The Insta Glow Club
Virtual Assistant helping small businesses focus on what they do best by taking on various administrative, personal, creative and business tasks.
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Canva is GIVING with these fonts! โก๏ธ Which one is your fave? Itโs the bubble gum one for me! ๐๐ผ
I can usually be found scouring for all the good stuff so you donโt have to so follow along if you need Canva inspo to help you out with your designs ๐ฉท
Initially, I wasnโt going to do a 2023 round-up post as I hadnโt thought I had achieved much having been pregnant for the first half of the year and not working for the majority of the second half, but when I looked back I realised actually achieved A WHOLE DAMN LOT! I mean, I carried and gave birth to a baby for heavenโs sake, I think that counts as an achievement yes? ๐ฅณ
But as well as that, I hosted a social media workshop with the content queen , travelled with my family, introduced new services, took on new clients, grew my email list, mastered the art of remote working and successfully balanced mum life with work life (well, most of the timeโฆ๐ฅด). Oh and I turned 40 too - not too shabby a year really ๐ฅฐ
What was your biggest win of 2023? ๐๐ฝ ๐ฌ Share it below & letโs celebrate together ๐
๐ฅHOT OFF THE PRESS ๐ฅ
Swipe for a leaked update in the works for Instagram reelsโฆ.what are your thoughts ๐ญ? Are you excited about this or not botheredโฆ. ๐ค Let me know in the comments!๐๐ผ
Who can relate? ๐ซ
๐ฃ News just in! ๐จ
In case you missed it, Instaโs CEO took to the gram last week to explain the various algorithms on the platform and how they rank content. In other words, some juicy info on what info & signals they use to decide what content to show people and in what order ๐ Keep swiping for all the tea and if you donโt have time skip to slide 7 for a summary! ๐๐ฅณ
What are your thoughts on this update from Instagram? Has it helped you understand more about the algorithm and how to get your content to rank higher? Letโs chat in the comments! ๐ฌ ๐๐ผโโ๏ธ
๐จ SAVE these key dates and content ideas for June! ๐ก
We all need a little bit of inspiration when it comes to content ideas for our socials right? Swipe for some key dates coming up in June and ideas that might just get the creative juices flowing for content & promotions for your business this month ๐๐ผ๐ Thereโs lots coming up this month including Pride, Gin Day and Social Media Day! ๐ณ๏ธโ๐
Remember to save this post so you donโt lose it ๐
Obsessed with these retro fonts on Canva! ๐ My fave is no. 2 - which is yours? ๐๐ฝ๐ค
P.s. good news, theyโre all available on the FREE version of Canva apart from no. 4 ๐ฅณ
๐ฅณ ๐๐ฅ๐๐ ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐ฃ๐น๐ฎ๐ป๐ป๐ฒ๐ฟ ๐ฅณ
Wish you were more organised with your social content? Manage, plan and review your social content with this handy Social Media Content Planner! ๐ฅณ๐ฒ
โ๏ธ Plan your content
โ๏ธ Set goals
โ๏ธ Review your performance
โ๏ธ Yearly snapshot
โ๏ธ Weekly content plan
โ๏ธ Insights tracker
โ๏ธ Reels planner
๐ Ready to start getting on top of your social content and being organised with your posting schedule? This free planner is only available for a limited time so head to the link below now to download and start nailing your content planning! ๐
https://mailchi.mp/686cecbcec82/socialmediaplanner
๐ณ๐๐'๐ ๐๐๐๐ ๐๐๐๐๐ โจ ๐ป๐น๐ฌ๐ต๐ซ๐บ โจโ
โ
๐ฒ Are you prepared for your social feeds to be jam packed with Met Gala memes this week? Who remembers the viral Barbie posts that took over our feeds a couple of weeks ago? Trends can come around quickly (and become dated just as fast!) and jumping on them can be a great way to stay culturally relevant and boost views/engagement. So when a meme, audio or idea is trending, should you drop everything and jump on it? ๐คโ
โ
Here are some things to consider first:
โ
โ Does the trending meme, reel audio or concept fit your brand voice, image and industry? โ
โ Will it resonate with your target market (i.e. will they understand it & relate to it)?
