MTN Coaching

A huge congratulations to Alex Caldwell for becoming Head of Coach Development within MTN Coaching!

Alex was one of the first coaches to join the team in 2021 and has since progressed to Head Coach and now Head of Coach Development.

He’s been a key part of the 12 Week Peaks growth in the last 3 years.

He’s consistently managed a stacked diary of Premium Coaching clients and really lives up to the key company values. Especially - “Serious Results, Not so Serious People”.

His body composition results are of another level and he gets them in a way that stays true to the brand.

He’ll be working alongside all new MTN coaches in the coming weeks and months to help bring them up to the same standard that he’s been able to consistently deliver.

A phenomenal coach.
A great mentor.
A great friend.

It just so happens it’s his birthday tomorrow too! So I’ll combine this post and say a HUGE happy birthday to this legend 👏 ❤️

Some big things coming from MTN and with Alex heading up this side of the business I think we’ll be able to go from strength to strength!

We get weekly messages about next years 12 Week Peak so we wanted to pin this post so you’ve got the dates to hand for next year 👏!

As of writing this (1st November 2024) we have 1949 people on the Waiting List which has grown by about 400 since last years 🤩

Any questions about the 12 Week Peak - drop us a message 👏

Happy Halloween 🎃 👻

Here’s Halloween doppelgänger…

300 likes and we’ll do the entire team 👀 😂

I launched MTN Coaching almost 5 years ago to the DAY.

And so much has happened (I even lost my hair?! probably for the best lol)

We’ve coached literally thousands of people.

We’ve changed thousands of those peoples lives.

We’ve helped clients get into the best physical shape of their lives.

We’ve helped clients get into the best mental shapes of their lives.

We’ve brought people together with our community.

We’ve seen relationships blossom.

We’ve helped dozens of coaches make their mark on the fitness industry and scale phenomenal businesses.

We’ve helped coaches and clients alike create incredible lives for themselves.

And we’ll continue to do so!

I’ve loved the last 5 years but I honestly don’t feel like we’ve even really got started. I have so many plans to grow this company, the coaches inside it and the clients we get to work with.

So this is just a short post of both gratitude and excitement.

Gratitude for everyone who’s been involved so far.
Excitement for everyone who’s still along for the journey or will be joining us soon.

Our core values remain

Better Than Yesterday
Serious Results, Not Serious People
Customer Service First
Live More

Provided we keep living these - we’ll keep growing!

We’re approaching the final 8 weeks before Christmas.

It’s unlikely you’ll be able to achieve this sort of result in just 8 weeks…

However, you can 100% set the foundations to create a result like this or ever better in 2025 but only if you start NOW.

Get in touch if you’d like to finish the year in the best possible way and set yourself up for the best 2025 possible ✅ 🤝

A record month for our team working with more phenomenal clients than ever 👏 ❤️

Better Than Yesterday - it’s our guiding mantra and it’s what we push for… every day!

We’ve got another 8 weeks until Christmas - if you’d like to work with our team - get in touch and we can find the perfect coach AND approach for you 👏 💪

This was JUST 12 weeks 😮

And he’s back working with us for the Growth Project starting this Monday!

Most people bounce between these two lifestyles…

- You’re dieting and are 100% strict for 6-12 weeks at a time.
- You do nothing and wait on the next diet to start.

This can’t be the way you continue to live!

You must actively seek building more strength and muscle surrounding your next diet.

It doesn’t only make your next fat loss phase easier but it has endless health and longevity benefits!

Our Growth Project starts this Monday. We will guide you every step of the way to building more muscle, getting stronger than ever and setting you up perfectly for your future dieting phase.

You’ve got just 24 hours to sign up 🤩

Get in touch if you’d like to find out more!

⚡️ 13 Muscle-Building Benefits You NEVER Hear about! ⚡️

Of course you’ll build more muscle and improve how you look whilst building muscle but what else could you expect if you spend this winter building muscle with our Growth Project program?

💥 Live Longer– Numerous studies have shown that those with more muscle - live for longer on average.

💥 Laser Focus – Less distractions and get dialled in on what matters.

💥 Superhuman Strength – Not just in the gym, but in LIFE. Physically being stronger can 100% help with mentally feeling stronger!

