The Alexander & Co.

We at The Alexander & Co., are relentlessly chasing grooming perfection. Birthed out of demand, our client base would come to us for grooming solutions.

Our parent company, The Forum Barber Parlour has dedicated this division to high-end male grooming products, design and geared towards men. Our parent company, The Forum Barber Parlour has dedicated this division to high end male grooming products, design and geared towards men with their finger on the pulse of style and fashion. Our goal is to ensure we provide you with products that will aid you

Photos from The Alexander & Co.'s post 08/19/2024

Start your day feeling refreshed and energized with our Shower Subscription Package. Every shower becomes a revitalizing experience, leaving you invigorated and ready to conquer the day.

This is all you need for a powerful boost of energy every morning.🔥
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08/14/2024

Harrison says it best!🌟Thank you, for the incredible shoutout!

If you’re looking for top-notch grooming at home, check out our premium products at thealexanderco.com/shop to elevate your routine just like Harrison did.😎🔥
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08/13/2024

For the modern man who demands excellence, this trio has you covered:

🔹 Shampoo: Cleanse deeply without losing your natural oils.
🔹 Conditioner: Softens and smooths for effortless manageability.
🔹 Beard Oil: Tames, nourishes, and adds a touch of sophistication.

Stay sharp and stylish effortlessly—subscribe now to keep your look top-notch!

08/12/2024
08/09/2024

Want to know something cool? This trio is pretty much all you need for clean, soft, and perfectly styled hair.

Our organic, plant based and barber crafted shampoo, conditioner, and pomade work together to keep you looking and feeling sharp and fresh. Try them out and see the difference! Visit thealexanderco.com and get yours now! 🔥😎

08/08/2024

Want to know why our grooming trio is the ultimate? It’s all you need for clean, soft, and perfectly styled hair.

Our shampoo, conditioner, and pomade work together to keep your look sharp and fresh. Try them out and see the difference! Check it out at thealexanderco.com 🔥

Photos from The Alexander & Co.'s post 08/08/2024

At The Alexander & Co, we’ve crafted the ultimate trio to keep you looking and feeling your best.

Each product—our premium hair care, luxurious beard essentials, and revitalizing skin treatments—has been meticulously designed to deliver top-notch results.

Discover how our products can transform your grooming routine and bring out your best self. Shop now and experience the difference true craftsmanship makes!🔥

08/03/2024

Experience the ultimate in hair care with our nourishing shampoo, silky-smooth conditioner, and sleek pomade, what we like to call, your ultimate grooming trio! Each product is crafted to give you a polished look and keep your hair healthy and stylish.

🌿 Plant-Based Goodness
✨ Sleek Finish
💧 Luxurious Hydration

Subscribe now to enjoy premium grooming delivered straight to your door every month. Your best hair days are just a subscription away! thealexanderco.com
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07/30/2024

Thank you, Nomi, for the kind words! We’re thrilled to hear your grandson loved his haircut and appreciated our barber’s artistry.🖤

For professional-quality grooming at home, explore our premium products at The Alexander & Co. Get yours today and experience the excellence! 💈🔥

Photos from The Alexander & Co.'s post 07/28/2024

*Caption*

1. Keeps your hair and skin thoroughly hydrated, preventing dryness and flakiness.

2. Leaves your hair feeling soft, manageable, and free of tangles.

3. Gently cleanses and refreshes your skin, leaving it feeling soft and revitalized.

4. Delivers a refreshing and masculine fragrance that lasts throughout the day.

5. Keeps you feeling clean and fresh from morning until night.

6. Transforms your daily shower routine into a luxurious and enjoyable experience.

Also, balances moisture levels, is eco-friendly, and ensures every shower is a step towards a more sustainable and at the same time, luxurious routine.🖤🔥

07/10/2024

Ever wonder why rinsing with cold water is great for your hair? It helps by constricting the hair cuticle, which seals in moisture and smooths the hair shaft. This leaves your hair looking shinier and feeling smoother. Try it out for a noticeable difference!🔥

07/01/2024

Thank you for the kind words and loyalty! 🙌 We’re thrilled to have had you as a valued client. At The Alexander & Co. and The Forum Barber Parlour, we pride ourselves on creating a friendly and professional environment, always prioritizing an exceptional customer experience. Here’s to many more years of great haircuts and camaraderie!🔥

06/29/2024

Great times with at the USA SailGP Team event! 🚤🇺🇸 Connecting over shared passions and dedication to excellence.🔥

06/28/2024

Thank you, Michael, for your kind words! We truly appreciate your support and are committed to always giving our best to our clients.

Experience premium at-home care, crafted by expert barbers, at thealexanderco.com 🔥

06/27/2024

The best products, crafted just for men. Elevate your grooming routine with The Alexander & Co. Our premium, plant-based formulations are designed to meet the unique needs of men, providing exceptional care for your hair, beard, and skin. Experience the difference and treat yourself to the best. 💈✨

Shop at thealexanderco.com and experience the difference 🔥

06/26/2024

Thank you, Joshua! We’re thrilled to have had you as a loyal customer for so long. We appreciate your trust in us, and we’re glad you’ve never been disappointed! We work hard to provide the best experience both in our barber shop and our barber-grade product line.🔥

Photos from The Alexander & Co.'s post 06/25/2024

Life gets busy, but it’s essential to take a moment to care for your skin and beard. To stay energized and confident, make sure to wash your face and beard twice daily✌🏾

Regularly comb, trim, and shave any uneven parts of your beard. Keep your skin hydrated and try to avoid touching your face. Always have a gentle face wash, moisturizer and beard oil on hand. And don’t forget to drink plenty of water throughout the day!🔥

Remember, the best grooming routine takes practice and regular maintenance.

