Fornova

Do you know that OTAs rank hotels according to the quality of the guest reviews?

Are you aware of your review score and ranking on OTAs in different source markets and how the trend has changed over time?

Get insight into how potential guests see your hotel on OTA sites with FornovaDI’s market visibility features.

Don't know where to start with your hotel's online strategy? This 25-point checklist will help you identify areas of your distribution that need work and shape your hotel's online image to achieve your revenue goals.

https://www.hospitalitynet.org/opinion/4111054.html

For more complex distribution issues such as dealing with wholesaler leakage and monitoring pricing across different platforms, including mobile apps, sign up for a free trial to Fornova Distribution Intelligence 👇🏻

https://www.fornova.com/free-trial

25 Point Checklist to Audit Your Hotel's Total Online Presence | By Stephanie Sparks Smith Your digital presence is more than just your hotel's website. Studies show that people check between 7 and 35 sites before booking a hotel.

Can you be sure that your pricing strategy is based on reliable data? Our CEO, Dori Stein, explained why your rate shopping data might not be as trustworthy as you think in this article:
https://www.fornova.com/post/are-you-pricing-based-on-the-correct-rates

Speak with our team to find out more about the features of Fornova Competitive Intelligence and how your company can benefit: https://www.fornova.com/contact-us

Are you pricing based on your competitor’s actual rates? Rate shoppers are not providing enough data on rates for revenue managers to make confident decisions about their pricing, but FornovaCI is! Read how.

What are the key elements to consider when choosing the right business intelligence solution for your hotel? Watch our video guide to ensure you make the right choice.

https://vimeo.com/652016111

FornovaHBI is a BI solutions market leader with the most comprehensive global data set in travel & hospitality. Explore our solutions here: https://www.fornova.com/

10 Essential Questions to Ask When Selecting a Business Intelligence Solution For Your Hotel Introducing FornovaRI. Revenue and operational analytics in a unified dashboard. Fornova Revenue Intelligence empowers hoteliers to improve profitability and drive…

"Overall, your hotel website... allows you to balance your distribution mix so that your property is the least susceptible to seasonality, group cancellations and calamities, or over dependence on the OTAs or any single distribution channel." Max Starkov highlights how hoteliers continue to overlook the numerous benefits of investing in their brand website.

Read his article on Hospitality Net to find out how focusing on your hotel's website can strengthen your distribution strategy and where to start when making changes.

https://lnkd.in/gYV7HCzX

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Is the hotel brand website hotelier’s friend or foe? | By Max Starkov Is the hotel brand website hotelier’s friend or foe? I firmly believe the hotel website is the most underutilized and quite often forgotten hotel asset. Why are we even talking about it today, 27 years after the first booking engine-enabled hotel website was created? There are several reasons for ...

Is your hotel truly maximizing all revenue streams to offer a more enticing product than your competition? "“Breakfast included” can make a big impact on your hotel’s OTA visibility along with budget and reputation." Breakfast included is an element of the product that is highly valued by guests searching on both OTAs and metasearch engines. Read the article on Hospitality Net to find out more:

https://www.hospitalitynet.org/opinion/4110239.html

We will be attending the Arabian Travel Market Event 2022 in Dubai! Contact Himanshu Aggarwal to schedule a meeting and learn more about Fornova's suite of Business Intelligence solutions for hotels.

If you're heading to Madrid tomorrow for the 2022 edition of the International Hotel Technology Forum, our VP of Global Revenue and Distribution, Ujjwal Suri, will be speaking about distribution in a post-Covid world.

Find him at the event to learn more about Fornova's Business Intelligence tools for hotels and how your company can be best equipped to navigate the new hospitality climate.

The pandemic highlighted the value of the hotel loyalty program. "Amid the pandemic... loyalty members also proved the most resilient." Now, hotels are investing in technology to support new loyalty schemes.

https://fornova.co/3EAsSI9

Tech is powering the new look of hotel loyalty programs Hotels including IHG, Accor and CitizenM are updating their loyalty programs to provide members with personalization, experiences and guarantees.

Hear our VP of Sales, Ujjwal Suri, speak about "Distribution in a Post-Covid World" at 9:30 AM on Thursday, 28/04/2022 at the International Hotel Technology Forum in Madrid.

