We Are Boutique

Struggling to track TV ad ROI?
You're not alone! Our new blog dives into innovative attribution methods for TV advertising.

Learn how to measure the true impact of your campaigns & unlock the power of TV in the digital age.

Read it here https://loom.ly/d85sj9c

Making TV Measurable - Boutique Introduction to how TV is becoming more measurable by using various data points and metrics to attribute performance to TV campaigns

Positive Post Alert
How confident are you that your business will grow over the next 18 months?
That's what we asked attendees at our Home & Garden Conference on 3rd July - a selection of business owners and senior marketeers from across the sector.
The good news - 74% were feeling positive.
What about you? Let us know in the comments.

Let's hear it for DJ our newest team member. We may not have witnessed his unicycle mastery (yet!), but his skills in building relationships and helping agencies grow are undeniable (unlike his juggling skills).
Welcome aboard DJ!

https://loom.ly/5-_cAu0

If you missed our Garden and Home Marketing Conference last week! Just us for a special 45-minute round-up on Wednesday, July 17th at 11am to cover all the key highlights and insights from the conference.

This is a perfect opportunity for you to catch up on what you missed and gain valuable knowledge on what some of the experts in the Home and Garden sector had to say!

Sign up 👇

https://loom.ly/p4SLjfk

Have you spotted one yet?
Our outdoor campaign with is live across the UK.
No magic, no spells but clever media planning by our clever media team and creative genius by .

Whether it's Astonish and TOWIE or Graham & Brown and Big Bathroom Shop we love nothing more that match-making. But partnerships can span much broader than sponsorship or product placement and create a host of benefits for all the brands involved.

Read our latest blog on why at Boutique we are all about partner power 🖤🔋💪

https://loom.ly/1sMHQgY

Account Executive Alicia Preston headed out to Haircon Manchester recently to gather all the haircare industry insider secrets 👀💇‍♀️

Alicia said 'I got to attend the premier trade event Haircon in Manchester which showcased some of the leading hairstylists, barbers and salon owners in the haircare industry. I got a sneak peak into latest innovations, techniques, trends and learn from the industry experts in educational talks to feedback to our haircare client Neal & Wolf.'

The game keeps changing!
The shifts in digital marketing continue to evolve and navigating the digital landscape isn't easy.
Our very own Ant shares his views on the new realities of the digital world and how things have changed since the 'good old days' - check it out here 👇

https://loom.ly/UoGd678

Digital Marketing Today: It's Time to Wake Up to the New Realities - Boutique Explore the profound shifts in digital marketing and learn how to adapt your strategies for today's complex landscape.

Google Marketing Live : The Boutique Edition
Featuring : AI / First-Party Data + Measurement / Advanced Brand Building /
Read our summary of this years event - saving you time and effort as we cut to all the good stuff.
Your welcome ⚡

https://loom.ly/CFUi5fQ

Google Marketing Live: What It Means for the Future of Paid Search Accounts - Boutique Boutique is an independent marketing agency in Leeds. What is GML24 and what does it mean for the future of Paid Search?

**NEW SPEAKER ALERT**
After a little bit of moving and shaking we are made up to announce we have Pippa Jameson of The Sensory Home on the bill.

Pippa will join Abby for a Q&A session that focuses on the power of creating content that taps into your audience's bespoke needs and wants, resulting in brand growth.

We are about the hit the waiting list button so this really is your final chance to grab tickets and join our 10 speakers and 2 panel sessions all focused on the Home & Garden sector.

https://loom.ly/ItyefG4

Hidden in plain sight.
In our latest blog we highlight 5 media hotspots that are often forgotten but can be the hidden gems in your campaign. Read our blog and let us know if you have invested in one of this more unusual channels before.
https://loom.ly/URXZefk

Last week we hit the streets of Manchester for ITVs Showcase event along with our client Ali from Limitless.
As well as noting down the must watch programmes coming up we penned our top take outs:
💥Peter Field did not disappoint with his latest research summary into the effectiveness of TV, our favourite line from Peter was '...without brand marketing, performance marketing is under-performance marketing'
🍻How partnering with Corrie helped launch and cement 0% lager as a viable choice amongst lager drinkers and pub visitors for Heineken
📺When debunking some myths around TV advertising and measurement, Kate Waters highlighted the complexity in the number of growing media choices, and compared the role of TV to a piano in an orchestra. Suggesting that a piano in an orchestra that is getting bigger and bigger, sometimes it can be heard “really, really clearly” and other times “it’s enhancing the other parts of the orchestra which makes it much harder to pick out” - hailing TV as "the ultimate multiplier medium”.

