SightCare Group

The SightCare Board is delighted to announce the appointment of Emma Rawlings as its new Chief Executive Officer, who, after a short handover period, will replace John French who has confirmed his intention to retire at the end of October.

Learn more about Emma over on our blog: https://buff.ly/3Xhh3Aa

Look who has joined SPECS!

We are delighted to announce that MODSTYLE have joined the SightCare Preferred Eye Care Suppliers scheme (SPECS). See the full range visit https://buff.ly/4gdavLB

As an optical practice owner, you understand the importance of teamwork in providing exceptional care to your patients. A cohesive and high-performing team not only enhances efficiency but also contributes to a positive work environment and ultimately, better patient outcomes. In this blog post, we’ll explore key strategies for building and nurturing a strong team in your optical practice: https://buff.ly/45LGRZ0

We understand that your inbox is overflowing with emails and your to-do list seems never-ending...but we don't want you to miss out on the amazing chance to enter our awards and enjoy all the benefits it offers. Don't forget - if you have entered other optical awards this year, why not re-purpose your entry for our SightCare awards categories? These awards are exclusively for SightCare members, celebrating the success of the independent sector and ensuring a level playing field away from larger organisations. Below you will find details on the categories that you can enter – remember you can enter as many categories as you like - we really would love to hear from you!

Apply via our member website: https://buff.ly/3XRmpEt

SightCare turns 35 this year! What are your favourite memories over the years?

🔍 Enhance Your Optometry Practice with SightCare 🔍

Join a network of independent opticians committed to delivering outstanding eye care. With access to specialised resources, training, and industry insights, SightCare empowers you to succeed.

Learn more: https://buff.ly/3Zi40OW

We are closed this Bank Holiday Monday - we look forwrad to hearing from you tomorrow.

🔍 Discover the Magnif Eyes Explorer Illuminated Magnifier! 🔍

🔥 Special Offer: Only £4.40 Each! (Normally £5.50)

✨ Features:

Magnification: X 3
Powered by 2 lithium batteries
Dimensions: 109mm x 45mm x 15mm
💡 Perfect for all your detailed viewing needs!

📅 Offer valid until 31st August 2024! Don’t miss out!

📧 Email [email protected] to place your order.
📞 Prefer to talk? Call us at 01256 783323.

Plus VAT and P&P. Not to be used with any other offer.

📢 Hurry, stock is limited! https://buff.ly/3LFIi2u Optical California

SightCare practices are all individual – what makes you stand out? Tell us briefly about you and your practice – the judging panel will be looking for some or all of the following:

a commitment to quality
an outstanding customer experience
excellent team ethics and commitment to staff training and development
a diverse, high quality product choice
investment in technology and service innovation
high levels of patient care
a prominent role in the wider community
contribution to the wider SightCare community
evidence of a service offering something a little different from their competition

Apply via our member website: https://buff.ly/3XRmpEt

In today’s competitive marketplace, distinguishing your business and earning accolades can be a game-changer. For opticians and eye care professionals, achieving award-winning status not only elevates your brand but also reassures clients of your commitment to excellence. At SightCare, we’ve seen numerous members achieve this pinnacle of success. Here are key strategies to help your business stand out and become an award-winning practice. (P.S – you can enter our awards via our website!).
https://buff.ly/4boow5z

🌟 Join the SightCare Community! 🌟

Are you passionate about providing exceptional eye care? At SightCare, we support independent opticians with resources, training, and the latest industry insights. Join us and elevate your practice to new heights!

👉 Learn more on our website: https://buff.ly/3Zi40OW

Why choose "Introduction To Optics" Interactive Training Course?

Industry Experts: Our trainers bring years of training and practical expertise, gained from regular involvement in practice.

Interactive: Attendees can engage in real-time discussions, ask questions, and participate in interactive activities to reinforce their learning.

Comprehensive Content: Each session covers essential topics in optics, providing a solid foundation, comprehensive insights, and practical skills.

Flexibility: Join the sessions from the comfort of your own home or office with no need to travel.

