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The official page of the book "Built to Sell: Creating a Business That can Thrive Without You".

12/15/2023

In this clip from our recent podcast with Chris Voss, Chris shares how to handle negotiation points that are non-starters for you.

To listen to the full interview, head here> https://builttosell.com/radio/episode-419/

12/12/2023

In this clip from our recent episode with Chris Voss, Chris shares the power of silence in a negotiation to sell your business.

Listen to the entire episode with Chris here> https://builttosell.com/radio/episode-419/

Chris Voss on Negotiating the Sale of Your Business | Built to Sell Radio 12/08/2023

We just dropped a special edition of Built to Sell Radio featuring Chris Voss. In this episode, Chris shares with John Warrillow how to negotiate the sale of your company.

Chris Voss on Negotiating the Sale of Your Business | Built to Sell Radio In this episode, Chris Voss shares how to negotiate the sale of your company. Learn negotiation strategies to help you maximize your exit.

Chip Conley on Selling Joie De Vivre and Mentoring Airbnb Co-founder Brian Chesky | Built to Sell Radio 11/20/2023

We just dropped a new episode with Chip Conley who talks with John Warrillow about selling the world's second largest boutique hotel chain, coming back from the dead, mentoring Airbnb co-founder Brian Chesky and how to find a new purpose after you sell.

Chip Conley on Selling Joie De Vivre and Mentoring Airbnb Co-founder Brian Chesky | Built to Sell Radio In this episode, Chip Conley discusses selling Joie De Vivre, mentoring Airbnb's Brian Chesky, and discovering purpose post-sale.

11/14/2023

In this clip, Jason Cohen describes how to distinguish between your company's values and its purpose (and why you need one more than the other).

You can listen to the full interview over at https://builttosell.com/radio/episode-415/

11/02/2023

Discover how to get 5-star reviews for your products on Amazon.

This clip is from our recent episode featuring Chad Maghielse, who built a $2M+ pet products business on Amazon.

10/25/2023

Got an acquisition offer? Here’s how to negotiate your Letter of Intent (LOI) with J.B. Sauceda & John Warrillow.

Jay B is the founder behind a logistics company that specializes in shipping gear for D2C brands like . He grew the business to 150 employees and a remarkable $14 million in revenue being acquired by Cart.com in 2021.

You can listen to the full episode here https://builttosell.com/radio/episode-412/

The Acquisition Entrepreneur - Bakari Akil | Built to Sell Radio 10/17/2023

This week we dropped a new episode of our, “Inside the Mind of an Acquirer” series with Bakari Akil who has acquired two $30 million businesses. A great episode to help you understand the perspective of the person across from you in a negotiation to buy your business.

To listen to the full interview head here>

The Acquisition Entrepreneur - Bakari Akil | Built to Sell Radio This week, we continue our series called Inside the Mind of an Acquirer. This week, we sat down with Bakari Akil, who has acquired two $30M businesses.

How Mark Ferrier Grew TRAFFIKGROUP to $2M EBITDA and Scored an 8-Figure Exit | Built to Sell Radio 10/11/2023

In part 2 of our conversation with Mark Ferrier, Mark delves deep into his decision to sell TRAFFIKGROUP to Onex in an eight-figure deal. What sparked this move? A conversation with a fellow founder who wished he had sold his own venture half the time earlier, even if it meant a 25% lesser return.

Listen to the entire episode here:

How Mark Ferrier Grew TRAFFIKGROUP to $2M EBITDA and Scored an 8-Figure Exit | Built to Sell Radio In part 2, Mark Ferrier breaks down how he grew TRAFFIKGROUP to $2 million in EBITDA before scoring an 8-figure exit from the PE firm Onex.

Ep 407 Bootstrapping His Way to $23 Million Exit with Lloyed Lobo 09/21/2023

This week on Built to Sell Radio, we sat down with Lloyed Lobo, who along with his partner, built Boast to more than $5 million in annual recurring revenue when he agreed to a $23 million majority recapitalization from Radian Capital.

You can listen to the entire episode here> https://builttosell.com/radio/episode-407/

Or, watch the interview on our YouTube channel here> https://www.youtube.com/watch?v=9VS1aQQH6LU&lc=Ugwk4x87ewEqIdx-bwF4AaABAg

Ep 407 Bootstrapping His Way to $23 Million Exit with Lloyed Lobo For show notes, including links to everything referenced in today's episode, be sure to visit BuiltToSell.com. 👂 Listen to the podcast herehttps://builtto.s...