There's still time to register your attendance here: https://fornova.co/3OlvxtE. As well as Ujjwal, there are numerous industry experts on the agenda: https://fornova.co/3Oo2HJ6

Next week we will be attending the International Hotel Technology Forum 2022 in Madrid. Our VP of Sales, Ujjwal Suri, will be speaking about "Distribution in a Post-Covid World". Come and meet Ujjwal and our CEO, Dori Stein, to learn more about Fornova's Business Intelligence tools for the travel industry.

Check out the speaker agenda here: https://fornova.co/3KYsIN8

Happy Easter from the Fornova team!

Chag Pesach Sameach from the Fornova team!

For those that missed Phocuswright's research on "The State of Online Travel Agencies", here are some key points.

"The hotel segment remains the only one where OTAs continue to outrun supplier websites, though not by much. In 2021, OTAs accounted for 52% of the hotel online market, but share is expected to decline to 48% in 2025."

"In 2021, the majority of Booking’s mobile room nights transacted through its app, while competitor Expedia has expressed its intentions of becoming an app-first company. Beyond one-time booking interactions, OTAs are viewing apps as a way to foster customer retention and ongoing engagement."

Read more here: https://fornova.co/37EpXBL

Hitting the ground running in 2022 means having a clear understanding of your pricing on OTA apps. FornovaCI is more than just a rate shopper, it offers highly relevant insights and scans desktop, mobile web and apps.

Try it out on a no-obligation free trial:
https://fornova.co/37EpY8N

The state of online travel agencies A Phocuswright report breaks down the online travel market from 2021 to 2025.

It's the last day to catch Urvie Desai at WTM Africa 2022! For those that can't attend but are interested in learning more about Fornova's Business Intelligence solutions for hotels, send Urvie a message: https://www.fornova.com/contact-us

Does your business intelligence solution understand your hotel's unique challenges? Learn about key features that ensure you make the most of the data and insights that you're paying for.

Read the article here: https://fornova.co/3uzDDXT

How can insights & alerts increase market share, profits & revenue? Having data at your fingertips only gives you the advantage if the information is relevant and convenient. Alerts and insights are the solution.

A few things we learned from episode 1 of the Hospitality Net Summit Series:

- The right person to lead the new commercial team is the person with the strongest leadership skills. Someone who has experience in different areas can understand the complexities of each department and support accordingly.
- Having the same bonus goals is a strong strategy to stop teams from working in silos.
- Klaus Kohlmayr of IDeaS Revenue Solutions said "People are not buying software anymore but capabilities." The tech stack needs to show users that it truly understands their problems.

A great episode, we can't wait for the next installment. Thanks to the team Hospitality Net!

See the episode here:
https://fornova.co/3jmsOlv

We'll be at BIT Milano! Come and meet Sasha Nazarkina to learn more about our BI solutions for distribution, rate parity, and more.

Book a meeting with Sasha through this link:
https://fornova.co/3NOjhBJ

We'll be at WTM Africa 2022 in Cape Town between 11th-13th April! Come and meet Urvie Desai and learn more about how your company can progress with the Fornova Business Intelligence solutions.

Meet us at WTM Latin America 2022! Venha nos ver! Encuéntrenos en WTM América Latina 2022!

Book a meeting with our fantastic Business Manager, Andrea Godinez-Andraca, to find out how our Business Intelligence solutions can benefit your company.

Book your meeting here: https://fornova.co/3j4M6M4

Fornova is delighted to empower Swire Hotel's group of unique luxury hotels with our Hotel Business Intelligence solutions. Choosing tools that are designed to overcome your industry's specific challenges means you'll spend less time reacting to issues and more time working on strategies for growth.

Technology is the future of hospitality. See for yourself with a no-obligation free trial of our solutions: https://fornova.co/3DtXVok

To take advantage of valuable information, there needs to be a harmonious relationship between intelligent insights and efficient alerts. Having access to data isn't enough, to make sure your team isn't wasting their time pouring over dashboards they need to have a business intelligence solution that understands their industry and the challenges they face.

Read this article from our CEO, Dori Stein, to learn more: https://fornova.co/3uLjOvE

How can insights and alerts increase your market share, profits and revenue? | By Dori Stein The convenience of business intelligence dashboards is how they simplify vast amounts of data and present users with key information. However, manually monitoring data is not only a waste of time but it’s also unproductive as it’s impossible to catch every trend when crucial insights are often b...

The popularity of booking accommodation and travel on OTA apps continues to grow year on year. Expedia and Booking ranked as the second and third-fastest growing OTA apps in 2021. This means, to have accurate data, your hotel business intelligence tools need to be scanning the data on apps. You may be surprised to hear that many don't do this, desktop and mobile web pages yes, but not apps.

