42 Agency

📌As most times in marketing, there is no absolute answer. Finding the right length of ad copy can take multiple A/B testing to work out what's best for your audience.

But as a general rule, we keep ad copy on Facebook
👉Primary text: 125 characters
👉Headline: 40 characters�
👉Description: 20 characters

Check out our complete article (link in the bio) for more details on running an effective Facebook ad for your B2B SaaS.

📥💌📫

Super stoked to be working with Knak!

G2 Crowd Names Knak a High Performer Knak was recently named a Fall 2019 High Performer by G2 Crowd. We’re thrilled with this recognition because it means: We’re making life easier for our fellow Marketers They’re kind enough to share…

First batch of 👕arrived and they look fantastic. Thanks 🎉

How Knak Does Email: Email Testing At-a-Glance If you’re an email marketer, you may have some questions: Should I put that heart-eyes emoji in the subject line of my email or leave it out? What format is best for my content? Will that GIF give …

No matter the size of your organization, it’s crucial to have an email creation process in place that can scale when you need it to - and we’re here to help! Check out our blog on streamlining your email creation process, and get ready to scale fearlessly.

You'll learn how to:
- Think through and optimize your existing processes
- Leverage technology to help you scale seamlessly
- Scale without sacrificing creativity and efficiency

https://bit.ly/32VvnRq

💯💯💯💯

The results are in! Our 2019 Marketo Email Benchmark Study is here, and it’s designed to unpack the current state of Marketo emails at organizations just like yours. We’ve covered everything, from deliverability and click-thru rates to team size and structure, to popular trends, and the technology that ties it all together. Basically, it’s can’t-miss information for email marketers! Check it out: https://bit.ly/2MF1RcY

Come work with a fantastic client of ours!

👉[Now Hiring] We are seeking a key member of our Field Services team-- to coordinate, lead and support installations teams worldwide! If you delight in ensuring customer success and are seeking a new opportunity ▶️Apply ◀️ https://hubs.ly/H0lkx4R0 today! Full-time Deployment & Support Technician (SaaS)!

Here is an interesting article by Chris Moody at TOPO:
https://blog.topohq.com/choose-the-right-tactics-to-make-marketing-plans-successful/

He goes over how to choose the best tactics that will make a marketing plan more successful.
Take a look at the strategies he outlines and see how you can implement them into your marketing plan!

Choose the Right Tactics to Make Marketing Plans Successful Orchestration design is about creating high-intensity, short duration, high-impact programs designed to advance a select set of target accounts to a desired outcome. These marketing programs only succeed at meeting their objectives if they include the right tactics. With an …

Happy Thanksgiving from 42 Agency! Have a great weekend!

We love hearing from our clients! Check out our site for more testimonials and case studies!
https://fourtytwo.agency/case-studies/

So excited to be attending SaaS North this year! Catch us there from November 26-27th. Who else is going?

Check out our latest blog post! These frameworks can help you implement B2B marketing attribution for your business:

https://fourtytwo.agency/blog/demand-generation/b2b-marketing-attribution/

Want to expand your client base and grow revenue streams for your agency? Here are some reasons why Marketing Automation could help you do that! (See article below)



https://martechtoday.com/the-4-big-reasons-agencies-need-marketing-automation-to-survive-234489

The 4 big reasons agencies need marketing automation to survive - MarTech Today Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanwhile, you’re juggling:1. Marketing your agency to bring in new business2. Keeping current clients happy to gain their l...

Valuable information about Account-Based Marketing! Check out the article below for more information. - OVBlogs

https://openviewpartners.com/blog/going-beyond-sales-and-marketing-alignment-the-key-to-true-abm-success/ #.XS3wsehKi00

Going Beyond Sales and Marketing Alignment: The Key to True ABM Success | OpenView We hear about the importance of sales and marketing alignment constantly, but has it really improved? Here's how ABM can help.

5 benefits to creating an ICP for B2B Companies in the article by TOPO below!

https://blog.topohq.com/5-benefits-of-creating-an-ideal-customer-profile/

5 Benefits of Creating an Ideal Customer Profile The key objective of every B2B company is revenue growth. With this in mind, one would think organizations would capitalize on any available advantage to increase the percentage of deals that close. Creating an Ideal Customer Profile (ICP) is just …

Ever wondered what would make more of an impact between Facebook Ads and Boosted Posts? Well here's an article to help you determine that! Check this article from Databox Below!

https://databox.com/facebook-ads-vs-boosted-posts

Facebook Ads vs. Boosted Posts: What's the Difference & Which is Better? | Databox Blog When it comes to driving acquisition on Facebook, what works best–ads or boosted posts? We talked to over 40 advertisers to find out.

Another great article on Marketers being able to operationalize customer feedback. Check it out!
- Martech Today

https://martechtoday.com/marketers-can-operationalize-customer-feedback-whether-you-own-it-or-not-234262

Marketers can operationalize customer feedback (whether you 'own' it or not) - Marketing Land Democratizing access to customer feedback is one of your most valuable assets in the feedback economy.

An informative article on getting more attention and likes on your social media pages! - Marketing Land

https://martechtoday.com/how-to-maximize-social-media-traffic-to-your-site-233564

How to maximize social media traffic to your site - Marketing Land How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in the world. Facebook, the social media giant, has 2.32 billion — over half of that. There are five more platforms with over a billion users (YouTube, What...

New book by the great folks Intercom

Intercom on Onboarding Intercom on Onboarding helps you convert signups into successful users.

Stickers arrived just before Collision Conf Toronto. 🎉 Going to collision? Comment below to grab a sticker 🙏🏽

Stickers arrived from and they look amazing!

See you at in Toronto next week.

The best clients send hoodies. Thanks Solink!

The Average Salary for a Marketer in Toronto is $91,117.34
Want to get the results & participate? We are at 91 responses and would love to get to 100, here's the link: https://buff.ly/2TQ6B46