Dentsu Creative
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Triton Street, London
Triton Street, London
Triton Street, London
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Triton Street, London
Triton Street, London
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We fuel growth through the power of transformative creativity
Against a backdrop of hostilities and uncertainty around the world, dentsu Japan and Global company, Marubeni, launched “Power of Together” — a cinematic ad series that unites audiences and highlights Marubeni’s brand vision.
Rooted in the Japanese proverb “昨日の敵は今日の友” (Yesterday's enemy is today's friend), the commercial features an array of adversaries, spanning genres like samurai, zombies and monsters, and sci-fi. These enemies drop old hostilities and embody the power of togetherness, with their combined efforts representing the Marubeni Group’s vision of its future.
Fun fact: the monster is controlled by the Japanese traditional film technique, tokusatsu, which requires the collaborative efforts of many individuals.
🔗 Click here for the full story: https://www.dentsucreative.com/en-gb/cases/power-of-together
Slow. Intimidating. Old-fashioned. Filipinos are becoming more and more unsatisfied with traditional banking, with dated policies, low interest rates and mandatory branch visits.
Dentsu Creative Manila and the country’s #1 digital banking app, Maya, set out to change this, and make an extraordinary 'bank statement' with three and a half minutes of movie mayhem!
Starring Filipino Hollywood stars, Liza Soberano and Dolly de Leon, this blockbuster spot breaks all conventions, just like Maya!
🔗 Learn more here: https://www.dentsucreative.com/en-gb/cases/get-banked
26/03/2024
Congratulations to the dentsu teams who helped to take home ADFEST (Official) Network of the Year, and to dentsu Japan, who won Agency of the Year, East Asia Agency of the Year, and Digital Agency of the Year!
A huge shoutout also to our Dentsu Creative teams in Vietnam, Indonesia and Australia for their wins!🏆
Balancing a changeable sense of self, exploring community, fluidity and authenticity, the Dentsu Z Trends Report 2024 positions Gen Z in China as a multi-dimensional generation.
🔗 Download the full report here: https://www.dentsucreative.com/en-gb/news/china-z-trends-2024
International Indian cricket star KL Rahul shares his small-town origins and journey into sports stardom in the latest campaign for Aditya Birla Finance Ltd. Created by Dentsu Creative India, the campaign ‘Ab Kahani Badlegi’ positions ABFL as a financial powerhouse, empowering individuals and enriching their lives across the country.
19/02/2024
As with many cultural trends – the global rhythms and desires of Gen Z often begin in Asia: where consumers lean into both brand and technological experiences.
How should marketers adapt their marketing strategies to connect with this dynamic demographic? Dive into the Chinese market with "Unlocking Gen Z 2024: A Multi-Dimensional Generation" — a brand new report from Dentsu Creative China.
Download your copy here:
China Z Trends 2024 A global creative network for today and tomorrow.
22/12/2023
Happy Holidays from Dentsu Creative!
As 2023 draws to a close, we’d like to say a huge thank you to our talent and clients around the world for another incredible year. See you in 2024!🎉
One of our 2023 highlights: joining CapitaLand and Virtual Influencer, Rae, on stage at Cannes Lions International Festival of Creativity, for a first-of-its-kind session!
🔗 Read all about the session, and Rae's story, here: https://www.dentsucreative.com/en-gb/news/rae-virtual-influencer
OUT NOW: Dentsu Creative Trends 2024!
Drawing on the collective research and insights of strategists, futurists and innovators from across our global network, "The Futures Less Traveled" explores the power of hope in a volatile world.
Get your copy here: https://bit.ly/Dentsu-Creative-Trends-24-fb
06/12/2023
It's that time of year again... For their 2023 Spotify Wrapped campaign, Spotify Italy and Dentsu Creative Italy teamed up to wrap (yes, literally) Cadorna station in Milan, and Toledo station in Napes, with bold artworks!
