Eddie Stableford .COM

My article this week looks at how brands shape our purchasing behaviour.

How do brands shape our purchasing behaviour? - Food Brand Expert Brands shape our purchase decisions through a blend of recognition, visual engagement, trust, emotional connection, perceived value and strategic positioning. A strong brand identity combined with delivering consistent, high-quality experiences,…

It's Food & Drink Exhibition time with Speciality & Fine Food Fair starting next week and then Lunch in 2 weeks time.
I'll be with the FDReviews.com team at the Producer Advice Hub on the 11th
If you've a burning question you'd like answering or if you'd like an expert opinion then visit us for a FREE, 15-minute review - book a slot via the link below!

https://www.fdreviews.com

Food & Drink Development Support | FDReviews.com FDReviews are video-based feedback reviews of Food & Drink Products by teams of industry experts.

My article this week answers the questions that have been asked of me in response to my post last week, 'Creating a winning pitch to retailers.'
https://brandclock.co.uk/creating-a-winning-pitch-to-retailers-2/

I had a couple of conversations last week about pitching to retailers so I've written an article which I hope will be useful:

https://brandclock.co.uk/creating-a-winning-pitch-to-retailers/

My article this week explores the facets which lead to successful food and drink innovation.

Successful food & drink innovation - Food Brand Expert Successful food innovation requires exploration of all aspects of ideation and concept delivery. Our role is to help clients optimise their idea for launch.

My article this week looks at the accelerating increase of scratch and short-cut cooking and the positive impact this is having on the popularity of the Mediterranean diet.

https://brandclock.co.uk/scratch-and-short-cut-cooking-continuing-to-increase-in-the-uk/

My article this week looks at the acceleration in interest in the role that diet plays in so many aspects of our mental and physical health and now the Mediterranean diet in particular is increasingly being promoted as the healthiest diet in the world.

Is health and wellness a new phenomenon? - Food Brand Expert Health and wellness is not a new phenomenon but COVID-19 has accelerated the focus on holistic wellbeing & physical and mental health.

THIS IS HAPPENING WIDESPREAD AND WE NEED TO STOP IT!

Some of us may know that the first phase of the Single Use Plastics Pact was introduced in October of last year which banned items such as plastic stirrers, plastic plates and containers and plastic coated cardboard containers. Any supplier of food to go packaging material will know all to well that single-use plastic items have been banned and more so, the continued selling of them is illegal on the basis that items held in stock must surely now have been exhausted - a clause in the pact which allowed a period of transition.

And yet, here is a 100% plastic tray that is being widely sold by vendors which is promoted as being 'the fully recyclable choice with a low carbon footprint'. How can these products which clearly breach the legislation possibly still be on sale to food to go businesses. The government clearly must do more to enforce the legislation by clamping down on imports of products such as these.

Take a look at https://www.streetfoodbox.world to find out more about how we can all play a part in reducing the 11 billon items of single-use, food to go packaging that we dispose of in the UK alone each year.

This is a fascinating and informative article published in I of an interview with our business partner in Positively Good For You, Dr Simon Poole, a leading expert on the Med diet and all things heart healthy.

WELL I HADN'T EXPECTED THIS!
Thinking back to my school days and my ambitions at the time, other than a deep determination to become successful, my career path developed in a very different direction to my early plans. Some things that have transpired, I could have predicted to a degree, but one thing that was never in my thinking is that one day I would have a patent!
Today is that day. A process that started in December 1999 has now come to fruition with a grant of patent for Street Food Box, the infinitely reusable, fold flat, super compact, microwave and dishwasher proof container for street food and takeaway food.
The process has been hugely challenging with an occasion where we were advised to halt the process, but we pushed on and overcame the examiners objections with a response that would have gone down as legendary in a court room drama movie!
Today is a super-proud day for me and I hope that Street Food Box can go on to play its part in reducing the 11 BILLION ITEMS OF SINGLE USE FOOD TO GO PACKAGING THAT WE DISPOSE OF IN THE UK ALONE EACH YEAR.
This absolutely wouldn't have been possible without my business partner and now close friend Steve Thornhill, so a very big thank you to him for believing in me and the product. Just the EU and U.S patents to go!

