Dog

Treats at the ready for - we're celebrating with Dog office regulars Elvis and Molly. 🦴🐾

🚀🌟 Another inspiring day for Dog as we teamed up with BIMA and Daydream Believers to ignite creativity in secondary school students across Glasgow!

🎨 The Shipwrecked Skills Day at City of Glasgow College was nothing short of inspiring. With the support of other partners like Screenmedia, Bjerk Creative Lab, Imaginary Friends, This is Milk Limited, and Space & Time, we witnessed nearly 100 S3 pupils dive into the challenge of crafting sustainable habitats on a desert island.

With the guidance of industry experts and the power of generative AI tools, these young minds dazzled us with their imaginative concepts and killer pitches. 🌴💡 The energy in the room was electrifying, and we couldn't be prouder to witness these young superstars shine bright! We particularly loved the Coconut Mocktail Bar and Coco-Loco Mini-Golf!

We're thrilled to have played a part in nurturing the next generation of creative thinkers and can't wait to see where their journeys lead.

✨

Our newest recruits Molly and Elvis working hard for our clients WeeBox and Zylkene UK.🐶

Google has been talking about phasing out third-party cookies for years – but now, it’s finally happening.

As the phase out continues to unfold, it's important to stay informed and adapt your strategies to the evolving landscape. Get in touch with [email protected] so we can help.

Or find out more here -

How Google Phase-Out of Third-Party Cookies affects Website Owners and Digital Marketing Google has been talking about phasing out third-party cookies for years – but now, it’s finally happening. To be 100% accurate, it’s already happened for 1% of Google Chrome users and it will reach 100% of users by the end of 2024.

✨ Throughout 2023, we partnered with Loch Lomond Group to create social strategies for Ben Lomond Gin and Spearhead Whisky, with tactics that support the core objectives of driving brand positioning, recruiting and retaining key audiences, and supporting product sales via their websites.​ Our challenge was to define the vision of each brand and create a consistent red thread that would resonate with their core audiences across creative, social media and PPC.

By having a deep understanding of their audiences, the channels they use and how they spend their time on each platform, the brands are growing from strength to strength and we can't wait to see what we can achieve together in 2024. 📈

If your brand is lacking that red thread across your digital channels, let's chat today: https://eu1.hubs.ly/H06sLvS0

This month marks one year at Dog for Tianna, our content marketing manager! 🎉 Your hard work, passion, and creativity have truly elevated the Dog team. Here's to another year and many more successes together!

These dogs scrub up well! 💜

Last week we attended the Glasgow Children's Hospital Charity 2023 Fundraising Ball. Raising an incredible £228K, it was an evening filled with compassion and generosity. As our charity partner, we continue to witness the life-changing support GCH provides to young patients and their families. ❤️‍🩹

Unwrapping success one festive campaign at a time!🥂 It's been a busy few months producing and launching gifting campaigns for some of our clients. 📸🎄

Last weekend, we were honoured to be part of celebrating the spirit of Scotland, the allure of the Isle of Harris, and the magic of "The Hearach Whisky’’ with The Isle of Harris Distillery.

At the distillery, we gathered with over a hundred whisky aficionados to celebrate the birth of The Hearach. The world tuned in via live-stream to witness history, and we all savored 'the first dram' together.

The Hearach went live for online sales on Saturday, and the response was overwhelming with the first allocation selling out in 4 hours and up to 55,000 people eagerly queuing to get their hands on it.

We’re delighted to have played a part in this momentous occasion and can’t wait to see what’s next!

https://bit.ly/3EZ3LiY

Slàinte! 🥃

Join Our Team! Dog Digital is currently seeking a Junior Web Developer and Front-end Web Developer to become valuable additions to our team located in Glasgow. This is an exciting opportunity to be part of a dynamic group of technology experts dedicated to crafting exceptional digital experiences for renowned international brands.

📲 To learn more or to submit your application, please visit our website via the link in bio.

Join Our Team! Dog Digital is currently seeking a Junior Web Developer and Front-end Web Developer to become valuable additions to our team located in Glasgow. This is an exciting opportunity to be part of a dynamic group of technology experts dedicated to crafting exceptional digital experiences for renowned international brands.

To learn more or to submit your application, please visit our website here: https://eu1.hubs.ly/H04ZfCD0

AI's immense potential, evident in deep learning and deepfakes, is revolutionising creativity and productivity. We stand at a thrilling turning point, set to empower creatives and transform brand communication.

