The Write Impression

🐾🐶 Last week we celebrated National Take Your Dog to Work Day by bringing together the team and our furry friends for a pawsome playdate! 🐶🐾

When our four-legged friends joined us at work, it was hard to tell who was wagging their tails more – the pups or our team! 🥳🐕

We love working with Level Best Enterprises as their passion for helping others is infectious. We are so proud to share their first Community Impact Report, highlighting the amazing work they do and the wonderful people who make it all happen.

Our Head of Creative Lindsay poured her heart into this project and we are so excited to share the final product with the local community.

If you are ever in Colchester City Centre and fancy a delicious slice of cake in a beautiful building filled with artwork, pop into Level Best. You won’t regret it! 🍰

Meet Maisie, our Account Manager ⭐

Maisie's passion and expertise is embedded in everything she does. From social media content that has an impact, to copywriting that sings, there is no limit to her talents.

She is especially driven by sustainability and has extensive experience in this sector, working with both B2C and B2B brands on aligning their narratives and branding with their values.

At TWI, Maisie collaborates on multiple accounts, guiding them through ever-changing landscapes and making sure they are always up to date with the latest practises and trends.

Whether it's PR, social media, digital marketing or copywriting - you can be sure that Maisie will achieve your marketing objectives with a dual focus on creativity and impact. And we are so grateful to have her!🩵

Are you anti-hashtag or the more the merrier?🧐

At TWI we know the power and potential they can provide to brands. Swipe through to learn more!

At TWI we allocate 40% of our working week to training and creative development - ensuring we are able to deliver the best results the first-time round! 🎯

This working model leaves time for us to be human, to learn, to laugh, to grow, and to ensure we are always our most brilliant selves.🩵

Enhance your influencer marketing strategy by knowing the do's and don'ts! 📈

From defining your goals, to allowing creativity, to carefully choosing your influencers and platform - we've got you covered for a successful campaign.

Stay tuned for more 🙌

We have worked with D-Tech International for 7+ years, helping them initially to grow their offering through PR before supplementing with digital marketing.

At the end of February 2021, we introduced D-Tech to our partners Leadoo - a lead conversion platform - to capitalise on consistently increasing website traffic and generate more leads 📈

The results really do speak for themselves!

Unlock the power of influence in B2B marketing🌟

Swipe to find out how!

Ready to take your B2B strategy to the next level? Let’s start the conversation today 💥

As Q1 has come to an end (all too quickly for our liking, how is it the end of MAY already?) we thought we’d put together a little update of things you may have missed but definitely want to know 🙌

What’s an update we’ve missed but you think should be on here? 👀

Let us know in the comments!

Social media is dominating in 2024. But with organic reach decreasing, social ads NEED to be incorporated into your strategy in order for your platforms to thrive.📲📈

But where to start? Don't worry, we’ve got you covered, swipe for insights on where your ad budget will be best spent...💸

FAQs are often overlooked when it comes to website optimisation, so we’re here to remind you not to forget about them! 🫵

When used strategically, they build brand awareness, trust and help conversion in the long term! 🎯

Stay ahead of the game with TWI’s latest newsletter! 🚀 Gain a competitive edge with exclusive industry news and strategies that set trends, not follow them. 🎯

Innovate, learn, and lead with knowledge you can trust from our team of experts. Subscribe now and be the first to benefit from our expert insights. ✨

Meet Alex, our digital dynamo and client success queen! 👑

Alex specialises in delivering innovative and impactful social media strategies, connecting with customers, and driving business growth through cutting-edge digital delivery. 🚀

No challenge is too great for Alex, whose passion and positivity infuse every aspect of her work! 🌟💙

In an industry that is oversaturated with content, most people are quick to say ‘oh not another boring blog...’ and we agree! Blogs shouldn't be boring!

So, we have gathered a few tips to help you make any upcoming blogs a little bit more exciting.🌟

At TWI, we make it happen.👏

That's why our most recent InMail click-through rate was over 100x the average.📈

We use LinkedIn to place you as a thought leader and ensure your campaigns are seen by the right audience, at the right time, with the right message. 👥💭

Want to see for yourself? Get in touch via the link in our bio. 🌟

At TWI we’re big on trust. It’s one of our core values. And no matter your service, it should be one of yours too! 🤞

But why is trust so important to your brand? And does it help drive sales? 💭

Swipe to find out how you can ensure success and sales through brand trust.🩵

Meet Lindsay, our Creative Queen ⭐

As Head of Creative, Lindsay ensures innovation and creativity is infused into everything we do.

