Jonny Bloomfield Health Coach

Did you know that 1 in 4 children in the UK are overweight or obese by the time they start primary school? This rises to 1 in 3 by age 11. A major contributor to these horrendous statistics is high-sugar breakfast cereals.

Food companies use sneaky marketing tactics to make their sugary products seem nutritious:

🔹 Using words like "wholegrain" or "fortified"
🔹 Featuring cartoon characters to appeal to kids
🔹 Expand on highly recognised and established brands
🔹 Placing products at children's eye level in supermarkets

Take Nestlé's new KitKat cereal which I discovered to my shock yesterday in my local supermarket with my 2 kids. Picture the boardroom scene discussing how to increase this year’s profits and the suggestion of turning their popular snack into a breakfast cereal! 🍫🥣📈💰💰💰

Of course, this product’s information is aimed carefully at adults, but when I took these pictures, it’s on a shelf at knee level, and we all know what that’s about.

Even the Health Traffic Light system in well disguised (red on red) and the straplines, in my opinion, are absolutely shocking:

😲”The delicious taste of chocolate & wafer, now for breakfast”
😲”Give in to our crunchy whole grain & wafer taste”
😲”Experience the full cocoa taste explosion”

The recommended daily sugar intake for children aged 4-6 is just 19g, yet cereals like these contain more than half of this in a single serving. This has 7.4g in a 30g bowl - that’s if you (or your child) can stop there!

Isn’t it time we saw through these tactics and made informed choices for our children's health? I’m so thankful that neither of my kids were interested in this product.

How about you? Would you buy this product? If not, what’s your go-to healthy breakfast option, and how about your kids? Please share in the comments below! 👇



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I’m Jonny, a Health & High Performance Coach dedicated to enhancing the physical, mental and emotional wellbeing of Executives, enabling them to sustain high performance, reduce health risks and maintain energy.💪

👉 Ask me about my Executive Health Coaching Programme

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🩸 Did you know that Northern Ireland needs 1,200 blood donors every week?

⏰ That’s roughly 1 donation every 8 minutes is needed!

⭐️ Every blood donation saves or improves 3 people’s lives.
One giving = three living.

⚠️ Yet only 6% of the eligible population in NI donate blood.

Donated blood is used to help people for many different reasons: people who have experienced traumatic injuries such as those sustained in road traffic accidents, people going through surgeries including transplants, women following childbirth, newborn and premature babies, people living with illnesses such as liver disease, Sickle Cell Disease and various types of cancer.

Donated blood is used within 3-5 days of the donation being given and there is a constant demand for people to give blood.

If you're able to donate, you should strongly consider becoming a regular donor.

People can start giving blood from the age of 17. To become a donor, search online for ‘give blood NI’ text BLOOD to 60081.

This was the topic I spoke about this week on my regular Tuesday morning slot on U105. You can listen back to the audio below 👂👇

How would you encourage more people to register?



*Listen out of me on U105 at 11:15 on Tuesdays for my series on Healthy Habits. The link to my previous episodes on YouTube is in comments.

A massive thank you to Jonny Bloomfield Health Coach , who gave blood earlier this week AND encouraged U105 listeners to become blood donors, during Tuesday's 'Health Matters' segment of the Frank Mitchell Show 👏

Blood donations are used within 3-5 days, meaning Dr Jonny's may be in use this very minute to save 3 people's lives in NI 🤯🤩 Well done!!

To be a lifesaver like Dr Jonny, visit www.nibts.org 🩸❤️

Have you heard that Sitting is the New Smoking? 🪑Vs 🚬

Can this be true? Check out my latest newsletter and find out what the risks of sitting are and how you can easily overcome them 👍

Thanks for following my weekly newsletter, I'm so delighted to be reaching over 1,000 subscribers every week. Sending my gratitude to all of you for taking a few minutes of your precious time each week to read. My intent is to help inform & nudge you towards healthier habits. 🙏

❓Do you sit too much during your day? What causes that and what could you do to Sit Less & Move More?

Let me know in comments 👇

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https://www.jonnybloomfield.com/healthy-habits/sit-less-move-more

Sit Less, Move More — Dr Jonny Bloomfield Are you sitting comfortably? Shall we learn a few facts about the risks of sitting too much (& for long periods)? Have you heard the slogan “sitting is the new smoking” and wondering if that’s really true? Let’s get into it…. Firstly, we should get real. Sitting on a chair is not as de...