💥 Weekend Calorie Freedom – Yes, you CAN 100% eat out more regularly with less plateaus on progress.

💥 Effortless Future Dieting – Losing fat gets way easier when you have more muscle!

💥 Better Posture – Stand tall, look confident, and feel unstoppable.

💥 Reduced Stress & Anxiety – Crush stress and feel calm under pressure.

💥 Increased S*x Drive – Unleash the energy you didn’t know you had. Low calories = low energy = lower s*x drive. Do the opposite.

💥 Improved Sleep – A surplus of calories will help with both sleep quality and quantity in most cases.

💥 Injury Prevention – If you’re constantly injured it could be based on lack of calories…bump them UP!

💥 Boosted Immune System – At a time where your immune system will already be working in overtime, give it some help with an increase in nutrients!

💥Faster Metabolism – Burn fat around the clock, even while chilling on the couch.

💥 Healthy Aging – Stay vibrant, mobile, and active for life.

Building muscle to look good is 100% important but please don’t overlook all of the other factors at play.

Are you looking to experience this and so much more?

We’ve had over 50 amazing people sign up already and commit to the next few months - are you in?

Daryl was one of this year’s leanest 12 Week Peak clients.

As you can see, his result is INCREDIBLE.

He’s already signed up and paid a deposit for the 2025 12 Week Peak (last year’s participants got first dibs 🤫 )

What’s even better?

He’s also signed up to the Growth Project which starts this Monday.

So not only will he be going into the 2025 12 Week Peak with more experience, but he’ll be going into it with way more muscle and an even more impressive physique.

If you’ve got a big holiday, trip or event planned in 2025 - the 12 Week Peak is definitely the fat loss program for you.

But if you’ve not done the right things beforehand - you will not get what you want from the process.

You need more muscle - this is why we’ve created the Growth Project.

It starts THIS Monday - get in touch and I’ll send you the details you need.

Ps… it’s 16 weeks long so it takes you ALL the way until your 12 Week Peak journey starts!

Right VS Wrong…

Nicole has completed the 12 Week Peak 2 years in a row.

Both times, she achieved an amazing 12 Week Peak result.

But what followed both 12 Week Peaks was different.

Year 1 - She got lean, finished the program and then… stopped training as much, stopped tracking calories and replaced 80% of her great habits with previous, unhealthy ones.

Year 2 - She got lean(er), finished the program and then…continued to work with Lewis towards her maintenance phase, maintained an incredible physique, started to build some muscle and really cemented habits for life.

This is why continued coaching through multiple phases of dieting is important. To help understand the process, to be held accountable to the process and to reap the rewards from the process.

Fat Loss Phase = Nicole completed the 12 Week Peak.

Maintenance Phase = Nicole worked directly with Lewis to understand how to maintain this phenomenal result.

Growth Phase = Nicole has just signed up to The Growth Project which starts the 28th of October. She’ll now work directly with us towards building more muscle in the lead up to her Wedding in 2025!

We’re excited to see what’s next for this incredible client!

Want to join Nicole on her pursuit to more muscle and strength than ever 🤩?! The Growth Project starts Monday 28th and takes you allllll the way up until the 12 Week Peak in March 2025!

Get in touch if you want IN!

We kick off the 28th of October!

For the almost 2,000 people on the 12 Week Peak 2025 Waiting List - this program was literally created for you.

It’s the pre-curser program to help you build more muscle, develop better habits, improve your metabolic rate and finally build a body you LOVE.

You can head to the link in our bio to sign up NOW!

What do your facials say about your results…

A strange phrase to some but stick with me 😱🤣

If you can get through every set with a smile on your face, if you can get through every set whilst having a conversation with your mate or coach, if you can get through every set without your cheeks going a little flush…

Then you’re not building muscle.

You’re not training hard enough…

And you’re leaving so much potential on the table.
by.ben recently joined the MTN Coaching team and to be honest, he’s set the standard for both coaches and clients alike on training intensity.

He puts everything into his training and it shows with his results.

Most of us (myself included as I write this, it’s ) simply put - don’t train hard enough.

We breeze through sets, we have a laugh and we’re likely leaving 6-7 reps in the tank instead of 0-2 reps.

If you’re already spending an hour of your day in the gym let’s at least make sure it’s the most productive hour possible!