Photos from The Alexander & Co.'s post 06/16/2024

Happy Father’s Day! To all fathers in every form, today is a celebration of you. The love and guidance you provide to a child are invaluable. Your support makes a meaningful difference in their lives and shapes their future in the best possible ways.

Here’s to all the amazing fathers who make the world a better place, one child at a time.🖤

Photos from The Alexander & Co.'s post 06/14/2024

Transform your daily routine with our premium hair care products. Say goodbye to bad hair days and hello to effortless style and confidence.🔥

Shop now at thealexanderco.com and make every day a good hair day! 💈✨

Photos from The Alexander & Co.'s post 06/10/2024

The ultimate grooming trio! If you’re thinking about where to start with our line, we would suggest these 3! Have you got yours? Rush to thealexanderco.com and get them!🔥

06/08/2024

Celebrate the enduring bond between fathers and sons this Father’s Day. The moments shared, the lessons learned, and the memories made create a friendship that lasts a lifetime.

Honor this special connection with grooming traditions that can be passed down through generations. 🖤

Find the perfect gift for your dad at thealexanderco.com

Photos from The Alexander & Co.'s post 06/04/2024

Do you have a father figure that has helped to shape your world?

Since Father’s Day is approaching in a few weeks, we’ve chosen to dedicate a series of posts to celebrate all fathers and father figures.

We truly believe that good dads make our world, and by extension, the world, a better place. 😊🖤

Photos from The Alexander & Co.'s post 05/28/2024

💡 Hair Fact: For thinning hair, a healthy scalp is essential. Regularly massaging your scalp while using natural hair care products can make a big difference.

Focus on gentle, chemical-free options to support your scalp and hair health. 🌿

Photos from The Alexander & Co.'s post 05/27/2024

We’re kicking off our Father’s Day series with a tribute to the timeless bond between fathers and sons. At The Alexander & Co., we honour the love, guidance, and shared moments that shape our lives.

Here’s to the fathers who inspire us and the memories that last a lifetime.🖤

05/20/2024

Thank you, Amen, for your kind words! We’re proud to provide top-notch grooming and premium products that cater to every man.

Discover our range of plant-based hair and beard care products to keep that fresh-cut feeling every day. 🔥

Photos from The Alexander & Co.'s post 05/18/2024

Master the art of styling with our Barber Tip of the day! When using our Hair Pomade, remember: less is more. Start with a small amount, warm it between your palms, then distribute evenly through your hair.

From sleek styles to textured looks, achieve your desired hairstyle effortlessly with The Alexander & Co plant based pomade.

Ready to elevate your grooming game? Let’s make every day a good hair day!🔥 Visit our website to shop our Hair Pomade today.

Photos from The Alexander & Co.'s post 05/17/2024

Our Jeneva Beard Oil is the ultimate grooming essential. Just a few drops can transform your beard, leaving it soft, hydrated, and smelling irresistible.

Elevate your grooming routine with The Alexander & Co. Jeneva Beard Oil and let your beard do the talking!🔥

Shop at thealexanderco.com 🖤

Photos from The Alexander & Co.'s post 05/14/2024

Whether your strands are low, medium, or high porosity, understanding this trait is vital for optimal hair health.

Low porosity hair tends to repel moisture, while high porosity hair quickly loses it. Knowing where your hair falls on this scale can guide your hair care routine, ensuring you provide the right level of hydration and protection.

Keep up with us for more hair care tips and fun facts! 🔥

Photos from The Alexander & Co.'s post 05/13/2024

Whether your strands are low, medium, or high porosity, understanding this trait is vital for optimal hair health.

Low porosity hair tends to repel moisture, while high porosity hair quickly loses it. Knowing where your hair falls on this scale can guide your hair care routine, ensuring you provide the right level of hydration and protection.

Keep up with us for more hair care tips and fun facts! 🔥

05/12/2024

Today we’re showcasing an article highlighting The Forum, Patrice Alexander’s renowned barber shop, and the deep connections forged with clients over the years.

Join us as we celebrate the power of community, craftsmanship, and camaraderie. Step into our world and discover the heart behind The Alexander & Co. 💈❤️

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Videos (show all)

Who says men don’t take self-care seriously? 💪 This summer, elevate your grooming game with these 3 expert barber tips. ...
Watch this quick guide to see how easy it is to apply and maintain a well-groomed beard. Experience the luxury of our al...
Here's the science behind it! Steam from a hot shower helps to soften the hair follicles, making them more pliable and e...
Unlock the ultimate grooming experience with our Hair and Beard Subscription Package! Enjoy premium, plant-based shampoo...
Today we’re showcasing an article highlighting The Forum, Patrice Alexander’s renowned barber shop, and the deep connect...
Upgrade your hair care routine with our Hair Care Subscription Package! 🌿Say goodbye to harsh chemicals and hello to cle...
Unlock your hair's potential with these essential hair care tips!From choosing the right products to getting regular tri...
Join Patrice and Jozy as they dive into the essence of The Alexander & Co. Discover why Jozy was drawn to our brand—our ...
Struggling with hair loss? According to the American Academy of Dermatology Association, opting for a mild, gentle shamp...
Struggling with a dry, itchy scalp? Don't let it hold you back! Take charge with our premium, all natural shampoos and c...
Unleash your hair's full potential with The Alexander & Co.🔥 Our products are designed for every hair type, ensuring tha...

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Address


5519 Yonge Street #301
Toronto, ON
M2N5S3

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