Learn more and book today: https://buff.ly/3zVzJgZ

Independent optical practices must leverage every advantage to attract and retain patients and customers, in a unqique way that sets you apart from the optical chain competition who often have large marketing budgets. One often overlooked yet highly effective strategy is the use of compelling retail displays – an instant way to get your practice noticed and set yourselves apart from the rest. Well-designed displays not only showcase your products but also enhance the overall client experience, encouraging customers to explore and make purchases and fall in love with your practice.

Here’s how you can create eye-catching displays that attract customers and boost sales: https://buff.ly/3xR64ES

We are passionate about helping independent optical businesses and are proud of the supportive community we have created. We want to promote a thriving independent optical sector and we would like to ask for your help to share what we do to other independent practices. And as a thank you - for any member that you refer that subsequently joins SightCare membership*, we will give you both a £50 Amazon voucher - win win! https://buff.ly/3VruGxg

NEW for 2025 this award is in your hands! Nominate a practice you feel makes an outstanding contribution to the SightCare Community! You could consider the following when making your nomination:

impact and influence within the SightCare Community
support and mentorship provided to other members
a reliable and dependable member that others count on
innovative thinker
active involvement in SightCare events and initiatives
ability to inspire and motivate others

Enter via our member website: https://buff.ly/3W6fYvC

In today’s competitive eyewear market, standing out is more crucial than ever. That’s where the Eyewear Styling Programme comes in. Led by the esteemed Dan Scott, The Eyewear Stylist, this 12-session course offers a unique opportunity for eyewear professionals to enhance their skills, attract more clients, and ultimately, boost their sales. Here’s why you should consider enrolling in this exciting programme! https://buff.ly/4ceJHrd

TODAY IS THE DEADLINE FOR THE PATIENT NEWSLETTER!
To take advantage of the next issue to build your business, order here: https://buff.ly/3wu0qrt

For all newsletter enquiries please contact Debbie Smith
01256 781 522 (Option 1) [email protected]

Winning a SightCare Award is a great way to showcase your business achievements and celebrate your hard work, brilliance and innovation within your own practice as well as having the opportunity to win a national award. The category winners will be announced and presented with their awards at the SightCare Business and Networking Conference at the Telford International Centre in January 2025. These awards are exclusively for SightCare members, celebrating the success of the independent sector and ensuring a level playing field away from larger organisations: https://buff.ly/3XRmpEt

Did you know we’ve negotiated our BEST ever merchant card rates?

This session is a chance to find out more and get answers to all your questions, including:

- What are the SightCare Group rates ?
- How much can you save against your current provider ?
- How easy is it to switch and what do I need to do?

As always, this Surgery isn’t just for those who haven’t yet used this SightCare service. Those who have switched, or in the process of switching , are also welcome to share their experience: https://buff.ly/3LHhVZE

Lee Robinson, from SightCare preferred supplier, Beaconplus, discusses what you should be wary of in terms of energy contracts: https://buff.ly/3LWw9Gb

Do you have a very positive relationship with your local community, other small businesses, local charities, schools, community groups or local residents? This is the category for practices who contribute that bit extra to their local community. Tell us briefly about you and your practice – the judging panel will be looking for some or all of the following:

evidence of successful community initiatives that have added value both to your organisation as well as your local community
a creative campaign that has had an impact in your community
a community initiative that has increased footfall
positive feedback from patients through testimonials and reviews
examples of PR generated and widened reach
creation of great videos to inform or entertain your clientele via social media

Apply via our website: https://buff.ly/3XRmpEt

As an optician, maintaining strong communication with your patients and continuously attracting new ones is essential for the growth and success of your practice. SightCare’s free patient newsletter for members is an invaluable tool that can help you achieve these goals effectively and efficiently. Here’s why you should make the most of this resource: https://buff.ly/4cNL413

Fashion and eyewear are synonymous for customers of independent practices and the ability to provide fashionable eyewear combined with a styling service demonstrates a luxury experience to customers. The judging panel will be looking for some or all of the following criteria:

a unique frame portfolio that promotes fashion and style and which stands out from the crowd
skilled staff who are trained to offer a frame styling service that recognises the importance of eyewear as an accessory
a fashion styling service that helps its customers to look and feel good in their eyewear
recognition in your community as providing a fashion led eyewear service
retail success as a result of the positive impact from your frame styling
evidence through testimonials and reviews of positive feedback from patients

Apply via our member website: https://buff.ly/3XRmpEt