So how will AI reshape visual communication? Explore our insights 👇

Unleashing Creativity - Exploring the AI revolution in visual communication We’re diving into a new era that’s going to empower creatives, fundamentally transforming the way we convey messages and craft captivating visual experiences for brands. So how will AI reshape visual communication? Here are a few thoughts. 

Independent Property Consultancy firm Galbraith needed a new and powerful website to drive their marketing and sales activity and demonstrated the scale of their offering and breadth of experience – from residential and commercial property to farms and estates, forestry, and renewable energy.

💡Check out how we created a site that increased unique page-views, increased dwell-time and reduced user exit by 75% via our case study here: https://bit.ly/3Dr2mkt

Now that influencers are fully established, it was inevitable that something new would evolve from the social media ecosystem. Witness the ‘rise of the deinfluencer’ and find out how they’re shaking up the influencer world.

Deinfluencing puts brand transparency into the spotlight Discover the growing trend of 'deinfluencing' and its impact on brand transparency. As consumers demand more honesty, social media influencers are using their platforms to discourage support for certain brands. Our Paid Media Executive Scott King explains how this movement highlights the need for gr...

Threads is the latest text-based social media app taking the internet by storm. The app was created by Meta – the owners of Facebook and Instagram – and is poised to compete with, or try to destroy, Twitter.

The app enables users to sign up straight from their Instagram accounts (which means over 2 billion monthly active users may import their accounts into Threads.) 📲
The app features a scrollable feed of concise text posts limited to 500 characters. Dubbed as "old school social media," Threads provides businesses with a chance to engage broad audiences without battling algorithms or maintaining visually pleasing feeds.

Is this the beginning of the end for Twitter? 🤯 Share your thoughts below! 👇

Emails are making a comeback. Well, the good ones at least.

In our latest insight article, discover the brands that are doing it best and why offering discounts and incentives isn't the only way forward. 💡

Email marketing and the SCARF model: An opportunity for 2023 Good newsletters and email content = more opportunities to stay top of mind in a way that’s influential over the long term. Senior Marketing Strategist Helen Davidson explores the brand-building opportunity of email when considered as part of the behavioural science checklist, the SCARF model.

Our partnership began in 2018 and over the course of the past six years – and thanks to our deep understanding of their core audiences – we’ve transformed The Macallan into a true luxury brand.

Get a real sense of how we increased their core recruitment audience by 70.3% and how we helped their Instagram channel become one of the most highly engaged social channels – especially when benchmarked against some of the world’s most renowned luxury brands.

Visit our case study on The Macallan here: https://bit.ly/42JD6jZ

Get a taste of the action behind our latest campaign shoots for and at Loch Lomond Distillers - and see how we've combined strategy and creativity, with a dash of production expertise, to bring these concepts to life.

We can't wait to share more of this content when the campaigns are launched.

Keep your eyes peeled!

Get a taste of the action behind our latest campaign shoots for Spearhead Whisky and Ben Lomond Gin at Loch Lomond Distillers - and see how we've combined strategy and creativity, with a dash of production expertise, to bring these concepts to life.

We can't wait to share more of this content when the campaigns are launched.

Keep your eyes peeled!

This week, we’re delighted to announce that two developers in our Technical Team are now Sitecore 10 .NET Developer Certified. Both Rosa and Stephen passed with flying colours and now hold a certification that covers all competencies of Sitecore 10 including security, content serialisation, and more. Well done!

We’re delighted to share the launch creative for The Royal Highland Show 2023.

Working with renowned illustrator Kerry Hyndman, each ad was designed to encapsulate every epic element of the Show and was about trying to encourage people to change their preconceptions of what they ‘think’ the Royal Highland Show is about. The campaign was also designed to help people realise there’s so much more to see – and shows everything on an absolutely epic scale.

You can discover the process behind the creative in our case study too.

Creating an Epic Campaign for The Royal Highland Show 2023 In this article, we’d like to share with you the process we took in creating The Royal highland Show's 2023 campaign and the joy it brought us working with a freelance illustrator to activate our vision.

SSE Energy Solutions offers a full suite of solutions for businesses and organisations to help them achieve their sustainability goals.

For this project, our focus was on growing SEO traffic through new, engaging website content and holding training sessions to build SEO expertise within SSE's own digital teams. Discover how we increased their search traffic by 120% year-on-year.