Sookio

Hello! As we transform from being a digital marketing agency to a communications consultancy, we're streamlining and simplifying everything across the organisation.

As such, we won't be updating Facebook anymore.
But please do stay in touch!

Connect on LinkedIn:
https://www.linkedin.com/company/sookio/
https://www.linkedin.com/in/suekeogh/

Instagram: https://www.instagram.com/sookio/
Twitter/X: https://x.com/sookio

Sign up for the monthly Letter from the Editor for industry insights and learning opportunities: https://www.sookio.com/mailing-list

See our consultancy and training services: https://www.sookio.com/

Try one of our Skillshare courses (one month free): https://www.skillshare.com/en/r/user/sookioschool

And listen to the Communications Untangled podcast: https://www.sookio.com/podcast

Sookio | Communications Consultancy in Cambridge Strategic communications consultant in Cambridge providing digital marketing strategy, marketing audits and training in digital marketing

Bootcamp is calling! Apply now for our remote work experience programme taking place this August.

💻 This opportunity is perfect if you love:
- Marketing
- Social media
- Creativity

👁‍🗨 ...and if you seek:
- Industry insights
- Peer networking
- Creative challenges
- Career Q&As

✉ Submit your application now: https://loom.ly/i4NpFZs

It's time to upgrade your LinkedIn 💻🚀

- Identify your key objectives
- Refine your page to perfection
- Engage your existing audience
- Accelerate your sales

Want to learn how? Discover winning LinkedIn practices with Sue Keogh on Skillshare:
https://loom.ly/8jU6BSw

Ever wondered what it's like to be a marketing specialist?

If you're a social media self-starter, a career switcher or a graduate passionate about the creative industries, this call is for you 📞

Apply for Sookio Bootcamp - a week of remote work experience with industry professionals to kickstart your new career: https://loom.ly/i4NpFZs

📚 In the meantime, learn more about marketing from Sookio's free workshops and webinars: https://loom.ly/oSptBWI

What insights can we borrow from Edwardian architects when designing a website? 🤔

Some stations built in the early 19th century are famous for their versatile tiling, all designed for a practical purpose - accessibility. Using different colours and patterns for different stations helped illiterate people understand where to go.

Put yourself in the shoes of your target audience. Listen to Untangling Signs: https://loom.ly/03vKJI0

Top industry speakers, networking opportunities and a day packed with digital marketing chatter...sound good?!

Get ready for the CIM East of England Digital Marketing Conference, taking place on 9 July in Cambridge.

Sue Keogh will be speaking about sustainability in digital marketing and explaining how a business can reduce its carbon footprint.

🎟 Book your tickets for a day of industry insights: https://loom.ly/W_Miwrc

CIM - The Chartered Institute of Marketing

When visiting your website, how do users know where to go? 🤔🗺

In Untangling Signs, we talk motorways, airports and hospitals...and websites too.

Without clear signposting, people won't know how to get in touch - or buy your products!

🎧 Take a listen for four essential tips on making signs work: https://loom.ly/03vKJI0

Happy birthday to Sookio 🎉

A big thank you to everyone who's been part of the company over the years and helped make it such a success.

Sweet 16! 🥳

And a week on from announcing the news of our big transformation from agency to consultancy, we've been blown away by all the messages of support and encouragement.

Anyone for cake? 🎂

📢🎧 The final episode of Sookio's Communication Untangled podcast is out!

Join Sue Keogh and Mark Ovenden to untangle signs and discover:

▶ Legends of road sign design Margaret Calvert and Jock Kinneir
▶ The history of signs from Gatwick to Tokyo
▶ Accessibility secrets of Edwardian tiles on the London Underground
🐘 Woolly mammoths and cows that help our navigation
▶ Which city leads the way in wayfinding for blind people

Tune in now: https://loom.ly/03vKJI0

Join us tomorrow for episode 6 of the Communication Untangled podcast, as Sue Keogh meets Mark Ovenden, a transport expert and mastermind of maps.

In Untangling Signs, Mark highlights that signs are at the centre of every critical moment of our lives, from the tube and hospitals to airports.

Along the way, we uncover what a woolly mammoth is doing in the underground, and which city is the most accessible for blind or visually impaired people...

🎧 Catch up with our latest podcast episodes here: https://loom.ly/03vKJI0

Big news! From July, Sookio is moving from being a digital marketing agency to a communications consultancy.

Founder Sue Keogh explains the thinking behind the big change and the benefits it brings for senior leadership teams looking for someone to bring fresh energy and an external perspective to their comms.

✨ Learn more about Sookio's transformation: https://loom.ly/Gmp3RaQ

It's 5th year of Sookio Bootcamp! Do you want to join us for a week of marketing and creativity?

💪 Test your strengths in a real creative agency environment.
🕸 Crawl under the net of campaign strategy.
👟 Sprint toward social media posts that smash the competition.
✨ And show us your pitching skills in the field of digital marketing.

The ball is in your court - apply for a place below:
https://loom.ly/XcNz2e8

Final deadline for applications: midday on 28 June 2024.

Is your digital marketing bad for the planet? 🌱

On , we invite you to check your website's carbon footprint at https://loom.ly/LffrFO8

If your carbon rating is nearing the F mark, you can download our free sustainability tips sheet to improve it.

Find out how to minimise a CO2 footprint of your digital marketing:
https://loom.ly/proDA3A

"Come on, stop moaning! What did you expect?" 😁

Ryanair have a lot of bad reviews, and their responses on social media are sometimes blunt. Reinforcing their key message "Cheap flights", they've made responding to reviews part of their marketing strategy.