Home - Street Food Box Eat. Rinse. Sleep. Repeat. Street Food Box Street Food Box is the ONLY infinitely reusable fold flat, food to go box & it's revolutionising how we think about food to go packaging.

In response to requests I’m receiving with ever-increasing frequency, I’m delighted to announce the launch of my Food Founders Programme.

This intensive modular course will equip new entrants and early stage businesses in the food and drink sector with all the knowledge they need to create a firm foundation for their venture and ensure they avoid common and very costly mistakes that many early-stage businesses make.

Food Founders Programme - Food Brand Expert In response to requests I’m receiving with ever-increasing frequency, I’m delighted to announce the launch of my Food Founders Programme.

My article this week was inspired by meeting some truly amazing foodie entrepreneurs, either right at the start of their journey or early stage, at the must not miss annual event which is The Bread & Jam Festival.

Understanding your own skills and building a team with individuals who can both complement and strengthen your role is so important to success.

Becoming your brilliant best - Food Brand Expert Over the course of my career, I’ve met many start-up business owners who I’ve mentored and supported to become their brilliant best.

This is my first post for a few weeks due to a pretty intense work period so its good to be able to share this article about creating a powerful brand name. I hope you enjoy reading it.

Creating a powerful brand name - Food Brand Expert Back in 2002 when my design agency re-branded as Bryt, a short, sharp, fabulous brand name with a matching domain was very much de rigueur.

I was filmed for a food documentary a few months back and I’ve now been given the air dates - no idea exactly what they’ve included from what was filmed of course. There are 3 episodes and I feature in all of them.

'Own brands vs Superbrands - The big taste test”

C5 4/7 at 8.00pm and then the same time on 11/7 and 18/7.

My article this week looks at our rekindled love of vinyl records and why this behaviour is important in relation to brand creation.

Our rekindled love of vinyl records - Food Brand Expert Some fascinating statistics around the continued renaissance in the love of vinyl records recently. Sales are back at 80's level

My article this week explores how to create successful brands in the age of accelerated culture.

https://brandclock.co.uk/brand-creation-in-the-age-of-accelerated-culture/

This is what Rupy Aujla had to say about Positively Good For You(R) Heart Healthy, Extra Virgin Olive Oil in a comparative taste test during an interview with our very own Simon Poole.

‘I love the bottle, it really stands out

Oh wow very herbaceous, very different

Very different to all the others. Complexity, sharp tones dancing on my tongue. Delicious. Really really, good, lemony citrus taste too.

I love it. That is wonderful. Impactful for a lot of people.’

A couple of conversations with clients this week reinforced the importance of determining at the outset whether a product concept has got legs.

We're all familiar with the expression 'gap in the market' but it's so important to know whether there is a 'market in the gap'.

My article this week shares a range of techniques that can be used to evaluate the potential for success of a new concept.

Is there a market in the gap? - Food Brand Expert Whilst we’re all familiar with the expression ‘a gap in the market’, it's vitally important to know whether there is ‘a market in the gap’.

Launching a new food or drink brand is often a labour of love and nowhere is this more true than with our exciting new, extra virgin olive oil brand, Positively Good For You(R).

It is well known that not all olive oils are the same, and this is also true of extra virgin olive oils.

So we've worked tirelessly for what seems like forever to become the first UK olive oil brand with a Trading Standards approved claim for Heart Health.

Our high polyphenol, extra virgin olive oil not only tastes delicious but it's Heart Healthy(TM) too containing 250mg of polyphenols per kg.

Use a minimum of 20ml per day (4 teaspoons) within a varied and balanced Mediterranean foods diet and a healthy lifestyle to enjoy positive health benefits.

'We count the polyphenols because the polyphenols count.'

