Vanguard Marketing

🔍 Crawling & Indexing Incidents at Google 🔍
Google's ability to crawl and index web pages is crucial for SEO and earnings. Any disruption can be catastrophic, especially for time-sensitive content like announcements, news, and sales events.
Gary Illyes revealed that Google's Site Reliability Engineering (SRE) team ensures public-facing systems run smoothly. They monitor services like Google Search, Ads, Gmail, and YouTube, tackling everything from minor issues to large-scale problems affecting billions of users.
🛠️ Learn how SRE keeps things running: they treat operational challenges like software issues, ensuring optimal performance.
Stay informed and keep your SEO in check! 🧑‍💻🔧

📝 Use Clear Call-To-Actions 📝
If users aren't engaging with your ads, it's time to rethink your ad copy and CTAs! 🚀
🔑 Key Tips:
1. Use action-oriented language that clearly tells users what to do.
2. Ensure CTA buttons on landing pages are visually distinct and easily clickable.
3. Place CTAs where users can see them without scrolling.
4. Test different CTAs to find what resonates best.
Examples: ➡️ "Download Now" ➡️ "Request A Quote" ➡️ "Shop Now"
Avoid generic CTAs like "Learn More" unless it's a top-of-funnel campaign.
Clear CTAs = Better Engagement! 💡📈

🚀 Implement Proper Conversion Tracking 🚀
Understanding your Google Ads performance starts with setting up conversion tracking the right way! 🧩
🔑 Key Methods:
1. Google tag in Google Ads
2. Importing conversion events from GA4
3. Google Tag Manager
Don't just track the big stuff like purchases or demo signups. Capture "micro" conversions too:
📧 Email signups 📚 Whitepaper downloads 🎁 Free samples 📅 Webinar signups
These insights can help you optimize your campaigns and truly understand the consumer journey. 📊💡

Understanding Google EEAT is a very important factor to understand when you are trying to optimise your SEO

💡EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness—key factors Google uses to rank content. Enhance your content quality by:

Showcasing Real Experience 📚

Demonstrating Expertise 🧠

Building Authoritative Links 🔗

Ensuring Trustworthiness

Here is how you can increase your deliverability.

- Quality Email List: Use double opt-in and clean your list regularly.
- Email Authentication: Set up SPF, DKIM, and DMARC for your domain.
- Engaging Content: Create relevant, valuable content with a responsive design.
- Consistent Sending: Maintain a regular sending schedule and moderate volume.
- Segment and Re-Engage: Send targeted emails and run re-engagement campaigns.
- Monitor Metrics: Track open rates, click-through rates, and bounce rates.

How to get high- quality leads without spending a penny!
- SEO Optimization: Use keywords and optimize on-page SEO.
- Social Media Engagement: Post valuable content and join relevant groups.
- Content Creation: Blog regularly and guest post on reputable sites.
- Email Marketing: Offer freebies for sign-ups and engage subscribers.
- Networking: Partner with businesses and host free webinars.
- Google My Business: Complete your profile and collect reviews
- Scraping tools like Zoominfo free trial and Scrap.io (b2b only)

Infinite content Hack.
Use your audience, what do they want to know? How can you provide value?
Join online groups, see what questions they are asking, what problems they are having and use it to fuel your content!

This helps to increase trust and shows that you are responsive as a company.

Ensure your website is mobile-friendly. Over 50% of web traffic comes from mobile devices, so a responsive design isn't just a nice-to-have—it's essential.

Encourage your customers to share their experiences with your product or service. User-generated content (UGC) is authentic and builds community trust.

Offer incentives like discounts, giveaways, or features on your social media pages to encourage customers to share their experiences.
Develop a unique and catchy hashtag for your brand that customers can use when posting about your products.
Regularly feature user-generated content on your social media channels. This not only provides you with free content but also shows your audience that you value their contributions.

Use retargeting ads to re-engage visitors who didn’t convert. Tailored ads based on their previous interactions with your website can significantly increase conversions.

Segment Your Audience: Divide your audience based on their behaviour (e.g., visited product pages, added items to cart) to create more personalized ads.
Dynamic Retargeting: Use dynamic ads to automatically show products or services that visitors viewed on your site. This personal touch can boost conversion rates.
Frequency Capping: Avoid ad fatigue by setting frequency caps to limit how often your retargeting ads are shown to the same user.

Keep your videos short and engaging.
Most viewers lose interest after 2 minutes, so tell them why they should watch quickly and keep them entertained. (MrBeast does this very well!)

Personalization boosts open rates!
Use your subscribers' names and tailor content to their interests. Personalized emails can drive 6x higher transaction rates.

Are you getting the most out of your creative assets?
A/B testing can be your best friend! By testing different versions of your ads, you can uncover what resonates best with your audience.

👉 Key Elements to Test (remember to only change one thing at a time):
Headlines & Taglines
Visuals & Images
Call-to-Actions (CTAs)
Colour Schemes
Remember, even small tweaks can lead to significant improvements. Start testing today and watch your engagement soar! 📈

Check out our first blog explaining the basics of why social media and lead generation are important to your business!

A Welcome from us and an introduction to why social media is the best tool for your business! This post will help you to understand why social media and lead generation are so important to a business