Japan Centre

Shohei Ohtani is Ito En’s “Oi Ocha” Global Ambassador!

ITO EN are the producers of one of our best selling products, Oi Ocha. For many, Oi Ocha is the first thing that is bought when entering Japan, whether it's from the airport's convenience shop or a vending machine.

It has a delicate, fresh flavour with a hint of refreshing bitterness, and is one of the main flavours of Japan, especially in the hot summer months.

ITO EN has recently signed a global partnership with Mr Ohtani who is a professional baseball player in Los Angeles.

Mr Ohtani seems to have been drinking Oi Ocha since his time in Japan, and drinks it often even in Los Angeles. He is excited about the prospect of sharing its charm with people all over the world.

Keep an eye on our page for a free gift campaign with ITO EN and Mr Ohtani coming this autumn!

Purchase Oi Ocha across Japan Centre stores and online at japancentre.com

大谷翔平さん、イギリスから応援しています！

Enjoy up to 40% off this summer on Japanese groceries!

From premium sushi rice to sake, mochi rice cakes to natto, stock up on your favourites at Japan Centre and Ichiba.

In-store only.

Get lunch for £9.99 at Heddon Yokocho!🍜

Indulge in delicious retro ramen and authentic Japanese curry dishes at Heddon Yokocho with their brand new lunch deal.

Pair it with a delicious cocktail or an ice-cold pint of Japanese beer in their outdoor seating area on beautiful Heddon Street.

Offer available every Monday to Thursday, 12:00 - 17:00 exclusively at Heddon Yokocho. Ramen Yokocho

Book your table: ramenyokocho.com

We’re so excited to announce that Tamagotchi X Ichiba is coming soon!

In celebration of the comeback of Tamagotchi Connection in the UK and its 20th anniversary, we have teamed up with Tamagotchi to bring exclusive free gifts, competitions and more to Ichiba this summer.

Stay tuned for further information! Bandai UK

Created specially for the Olympics, try our limited edition ramen just for champions 🏆

Featuring a miso and chicken based broth, our Champion's Super Miso Ramen is topped with spicy karaka pork mince, menma bamboo shoots, spring onion, sweetcorn, tenderstem broccoli, half a nitamago egg, tofu and nori, with butter for extra flavour.

Available at Japan Centre Leicester Square and Ichiba Westfield London until 8 September.

Pay day sale, online only!

It’s the perfect time to treat yourself!
Enjoy up to 25% OFF over 650 Japanese groceries.

Online exclusive. Ends Thursday 1 August 11:59pm BST.

Cool down with our favourite summer treat🥭

Made by our expert bakery team in-house, our mochi ice cream are made with mochiko rice flour from Japan, filled with delicious ice cream.

Choose from:
Matcha green tea
Mango & passion fruit
Vegan miso chocolate & cookie dough

Why not enjoy it in Leicester Square's park?

Available across our stores & online with nationwide delivery at japancentre.com

Whether it’s hiyashi chuuka, somen or soba, chilled noodles are a really easy, quick and refreshing meal enjoyed all over Japan during the hot summer months.

Use toppings from your fridge, such as ham slices, cucumber, tomato and egg omelette for an easy end of the week meal!

Pick up your noodles and tare sauce at our stores to recreate this favourite at home.

The Olympics start today! We've created a special limited edition ramen just for champions 🏆

Featuring a miso and chicken based broth, our Champion's Super Miso Ramen is topped with spicy karaka pork mince, menma bamboo shoots, spring onion, sweetcorn, tenderstem broccoli, half a nitamago egg, tofu and nori, with butter for extra flavour.

Available at Japan Centre Leicester Square and Ichiba Westfield London from 26 July until 8 September.

Make a classic Japanese dessert this summer! 🍒

Anmitsu fruit salad is a refreshing and healthy dessert with fresh fruit, kanten jelly cubes, sweet red beans and shiratama dango dumplings. Perfect for cooling off with in summer, enjoying during special occasions or savouring as a lovely picnic dessert.