Scroll through to check out the results ➡️
03/11/2023
Congratulations to Yasuharu Sasaki for his appointment as dentsu's Global Chief Creative Officer following the launch of our Global Practices structure. Yasu will be responsible for unlocking the full potential of creativity across dentsu, working in collaboration with our Media and CXM Global Practice leads, William Swayne and Pete Stein, under the leadership of Group President Jean Lin.
🔗 Find out more here: https://www.dentsucreative.com/news/yasuharu-sasaki-named-as-dentsu-s-global-chief-creative-officer
Dentsu Creative US partnered with Burger King to bring back the Ghost Pepper Whopper. Come for the spooky, stay for the spice. Check out the freaky feature film signalling its return, directed by Alfonso Gomez-Rejon.
Read more about the campaign from Ad Age: https://adage.com/article/marketing-news-strategy/burger-kings-halloween-2023-ad-agency-director-discuss-call/2521871
Congratulations to our teams in Argentina, The U.S., Canada, Portugal, Hong Kong, Australia and China — as well as our Dentsu Inc., Tokyo colleagues — who took home 1 Grand LIA, 9 Gold, 7 Silver, 5 Bronze at the London International Awards!
12/10/2023
We are pleased to welcome Barbara Paloc as Chief Creative Officer of Dentsu Creative France. Bringing a wealth of fresh creative experience, she will be helping to reinforce the team's commitment to innovation and creativity.
Barbara shared: "I'm very excited to be joining an international group that brings together incredible creative talent from the 4 corners of the globe. Dentsu has the will and the ability to go beyond traditional methods: it was a challenge I couldn’t say no to."
08/09/2023
Introducing our Dentsu Creative CMO Report 2023: Creativity at a Crossroads!
Download today to unlock all-new insights, from over 700 global CMOs, into the challenges and opportunities shaping the future of marketing! Get your copy here:
DENTSU CREATIVE 2023 CREATIVITY REPORT The Chief Marketing Officer report is an informative guide on creativity today informed by the views of 700 marketers globally. The study is informed by a CMO survey of insights combined with thinking from our Dentsu Creative Strategy and CMO research teams to arrive at CMO Trends that will guide cr...
23/08/2023
When thousands of brand fans ask: "Where's Car?!" You host the ultimate car meet-up in Fortnite. Click below to learn more about Dentsu Creative US' latest for 7-ELEVEN, and try your hand at keeping up with the clues to win epic prizes and unlock a secret island inspired by the world's largest convenience retailer.
7-Eleven drives in the metaverse with Fortnite activation As part of the campaign, consumers will be sent on a branded scavenger hunt with the chance to win prizes like a custom gaming chair.
21/08/2023
We're stoked to see "The Inflation Cookbook" featured as a Contagious editor's pick! This innovative grocery shopping tool — from SkipTheDishes and Dentsu Creative Canada — recommends recipes based on ingredient price drops, to help Canadians source affordable and nutritious food.
Click here to start your free trial and read the full article:
The Inflation Cookbook Canadian food delivery service uses data to monitor ingredient price drops, helping shoppers navigate the cost of living crisis – delivers 400 million media impressions
17/08/2023
Patricia McDonald, our superstar CSO, has been announced as the opening speaker at the upcoming BIMA Beyond Conference!
In her 'A Tale of New Cities' session, she'll be taking a deep dive into the quest for culture shock, toxicity in technology and the joy imperative. It's not one to miss.
Click here to grab your ticket for the September event: https://bima.co.uk/events/bima-beyond-the-conference-2/
09/08/2023
Yesterday, Ad Age celebrated their 2023 class of Leading Women — a global list of women who create opportunity and drive transformation — including our trailblazing Taiwan CCO, Li Chun, Alice Chou. Congratulations Alice for this well deserved honour!
📎 Learn all about Alice's journey into advertising and how she's working to create a more inclusive industry: https://adage.com/article/special-report-leading-women/alice-chou-leading-women-2023/2493321
21/06/2023
Some of our best and brightest talent is in Cannes this week to take part in Cannes Lions International Festival of Creativity's Young Lions competition. Among them are Norman Li and Yvonne Long, of Dentsu Creative China's dentsu Z team!
