SW&CO

Now is the time to turn a habit into a superpower.

We are delighted to be teaming up with Mike Coulter and Creative Entrepreneurs' Club with Rachael Brown to bring you an exciting mini course on Tiny Habits for Creative Entrepreneurs on 23rd June @ 1pm – 2.30pm via Zoom

Link are in the bio

For a little sneak peek before signing up for the course. Mike is also hosting a free webinar "10 Top Tips for Creatives" on 2nd June @ 1pm – 1.30pm via zoom

Look forward to you joining us.

Are you ready to get creative with your habits?

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Campaign Work - It ASDA be coming home - Gardners

Throwback to last year's Euro 2020 tournament when ASDA wanted to show its appreciation for the team and get involved in the excitement of the tournament.

Immediately after the semi-final result, we worked with Gardners on the campaign creative which featured a three lions illustration featured on each player's personalised van design which also incorporated their core message of 'It ASDA be coming home'.

The campaign saw ASDA stores across the country work to help customers celebrate in style.

Full campaign info here: https://www.swandco.design/work/asda-be-coming-home

New from SW&CO - The Real Toolkit

The REAL Toolkit, which stands for Relationships, Empathy and Love, is an online resource containing a series of practical, relatable and accessible guides for both young people leaving care and the workforce who support them. Behind each guide is the vision that every young person in care and leaving care will have positive meaningful relationships.

We worked with Staf and The REAL Toolkit Advisory Group to establish every component of The REAL Toolkit including: the name, the form it would take, identifying user groups (Young People & The Workforce) and how they would use it. As the project developed, we also worked with the group on the brand identity as well as specific design elements such as theme icons and illustrations. Every element has been borne out of a co-design approach, whereby service users (young people with care experience) and providers (workforce) worked together to produce a collective outcome.

Full project here: https://www.swandco.design/work/the-real-toolkit
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SW&CO updated their address.

We've been working with BetterPoints, East Renfrewshire Council & Ansons on the concept & designs for their 'Choose How You Move East Ren' campaign for this Summer.
As part of the programme, they are also launching the DinoCHUMs Treasure Hunt on Monday 5th July at Rouken Glen Park. We have loved creating all the little DinoCHUMs for the treasure hunt and loving, even more, seeing them come to life, look out for them on East Renfrewshire Council social channels! A great day out for anyone living in East Renfrewshire.
All info can be found here: https://chumeastren.betterpoints.app/

Great to be back in the studio this week, kicking things off with some refreshed packaging design and photography for Indiaura

Some exciting news from SW&CO, we’ve been keeping this one quiet for a little while and we’re now delighted to share.

We were commissioned by the University of Glasgow & SWG3 to create a bespoke design to feature on the external cladding panels of the Clarice Pears Building that will house the University of Glasgow’s Institute of Health and Wellbeing.

This is a massive project for us, it’s one that we are extremely proud of and we can’t wait to show the full project once the building is complete.

It’s been such an amazing project to be part of, big thanks to the University of Glasgow , SWG3, Gaz Mac, Kate Powell, Caroline Gray MCIOB, Nick Wade, Aimée Jewell and everyone else involved.

https://www.gla.ac.uk/myglasgow/news/headline_783279_en.html?utm_medium

Thanks to TM Studio for inviting us to contribute to the Fedrigoni 365 calendar. Today, January 29 is our day!

Each participant was allocated a number and a seed word to inspire the creative. Ours was 29 and our word was Expand.

Each book contains a unique collection of 365 designs, randomly collated from the hundreds of contributions.

Available to buy from Counter Print Books All profits to Teenage Cancer Trust

Fedrigoni 365 Fedrigoni UK Ricoh UK Meccanotecnica Group - Book Finishing Solutions

Project - Evoke by Indiaura

Evoke by Indiaura is a natural skin care brand. They believe that nature is the best source of ingredients, with each one carefully selected to gently enhance or protect the skin.

We created the packaging design for the skincare and soap range utilising bespoke watercolour brushstrokes with simple typography that compliments their ethos.

