EarlyNode

🏎️ Ever wondered how to manage a fleet of luxury cars or priceless art pieces digitally? Discover the software bridging the gap between tech and tangible assets.

🎯 In the latest episode of The Bootstrapped SaaS Operator, our guest Jonathan Fishbeck talks about EstateSpace, the innovative asset management platform that helps super high net worth individuals manage complex portfolios of non-financial assets with ease.

He also talks about:
~ Creating a customer-centric user experience.
~ Pivoting from a services business to a SaaS model.
~ The value of building a strong relationship with your customers.

🔗 Link to the full episode in the comments.

Learn how to use storytelling to make your product unforgettable 🧠

Tune in for:

~ The Old World vs. New World Framework for impactful positioning
~ Things to know before joining the startup world as a PMM
~ and more

Listen to the full episode here:
https://insidepmm.earlynode.com/episodes/the-power-of-storytelling-in-product-marketing-with-peter-kortvel-senior-pmm-scandit

Evaluating startup risks? Count your 'miracles'.

For more insights from Jason Cohen and other veteran SaaS founders, subscribe to our weekly newsletter: The SaaS Operator.

Link in Comments… 👇

Good luck, the first-time founder... 🙃

Didn't see that one coming ... 😅😅😅

💪💪 To all the Power Couples out there.

🤡🤡🤡

Adding more features it is...

In the founder world, 2% basically means invincible...

Every "Cutting-Edge Venture-Backed" founder right now... 😁

Only A SaaS founder knows…

Did we get that right? Is that schrödingers- boom or bust cycle?

Tech-Companies are in a recession and don’t get funding ‘cause cash dried up.

BUT VCs are in a frenzy to throw money at everything that even mentions AI in their pitch decks?

Should Prompt Engineering be the #1 skill to invest in 2023?

I guess launching on ProductHunt should be enough to go viral and have a $100M exit right?

Startup PMs can relate to this. 😅

Does your CEO push you to add new features because of a competitor’s update? 👀

HubSpot is making moves to change SaaS Marketing AGAIN in front of everyone's eyes – but no one seems to pay attention. 👀

In 2005 HubSpot set the tone for what would become the dominant strategy in SaaS customer acquisition:

Inbound Marketing

15 years later, HubSpot seems to realize that growth driven solely by inbound marketing strategies (such as SEO) may not be entirely futureproof.

That’s why they are again leading the pack by transforming HubSpot's Marketing Engine into a Media Company.

Not only did they acquire TheHustle (an actual media company), but they’re also building out a massive creator program. 🤯

This means they’re not simply looking to use influencer marketing by sponsoring posts…

But they’re building a network of media assets run by independent creators while having exclusive rights to sponsor those assets. ⭐

Their podcast network is already up and running with 34 podcasts and new ones get added frequently.

🔜 📹 They’ve also announced their next step:
A YouTube creator network and channels like TikTok, Instagram, and others to likely follow suit.

But why the heck are they doing it? 🤔

Here is the genius behind their play:

1️⃣ Build trust through creators:

People listen to a roster of 3-5 podcasts on a weekly basis and build a deeply trusting relationship with the hosts due to the intimacy of the medium.

Now HubSpot has the opportunity to intersect that relationship, week by week, with ad-reads that are tailor-made to fit each creator's audience and unique style.

This way, the trust that the audience has in the creators rubs off on HubSpot.

2️⃣ Building a true network effect (aka a Flywheel 🛞):

HubSpot knows that creators want to keep creative freedom, own their IP, and most importantly grow their audience.

That's why in a stroke of genius HubSpot decided on the following strategy:

50% of Ad-Slots are used to cross-promoting other shows/creators in the network and 50% are used for HubSpot ads.

“Okay great - but why is this important? 🤔”

That means the more creators join the network, the better the cross-promotion strategy, which in itself makes for a better offer to get more creators to join the network.

In short simple:

➡️ More creators in the network…
↪️ Means more reach and potential for audience growth by cross-promotion…
↪️ Thus, making the HubSpot Creator Network even more attractive for creators to join🤝

📨 If you liked this, you'll love our newsletter: The SaaS Operator!

Get actionable case studies on how to build & grow your SaaS.
5-Minute Read. Every Tuesday. For Free.

Subscribe at www.EarlyNode.com