns! 😎

Read here: https://buff.ly/2WIeYCf

We think it's time for a little employee appreciation. Today, we're celebrating our incredible developer, Mark!

Mark has been with Go Top Shelf for nearly half a year as a lead developer. He works on a variety of client projects developing and building websites for businesses and individuals. A problem-solving extraordinaire, Mark has always enjoyed building things from scratch. Mark spent a lot of time in his childhood building websites for fun and creating unique and funny content for each project.

He previously worked for a large marketing agency as their web developer and development manager for 4.5 years, and he brought his past experience from developing web and mobile apps effectively into the role. Mark studied at SAIT where he earned an IT Diploma with a major in Software Development, and what he loves most about his job is being able to create a visual product for clients and users to engage with and enjoy. Many of his classmates made a move to data analysis or consulting, but Mark finds his joy in creating an interactive website that appeals to different audiences.

He loves to share his knowledge with beginner developers, and he’s excited to work in an organization that values creativity and authenticity. Mark says he loves to chat with developers of all levels because, “growth in this industry is neverending, and if I can learn something I didn’t know before or teach someone something new, that’s pretty amazing.” His favourite part of being in a developer role is the flow of information within the community and getting to pursue his passion.

Thank you, Mark, for all you do! We're thrilled to have you on our team. 🤗

Did you know that 85% of users think that a company’s website should be as good or better than its desktop website when viewed on a mobile device?

Optimizing your current website for mobile use is an easy way to increase your traffic and revenue! And guess what? We can help you do that! Check out our blog for even more tips and tricks on designing a website that converts. Or, you know, we're always happy to support our clients. 😉

We're thrilled to share that The Refinery Salon & Spa website has officially launched! Check out this amazing site and business, and get relaxin'. 😉 https://buff.ly/2y94U5S

Congratulations to our client Iteration Insights on welcoming over 10,000 visitors to their website in the past 30 days! We've worked with them to increase their traffic by 22x since we launched their new website 1 year ago today, and we couldn't be more excited for them.

PS, happy anniversary 😘

We're excited to announce the official launch of https://buff.ly/3fUWK6J, and their sister site, https://buff.ly/2U7P8pQ. Check out these fresh websites right now, and ride checker.

You may remember Jeremy Rivera from our recent article about social media from an SEO perspective. He published an article about link building and it's a must-read. From quotagraphics to outreach, Jeremy is a total pro. Check out the full article here: https://buff.ly/3xvIHdM

New post alert! 🚨 We've compiled input from 13 experts in the SEO world on how they use social media to improve their SEO efforts. Creators and data analysts alike, this is the article for you. Check it out on our website! Link below. ⠀
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How do SEOs utilize social media? [EXPERT ROUNDUP] 13 SEO experts speak with us about how they use social media to help with their campaigns including boosting on-site metrics, promoting content and networking

Did you know that you can earn tax credits with eco-friendly home improvements?

We know! It's super exciting, so we helped our friends at Fortress Roofing break down everything you need to know for your green renovation. Head over to to learn more!

Canadian Tax Credits for Energy-Efficient Homes Find all the information you will need on Canadian tax credits to incentivize homeowners to create more energy-efficient homes across the country.

We're out on an exciting team building adventure to celebrate Top Shelf's 5 year anniversary! We couldn't have done it without you. Don't worry, we'll be back tomorrow. 😉

Next time give us something harder 🙄

Another awesome branding and website project just launched! It's been so fun working with Bigfoot Backcountry Rentals, the textures on the website really make it stand out https://buff.ly/3vD7uMA