You will need:
1/2 a stick of kanten agar
50g shiratamako rice flour
4 tbsp ready made azuki red beans
1 small can mandarin segments
strawberry, kiwi or other fresh fruits

1. Soak the kanten in cold water for about 30 minutes until it becomes soft. Remove the kanten from the water and gently pat dry. Add the kanten to 300ml of boiling water in a pan with 15g of sugar and simmer until the kanten dissolves. Pour into a wetted mould and leave to refrigerate until set.

2. Slowly add 40-50ml of cold water to the shiratamako rice flour in a bowl. Keep mixing until the mixture becomes smooth and soft, then roll into roughly 16 balls.

3. Bring a large pan of water to the boil. Place the shiratamako balls into the water. Allow them to simmer until they rise to the surface, then leave for a minute or two before placing in cold water.

4. Cut the toppings into bite-sized pieces. Cube the kanten jelly and chop your fruit into bite sized pieces. Arrange in bowls with the shiratamako balls and a dollop of red beans. Drizzle on a bit of syrup from the tinned mandarins if you have any.

Find all of the ingredients needed across our stores and online at japancentre.com

It's our big summer sale!👹

Enjoy up to 35% off Japanese summer festival favourites, from takoyaki and okonomiyaki ingredients, to refreshing ramune and melon soda.

Offer ends 14 August, in-store only.

Today is National Icecream Day!🍦

Enjoy it with our new range of Yee Kwan Ice Cream! From classic flavours such as matcha green tea, to taro and sesame, explore unique icecream at Japan Centre Leicester Square and Ichiba Westfield London.

The Big Summer Sale is on!

This weekend, enjoy up to 40% off 1000 products online only, from cooling summer drinks to our Japanese bakery items.

Shop now at japancentre.com

Ends Monday 22 July 11:59pm BST. Online only.

Celebrate Marine Day with up to 20% OFF selected groceries online this weekend!

Celebrated on the 3rd Monday of July every year, Marine Day, known as Umi no Hi in Japan, is a national holiday to give thanks to the ocean's bounty.

Enjoy up to 20% off selected seaweed, dashi, miso & more this weekend at japancentre.com

Exclusive online.
Offer ends Monday 15 July 11:59pm BST.

20% off Japanese bakery online! 🍪

Made fresh my our in-house bakers, enjoy 20% off this week only on classic Japanese melon pan, mango & matcha mochi, curry pan and more.

Shop now japancentre.com

Offer online only until Sunday 14 July 11:59pm BST. Excludes mochi donuts.

The UK’s largest Japanese culture festival, HYPER JAPAN, is returning to Olympia Events and is set to be the biggest yet. The 20th edition of the festival will take place from 19 - 21 July 2024 with over 350 exhibitors showcasing the very best that Japanese culture has to offer!

The Stage Area at this year’s festival will showcase incredible performances from artists including, Romi Park, Tonikaku, Who-ya Extended, RAM RIDER, Akari Akase and many more!

Visit the HYPER JAPAN Festival and enjoy a vibrant matsuri atmosphere, live performances, interactive workshops, delicious street food stalls and cultural experiences.

Don't forget to visit the Japan Centre booth at G42 opposite the sake corner to purchase Japanese magazines and items including:
VOCE Magazine
Vogue Japan
Cosplay Mode
Switch
Pash
Plus accessories, stationery & more.

Date: 19-21 July 2024
Location: Hammersmith Rd, London W14 8UX, Olympia London

Book tickets at hyperjapan.co.uk

Today is Tanabata!

Celebrate the star festival with chilled zaru udon and soba noodles and a fried kakiage vegetable tempura for just £5.95.

Available from the sushi fridge only.

Offer ends 31 July at Ichiba Westfield London and Japan Centre Leicester Square.

Celebrate Tanabata this Sunday with somen noodles 🌠

Tanabata, known as the star festival, is celebrated in Japan on Sunday 7 July every year.

It's based on an old story of two lovers who are separated by the Milky Way and only meet once a year on the seventh day of the seventh lunar month.

Somen, a type of Japanese noodle dish enjoyed cold, is enjoyed on Tanabata as it is said to represent the Milky Way that connects the two lovers.

Find somen noodles and tsuyu dipping sauce across our stores and online at japancentre.com

Host a sushi party this summer with our platters!🍣

Made fresh by our expert sushi masters on the morning of your selected collection date, choose from a range of sizes, types and prices to cater to your guests.

How to order:
1. Visit any Japan Centre store and fill out our order form by 3pm the day before your collection time.
2. Collect your platter from 11:30am.

Platter design varies across stores. Please email [email protected] for more information.

A popular summer meal in Japan, chilled noodles are quick, versatile and cooling during the hot months.

Whether it's somen or soba, or even hiyashi chuka, enjoy up yo 30% off selected Japanese noodles to enjoy chilled this summer.

Offer available across Japan Centre stores from 3 until 21 July.

Bookings are now open for Ramen Yokocho's latest pop up experience...YOKOCHO X NARUTO SHIPPUDEN!

This summer, for the first time in Europe, they are bringing the Shinobi World to Yokocho with an official NARUTO SHIPPUDEN pop-up experience for a limited time.

Unroll their new secret makimono set menu and choose from delicious NARUTO-themed ramen bowls, desserts and drinks.

Available at both Heddon and Panton Yokocho from Wednesday 3 July!

Book your table at ramenyokocho.com

25% OFF almost EVERYTHING online!

From Kewpie mayo to Japanese curry roux, premium sake to everyday ingredients, enjoy 25% off over a thousand items.

Offer ends Monday 1 July.

Shop sale at: japancentre.com/en/categories/11531-online-exclusive-sale

*Excludes rice, books and magazines. Image for illustratration purposes only.

Cool down with our favourite summer treat🥭

Made by our expert bakery team in-house, our mochi ice cream are made with mochiko rice flour from Japan, filled with delicious ice cream.

Choose from:
Matcha green tea
Mango & passion fruit
Vegan miso chocolate & cookie dough

Available across our stores & online with nationwide delivery at japancentre.com

Enjoy the weather with a Japanese picnic!🍣

From sushi and poke bowls to mochi donuts and rice crackers, pick up your favourite Japanese food at Japan Centre and enjoy a picnic in Trafalgar Square.

Yokocho X NARUTO SHIPPUDEN coming to Ramen Yokocho!

Get ready to experience the world of NARUTO SHIPPUDEN at Yokocho!

This summer, for the first time in Europe, the Yokocho team are bringing the Shinobi World to Yokocho with a super exciting official NARUTO SHIPPUDEN pop-up experience for a limited time.

Prepare your village’s headband and meet your favourite ninjas with a specially created menu featuring delicious new NARUTO-themed dishes, exclusive Team 7 gifts and exciting restaurant decorations that bring the world of NARUTO SHIPPUDEN to life!

Available at both Heddon and Panton Yokocho from 3 July.

Book your table now at ramenyokocho.com

Today only - 30% OFF all Iris rice! Online exclusive.

Iris rice is made using the proprietary method of storing, milling, and packaging the rice in low-temperature facilities below 15°C which minimizes oxidation and maintains peak freshness. By controlling the temperature during milling, it retains 20% more "alpha-amylase" enzymes, enhancing the rice's natural sweetness and texture.

The rice is then sealed in a high-quality, airtight package to prevent oxidation and maintain its freshness for longer. Enjoy the unparalleled taste and quality of freshly milled rice with every meal.

Shop the sale:
japancentre.com/en/categories/11531-online-exclusive-sale

Today is International Sushi Day!

Why not commemorate it with our freshly made sushi?
From authentic nigiri to popular california rolls and inari, why not pick up a few and share with your friends and family.

Our fresh sushi is available across our stores every day.

Get ready for summer with our mochi ice cream!

Made by our expert bakery team in-house, our mochi ice cream are made with mochiko rice flour from Japan, filled with delicious ice cream.

Available across our stores & online with nationwide delivery at japancentre.com

Our professional fishmongers can prepare your sashimi exactly how you like it!

Whether it's sashimi slices, or strips for your homemade sushi rolls, choose from a range of fresh Japanese fish.

Purchase sashimi across our stores.