Fornova solutions scan both Expedia and Booking apps to ensure users have a truly informed view of both their distribution and pricing.

Find out more about the growth of OTA apps here:
https://fornova.co/3DhS2um

Check out the Fornova solutions and sign up for a free trial through this link 👉 https://fornova.co/35mKmKW

Hopper outperformed all other OTA apps in 2021 According to a report from Apptopia, Hopper grew 494% in 2021, overtaking Airbnb as the leader in market share by monthly active users.

Formulating new strategies to drive more bookings requires budget and planning. When investing your time and money, you need to have data that proves your investment will be worth it.

A key element to crafting new pricing strategies is knowing your position in the market. If you change rates to encourage bookings, are you sure others in your comp set aren't offering a more competitive promotion that you can't compete with? Or maybe you want to have an overview of pricing trends from different Points of Sale (POS)?

Features such as competitive visibility and customizable POS settings on FornovaCI can provide you with data to ensure you're crafting a savvy pricing strategy.

If you've got the data to make informed strategies and you're looking for inspiration to drive more bookings in the low periods, read this article👇
https://fornova.co/3qyieMk

If we've piqued your interest in FornovaCI, sign-up for a no-obligation free trial here https://fornova.co/3LhashK

Turn Sundays Into Fundays: 5 Creative Strategies to Drive Sunday Stays We wanted to give you 5 inspiring ideas to market your Sunday night stays and boost direct reservations while helping guests deal with the Sunday scaries

With the pandemic accelerating the digital transformation in the hospitality industry, many are dubbing 2022 a key year for hotels to get to grips with technology.

Setting clear goals and having a purpose for the solution is key to choosing the right product. We discuss other key factors that businesses need to consider when choosing the right technology and give hotel-specific recommendations in the article below 👇

https://fornova.co/3NaIiXo

Everything you wanted to know about your hotel’s digital transformation but were too afraid to ask Google Hotels and their business and technology partners need a high-level understanding of digital transformation and what it means for the hotel industry. We guide you through this organisational and cultural shift to leveling up your business.

Hospitality expert, Max Starkov does some much-needed myth-busting around metasearch. He explores common misconceptions about traffic coming from metasearch and whether it should be considered part of the direct channel or not. Read the article to gain insightful guidance on how hoteliers should interact with metasearch to take advantage of "one of few remaining online distribution channels outside of the OTAs".

https://fornova.co/3L5emKi





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Myths and Hard Truths About Hotel Metasearch | By Max Starkov Recently I saw a statement claiming that 75% of travelers use metasearch at some point during the planning process, which made the channel crucial for driving direct bookings.

Ever feel that your hotel's online distribution is out of your control? In order to capture more revenue and profits, you need a trustworthy tool that successfully helps you to monitor rate parity and make comparisons between channels.

Align your strategy just like this customer did, with the help of Fornova Distribution Intelligence. Try the tool out for free in a no-obligation trial.

Learn more here: https://fornova.co/3ubP4Dw

Understanding your hotel's ranking on metasearch engines and OTAs is complex. Not only do you need to analyze the hotel's visibility from different points of sale, but also for different lengths of stay. To then compare that information with the rest of your comp set can seem like an overwhelming task.

FornovaCI has a tool that makes examining a hotel's competitive visibility easy. Be more visible to guests than your competitors to increase your conversion and take more bookings.

Get a free trial for the Fornova Competitive Intelligence solution here: https://fornova.co/3w4pLWJ

And learn more about hotel terminology in our Hotel Glossary here: https://fornova.co/3w6ILng

"60 percent of independent hoteliers rank metasearch as the most effective marketing channel." Does your hotel's marketing strategy factor in the high conversion rate of metasearch engines? If not, read these best practices 👇

A key element to driving direct bookings on metasearch engines is ensuring rate parity. Our Fornova Distribution Intelligence solution gives users a broad perspective of pricing data from all contracted and non-contracted channels, including 3rd party rates. It scans data from mobile apps as well as desktop, ensuring you are fully informed to make confident pricing strategy decisions.

Get a free trial for Fornova Distribution Intelligence solution here: https://fornova.co/3IeNGF4








What Is Metasearch and Why It’s Important for Travel Marketers | By Dave Goulden https://fornova.co/3ifoG61