Exit, Rest, Restart: Rob Walling on Navigating the Entrepreneurial Lifecycle - Built To Sell 09/12/2023

Ever wondered what life looks like AFTER selling a business? Rob Walling sold Drip at 41, achieving financial freedom, but then faced a new question: What's next?

Rob has done a great job re-imagining his life after selling Drip, so we wanted to ask about his formula for finding “your why” when work becomes optional.

You can listen to the full interview here:

Exit, Rest, Restart: Rob Walling on Navigating the Entrepreneurial Lifecycle - Built To Sell At the age of 41, Rob Walling sold Drip, an email marketing software for enough money that he "would never have to work again". His only problem? Figuring out what to do next.

Exit, Rest, Restart: Rob Walling on Navigating the Entrepreneurial Lifecycle - Built To Sell 09/08/2023

We just dropped a special edition of Built to Sell Radio with past guest, Rob Walling.

Rob has done a great job re-imagining his life after selling Drip, so we wanted to ask about his formula for finding “your why” when work becomes optional.

Listen now wherever you get your podcasts>

Exit, Rest, Restart: Rob Walling on Navigating the Entrepreneurial Lifecycle - Built To Sell At the age of 41, Rob Walling sold Drip, an email marketing software for enough money that he "would never have to work again". His only problem? Figuring out what to do next.

Betting It All to Build a $100 Million Outdoor Luxury Empire - Built To Sell 09/05/2023

Imagine running a business with $3 million in EBITDA and personally guaranteeing a loan? That's precisely what Sarah Dusek did to build her $100 million glamping empire. Would you have personally guaranteed the loan?

Listen to the full episode>

Betting It All to Build a $100 Million Outdoor Luxury Empire - Built To Sell Sarah Dusek and her husband started Under Canvass, which offered large-scale tented hotels (think “glamping”) outside national parks around the U.S.

Fetching an 8-Figure Exit - Built To Sell 08/15/2023

🎙️Did you miss our latest podcast episode with Amman Ahmed? Dive in to discover how to:

- Harness the power of SEO to scale your business.
- Increase your YouTube channel audience with Ahmed’s innovative technique.
- Elevate your brand’s reputation using Ahmed’s personal approach.
- Decide when to abandon professionalism for the sake of authenticity.
- Determine your non-negotiable exit number.
- Lean on a seasoned advisor to sidestep an earn-out.
- Be due-diligence ready, even if selling isn’t on your radar.

You can find the full episode here:

Fetching an 8-Figure Exit - Built To Sell In 2017, Amman Ahmed founded MusicForPets, which launched the YouTube channels "RelaxMyDog" and "RelaxMyCat." These channels aim to alleviate pets' anxiety, whether due to stress or their owners' absence.

Fetching an 8-Figure Exit - Built To Sell 08/14/2023

🎙️ How did Amman Ahmed turn "RelaxMyDog" & "RelaxMyCat" on YouTube into a 7-figure business and then score an 8-figure exit from Create Music Group?

Tune in to this week's episode to uncover the journey.

Fetching an 8-Figure Exit - Built To Sell In 2017, Amman Ahmed founded MusicForPets, which launched the YouTube channels "RelaxMyDog" and "RelaxMyCat." These channels aim to alleviate pets' anxiety, whether due to stress or their owners' absence.

Fetching an 8-Figure Exit - Built To Sell 08/11/2023

🚨 New Episode Alert! Dive into Amman Ahmed's journey, turning 'RelaxMyDog' & 'RelaxMyCat' on YouTube into a 7-figure venture before sealing an 8-figure deal with California's hip-hop label, Create Music Group.

Listen to the full interview here>

Fetching an 8-Figure Exit - Built To Sell In 2017, Amman Ahmed founded MusicForPets, which launched the YouTube channels "RelaxMyDog" and "RelaxMyCat." These channels aim to alleviate pets' anxiety, whether due to stress or their owners' absence.