โ Can you come up with an original spin rather than copying what everyone else is doing?โ
โ Do you have the time to plan extra content around the trend?โ
โ
My advice is you don't have to jump on every trend going, make sure it REALLY fits with your business and social strategy first and foremost ๐๐ผโโ๏ธ
Does your business jump on trends when they come around or do you avoid them in your strategy? Let me know in the comments! โฌ๏ธโ
โจ Super quick reels tip for you today! ๐๐ฝ
Did you know you can ๐ฑ๐ณ๐ฆ๐ท๐ช๐ฆ๐ธ ๐บ๐ฐ๐ถ๐ณ ๐ณ๐ฆ๐ฆ๐ญ BEFORE POSTING so you know exactly what it will look like to your audience once you hit that share button? Keep swiping to see how โก๏ธ
Love this little tip - did you know about it? Let me know in the comments ๐๐ฝ
๐กMay Content Ideas ๐
May, we are ready for you! ๐๐ผ Especially because if youโre in the UK there are THREE bank holiday weekends to look forward to (yipee - thank you King Charles ๐๐ผ ๐). Keep swiping for some key dates AND content ideas to help you plan your socials this month ๐๐ฝ
Donโt forget to tap the save button so you donโt lose this post ๐
๐จ LEAKED new Instagram features! ๐คฏ
It sounds like Insta HQ are busy working on some new updatesโฆswipe right to find out exactly what is coming soonโฆ๐ ๐๐ฝ
Which one are you most excited about? Itโs no.3 for me! ๐ฅณ โฌ๏ธ
New to OR not sure how you can use it to level-up your business marketing? I got you! ๐๐ผโโ๏ธ
Canva is an โจamazingโจ tool for small business owners as it has SO MANY capabilities and is easy to use to create on-brand, custom marketing materials for your business (even if you are not particularly creative ๐). Swipe for just ๐ ways in which you can use Canva in your business - did you know about all of these? ๐๐ฝ
If youโre strapped for time or lack the knowledge & creativity to create Canva graphics for your brand, let me do it for you! I work with clients from all industries to create a wide range of graphics & marketing materials (itโs my favourite thing to do!). Drop me a DM to enquire about my Canva design services, Iโd love to hear from you ๐
๐จ NEWS JUST IN! ๐ฃ
Insta CEO just dropped a BIG update ๐ฑ ๐ฃ
Soon we will be able to add up to FIVE links to our bio (currently we can only add one plus a Facebook link). Swipe for more info on how it will work ๐๐ฝ
This has been a much requested update and many will be delighted (me included!). On the flip side, some users do think that more options for people results in a lower click through rate so might just stick with one link. What do you think? Let me know in the comments, Iโd love to hear your thoughts ๐ญ โฌ๏ธ
If the algorithm had a faceโฆ.๐ Who here has at one time or another felt personally victimised by the Instagram algorithm? ๐๐ผโโ๏ธ ๐๐ป ๐๐ฝโโ๏ธ
Comment below if you can relate ๐๐ฝ
โจ If you want to learn how to make friends with the algorithm, sign up to my mailing list for weekly tips and advice as well as all the latest updates straight to your inbox ๐ง โจ
๐ฅ Coming in hot with a cheeky little Insta hack to help you be discovered by more people looking for accounts just like yours! โก๏ธ
Did you know about this setting? Hit the save button so you donโt forget to check if you have this set on your desktop later ๐
๐ก Post, story AND reels ideas to try this week! ๐ก
Donโt say I am not good to youโฆ.not only am I sharing POST ides for you to try this week but STORY & REEL ideas too! ๐ฅณ Remember to tap that save button so you donโt loose this post ๐
โก๏ธ Want personalised content ideas for your business & industry? Drop me a DM and ask about my Instagram Audit & 1-1 services, where you get tailored advice, strategy & content ideas specific to your business to will attract your target market! โจ
Let's get ready for M A R C H! ๐๐ท
Swipe for some key dates in March AND post ideas to help you plan your social media content and marketing for the month ahead. This month is a goodie, think spring, puppies & theatre....what's not to love?! ๐ฑ๐ถ๐ญ Don't forget to hit SAVE on this post so you have when you come to plan your content this month.