And their engagement rate is flying high ✈

In our new podcast episode, discover why mocking customers actually works for Ryanair, and how your business should navigate reviews: https://loom.ly/03vKJI0

Did you know that 5/5 is a bad review score? 👀

A study held within 20,000 businesses showed that review scores had a significant impact on their website conversion rate.

▶ Rating 2-4 resulted in 2% conversion
▶ Rating 4.9 resulted in 4% conversion
▶ Rating 5 resulted in a big dip!

Want to know why? Listen to our new podcast episode with Nigel Apperley from Trustist, untangling all the secrets behind reviews: https://loom.ly/03vKJI0

📃📍 Did you know that Sookio untangles marketing challenges on other social media channels, too? Make sure you follow us on these platforms so you don't miss tasty updates from the world of digital:

Instagram: https://loom.ly/gcPMzUw
LinkedIn: https://loom.ly/XZrEnNM
X: https://loom.ly/CLLkw8U

Subscribe to our monthly newsletter to hear our news first: https://loom.ly/hOMuEGk

Reviews are crucial to maintaining your business' digital reputation.

This week in the Communication Untangled podcast, Sue Keogh and Nigel Apperley from Trustist unpack:

🔸 Why is it bad to have only good reviews?

🔸 Why do the thoughts of complete strangers we read on the internet have so much influence over our buying decisions?

🔸 How can businesses ask the right questions at the right time to encourage customers to leave feedback that leads to more sales?

Listen to Untangling Reviews: https://loom.ly/03vKJI0

Join us tomorrow for episode 5 of the Communication Untangled podcast, as Sue Keogh meets Nigel Apperley, the founder and CEO of Trustist.

In Untangling Reviews, Nigel reveals how receiving reviews at the right time can boost sales, and shares tips on dealing with bad reviews. We will look into Google Reviews, as well as Nigel's platform Trustist, to find out what rating businesses should be aiming for.

Along the way, we uncover how companies like Ryanair turn negative comments into a powerful marketing tool.

🎧 If you missed our recent podcast episodes, catch up here: https://loom.ly/03vKJI0

Did you know that social media platforms are refining their search functionality beyond the hashtag, and following SEO patterns? 🤔🧩

Ensure you include relevant keywords in your social media posts, 'bio' and 'about' sections. This will support your content in reaching more non-followers.

Learn how to make your content easily discoverable with the latest social media trends: https://loom.ly/flWlXIg

How many enquiries do you receive from prospects who simply "found you on Google"?

According to Statcounter, Google holds more than 90% of the search engine market share worldwide. To help searchers discover your brand, consider implementing a comprehensive SEO strategy, including:

🔍 Strong keyword research
📈 Precise analytics
📝 Thorough auditing
✍ Compelling copywriting

Want SEO to help boost your traffic and achieve strategic goals? Discover more 👇
https://loom.ly/I-cVKS0

After years of remote meetings, experience the 'old fashioned' way of learning and bonding with Sookio. Bring your team together for a hands-on session led by digital marketing experts.

📚 What you'll get:

- In-person session
- Top marketing tips
- Practical team-bonding activities
- Lasting impact

Learn more about our tailored training courses for teams: https://loom.ly/YOzIQbA

Interested in a career in marketing, digital or the creative industries? Join our fifth Agency !

Look behind the scenes at a marketing agency. Learn more about the different roles, the jargon, and the day-to-day.

📅 Monday 12 to Friday 16 August.
👤 18+ years old
💭 Whether you’re at the graduate level, looking to switch careers, on a career break or taking a different route into the industry, Bootcamp offers a fantastic experience!

Discover more about this opportunity: https://loom.ly/XcNz2e8

From pale pastels of the '60s and bright psychedelia of the '70s, to millennial pinks and Gen Z's acidic caleidoscope...our podcast guest, Nathalie Nahai, knows everything about colour 🌟

Having helped organisations like Google, Accenture, Unilever and Harvard Business Review transform their online business approach, she was eager to share some colourful tips with Sookio!

🎧 Listen now to learn how colours shape our behaviour and how you can use them in marketing: https://loom.ly/03vKJI0

Last week the Sookio was out and about a lot, with our Steps Challenge! Apart from Milton Park paths, forests and country roads, we're also giving special mention to a visit to the Cambridge Creative Conference hosted by Cambridge Enterprise.

We were delighted to catch up with old friends and get some new names in the books. The panels sparked our curiosity and gave us food for thought on making the creative industries more accessible.

At Sookio, we strive to share our expertise with talented young people to enable them to start their creative careers. Keep an eye on our social media this week for some exciting updates 🤫

Mental Health Awareness Week is coming to an end, and with it, our Sookio Steps Challenge 👣

Earlier this week, we announced our fundraiser for Sookio's charity partner, Arts and Minds.

Outside and inside, with pets and families, in the sunshine and in the rain... We're delighted to share that we have all upped our average step count to help raise funds for their amazing work! Thank you to all who contributed 🤗

Want to learn more about Arts and Minds and support what they do? See how you can help here: https://loom.ly/rOHs6Zk

Today the Sookio team indulged in noticing details and colours 🌱🎨

Our Digital Strategist, Kat Selby, led a brilliant mindfulness session to mark . We took a moment to unwind, observe and get inspired by what's around us. Now, we are buzzing with new ideas and can't wait to share them with our clients!

In the meantime, learn more about our team and how we can support you here: https://loom.ly/xwo6dAQ