WilsonCooke

🎉 Happy Birthday Jack... The Person, Not the Peacock! 🎂

Today we're celebrating Jack - an integral part of our team whose contributions and spirit are indispensable to WilsonCooke. Wishing you a fantastic day filled with joy and laughter, Jack!

🌟 The WilsonCooke Way: Learn, Work, Grow! 🌟

At WilsonCooke, we're not just about delivering results; we're about becoming a part of your journey. Our approach is simple yet powerful:

We Learn: Understanding your audience is our priority. We dive deep to connect genuinely with those who matter most to your business.

We Work: Achieving your goals is our mission. Every strategy, every campaign, every decision is tailored to bring your vision to fruition.

You Grow: With us, it's all about growth in quality and performance. We don't just aim for quick wins; we strive for sustainable, impactful progress that propels your brand forward.

Join us at WilsonCooke, where your growth is the measure of our success. Let's embark on this journey together and unlock new potential. 💼🚀

🌟 Team Spotlight: Meet Our Creative Content Lead! 🌟

In the heart of every successful campaign at WilsonCooke is a special blend of analytics, creativity, and strategy. Today, we're shining the spotlight on the mastermind behind this magic - our Creative Content Lead!

His unique ability to weave analytical insights with creative flair and strategic thinking has been instrumental in exceeding client goals and breathing life into our campaigns. Whether it's crafting compelling narratives or devising impactful strategies for SEO, his contribution brings our work to new heights.

Join us in celebrating the talent and dedication that makes our Creative Content Lead a pivotal part of the WilsonCooke family. Here's to many more successful campaigns, brought to life by his exceptional skills and vision!

Brand and Performance - Is it really necessary to choose?

In the digital world, people often imagine a tug-of-war scenario between Brand Building and Performance Marketing. As a Brand Performance Agency, we're here to let you in on a little secret – it really shouldn’t be an "either-or" scenario. We believe it should be more of a “better together” story.

Let us explain…

Combining brand and performance taps into the best of both worlds. Brand building crafts your narrative and shapes the public's perception, while performance marketing serves as the tactical tool driving measurable outcomes.

Think of it like this: Branding tells your story and sets your image. Performance marketing pushes that story to the right people and gets clear results. When you mix them, they harmonise to give brands a voice and then amplify it.

By doing both at the same time, you can focus on the growth of your brand while seeing immediate results. It’s like having the persistence of a marathon runner with the speed of a sprinter. Plus, the data you get from performance marketing can help tweak your brand's message to better connect with your audience in the future - a match made in marketing heaven!

So, if you want to stand out and grow your business, take it from us and bring together Branding and Performance Marketing. They're not competitors, they're a team.

🎉 Happy Birthday, Louise! 🎉

Today, we're celebrating the heart of our team – Louise, our Internal Sales and Marketing Manager! 🌟 Your dedication, creativity, and enthusiasm brighten our days and drive our success.

Here's to a year filled with happiness, achievements, and memorable moments. Thank you for everything you do, Louise! 🎂🥳

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Part of the WilsonCooke squad hit a home run at First Base! We swapped our desks for batting cages and showed off some impressive swings. 🏏

There's nothing like a bit of friendly competition and teamwork to bring us closer. From rookies to pros, everyone had a blast!

Thanks to First Base for hosting us - we're definitely not your average agency team. Here's to many more fun-filled team outings!

🌟 Team Spotlight: Meet Louise! 🌟

As we celebrate three years of Louise’s incredible journey with us at WilsonCooke, it's time to shine the spotlight on our dynamic Internal Sales and Marketing Manager.

Louise brought a wealth of experience from her 20-year tenure at Thomas Cook, seamlessly transitioning her skills to drive our sales and marketing efforts. Her journey reflects dedication, adaptability, and a deep understanding of customer engagement – all key ingredients in our recipe for success.

Louise's favorite part of working at WilsonCooke? "It's definitely the remarkable clients and our incredible team," she says. The collaboration, creativity, and shared victories make every day a rewarding experience.

Inspired by brands like Aldi, known for their boundary-pushing campaigns, Louise brings a similar ethos of innovation and boldness to our projects. She's a champion for thinking outside the box and elevating our brand presence.

But what truly makes her days special is the camaraderie and teamwork. "We all work so well together," Louise notes, highlighting the supportive and cohesive environment that defines WilsonCooke.

Outside of work, Louise loves spending quality time with family and friends, staying active and embracing the joys of life.

Join us in celebrating Louise’s journey and contributions to our team. Here's to many more years of collaboration, innovation, and growth!

🎉 Team Announcement 🎉

We have some exciting news at WilsonCooke! Please join us in congratulating Jack on his well-deserved promotion to Senior Designer! 🌟

Jack has consistently impressed us with his innovative designs and commitment to excellence. His ability to lead and inspire has shone through in every project, making this step up a natural progression.