Last week's newsletter encouraged you to drink more water and start early in the year to form a good habit of drinking 1.2L - 1.5L by 6pm everyday. 🚰💧

I recommended filling a water bottle every morning to help you achieve this goal, how'd that go for you? Despite reaching my 1.5L goal ok on 5 of the 7 days, I failed miserably with the water bottle habit, but I've ordered myself a nice new bottle so that's going to spark a change for me this week... 💡

Hope you do enjoy this week's article, it's a bit longer than usual and there's a short video in there too, but I highly recommended reading this one and absorbing the info, it may well change one of the most important things you do...

Thanks so much for subscribing and sharing. I'm delighted to now have >1,000 followers. I've also been asked to speak on local radio here in NI every Tuesday about whatever I'm promoting each Monday.

Do you drink bottled water? Would this be an easy habit to change for you?
Let me know in comments 👇

Drink filtered water — Dr Jonny Bloomfield My previous article was about encouraging you to simple drink more water, but should you also be more thoughtful about the water that you drink? This article’s aim is to make you think a little bit more about that… Firstly, when at home, we usually will go to the kitchen tap to fill up a glass o...

Enjoyed being a guest on this podcast show back in June.

The Vibrant Workplace Podcast:
From Wellbeing Champions to Wellbeing Managers, What a Difference a Pandemic Makes - With Dr Jonny Bloomfield

https://open.spotify.com/episode/2CwKVcRsg9u9UMr2Dzw5m5?si=nvZZbw0BS2aaIiBVKPfyMg

Following on from last week's article on and encouraging you to 🧘🏽, this week's is about looking after your gut 🥦🥕🍆🧄

Hope you enjoy and it reminds you to keep managing stress and feed the good bacteria 🍽🥗🥑🍌

➡️ Connect with me www.jonnybloomfield.com


https://www.jonnybloomfield.com/healthy-habits/gut-feeling

Gut Feeling — Dr Jonny Bloomfield Do you ever get that sense in your stomach that something bad is about to happen? Or maybe you had butterflies before a job interview or hot date? Well these are just examples of your microbiome-gut-brain (MGB) axis having a good chinwag amongst each other - and it’s quite a conversation as

How good are your listening skills? We’re pretty good at picking up what others have to say, but are you paying enough attention to some of the most important signals about yourself?

Are you able to detect signs and symptoms of stress in your body? 🫀🫁🧠

Let me know after you’ve read this 👇

Listen carefully to your body — Dr Jonny Bloomfield How good are your listening skills? We’re pretty good at picking up what others have to say, but are you paying enough attention to some of the most important signals about yourself?

My gift to you today 😀

For today being Black Friday and indeed for the remainder of November, I’m offering a 20% discount on Firstbeat Lifestyle Assessment and Coaching package for people seeking to finding better balance in 2023.

Use code: November22

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https://youtu.be/7l0K-d6ZH_s

Firstbeat Life™ - The new corporate wellness solution Firstbeat Life is a subscription-based corporate wellness solution for modern workplace well-being management, and an integral part of preventive healthcare....

Ever wondered if there’s a best time of day to exercise?

Morning Exercise — Dr Jonny Bloomfield Have you ever wondered what’s the best time of day to exercise? Well, exercising at any time of the day should be considered a good thing, as long it’s not too vigorous in the 3 hrs prior to your target bedtime so it doesn’t consequence your sleep, but it turns out that time of day and exercis...

So many benefits from something so simple ➡️
🌳🚶‍♂️🌳🚶🌳🚶‍♀️

Walk in Nature — Dr Jonny Bloomfield You probably already know that the benefits of walking are plentiful and there’s a lot of research demonstrating the healing effects of nature for you, in particular your health and your mood.  However, the power of walking together with a loved one through nature is even more powerful

Have a question? Reach me on WhatsApp 👇👇

Want to really know how stressed you are? 🤯

How about how good your sleep is? 🛌💤

I’m a Certified Firstbeat Provider and have made over 1,000 Lifestyle Assessments using heart rate variability

Contact me to find out more ➡️ jonnybloomfield.com

Welcome to my page!

I’m here to help you develop habits so that you can improve and sustain your health. I provide:

➡️ Stress Management 🤯

➡️ Sleep Coaching 🛌💤

➡️ Nutrition Support 🥗

➡️ Exercise Prescription 🫀

I provide a data-driven Health & Lifestyle Cognitive Behaviour Coaching service, helping to address sleep issues, poor eating habits, physical inactivity and stress overload.

After a career in High Performance Sport, I now work with Executives, Entrepreneurs and Entertainers across many different industries, coaching them to enhance their health and performance.

➡️

Dr Jonny Bloomfield Northern Ireland Consultant specialising in stress, recovery, sleep, nutrition & exercise.