Tourism Marketing Agency

🌍 Join Me in Marrakesh! 🌍

From November 18-21, 2024, I’ll be connecting with tour and activity operators worldwide at Tourpreneur Connect in Marrakesh. This is the event to dive into the world of multi-day tours, make invaluable industry connections, and learn from the travel industry’s most forward-thinking leaders.

Whether you’re already running multi-day tours or planning to launch, this is the perfect place to level up! With practical workshops and high-impact networking, we’ll be exploring everything from the latest tour tech to future trends, all set against the vibrant backdrop of Marrakesh.

More details here: https://tourpreneur.com/connect/marrakesh-2024/

And the book is done! 40,802 words later, Lookers into Bookers version 2 is complete.

Based on a real tour operator, I go through everything from the birth of a brand, the full strategy used and the results it created.

Now off to the printers for a test print before I make available in the coming few weeks!

Below is a sneak peek of the contents.

We're excited to announce the launch of the new site and brand for our partners at Overland Ireland Tours!

Our friends at Overland Ireland have been with Tourism Marketing Agency for over 5 years, have recently underwent a brand refresh to align with their vision. Following a successful brand workshop and collaboration with both internal and external teams, we're proud to unveil Overland Ireland's fresh new look.

Shout out to my team for the amazing work on the website and to the Overland team for the continued partnership!

Check out the site: https://overlandirelandtours.com

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Pleased to announce we have launched the new site for TripAdmit. This was a great project to work on and we are very happy with the results. Thanks for the opportunity John Maguire. Hope it serves you well.

For those unfamiliar with TripAdmit, they have an amazing app called TipDirect that streamlines the process for tour guides and activity providers to receive tips and collect guest reviews. Such an amazing idea that is simple to use.

Check out the site: https://tripadmit.com/

Please welcome Deborah Famodun to the Tourism Marketing Agency team!

Deborah (also known as Famo) is our newest account manager here at TMA and with her expertise in campaign management within the dynamic world of media & entertainment, she brings a fresh perspective to our team.

Beyond her professional skills, Deborah is an avid traveller, exploring at least five new countries annually.

She takes pride in her organisation, quick thinking, and proactive approaches.

Welcome to the team!

Tourism Marketing Agency - Travel & Tourism Digital Marketing Specialists Leading global tourism marketing agency that generates bookings for tour operators, travel agents & hotels, turning lookers into bookers.

Such an amazing day driving our client, Impactful Travel, around parts of Scotland during their short visit. Love meeting our international clients in person.

They braved Haggis and Ian Bru and loved them!

Visited Loch Lomond, Luss, Rest and be Thankful, Inveraray, Glencoe with a lunch in the Clachaig Inn. Then back to the Falls of Falloch and then home before we went out for Dinner. New car got a good run too.

The is the part I love. In the middle of designing my second book, selecting the right font size, colours, layout etc.

Lookers into Bookers, The Marketing Blueprint, will be available later this year. 😀

Thanks again to Brian Cain for an amazing forward. 🙌

Proud to have just launched the new website for Invisible Cities! Invisible Cities is a social enterprise that trains people who have experienced homelessness to become walking tour guides of their own city. Amazing company.

Check it out... https://bit.ly/3w9BTb1

Say hello to Arun Roy who joins Tourism Marketing Agency as a PPC Executive, bringing with him a wealth of experience in digital marketing!

Throughout his career, Arun has consistently delivered impressive results, optimising operational efficiencies and spearheading successful campaigns. Outside of work, Arun is a person of diverse interests and hobbies. He is an avid snowboarder, often found traversing the slopes of Haute-Savoie in the French Alps.

Read more about Arun. Bio in the first comment...

In December 2022, Bermudaful approached TMA to help with a rebrand, website and digital marketing.

Since then, Bermudaful have seen a 427.5% increase in direct bookings so far in 2023, compared to the entirety of 2022! Decreased OTA reliance from 70.12% down to 58.57%!

To date (25th Sept 2023), Bermudaful have spent $8,862 in agency fees and ad budgets and saw a direct sales increase of 554.17%.

Read the full story here: https://bit.ly/3Zyckes

Massive thank you to TheB2BMarketer.Pro for covering the Customer Journey Toolkit! https://bit.ly/3PrOPjI

New Customer Journey Toolkit Transforms B2B Marketing Strategies - The B2B Marketer Transform B2B marketing with this Customer Journey Toolkit. Elevate strategies, engage customers, and unlock growth potential. Explore now!

Looking forward to speaking at the Xperience Local event in Jordan with fellow Scot Peter Syme. This year's event is dedicated to alternative tourism, shedding light on sustainable and authentic travel experiences led by the diverse, less-explored local communities of Jordan.

Register here: https://bit.ly/45ynVw0

Customer Journey Toolkit has launched on Kickstarter!

Excited to launch the toolkit today. This will help any business get to grips with their marketing strategies and help you plug any gaps in your marketing.

Help me help you by making this toolkit a reality...

https://bit.ly/3L7mkVI

LAUNCHING ON KICKSTARTER 1ST SEPTEMBER!