Mo x
Have you invested in your biz recently? ๐ฐ If not, make 2023 the year you invest & watch your business flourish ๐ฑ Swipe for 4 cost effective ways you can invest this year โก๏ธ
๐ฃ๐ป LAST REMAINING TICKETS for our Social Media Training Day at on Wednesday 22nd Feb, hosted by and
Tickets available via the link in my bio, lunch by .pizza & refreshments included too....YAS! ๐๐ฝ
๐ฅ Coming in HOT with this Insta update! ๐ฅ
NOTES have now been rolled out to everyone across the app and I have all the tea on what on earth they are, where to find them and ideas in how to use them! ๐ฅณ
HIT SAVE on this post so you don't forget and let me know your thoughts of this new feature in the comments ๐ฌ I'm kind of loving them for businesses so far so would love to hear what you think ๐๐ฝ
February finally is here! ๐ฅณ No idea what to post on your socials? ๐คท๐ผโโ๏ธ ๐ค Keep swiping for some key dates coming up this month and some content ideas to keep you going and beat the dreaded content block ๐ช๐ผ ๐ฒ
Time to get planning! Donโt forget to hit SAVE so you can come back to this post later ๐
Thinking about coming to our Social Media Training Day, The Social Chat, next month? Here are six reasons attending is a no brainer! ๐ป๐๐ฝ
Taking place on Wednesday 22nd February at Ardoch Loch Lomond , Kirsty from Mood Creative and I will teach you everything you need to know to learn how to boost YOUR social media presence in 2023 ๐ก
We have less than 20 tickets remaining so grab yours NOW via the link below ๐ค
https://www.eventbrite.co.uk/e/the-social-chat-tickets-517596363657?aff=ebdssbdestsearch
Why not make a day of it & take your business bestie? Tag them below! ๐๐ฝ
Rome wasnโt built in a day you know ๐ It takes time to understand what makes your audience tick and the kind of content that will resonate with them. How do you get there? A good strategy, setting goals, listening, watching, patience and perseverance. Keep going, you got this! ๐ช๐ฝ โจ๐
๐ฃ SOCIAL MEDIA TRAINING DAY ๐ฒ
Calling all Scottish based businesses! ๐ด๓ ง๓ ข๓ ณ๓ ฃ๓ ด๓ ฟ Are you a business owner looking after your own socials or do you currently work in a social media role? Weโve got you! ๐ฏโโ๏ธ Join us for an exclusive Social Media Training Day and learn how to level-up your social media presence in 2023! Here are the details:
๐ 22 February at Ardoch Loch Lomond, Gartocharn
๐ค Hosted by social media experts Kirsty from Mood Creative & Mo from The Insta Glow Club
๐ Lunch (a yummy grazing table from BASE Pizza ) & refreshments included
๐ค Only ยฃ65pp if you book before the end of January (ยฃ79 from Feb 1st)
๐ HURRY - only 40 tickets available!
๐ค Swipe for more about what you'll learn โก๏ธ
So join us yourself or gather your business besties for a fun-filled, relaxed social media training session in the peaceful surroundings of Loch Lomond. We can't wait! ๐๐ผ Tap the link below for your tickets before the price goes up at the end of Jan!
Love Mo & Kirsty x
https://www.eventbrite.co.uk/e/the-social-chat-tickets-517596363657?aff=ebdssbdestsearch
Did you hear Instagram released their 2023 Trend Report? ๐ Based on insights & surveys of Gen Z users, the report has some interesting predictions which might just help you plan your 2023 business activity & content. โก๏ธ Keep swiping for all you need to know & don't forget to hit SAVE so you don't loose this post ๐
Want to learn more about how we can work together in 2023 to help up your Insta game? Drop me a DM & let's chat ๐๐ผโโ๏ธ
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