My article this week looks at the importance of the grey consumer demographic and how fuzzy logic can create strong relationships with this often cynical audience.

Fuzzy logic branding for grey consumers - Food Brand Expert For decades, marketing agencies steered clear of targeting grey consumers, unless they were promoting products to this demographic.

Four years on from COVID, my article this week looks at how lockdown has potentially changed our eating behaviour for ever.

https://brandclock.co.uk/an-unprecedented-change-in-our-eating-behaviour-post-covid/

A fun day last Wednesday being filmed for a new 3-part Channel 5 series, 'Own Brand vs Branded' at the premises of my lovely business partners at Good Food Studio, Camberwell (https://goodfoodstudio.co.uk/.

My article this week looks at the ever-increasing importance of creating powerful, engaging and disruptive brands as the channel between brands and consumers becomes more disparate and competitive.

21st century brandscape - Food Brand Expert The 21st century brandscape is hugely competitive with businesses in every sector leveraging their brand equities to the max.

My article this weeks gives some hints and tips around how to cost-effectively promote a brand launch.

How do I cost-effectively launch my brand? - Food Brand Expert No one thing is going to provide the magic bullet in cost-effectively promoting your brand but there are a number of very cost effective approaches.

My article this week explores the unique beviour of Gen Z compared to former generations and how food and drink brands can build relationships with this increasingly important demographic.

FOOD BRAND EXPERT & MENTOR | FOOD CONSULTANT | Gen Z and their importance to food and drink brands There has been much talk about the distinct and differing inter-generational behaviour of those defined as Millennials and Gen Z and these two groups will soon become the two largest consumer group…

When I 'retired' in 2016 having sold my brand design agency, I didn't quite envisage the continued entrepreneurial journey ahead of me.
My passion and energy for creating outstanding, innovative products and brands hasn't waned and with a focus on creating a portfolio of products which are good for the person or good for the planet with my amazing business partners (Steve Thornhill, Steve Rush, Dr Helen Mitchell, Tero Huopaniemi, Simon Poole), there are exciting times ahead as well as right now.
The interest in Street Food Box (https://streetfoodbox.world) is accelerating daily and our reduced sodium seasoning range (https://www.suolo.world) is seeing incredible organic growth in Holland & Barrett. And we will have more exciting news a little later this year too! Watch this space.

My article this week looks at research relating to how work affects our eating behaviour.

It also explores opportunities for new brands and products in line with increasing consumer demand.

FOOD BRAND EXPERT & MENTOR | FOOD CONSULTANT | How does work affect our eating habits? The pandemic changed our relationship with food for the majority of us. We many workplaces closed along with restaurants, cafes and many food-to-go outlets, we reverted to cooking and eating at hom…

Less than 12 months on, I'm beyond thrilled to share that the London Borough of Tower Hamlets has placed another significant order for Street Food Box, the only fold-flat, super-compact, infinitely re-usable, microwave and dishwasher safe food to go container.

Initially rolled out across all eleven of the borough's markets last spring, the reaction from street food vendors and their customers has been hugely positive and has become an established part of their street food purchasing behaviour.

With the UK alone disposing of 21 billion items of single-use food to go packaging per year, the problem is huge. With the first phase of the UK Plastics Pact now in force, more and more smart food businesses are turning to us for custom solutions. Manufactured in the UK and with a lifetime guarantee, Street Food Box is the food-to-go packaging solution for tomorrow available right now.

Visit: https://www.streetfoodbox.world

My article this week explores the complex way in which we perceive brands on an individual level and the importance in understanding and identifying commonalities in behaviour whilst formulating creative and communication strategies.

FOOD BRAND EXPERT & MENTOR | FOOD CONSULTANT | How we perceive brands Our personal, worldly experiences are very much an outcome of how our brain individaullay interprets the various stimuli that we’re subjected to every minute of every day. If I take a seat outside …

My article this week is an update of a previous post as I've had a number of requests for this post recently.

https://brandclock.co.uk/launch-a-new-food-idea/