GRM Marketing

The Scottish WASZP Championships were in action last weekend as Oban Sailing Club played host amidst the stunning backdrop of the Gateway to the Isles. 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Top sailors gathered to compete and showcase their incredible skill aboard their high-speed foiling dinghies, providing incredible action to spectators . The Waszp shows the development of sailing amongst traditional vessels arriving from the International yacht race brought to Oban by GRM ⚓

Homecoming! 🇬🇧

After a gruelling 10 months circumnavigating the globe GRM were thrilled to welcome Laura Hampton back to British shores and hear all about her amazing journey! 🌏

It was a touching moment for Laura and David Taylor, Commodore of Royal Dee Yacht Club, to share a picture with the Club’s Burgee which Laura has taken with her across the world during the race. 🚩

GRM is delighted to have played a role in supporting Laura’s sailing journey and facilitated her connection with Royal Dee who are ardent supporters of young sailors. ⛵

As AQP aboard Team Unicef Laura and her team have done brilliantly in the globe-trotting Clipper Race, currently sitting 4th with one race remaining. We will all be rooting her on as she aims for a strong finish to round off an incredible achievement! 🏅

🎉 An opening show to remember!

🍾 A brilliant opening weekend as the Clipper Race arrived in Oban to wonderful fanfare and celebration.

⚓ After a gruelling race across the Atlantic the crew, their families and the many fans will now have the chance to immerse themselves in Oban’s Festival of the Sea before gearing up for what’s sure to be a vibrant race start on Sunday!

Clipper race Oban .nine in, two to go.

Great to celebrate the Atlantic crossing . Well done OIaO

🎉The Clipper Race has arrived in Oban!

🏴󠁧󠁢󠁳󠁣󠁴󠁿After a gruelling battle across the Atlantic, the first teams have now arrived on Scotland’s West Coast.

🥇A massive congratulations to Team Perseverance and Skipper Ineke van der Weijden who came out on top in this thrilling race from Washington D.C to Scottish shores.

🍾GRM were delighted to get out on the water and be the first to offer Ineke and her team a warm highland welcome!

The fleet is getting closer to its Oban welcome… but not before some exciting racing to the Finish Line.

Latest ETAs here ⬇️⬇️

https://www.clipperroundtheworld.com/news/article/oban-etas

🎉The excitement is building as the countdown to Oban is well and truly on!

⌛We’re now less than a week away from Scotland’s first-ever international offshore yacht race arriving on the West Coast!

🇬🇧With the town of Oban now abuzz for the arrival of the Clipper Race we can’t wait to give a big highland welcome to a host of familiar faces and congratulate the teams on their arrival back to the UK after ten months of globe-trotting adventure!

🌍We are especially looking forward to welcoming back Unicef’s AQP Laura Hampton who is now one leg away from completing one of the world’s toughest challenges, circumnavigating the globe!

⛵GRM are immensely proud of Laura’s achievements and growth, having helped start her sailing career, training her during our Oban sailing programme and securing sponsorship with Royal Dee Yacht Club to enable her to complete her professional sailing qualifications.

🏁With Laura and Team Unicef competing fiercely in the Atlantic crossing and chasing a podium finish in the race we will be eagerly following their progress and looking forward to hearing all about her life-changing experience when she crosses the finish line!

Interesting !

🗣️ Eric Cantona: “Now the stadiums are called Emirates or Allianz. These stadiums lost the soul and history of the club, like Arsenal and West Ham. Fortunately, Old Trafford is still Old Trafford. Anfield is still Anfield.

“But can you imagine Old Trafford becomes a new stadium called by a brand? If one day they do that, I am sorry but I am not a fan of United anymore. And I quit football forever!

“Don’t call this stadium Nestle, or Amazon. Old Trafford is Old Trafford.” [The Athletic, 2022]

The Clipper Race has set sail for Oban!⛵

Having waved their farewells to Washington DC the teams have now begun their 3,105-mile journey across the treacherous Atlantic in the penultimate race of the globe-trotting competition.🌊

As the company responsible for bringing Scotland’s first international offshore yacht race to the West Coast we are delighted to be only a couple of weeks away from witnessing the thrilling conclusion of their Atlantic battle and giving the teams a proper highland welcome!🏴󠁧󠁢󠁳󠁣󠁴󠁿

💔A heartbreaking exit in the most Scottish of circumstances…

🏴󠁧󠁢󠁳󠁣󠁴󠁿Scotland’s EURO 2024 journey may now be at an end but the Tartan Army have left a lasting impression on the tournament and won the hearts of many with their passion and cheer.

🍻If you have been following along with Scotland’s campaign you will have no doubt noticed the efforts of a certain beer brand who have been bringing their own buzz to the Tartan Army.

Check out our latest blog 👉 ‘Putting the T in Tournament: How Tennent’s EURO 2024 Activation Brewed Success’
https://www.linkedin.com/posts/grm-marketing_euro2024-football-scotland-activity-7210972125904408576-gY11?utm_source=share&utm_medium=member_desktop

💭Have you checked out our latest article with the European Sponsorship Association?