Behind every exceptional creative project at TWI stands Lindsay, whose natural design flair and specialist UX knowledge allow her to deliver inspiring and purpose-driven results every time.

Not only can our Linds boast a degree in graphic design and 10+ years of industry experience, she has also designed a winning F1 car!

In 2023 Lindsay won Oracle Red Bull Racing’s Make Your Mark international design competition and saw her vision come to life at 2023's "largest sporting event in the world," the Las Vegas Grand Prix – naturally, the car won the race (we think due in equal parts to Max Verstappen and Lindsay!)

If that doesn’t speak for itself about Lindsay’s talent for design – we don’t know what does!🏎️⚡💜

Unlocking the strength of community 🤝✨. A strong brand community isn't just about numbers, it's about connections that drive real change and growth. We've seen the power firsthand amongst brands online, and the impact is undeniable.

Tell us, what are your top tips for fostering a strong brand community online?

Every year businesses from all sorts of industries pull out their best hoaxes, to the point it’s hard to know what to believe come April 1st.🤡

But sometimes these hoaxes allow brands to reach new customers and have a butterfly effect of new, REAL ideas that work! 🤩

So, to celebrate the lead-up of the day this year, we wanted to share our teams' favourite highlights from 2023 that got us good and made us lol. 😂🩵

We’re counting down ⏰

Integrated Global Services is the largest, most innovative source for customised on-site and in-shop metal cladding.👏

Based all over the globe, IGS is a leader in its field, and we have the honour of supporting them with all things strategy, digital marketing, and PR to ensure they stay at the top.📈

We love working with IGS. But what do they say about us? Swipe to find out...

Spring is here so we thought it time to dust off our platforms – here are some marketing tips on how you too can give your social media a spring clean! 🪣🧼🌷🌼☀️

Do you want to power up your marketing ROI in 2024? Wonder how technology can help you save time, and boost your reach and results? Is GDPR making your marketing efforts over cautious? Does your marketing strategy align with your business goals?

For one day only, we’ll have some of the region’s leading experts in digital, print, data, direct mail and communications in one room to explore all these questions and more at the Marketing Expo 2024. Click the link in our bio to secure your tickets now! There are only a few remaining so act fast ⚡

At TWI HQ we are all proud to be part of a female-owned agency that encourages us to be the best version of ourselves every, single, day. We are a team of eight women and one man, so it's safe to say there is enough girl-power energy to go around!🤩

This International Women's Day we've taken the time to highlight our favourite female-led brands, initiatives and icons and why they inspire us. 👏

How are you celebrating women today? 🩷

In celebration of World Book Day 2024, we’ve highlighted our favourite book marketing campaigns and why we love them!

From UGC and immersive marketing to strong visuals – we’re obsessed with how influential book campaigns are becoming in encouraging a love of books and reading. We hope the influx only increases. 📖👏

If you’re interested in reading the books mentioned our in-house bookworm Alex has reviewed all three on her booksta on Instagram – give her a follow for all things book-related!🤩

Meet Liv, our Senior Account Executive 🌟

When it comes to compelling copywriting, PR campaigns that engage, and positioning you as a thought leader, Liv has the knowledge and skills to deliver.

In her role as Senior Account Executive Liv supports the team with her lateral thinking and keen eye for stories that have an impact.

With Liv on our team, we can assure you of brilliance and fresh thinking every time. 💙

At TWI we believe that 2024 will be the year of embracing AI tools to make our roles easier, save us time, and enhance our skill sets rather than perceiving them to replace our capabilities. What are your thoughts?🤖

At TWI, we make it happen. Every. Single. Time. 👏

Whether you’re after PR, design, or an integrated marketing strategy – we’ve got you.

We’re a team of lateral thinkers who push boundaries and deliver beyond your vision

We pride ourselves on keeping our promises and investing in building authentic relationships earned through honesty, reliability, and transparency.

For us, it’s not just about results, we truly care about the people we work with and supporting them in achieving their ambitions.

You can be assured that no matter the service, we’ll deliver impactful results through vision, talent and passion. 🎨🗣📈💙

Gartner recently published an interesting article predicting a decrease in search volume due to AI. 📉

If you're unsure what this means or how it affects you, don't worry because we've laid it out for you. Swipe to find out what the prediction means for your traffic and how you can avoid losing out to AI on search engines. 🤖

Thank you Gartner for the informative piece, we definitely appreciated the heads-up.🙌 You can find the full article here:

https://www.gartner.com/en/newsroom/press-releases/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents/