Carat Global

Google’s U-Turn on Third-Party Cookies: A Wake Up Call for the Media Industry. Andre Van Niekerk, Global Digital Partner, Carat has been advising brands on the evolution of the cookies landscape since Google’s original announcement back in 2020, and shares his take on the latest news here: https://www.carat.com/thoughts-and-views/googles-u-turn-on-third-party-cookies-a-wake-up-call-for-the-media-industry

Google’s U-Turn on Third-Party Cookies: A Wake-Up Call for the Media Industry Google has announced that third-party cookies will remain operational in Chrome browsers indefinitely, reversing its previous decision to deprecate them by 2025.

NEW CLIENT | Welcome to Pernod Ricard in Europe 🇬🇧🇫🇷🇩🇪🇪🇸

Pernod Ricard and dentsu have extended its strategic partnership following a competitive pitch appointing Carat as the Pernod Ricard media planning and buying partner for its Europe Entities - as well as strengthening the existing relationship with sister agency, iProspect, in Spain.

From July, Carat will work with Pernod Ricard’s extensive portfolio of renowned brands including Absolut Vodka, Beefeater Gin, Ballantine’s, Chivas, Jameson, among others.

We are delighted to announce Carat has won the IKEA business in the US and are proud to be expanding our global partnership with IKEA at dentsu.

“We look forward to working with the new team as we continue our transformation and growth in the U.S. market.”

Find out more:

Ikea hires Dentsu’s Carat for US media, moving away from Wavemaker Ikea is moving its U.S. media business to Carat from Wavemaker, which has held the account for more than six years.

Inspired by the powerful discussions at , Nate Nicely, Global Chief Marketing Officer, Media dentsu shares his thoughts. From climate justice to digital inclusion, the urgency of our global challenges is clear. As we navigate these complexities, let's remember Elliot Page's call for empathy and understanding.

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Are global media trends a Gen Z concern? Join our on Tuesday 13 Feb as we directly ask Gen Z experts Josie Clark, Tyy Christian⚡️, Soji Sonibare, moderated by Sammi Huang. Sign up here: https://lnkd.in/evW6bTym

From Gen Z, to Gen Z. The Pace of Progress : Gen Z Edition | LinkedIn What do generative AI, monetized tech platforms and integrity economics have in common? After publishing The Pace of Progress, dentsu’s 2024 media trends report, we wanted to dig deeper into how these trends will play out for Gen Z in our new report - The Pace of Progress : Gen Z Edition. We partn...

Brand EQ3 is coming soon... Sign up here to receive the full report when it’s released TOMORROW: https://lnkd.in/ezGRqkvk

Brand EQ3 is coming soon... Sign up here to receive the full report when it’s released: https://lnkd.in/ezGRqkvk

Carat Taiwan were awarded the accolade of being Taiwan’s Media Agency of the Year by Campaign Asia-Pacific at the end of 2023 🏆👏

They persevered through key challenges facing the agency landscape in the market – warding off increasing competition while juggling brand expectations in an economy recovering slowly, post-pandemic.

Read on to discover how Carat Taiwan took the core philosophy of Designing for People to the next level to win this coveted award: https://www.carat.com/thoughts-and-views/carat-taiwan-awarded-agency-of-the-year-2023

As 2023 comes to a close, we hope you and your loved ones have a brilliant break and join us back in January for another fantastic year. 💙

Brand EQ3 is coming soon... Sign up here to receive the full report when it’s released in early in 2024: https://www.carat.com/thoughts-and-views/brand-eq-3-sign-up-here

Sign Up Here for Brand EQ3 | Carat Designing for People.

We hit a big milestone in the journey towards delivering the next iteration of Brand EQ last week. We partnered with Contagious to deliver a webinar that covered the key themes form the report, some interesting new findings, and added the WHY to the WHAT and the HOW of it all.

Not only that, but Contagious brought their unique perspective and amazing cases to show learnings from their Most Contagious event that happened the week before, and some brilliant examples of brands behaving with high brand EQ from the last couple of years. Click here to watch the Brand EQ3 preview webinar:

Carat x Contagious | Brand EQ3 preview Discover how we partnered with Contagious to present a webinar on the latest version of Brand EQ. Hear from experts and learn about amazing case studies.

COMING SOON | Sign up here to receive Brand EQ3 when it's released in early 2024: https://ow.ly/PmvH50QjIQA

Sign Up Here for Brand EQ3 | Carat Designing for People.

Join us TOMORROW for a 45 minute online session previewing our Brand EQ 3 2024 study. Set to be a brilliant discussion between Sean Healy, Carat’s Global CSO, Fiona Lloyd, Carat’s Global Client and Brand President and Chloe Markowic, Editor from Contagious, looking at how emotion, and specifically emotional intelligence, play a part in how brands behave and are perceived.

Sign up here: https://www.carat.com/thoughts-and-views/free-webinar-most-contagious-brand-eq

Earlier this week, Carat Global Brand President Fiona Lloyd took stage at the annual Outvertising Live event to discuss the importance of tackling mental-health stigma in the advertising industry.

With a specific focus around supporting those from the LGBTQAI+ community, Fiona joined other industry leaders in sharing their lived experience of coping with mental health challenges and, what lessons can be learned for the whole sector.

Fiona was very clear; the leaders of adland need to be comfortable in showing their own vulnerability, to be empathetic to the real issues facing their teams and to challenge bad work-life practices.

Details and replays from the event will be made available soon at: https://ow.ly/bNXA50QaVS6

Brand EQ is part of Carat’s DNA, and a core element to delivering on our philosophy and approach, Designing for People. And, this proprietary Thought Leadership, now in its third wave is about to get even better.

We are excited to be working with Contagious on the launch of the third Brand EQ study. Launching on 12th December at a 45 minute online session, which will be a brilliant discussion between Sean Healy, Carat’s Global CSO, Fiona Lloyd, Carat’s Global Client and Brand President and Chloe Markowic, Editor from Contagious.

https://www.carat.com/thoughts-and-views/free-webinar-most-contagious-brand-eq

Outvertising, with strong input from dentsu talent, will be bringing Outvertising Live, the half day conference, to life focused around the theme of BE SEEN. Q***r visibility, and that of our allies, is more important than ever before: figures released earlier this year showed that UK has slipped down the ILGA rankings from 1 in 2015 to 17, today.

Lucy McKillop, Global Brand Director, Carat and Joint CEO, Outvertising reflects on putting the dentsu volunteer days to good use as she works to deliver Outvertising Live on 22nd November. Read more here:

Outvertising Live - Where the day job and gay job collide Lucy McKillop reflects on putting the dentsu 'volunteer days' to good use.

In our recent LinkedIn Live discussion with Sanjay Nair, Senior Partner, Global Strategy, Carat we delved into three major themes: Generative AI, the Race to Monetization, and Integrity Economics. To read or watch the conversation, click here:

2024 Media Trends Discussion with dentsu | Carat Discover our LinkedIn live with dentsu on the latest trends shaping advertising in 2024. Explore the key insights from dentsu’s 2024 Media Trends discussion here.

Tomorrow is the Effie UK Awards ceremony and we're keeping our fingers crossed for the Carat UK team after being named as finalists for THREE prestigious Effie Worldwide UK Awards! We wish our Carat UK team the best of luck 🤞

https://www.carat.com/thoughts-and-views/carat-uk-effie-awards-2023-finalists

We are incredibly proud to announce that Carat UK have been named as finalists for not one but THREE prestigious Effie Worldwide UK Awards!

We wish our Carat UK team the best of luck as we eagerly await the Effie UK Awards ceremony on 9 November 🤞

Carat UK's Journey as Finalists at the Effie Awards 2023 | Carat Discover Carat UK's path to becoming finalists for three prestigious Effie Awards in 2023. Find out more about Heinz, Santander, and Vodafone campaigns.

Carat South Africa celebrated a star-studded evening of outstanding performances at the , proudly securing the prestigious title of Media Agency of The Year for Carat Johannesburg 👏🏆

In addition to:
🥇First place for Full-Service Media Agency for Carat Johannesburg
🥈Second place for Media Agency Lamb for Carat Cape Town

Read more about it here:

Carat South Africa - Media Agency of the Year in 2023 | Carat Discover the remarkable achievements of Carat South Africa at the 2023 Most Awards, where they secured the title of Media Agency of the Year. Find out more!

Headphones in. Distractions out. The Roundtables Season 4 releases with four new episodes. Watch them exclusively here: https://www.theroundtables.dentsu.com

These are The Roundtables | dentsu Bringing together voices shaping the advertising and marketing landscape. Discussing inclusion, commerce, storytelling, and other issues that are shaping the advertising landscape. These are The Roundtables, presented by dentsu.

We are proud to share with you our 14th annual Media Trends report, wherein we explore the opportunities, challenges, and intricacies of ten trends expected to set the pace of progress in the coming year. Get ahead of your year end forecasting conversations and download your copy of The Pace of Progress | dentsu 20204 Media Trends.

The Pace of Progress | dentsu 2024 Media Trends Be one of the first to get a copy. Download today.

3 DAYS TO GO. The Pace of Progress | dentsu 2024 Media Trends. Sign up to receive your copy on October 5th. https://ow.ly/R5Rj50POHSG