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Kantar’s Media Reactions 2024 report released yesterday offers crucial insights on how we, as small businesses, can optimise our media planning and truly target our audiences. I’ve pulled out key insights below and you can see my further analysis and actionable takeaways here https://wearemw.co.uk/2024/09/06/how-small-businesses-can-navigate-the-2024-media-landscape-insights-from-kantar-media-reactions-2024/

💡 Declining confidence in X (formerly Twitter): 26% of marketers plan to reduce ad spend due to concerns about brand safety, innovation and trust.
💡 YouTube leads for marketers: It remains the most trusted platform for advertisers.
💡 Amazon and TikTok dominate consumer preferences: Amazon ads are seen as relevant, while TikTok ads are perceived as fun.
💡 Instagram’s growing popularity: It now ranks second among marketers, moving up from 2023.
💡 Facebook’s absence from the top five: However, it remains popular with Gen Z.
💡 Point-of-sale (PoS) ads highly favoured by consumers: They are seen as trustworthy and useful, unlike more intrusive formats.
💡 Other preferred channels include cinema ads, sponsored events, newspaper ads and out-of-home advertising.

These findings intrigued me, prompting a deeper dive into what they truly mean for small businesses. You can explore my full analysis and actionable takeaways here https://wearemw.co.uk/2024/09/06/how-small-businesses-can-navigate-the-2024-media-landscape-insights-from-kantar-media-reactions-2024/

However, it's crucial that media planning should align with a comprehensive marketing strategy – one that defines your target audience and understands where they engage. We want to help with this so please watch this space for our upcoming free guides on how to create the ideal, effective marketing plan for 2025. In the meantime, please do get in touch with any questions or if we can help in any way. That’s what we’re here for!
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We've created an article on Digital Marketing for Small Businesses which you may find helpful (especially if you are a small business!) please see it here https://www.mwmarketingsolutions.co.uk/2024/05/13/digital-marketing-services-for-small-business/

Digital Marketing Services for Small Business What are the best Digital Marketing Services for Small Business. We cover all the different Digital Marketing channels in our latest blog.

Good morning, it’s Marie here with some exciting news. I’ve been joined by Debbie Kiley, a digital marketing expert, and Alex Stacey, a specialist in consumer insight and research. I’ll be focusing on strategy and planning and, together, we’ve transformed into a powerhouse of marketing expertise.

We share one thing in common: our love of marketing and one thing remains constant – our passion to deliver unparalleled value to our clients.

Watch this space where we’ll be sharing marketing insights and updates all designed to help you take your business to new heights. And you can read our story here https://www.mwmarketingsolutions.co.uk/our-story/

Please do get in touch if we can help you in any way or if you’d like a free consultation. Please ping us an email [email protected] or give us a call 01223 782535. Let’s start our journey together today.

Marie x

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