Subscribe - Built To Sell 08/10/2023

Developing a knack for spotting high-potential employees can significantly enhance the value of your company. This week in Built to Sell News, we’re revealing three techniques you can use to help find those gems:

- Embed a unique detail within your job description
- Use pattern recognition apps to assess intelligence
- Evaluate a potential employee’s fit within your company culture

Subscribe to our newsletter here>

Subscribe - Built To Sell Join 30,000+ business owners who get our Wednesday Newsletter with expert insights and advice on how to build, accelerate and harvest the value of your

Capitalizing on the Shift From Bricks to Clicks - Built To Sell 08/08/2023

Chad Rubin founded Skubana to streamline his multi-channel e-commerce operations. Seeing its potential, he began offering the software to fellow online retailers, scaling to an impressive $5M in ARR. A compelling acquisition offer from 3PL Central was the next chapter in his journey.

Dive into the details on this week's Built to Sell Radio episode. 🎙️

Capitalizing on the Shift From Bricks to Clicks - Built To Sell In 2006, Chad Rubin crafted Skubana, a tool specifically designed to streamline the operation of his e-commerce store across diverse channels. Sensing the software's potential, Rubin decided to offer Skubana to other online business owners.

How Alex Macdonald Sold Velocity Black to Capital One for a Reported $297 Million - Built To Sell 08/01/2023

Have you had a chance to check out our latest episode featuring Alex Macdonald?

If not, tune in to learn how to:

- Outsmart and compete with large corporations.
- Attract and retain high-net-worth individuals.
- Prepare for the post fundraising phase of your business.
- Avoid a capital-raising mistake that could cost you millions.
- Build trust and foster confidence with potential investors and acquirers.
- Handle partners who demand exclusivity (without giving it to them).

How Alex Macdonald Sold Velocity Black to Capital One for a Reported $297 Million - Built To Sell In 2014, Alex Macdonald co-founded Velocity Black, a global digital concierge service for affluent clients. Unlike the basic concierge services of some credit cards, Velocity Black leverages technology and expert knowledge to curate personalized services such as travel, entertainment, shopping, and....

Subscribe - Built To Sell 07/28/2023

In this week’s edition of Built to Sell News, we’re covering five ways to transform a lifestyle company into a valuable business, including how to:

Master your craft on someone else’s dime.
Think like Nobu.
Hire for EQ, not IQ.
Teach your employees through osmosis.
Broadcast your expertise.

Subscribe here:

Subscribe - Built To Sell Join 30,000+ business owners who get our Wednesday Newsletter with expert insights and advice on how to build, accelerate and harvest the value of your

How to Teach Your Employees Your Secrets - Built To Sell 07/26/2023

This week on the podcast, we hear from Ian Fraser Golf who sold his company TXG: A Club Champion Brand to Club Champion in 2021. Learn how Ian turned a lifestyle business into a multi-million dollar exit.

How to Teach Your Employees Your Secrets - Built To Sell Ian Fraser, a former professional golfer from Scotland, turned his expertise in fitting golfers with the right clubs into a successful venture, Tour Experience Golf (TXG), in 2016. His aim was to bring PGA Tour quality club fitting to everyday golfers. As TXG began to flourish, Fraser realized he ne...

Building to Sell: The Molzi Journey from Startup to Brainlabs Acquisition - Built To Sell 07/17/2023

Last week we had an amazing chat with Chris Mole, founder of Molzi, the Amazon agency, on Built to Sell Radio. Huge thanks to
Timothy Armoo, for connecting us! 🎙️🔥

Listen to the full episode here:

Building to Sell: The Molzi Journey from Startup to Brainlabs Acquisition - Built To Sell In 2017, Chris Mole, based in the UK, founded Molzi, a full-service digital marketing agency catering to Amazon sellers. As pioneers in the field, the company witnessed significant growth. By 2020, amidst the lockdown-fueled e-commerce boom, Molzi doubled its team size to over 70 employees and gener...

What's a Lock-Up Period? And Why It's Important. 07/12/2023

What's a lock-up period? And why it's important 👇

This clip is from our most recent episode with Paul Johnson, who sold his company Lemonaid Health to 23andMe.

What's a Lock-Up Period? And Why It's Important. Join 30,000+ business owners who subscribe to our weekly newsletter (Built to Sell News) https://builttosell.com/subscribe Every week, Built to Sell News off...

Inside 23andMe's $400 Million Acquisition of Lemonaid Health - Built To Sell 07/11/2023

In this week's episode with Lemonaid Health founder Paul Johnson, you'll learn how to:

* Establish a vesting schedule with a cliff provision when allocating company shares to safeguard your interests.
* Use a convertible note as a financing tool for your business.
* Strategically position your business to attract potential acquirers.
* Maximize your chances of hitting an earnout.
* Assess stock liquidity during the acquisition process.
* Tell your team about your decision to sell.