Customer Journey Toolkit: Your Pocket-sized, Marketing Strategy Brainstorming Buddy

Back on Kickstarter: https://bit.ly/3EciFCq

✔️Do you or your clients struggle to find that spark of creativity when looking to market their business?

✔️Do you or your clients struggle to see the big picture of your overall strategy?

✔️Do you feel you are leaving money on the table because you have gaps in your strategy?

The Customer Journey Toolkit isn't just a tool; it's your secret weapon. Tailor your marketing strategies to resonate with your customers at each touchpoint. Eliminate those blind spots in your current tactics and experience empowerment as your team genuinely connects with your business' vision.

Back us on Kickstarter!

Marketing Strategy Brainstorming Buddy | Customer Journey Toolkit The Customer Journey Toolkit is designed to to seamlessly weave your campaigns into every phase of the consumer's buying journey, unleashing your full potential.

40% of bookings happening in the same month of travel - up from 4%!

Saw this on Breakfast TV this morning and highlight the trend we are seeing, for the UK at least. Normally it is 4% but many factors are driving this. Weather here in the UK is one of them, but the trend is, travellers deciding more last minute than long term planning. Think about this when looking at your marketing strategies.

Amazing testimonial from Dan over at Alaskan Sights & Bites. Thank you Dan!

TMA just launched 3 new tour operator websites over the last few days!

Christopher Street Tours - https://bit.ly/3Jd0Wxt - sharing inspired stories and the deep history of the LGBTQ+ community in New York City. Christopher Street Tours

Travel If You - https://bit.ly/3p69e3p - a small group tour operator that provides youthful travellers with a fully organised vacation that immerses the traveler into local and unique experiences. Travel If You - TIY Travel

Vespa Adventures - https://bit.ly/42EbFrt - a tour company that specializes in motorcycle tours in Southeast Asia. Vespa Adventures

All took advantage of our amazing Wordpress theme, that we offer for free when you sign up to our marketing packages. It is proven so successful, we have a 3+ month waiting list!

New Case Study! Since Jan 2021, we are on course to help Lukša of Rewind Dubrovnik By Boat generate over €200k in direct website sales without OTAs and partners... a 344% ROI!

Read the story: https://bit.ly/3slNfmg

Tourism Marketing Agency - Travel & Tourism Digital Marketing Specialists Leading global tourism marketing agency that generates bookings for tour operators, travel agents & hotels, turning lookers into bookers.

I’m speaking at a conference in March called and I wanted to share with you a little about my topic. The session I’m doing is “Harness the Marketing Power of User Generated Content for the Wine and Culinary Tourism Industry”.

By encouraging and curating user generated content, businesses can not only gather valuable feedback and insights from their customers, but also use it to showcase their offerings and attract new visitors. In addition to its potential for attracting new business, user generated content can also help to build trust and credibility with potential customers by providing authentic, unbiased perspectives on a business’s products or services.

I’m really looking forward to this event and once I’m there you’ll see my updates from because it’s all about - you can also check out the website at: https://bit.ly/3gSjO6I

Are you going to Arival in Berlin? Get 10% off using code: PROMO23TMA

Chris will be there to provide website reviews while also being joined by Mitch Bach and Peter Syme as part of Tourpreneur to provide a on-stage Hot Seat as well as meet and help operators grow their business.

Hope to see you there!

https://bit.ly/3XdXDex

Discount code for 10% off: PROMO23TMA

Winner of the Free Tour Operator Website competition is... Angelika of 3e Travel Montenegro.

Thanks to those who entered the competition and congratulations to Angelika who was randomly selected in our draw.

https://bit.ly/3TikjY5

Angelika has won...

✅ Free Wordpress website for a single language
✅ We will migrate all your existing website content
✅ 12 months hosting and support on our dedicated server
✅ 12 months subscription to CloudFlare CDN
✅ 12 months subscription to any paid plug-ins we use
✅ 12 month domain name purchase if required
✅ Website is 100% yours!

Winner of the Free Tour Operator Website competition is... Thanks to those who entered the competition and congratulations to Angelika of 3e Travel who was randomly selected in our draw.Angelika has won...Prize Inclu...

Win a Free Tour Operator Website! 😱🙌🏻

Enter here: https://bit.ly/3rxUBnd

We’re offering you a chance to win a free website for your business, whether you are a day or multi–day operator.

Prize Includes:

✅ Free Wordpress website for a single language
✅ We will migrate all your existing website content
✅ 12 months hosting and support on our dedicated server
✅ 12 months subscription to CloudFlare CDN
✅ 12 months subscription to any paid plug-ins we use
✅ 12 month domain name purchase if required
✅ Website is 100% yours!

All you need to do is enter your details by clicking here: https://bit.ly/3rxUBnd

Best of luck!

Although he unfortunately can't be there in person, Chris is conducting a video chat at the WISA - Wine Industry Suppliers Association Inc. Conference in October 11-12 in Victoria, Australia, all about the latest trends and what travellers are looking for. Line up looks amazing!

https://bit.ly/3RaBE49

Join Chris at Arival in Las Vegas for what will be an amazing event for any Tour Operator looking to grow their business. Chris is conducting a live session on website reviews alongside other agencies to discuss how to make your websites more effective.