We recently caught up with the pair to hear how they got involved, their advice for under 30s looking to take part next year, and what they think makes Gen Z so different.
📎 Read their thoughts here: https://www.dentsucreative.com/news/young-lions-2023
Dentsu Creative Young Cannes Lions 2023 Our Young Lions Contenders from China
Final reminder! Rae is ready to answer all of your questions alongside our Singapore CCO Stan Lim and CapitaLand’s Bee Leng Tan, tomorrow at The Forum.
Come along and learn…
- How brands can use virtual influencers to take bigger creative risks
- How brands can use virtual influencers to create long-lasting consumer connections
- Why Gen Z connected has so meaningfully with Virtual Influencers and how brands can leverage this trend
10:30-11AM | Thursday 22nd June | The Forum, Palais I
📎 Click here for all the information you need: https://www.canneslions.com/festival/programme #/agenda/event/virtual-influencers-the-future-of-creative-risk-taking-e1-52171
Amazing memories from such a great first night at Cannes Lions International Festival of Creativity picking up a Grand Prix in Pharma! Watch to the end for an interview on the red carpet with our US & Hispanic LATAM CCO, Rafa.
19/06/2023
What a way to start the week! Congratulations to our teams in Argentina, Brazil and US for winning the Grand Prix in the Pharma category. What way to celebrate this incredible work and the collaboration for our client!
Cannes Lions International Festival of Creativity Dentsu Creative US Dentsu Creative Argentina Dentsu Creative Brazil
Join us on Thursday 22nd at Cannes Lions International Festival of Creativity to step into the world of virtual influencer, Rae, and discover the benefits and challenges of finding true authentic ways of reaching new consumers!
10:30-11AM | Thursday 22nd June | The Forum, Palais I
📎 Find all the details here:
https://www.canneslions.com/festival/programme #/agenda/event/ai-dentity-the-future-of-influence-e1-52171
Meet Rae, one of Asia’s top virtual influencers and the latest VI to join Dentsu VI – our in-house virtual identity service! We’re excited to share that Rae will be joining CapitaLand for a first-of-its-kind session on Thursday 22nd at Cannes Lions International Festival of Creativity.
If you’re attending, or have your virtual pass at the ready, be sure to mark us down in your calendars!
10:30-11AM | Thursday 22nd June | The Forum, Palais I
📎 Find all the details here:
https://www.canneslions.com/festival/programme #/agenda/event/ai-dentity-the-future-of-influence-e1-52171
📎 Discover more about Dentsu VI here:
https://www.dentsucreative.com/solutions/dentsu-vi
02/06/2023
Huge congratulations to our superstar Taiwan CCO, Alice Chou, who has been named as one of Ad Age's Leading Women 2023!
📎 Click here to learn about Alice's first steps into advertising and her vision for a more inclusive industry: https://adage.com/article/special-report-leading-women/alice-chou-leading-women-2023/2493321
Our team in Italy have scored 5 shortlists with "Forza Canada"! Created for Fonzies, the campaign was born when Italy failed to qualify for the Fifa World Cup in April 2022 — leaving some of the most passionate fans in the world without a team to cheer for.
That was until Fonzies, official partner of the Italian football team, and Dentsu Creative Italy decided to give these dedicated fans a new team to root for — a team with the fewest fans in the world… Canada!🇨🇦
📎 Discover how they turned teamless Italians into die-hard Canadian fans with the country's first Canada fan club and fan training programme: https://www.dentsucreative.com/cases/fonzies
08/03/2023
The WARC 2023 Creative Rankings are out, and we're stoked to see "The Unfiltered History Tour" has claimed second place in the Creative 100 campaigns for creativity!
Congratulations to our incredible DENTSU CREATIVE Bengaluru team, and client VICE!
Click here to claim your Sponsored Listing.
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