Listen to the full episode here:

Inside 23andMe's $400 Million Acquisition of Lemonaid Health - Built To Sell In 2013, Paul Johnson founded Lemonaid Health, one of the first digital healthcare platforms designed to offer virtual medical consultations and prescription services online. While the company got off to a slow start, the pandemic accelerated the adoption of online healthcare. By the end of 2021, Le...

07/07/2023

We just dropped a new episode with Paul Johnson, who sold his company, Lemonaid Health, to 23andMe for $400 million.

Listen to the full interview here>

Unauthorized Access

How to Negotiate with a Private Equity Investor 07/05/2023

In this clip from last week's Built to Sell Radio, Inside the Mind of an Acquirer series, Steve Reardon unveils the key metric that frequently influences how professional investors are rewarded for their investments and acquisitions.

How to Negotiate with a Private Equity Investor Join 30,000+ business owners who subscribe to our weekly newsletter (Built to Sell News) https://builttosell.com/subscribe Every week, Built to Sell News off...

Inside the Mind of an Acquirer with ASG’s CEO, Steve Reardon - Built To Sell 07/04/2023

Dive into the mind of an acquirer. Join Steve Reardon, CEO of ASG, in the new Built to Sell episode. Discover the traits he looks for in acquisitions, understand growth potential, and uncover key insights to get 100% cash upfront for your company.

You can listen to the full interview with Steve here:

Inside the Mind of an Acquirer with ASG’s CEO, Steve Reardon - Built To Sell In 2009, Steve Reardon sold Peldon Technologies, a company he founded that provided pharmacies and retailers with photo printers and multifunctional kiosks. Following his departure, Reardon developed a passion for running businesses, a path that ultimately led him to venture into acquisitions.

Subscribe - Built To Sell 06/29/2023

This week in Built to Sell News, we cover 8 ways to avoid regretting your decision to sell. Inspired by this week's episode with Dr. Sherry Walling.

Subscribe here>

Subscribe - Built To Sell Join 30,000+ business owners who get our Wednesday Newsletter with expert insights and advice on how to build, accelerate and harvest the value of your

How to Avoid Post-Sale Regrets: A Conversation with Dr. Sherry Walling - Built To Sell 06/27/2023

🎙️This week on Built to Sell Radio, we welcome Dr. Sherry Walling, renowned for helping entrepreneurs overcome mental & emotional challenges. She's bringing unique insights on identity, the highs and lows of selling a business, and life post-sale.

How to Avoid Post-Sale Regrets: A Conversation with Dr. Sherry Walling - Built To Sell This week on Built to Sell Radio, we're excited to feature a special episode with clinical psychologist, speaker, and author, Dr. Sherry Walling. Dr. Walling is renowned for her work with entrepreneurs, aiding them in navigating the mental and emotional hurdles of building and exiting a company.

06/23/2023

🎧This week, we’re excited to feature a special episode with clinical psychologist, speaker, and author, Dr. Sherry Walling. Dr. Walling is renowned for her work with entrepreneurs, aiding them in navigating the mental and emotional hurdles of building and exiting a company.

You can listen to the full episode here:

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Our Story

The Built To Sell methodology is about building a company that runs successfully without you and involves thinking of your business as an asset, rather than a job.

The core idea is to set your company up to be self-managing and attractive to an acquirer—even if you have no plans to sell. Making yourself attractive to an acquirer involves the very same things you need to create a self-managing company because, in essence, they are the same thing.

Acquirers look for companies that can run without their founder, which also happens to be the key ingredient in a self-managing business. Therefore, our approach involves optimizing your company’s performance across eight dimensions important to acquirers.

Videos (show all)

How to handle negotiation points that are non-starters for you
Chris Voss on Negotiating the Sale of Your Business
In this clip, Jason Cohen describes how to distinguish between your company's values and its purpose (and why you need o...
Listen to the full episode with Chad
How to Negotiate an LOI
How to Dominate in a Competitive Market
How to Evaluate the Motivations of an Acquirer
How to Create a Bidding War for Your Company
How to Create A Subscription Program for Your Business
The Importance of Setting Firm Timelines When Selling Your Business
How to Approach Potential Acquirers on LinedIn

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