M1 Agency

Get Ready for the Video Revolution! 🚀

Videos are taking over social media by storm, and for good reason! They're dynamic, engaging, and driving incredible results for businesses everywhere. Did you know that 87% of marketers report a direct increase in sales through video? 📈

On social media platforms, the impact of videos is undeniable. Eighty-six percent of consumers spend a quarter or more of their time on social media watching videos. Whether it's Facebook, Instagram, Twitter, YouTube, or TikTok, videos are dominating user engagement like never before.

🔹 Facebook users spend 50% of their time on the app watching videos.
🔹 Instagram Reels generate twice as much reach compared to other post types.
🔹 Twitter posts with a video get 10x more engagement than those without.
🔹 YouTube users are twice as likely to make a purchase after seeing a product in a video.
🔹 TikTok is witnessing a staggering increase in shoppers, with a 72.3% rise in the US alone, totalling 23.7 million.

Are you ready to harness the power of video for your brand? Let's elevate your video game and drive remarkable results together! Contact us. 🌟

Source: Sprout Social

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Introducing Our New Client: Man Eats Wild!

Meet Mario Kalpou, the culinary mastermind behind Man Eats Wild. With a childhood spent between the fields of rural Sydney and the kitchens of the Wentworth Hotel, Mario's passion for cooking runs deep. From acclaimed restaurants like The Old Library to extreme-adventure lodges in rural New Zealand, Mario's journey has been nothing short of extraordinary.

Now, he's bringing his love of harvesting from the wild and his advanced outdoor skills to the digital world with Man Eats Wild.

Get ready to embark on an adventure like no other! Stay tuned for updates on his journey with Man Eats Wild.

According to The Trade Desk Intelligence's Open Internet Report 2024, Canadians are rekindling their love for the open web!

With 57% of online time spent here but only 19% of ad dollars invested, there's untapped potential for marketers. Quality engagement is driving this shift, with consumers flocking to personal interest news website, podcasts, music streaming, and CTV (Connected TV).

Trust in the open internet is growing, impacting brand perception. Marketers can seize this opportunity by aligning strategies with evolving consumer preferences.

Let's explore how to leverage these trends for your brand's success, get in touch with our team today.

Introducing Caitlin, our esteemed Web Developer here at M1 Agency! With a diverse background in project management, theatre, government administration, and linguistics, Caitlin brings a unique blend of skills and experiences to her role. She's passionate about creative problem-solving and takes pride in building high-quality, efficient, and engaging web applications.

Caitlin values collaboration and learning from her peers. She's particularly proud of her work on the Archipelagos/Indigenous Planetary Health site, driven by Zach's inspiring design.

Outside of work, Caitlin enjoys music, softball, and language studies. We're lucky to have her on our team, bringing her diverse skills and passion to every project!

of a special visit to our office.
Meet our furry friend 🐶 STANI.

The majority of the audience spends their time listening to AM/FM Radio (66%) and podcasts (19%) - According to the 2023 Audacy report.

Radio and podcast platforms have been delivering exceptional campaign performance for advertisers, surpassing pureplay channels in driving purchases. Research shows that streaming radio (+28%) and podcast (+22%) listeners are more likely than pureplay listeners to make purchases after hearing an audio ad.

With conversion rates of 48%, radio outperforms TV (44%), social media (38%), and video (26%) in driving consumer action.

📈 Don't underestimate the power of radio in reaching and influencing your audience!

Our team can help you find the best media for your brand.
Let's chat, visit m1agency.ca/contact-us.

Media One turns 20 today! 🎂🎈

It's been an incredible journey filled with unforgettable projects and amazing partners. We're thankful for the support of our wonderful team, past and present, who've been apart of our story.

Here's to many more years of creativity and collaboration.

DELIVERING E-COMMERCE GROWTH STRATEGY 🚀

Founded in 1999, PURICA is a Canadian company specializing in natural health foods and supplements, dedicated to holistic wellness. At M1 Agency, we partnered with PURICA to enhance their online sales and ROAS, focusing on their Mushroom product line.

Crafting a conversion-focused landing page and producing engaging video content, we collaborated closely with PURICA. Leveraging influencer partnerships and targeted ad campaigns, we aimed to boost online sales and introduce their new sleep support line.

📈 Results 📈
In less than a year, our efforts have driven remarkable growth. With over 15 campaigns launched, we've achieved a commendable 2.40 ROAS across all channels, showcasing the brand success, rigorous campaign development, and multi-channel marketing support.

See the complete case study at m1agency.ca/case-studies/purica/

🌟 Attention Businesses! 🌟

Let's talk about the power of consistent creative in marketing! 🎨✨ It's crucial for building a strong brand identity and capturing audience attention. Consistency creates familiarity and trust, making your brand unforgettable. 🤝💡 By maintaining a cohesive visual and messaging style, you establish a recognizable presence that sets you apart from the competition. Remember, repetition breeds recall! If you’d like to read more on this topic, the full insights article is on our site m1agency.ca/insights/consistent-creative

Explore the latest design trends for 2024:

🔵 Abstract gradients
🔵 Textured lettering
🔵 Geometry
🔵 Curve smoothing
🔵 3D type and bubble text

Which of these trends caught your eye? Share your favorite below! 💬



Source: Adobe.com

📺 📻 📰 Think traditional media like TV, radio, and print are on the way out? Think again! Despite the rise of digital advertising, these classic platforms still hold vast audiences and offer unmatched credibility. In today's media landscape, a balanced mix of digital and traditional can bring brands unparalleled success.

Read our insights article, ‘The Resurgence of Traditional Media: A Balanced Media Mix Yields Better Results’ - https://loom.ly/2N2sVQE.

We are thrilled to welcome aboard our new client, Beta Team-based Healthcare (Beta Health).

New client, new stories to write together. 📝 Welcome to the M1 family! 🤝

Let's embark on this journey together and create some amazing narratives.

We're hiring! M1 Agency is looking for a Social Media Manager. If you are a creative thinker with a passion for social media and digital marketing, we want to hear from you! Join our team as a Social Media Manager and help us elevate our Client's presence across various online platforms. If you are interested in the role please apply through our job posting on Indeed - https://loom.ly/LXvaV28

We committed to The Small Business Pledge. This year, for the National Day for Truth & Reconciliation we're supporting the Victoria Native Friendship Centre and their initiative - https://vnfc.ca/pledge/.

National Day for Truth and Reconciliation serves to honour the lost children and survivors of residential schools, their families, and communities.

The is a non-profit Indigenous-led organization located on Southern Vancouver Island, British Columbia, on the traditional lands of the Lekwungen speaking People of the Songhees and Esquimalt Nations.

With a diverse work background, Collin is always looking for a new challenge on or off the clock. In the field of web development, there is never a shortage of refinements and new technologies emerging to keep pace with. Collin uses this challenge to ensure he can give clients the product functionality they want, in the most efficient and robust framework available.

Collin is on the web development team at M1 Agency. Working with designers to bring clients dreams to life and managing them through their lifespan. Keep on rocking it Collin!

St. Margaret’s School (SMS) was founded in 1908 and is Western Canada’s premier girl-centred school. Situated on Vancouver Island, they offer schooling from junior kindergarten to grade 12. They came to M1 Agency looking for a full-service agency who could help them fill their enrolment pipeline with leads to convert them to day or boarding students.

We built out a long-term strategy for SMS to help them capture leads on the Island for their day student population and also to bring in boarding students from across Canada and internationally from key countries. That strategy culminated into redesigning their website to improving onsite conversion and running 14 campaigns.

Learn more about our work with SMS - https://m1agency.ca/case-studies/sms