To read more about the full project click here: https://www.swandco.design/work/indiaura-holistic-therapies
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Audio Mogul Coffee is a new speciality coffee crafted for musicians and exists to "fuel your creative journey". There is an energy and spark to everything they do, and this was integral in the concept behind the design. We launched the coffee with the core idea of "Are you Ready"? The coffee packaging had to convey the life in the coffee beans and the creativity they support. To do this we created a repeated pattern based on soundwaves and mountain tops that can be adapted and used on all marketing collateral. To further explore this concept we created a unique soundwave levels system to communicate the acidity, body and sweetness of the full range of coffees that they offer.

https://audiomogul.co.uk/
https://www.swandco.design/work/audio-mogul

Launched in 2016, Question Session is an annual music conference and online resource committed to educating people about the industries. We worked with the team to create their brand identity and designed a simple logo that consists of a speech bubble icon based around the Q and S.

Brand Strategy

Brand Identity

Logo Design

Print Collateral

Website Design & Development

Environmental Graphics

Photography

Animation

Digital Marketing

Garry Herbert MBE is an Olympic gold medal-winning rowing cox with a successful career in law and finance. He has brought his wealth of experience together to create GH92, a brand and website to represent who he is, the journey he has taken and how he is using this to help and inspire others.

Logo Design

Business Card Design

Website Design & Development

We worked with Laura Watts on the branding for her own company Watts Where Media as well as the logo design for Birds Who Pray — a podcast that celebrates the individuality of female clergy around the world through conversation and observation. Watts is a storyteller with each of her productions having so much energy and vibrancy contained within them. For us, it was so important to capture each brand’s unique essence and personality to create identities that act as a true mark of who they are.

We also created the branding for a very exciting project that Watts created with Suzi Perry's Tiger Tales. Very lovely viewing

View it here: https://www.wattswhere.co.uk/watts-on-tv

Brand Identity

Logo Design

Print Collateral

Animation

SW&CO updated their information in their About section.

New Project - Audio Mogul Coffee is a new speciality coffee crafted for musicians and exists to "fuel your creative journey". There is an energy and spark to everything they do, and this was integral in the concept behind the design. We launched the coffee with the core idea of "Are you Ready"? The coffee packaging had to convey the life in the coffee beans and the creativity they support. To do this we created a repeated pattern based on soundwaves and mountain tops that can be adapted and used on all marketing collateral. To further explore this concept we created a unique soundwave levels system to communicate the acidity, body and sweetness of the full range of coffees that they offer.

Full project here - https://www.swandco.design/work/audio-mogul

Audio Mogul

Happy Birthday to us!

It's now officially one year since we launched as SW&CO. It’s been an amazing and challenging year we have had. We couldn't have done it without all our amazing clients, collaborators, and friends and family who gave us loads of advice, we can't thank you enough.

Starting a business with your partner is the best thing ever. So anyone is thinking about it, do it, you will not regret it!

Scott & Shona

New Work - Brand Identity for Watts Where Media, filmmaker, TV producer, photographer, and podcaster.

Inspired by the journeys that Laura from Watts Where takes, we created a simple logomark utilising the 'W' to bring her identity to life. Where will Watts go next?

Full project - www.swandco.design/work/watts-where-media

Watts Where Media

Question Session is an annual music conference and online learning resource, committed to educating people about the industries. For the 2020 event we created an identity that utilises a play button and also visualises an arrow to symbolise the brand idea — Getting Ahead in the Music Industry.

Full project at: https://www.swandco.design/work/question-session

Question Session

BUILDING BRANDS

We develop ideas to build brands for today and beyond.

WITH PEOPLE

As creative partners, we collectively explore your purpose and recognise the way forward.

FOR PEOPLE

We believe that brands should communicate meaningfully with their audience to inspire and initiate change.

We have a new name! Until we have our new social media up and running you can check out our old website www.scottalexwatson.com

Scott Alex Watson — Brand + Design + Digital — Scotland Building brands with people, for people. We are a small design studio based in Glasgow. We work all across Scotland specialising in brand, design and digital.