⛷One of Britain’s top skiers is taking a brave leap into the world of Skimo in search of Olympic glory.🥇

Read the full article here:👉 https://sponsorship.org/the-pitch-iain-innes/

⏰ Only 1 day to go until Scotland kicks off EURO 2024 against hosts Germany in Munich and the Tartan Army descends upon Bavaria in hopes of an opening night to remember.🌟

⚽ As the excitement builds we’ve been taking a look at how companies have been cleverly riding the wave of enthusiasm to create their own buzz.

🏆 Check out our latest blog ‘Hat-trick or own-goal? Which brands are scoring big at the EURO's?’👇
https://www.grm.agency/grmblog/which-brands-are-scoring-big-euros

The world of Alpine sport is only for the bravest and most sure-footed. ⛷

In an area dominated by the traditional Alpine nations, one Brit is determined to shake up the status quo and reach the summit. 🏔

Check out our latest article! 👉
Iain Innes: The British Mountain Athlete Reaching New Heights
https://www.grm.agency/grmblog/iain-innes

Being First matters.

But in a world of innovations and reinvention does fast always mean winning the race?🏅

How do we build upon initial achievements to create sustained success? 🏆

Find out more in our latest blog 👉

https://www.grm.agency/grmblog/breaking-new-ground

Breaking New Ground: Why Being First Matters. Marketing plays a crucial role in creating sustained success for pioneers, enabling them to secure their advantage and create long-term prosperity.

GRM caught up with the inspiring Renee Fraser-Shepherd, founder of Sloobie Skiwear, yesterday in Glasgow! ⛷

It was great to learn more about her innovative designs for female skiers and discuss sponsorship opportunities. 🤝

GRM were delighted to attend the European Sponsorship Association’s event at The Hub in Edinburgh this afternoon.

It was fantastic to catch up with colleagues new and old to discuss how current industry trends are shaping the outlook of the sponsorship market across arts, culture and entertainment! 🎻🎨🎭

Slàinte Mhath!🍻

World Whisky Day is upon us and we’re taking the chance to look back at a few of our brilliant projects involving the water of life!💧

From navigating the stormy Scottish Isles and treacherous Atlantic Ocean with a host of rowing teams to globe-trotting sailing sponsorship and even hosting our very own events, GRM have been proud ambassadors of Scottish Whisky across the globe.🌍

We’ll raise a wee dram in a well-earned celebration, cheers!🥃

British Alpine Athlete Iain Innes visited the GRM office today!⛷🧗‍♂️🏃‍♂️

Fantastic to sit down with Iain and discuss his Olympic ambitions and begin the conversation around sponsorship that will be crucial in reaching his goals!🏔

We are excited to be working with Iain as he aims for success in the Milan-Cortina Winter Olympics in 2026!🥇

GRM are delighted to unveil for Scottish Women in Sport Young Sportswoman of the Year Isla Hedley as she embarks on another exciting year of competitions on the global stage. 🏊‍♀️🚴‍♀️🏃‍♀️

Isla is the current European and World Junior Cross Triathlon champion and will be looking to build upon her brilliant achievements this year as she gears up for another exciting season competing against the world's best!🏅

We are delighted to be working with The QTS Group and SM22 on supporting Isla and her journey to the top and will be eagerly following Isla’s progress this year!⏳

Read more about our sponsorship on our latest blog here! 👉 https://www.grm.agency/grmblog/isla-heldey-sponsorship

Inspiring the next generation!💡

The Scottish Association for Marine Science have been busy kindling the creative minds of the future, giving them a fantastic glimpse into their work in marine science and providing a hands-on opportunity to see some of the amazing tech they use! 🔬

Having worked closely with SAMS for a number of our marine and renewable projects, GRM were delighted to support the team through providing our underwater ROV drone to use as part of their project! ⚓

Educating and inspiring the mind of tomorrow, the SAMS team also got a glimpse into the future, with their guests showcasing their creativity and bringing to life some ingenious plans for underwater exploration! 🦑

Leading the fight to protect our Seas! 🌊

Seabin has been making amazing strides to clean our waters and repair the planet! 🌍

In the past year alone, one of their units in Sydney Harbour has captured 473kg of marine litter, retrieved an estimated 43,775 plastic items and filtered 215 million litres of water! 🌟

GRM are proud to have supported the team as one of the founding investors, as they continue to pave the way for cleaner Oceans. ♻

Keep your wits about you…👀

With the day of mischief just around the corner take a look at our latest blog ‘Fools Gold: How businesses harness the mischief of April Fools’ for some creative inspiration on how brands have made a splash (and some who have flopped!)🃏

Read it on our website 👉 https://www.grm.agency/grmblog/fools-gold-how-businesses-harness-mischief-april-fools

Fools Gold: How Businesses Harness The Mischief of April Fools As the mischief of April Fool's descends upon us once more we take a look at how brands creatively harness the occasion in their marketing mix and; how successful this really is.

🧠🤖How creative is Artificial Intelligence?

As the hot topic in tech, AI is often lauded as the answer to all our problems, but is it all it is cracked up to be? 🤔

Check out our latest blog ‘The Future of Marketing? How creative is AI really? 👉 https://www.grm.agency/grmblog/future-marketing-how-creative-ai-really

The Future of Marketing? How creative is AI really? :: GRM Marketing How creative is AI and how do we harness the technologies enormous potential to enhance our creative potential in marketing?

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