So this week?

Let’s ALL make a conscious effort to train harder.

Bonus points if you send us your gym face facials…

Some of our favourite pics from this year’s 12 Week Peak program!

The photoshoot weekend always marks the end of the program.

It’s completely optional, we never push the shoot upon ANYONE and it’s more of a big group celebration than simply a chance to grab some photos.

SO many people have told us it’s their favourite weekend of their entire year which is WILD.

SO many people make friends for life with the program and this day.

And guess what?

Next year we go bigger and better than EVER!

We’ve got 1900 people signed up for more information already which is CRAZY. You can also join this email list and be kept up to date.

The link is in our bio if you’d like to find out more or get involved.

The single biggest thing our 12 Week Peak clients regret.

! Not building muscle before they begin the 12 Week Peak !

We had close to 500 clients take part in this year’s 12 Week Peak and as always with the 12 Week Peak those who were happiest with what they achieved were those that had put in the work beforehand.

It was the clients who had spent time building muscle beforehand, like these incredible humans featured.

But you’re in luck this year.

We’ve torn down our Growth Project program and re-built it from the ground up.

The Growth Project Next Gen launches this Friday and starts on the 28th of October.

It’s now a 16 week program with 8 weeks being pre-Christmas and 8 weeks pre-12 Week Peak.

Meaning we’ve got every aspect of your Mindset, Training and Nutrition covered if you get involved with the Growth Project and the 12 Week Peak for the next 7 MONTHS!

We’ll help you build more muscle, develop a bulletproof mindset and give you the structure and routine you’re lacking over the winter months and then just before summer we’ll help you reveal the best physique of your life.

Want in? Stay tuned for this Friday.

THRIVING 💫

That’s how I’d describe the new team and how they’ve settled into the brand 😎!

Client numbers climbing 🆙
Client feedback UNREAL 🐝
Future plans set 🚀

There’s under 12 weeks left of the year what does it look like for you? If you’ve got fitness goals left unchecked then get in touch, we can get you set up and ready to go in under 48 hours 🤩

Yes, completely FREE, no strings attached.

We spent 4 hours building this out yesterday.

I know I need something like this at this time of the year and I’m sure more of you are the same.

A free community of people all aiming to stay in a positive headspace this winter 🥶 💪

Your environment dictates your outcome 💭

We’ve just launched our Finish Strong program with over 125 incredible clients involved, and we’re excited for what’s ahead.

We know that surrounding yourself with the right people leads to higher standards, stronger accountability, and ultimately, better outcomes - something we’ve experienced firsthand.

Now, we’re building that same empowering environment for our clients!

Some might think coaches have it easy, and in some ways, we do…

But you can improve your own outcome by surrounding yourself with people who inspire you and push you to achieve more!

Who guessed our lies right?👀

Unfortunately no one guessed all 9 correct, so there’s no giveaway this time😮

David in in fact not ambidextrous✍🏻

Tanika was not born in Trinidad🇹🇹

Ben doesn’t have a black belt in judo and taekwondo🥋

Heather’s car was broken in to, BUT not as much as 5 grand worth of stuff was stolen and she didn’t actually get it ALL back😩

David played for Rangers, but not at Ibrox⚽️

Alex hasn’t had his stomach pumped, and here we were assuming the worst🍻

Laura never worked in Russia as a nanny, she was offered a job there but decided not to go🤣

Nicole wasn’t in a Huggies diaper ad, but we think she should have been🍼

Lewis never chipped his two front teeth, but he has had a hole in one⛳️

Happy Birthday to the one and only

We all hope you have the best day!!!

What a year it’s been for you, and this is just the beginning😱

Turning 30 in Thailand, working a job you love and continually improving yourself and your business!

So excited to see what this decade brings for you🥳🎉

FINISH STRONG💪🏼🔥

Starting Monday 30th September for 12 weeks - setting you up for Christmas!

Feeling unmotivated?
Haven’t hit your goals for the year yet?
Looking for some accountability to push you through?

Join our program and work with one of our expert coaches. Click the link in our bio to sign up and Finish the year Strong! 👀

A life update for the MTN coaching team! 

David is just back from a family cruise in Norway and is now in Nashville to off to tick off a bucket list trip for his 30th birthday!