Recently, Senior Account Manager Sophie and Account Manager Alicia headed down to the big smoke to get all the inside information on all things Good Housekeeping⚡ 👀 Alicia said 'We headed to the Good Housekeeping Institute to see how they test all sorts of products from hair and beauty to laundry detergent! It was a very insightful day and we got to see how detailed the actual testing is. It's a great opportunity for brands to distance themselves in their space as a more trusted product.'

Word of the day : PASSION 💜
Thank you to for inviting us to their Future Homes event which revealed their latest research in the Home Interest sector.
Our 3 key take outs:
😍There are 3 key audience types depending on depth of PASSION - Interested / Hobbyist / Passionate
💵Consumers on average spend £180k in their lifetime on their PASSION
🎁PASSIONS are seen as an essential spend - above going out / travel / gifting / premium groceries and saving

Prime moments : the summer of sport is going to full of them.

76% of people use their phones while watching TV.
This means, while fans have live sports on the TV, they are also scrolling through their social feeds, looking for live updates, discussions or interacting with their fellow fans to get their thoughts.

Read our blog to get some pointers to tap into these moments and drive engagement and sales for your brand.
https://loom.ly/GDtLwrE

🖤A line up to be proud of.
💥2 panels & 10 speakers across 2 theatres.
⚡Household brands.
😎Rooftop terrace.
👫Networking.
🥗Lunch.

Wednesday 3rd July.
The Terrace, Leeds.
10.30am start.

👉90% of tickets sold.
🗓️3 weeks to go.
💸Grab your now using code FRIEND.
https://weareboutique.co.uk/whats_on/home-garden-conference/

⚡The Only Way is Boutique🖤

Astonish and TOWIE - a perfect match - we certainly thought so!
Find out how the partnership came about and why is was the right choice for Astonish in our blog.
https://loom.ly/ryhw6xo

The Only Way Is Boutique Boutique is an independent marketing agency in Leeds. Astonish team up with the Only Way is Essex.

🌻Want to boom your Home and / or Garden business?
👵You could do worse that giving boomers some love.
Our senior planner, Sophie Cork, talks about why brands are missing a trick and a huge slice of potential revenue for their businesses. Check it out here.
https://loom.ly/m6xTx_k

Why Older Audiences are Golden for Home & Garden Brands - Boutique Boutique is an integrated marketing agency in Leeds. 5 reasons Home & Garden brands should embrace targeting older audiences in their marketing campaigns

**Panel Announcement**
Ahead of our Home & Garden Conference on Wednesday 3rd July we have another panel to announce.
This will be hosted by our friends at Influencer who will be joined by Mark Stanley Russell from Shark Ninja.
Come and join us to hear how to succeed in Influencer marketing from some of the best in the industry.
Grab tickets here using code 👉PANEL👈
https://loom.ly/ItyefG4

2 years of the wonderful and powerful Jenn, who from the very beginning had a positive impact on Boutique through her bright and innovative ideas ⚡ Huge congratulations to Jenn!👏

Ever nailed the ad (thank you creative agency) and sold your soul to get the budget signed off, only for your Nan to be the only one who sees it?
We hear you, that's why media planners are your secret weapon.

Our Head of Media Steph spills the tea on how to get your genius campaign in front of the right eyeballs (not just Nan's). Check out our latest blog post!
https://loom.ly/rQSzWaI

An Intro to Effective Media Planning – Best Practices and Top Tips – Boutique Boutique is an integrated marketing agency in Leeds. Here are our best practices and top tips when it comes to effective Media Planning.