Alex has had an amazing summer visiting Marbella, Algarve and Ibiza and he’s now back, locked in and holding down the fort at MTN whilst David heads to the states. 

Lewis has some incredibly exciting news including a new car and a new home for his amazing family! We couldn’t be happier for you Lewis! 

Heather spent the summer in Nashville, Miami, Mykonos and Santorini and is full steam ahead for the final 3 months of 2024 with a huge focus on clients and results. 

Laura spent time in Marbella, Ibiza and Mallorca this year all whilst being able to consistently build her business within MTN Coaching. She’s got some BIG goals ahead of January 2025 so she’s got her head down and eyes firmly on those goals! 

An incredible year for Nicole and she’s finishing it strong in her own way by heading out to Bali and New Zealand to spend a few months with her family! 

David’s just back from a family wedding in Cyprus and he’s laser focused on building his brand within MTN Coaching. 

Ben has had a great first few weeks as an MTN Coach securing a number of amazing clients. His life right now? House renovations and work work work! Just how he likes it! 

Tanika hit the ground running with MTN Coaching and has secured an exceptionally busy coaching diary in just 3 weeks! All whilst managing her amazing family and supporting her husband who is about to run one of the UK’s biggest CrossFit comps with Proving Grounds. 

A few months left of the year, it’s time for us to work hard, train hard but also enjoy life in between!

Let’s Finish this year Strong👀💪🏼

📣 Client Spotlight 📣

Time, patience, and consistency — these three words perfectly describe Adelle’s journey. Her incredible transformation did not happen overnight!

Adelle has truly put in THE WORK. She began her fitness journey during lockdown, shedding pounds but lacking muscle since she wasn’t weight training and didn’t follow a sustainable approach.

Fast forward to March, and Adelle completed and won our 12 Week Peak Challenge!🏆

Her 12-week results are impressive on their own, but when you look at her result over the last few years it’s a story of real hard work which has required A LOT of time, patience and consistency!

Are you willing to invest the time needed for a transformation like this?
Are you patient enough to spend weeks, month, even years to get there?
Will you commit to showing up consistently, day in and day out?

Adelle is now in a muscle-building phase, to be in an even better starting position for next year’s 12 Week Peak🤯

If you’re lacking direction about how to reach your goals ⤵️
Head to the link in our bio
Sign up with one of our coaches
Finish your year Strong! 💪🏼🌟

6 months until we go again 👀

Link is in the bio to join the 1900+ person waiting list 😍

4 Amazing Results. 4 Luxury Holiday winners. 4 12 Week Peak winners. 4 incredible human beings.

Danielle, Chloe, Adelle and Claire have all won the 12 Week Peak across the last 3 years bagging themselves a luxury holiday to a destination of their choice.

But more than this - they proved to themselves that they can do anything when they set their mind to it.

Watching their self confidence grow in other areas of their lives is always incredibly rewarding as a coach.

Dieting and seeing some abs is cool and in fact it’s extremely gratifying.

But watching the confidence and belief ooze into other areas of your life is always the best part of actually setting and achieving fitness related goals.

If you’d like to achieve this sort of result before the end of the year (yes all of these results were just 12 weeks) then get in touch! We have an incredible opportunity and program starting September 30th where you’ll get to work directly with one of our amazing coaches for 12 weeks (and we’re even throwing in 2 free weeks of programming for free).

If you want to wait until next year’s 12 Week Peak then you can join the 1800+ person waiting list who are awaiting more information.

Start now? Head to the link in our bio and select Finish Strong!

12 Week Peak Waiting list? Drop us a DM.

2 truths, 1 lie and over £500 worth of coaching for FREE!

We’re giving away 1 free coaching spot on our Finish Strong! program worth £645 !!

How do you win?

Simply guessing all of the MTN coaches 2 truths and a lie.

We’ll be posting each coach across the next 10 days and attaching 3 images.

2 of the images will state truths and 1 will state a lie.

Simply comment below the ONE lie that we’ve told.

You must comment on all 9 MTN coaches and we’ll select 1 winner who has guessed all of the lies correctly and they’ll win 3 months worth of Premium Coaching in line with our Finish Strong! launch.

Swipe for the truths and lie 👀

🥋 🇩🇪