In his new role, Jack will continue to steer our creative direction, ensuring that our clients always receive the outstanding work they expect from us. He's not just a whiz behind the screen; his leadership qualities make him a pivotal part of our team's growth and success.

Well done, Jack! We're thrilled to see where your talent and vision take us next. Here's to many more achievements and creative milestones ahead! 🚀

Unpacking Performance Marketing: A Route to Measurable Success"

Performance Marketing is a game-changer. It's all about measurable results tied to specific actions like clicks, conversions, or sales. Unlike traditional marketing, every dollar spent is accountable.

Key Components:

SEO
Social Media
Paid and Organic Search
Content Marketing
Email Marketing

Distinguishing Features:

Measurability: Precise metrics and KPIs for accurate ROI tracking.

Pay-for-Performance: Advertisers pay only for defined actions.

Data-Driven Decisions: Continuous optimization using data analytics.

Targeting Precision: Highly targeted campaigns.

Flexibility: Real-time campaign adjustments.

Success in Performance Marketing is gauged through KPIs such as:

1. Return on Ad Spend (ROAS)
2. Click-Through Rate (CTR)
3. Conversion Rate
4. Cost per Acquisition (CPA)
5. Customer Lifetime Value (CLV)

Strategy Essentials:

- Set Clear Goals
- Audience Segmentation
- A/B Testing
- Data Analytics
- Optimize Landing Pages
- Effective Budget Management

Recent surveys underline the efficacy of Performance Marketing. A whopping 86% of marketers boosted brand awareness via digital channels. And 75% are now showcasing how campaigns directly impact revenue.

Performance Marketing isn’t just a strategy, it's a pledge to measurable success and continuous optimization. As we navigate the digital terrain, Performance Marketing is the compass guiding brands towards sustainable growth.

🌟 Team Spotlight 🌟

Meet Jack, our creative designer who’s been creating clients dreams into reality at WilsonCooke. With a beanie almost as iconic as his designs, Jack has been a linchpin in bringing visual magic to our projects.

The camaraderie here is what fuels his creativity. In his words, “Our whole team all pitch in towards a collective goal and support each other where we can with our individual expertise.” It’s this spirit of collaboration and mutual growth that makes every design resonate with a piece of WilsonCooke’s essence.

With a knack for understanding client visions and translating them into compelling visuals, Jack embodies the essence of what makes WilsonCooke special. His ability to merge artistry with strategy not only elevates our campaigns but creates a ripple of inspiration across the team.

Jack, your creativity is a beacon that illuminates our path towards innovative brilliance. Thank you for being an invaluable part of our journey and making WilsonCooke not just a workplace, but a canvas of endless possibilities! 🎨

The Age-Old Marketing Dilemma in a Digital Era

Over a century ago, John Wanamaker famously said, "Half the money I spend on advertising is wasted, the trouble is I don't know which half." Fast forward to today's digital age, and many businesses echo the same sentiment.

While digital marketing promised precise targeting and optimization, the reality has been mixed.

Some companies even suggest that up to 95% of their budget goes to waste due to poor targeting, high bounce rates, and unviewable ads.

But there's hope.

As we plan for 2024 and beyond, it's crucial to revisit our strategies, embrace innovation, and ensure every marketing dollar counts.

The challenges remain, but so do the opportunities for brands willing to adapt and evolve. 🚀

👉 Enter the Era of Brand Performance with WilsonCooke

WilsonCooke isn’t just a digital marketing agency; we are your brand performance partner.

Our dual-pronged approach melds brand marketing with performance marketing, driving your business forward towards enduring growth.

We believe in a short path from awareness to conversion.

leveraging key metrics such as:

1️⃣ low-cost acquisition.
2️⃣ Optimized retention.
3️⃣ Brand awareness

Let's not forget our Mission is to grow together and have fun in the process.

In this digital epoch where consumer touchpoints have expanded, we blur the lines between brand and performance marketing to provide a seamless cross-channel strategy.

We're driven by data, always seeking to understand the "why" behind what’s working and what isn’t, adjusting strategies to ensure every marketing initiative counts.

Find out more below.

https://wilsoncooke.agency/

Exciting times at Wilson Cooke!

Our talented team just returned from an engaging studio concert at BBC Philharmonic.

Honoured to keep supporting their social advertising efforts, and
thriving in the shared creative energy.

Here's to many more harmonious collaborations! 🎵

Unlock the Secrets to a Winning Lead-Generation Strategy! 💼

Looking to boost your business with high-quality leads? 📈 We have got you covered!

👉 Define Your Target Audience
👉 Develop Compelling Content
👉 Implement Lead magnets
👉 A/B test
👉 Analyse and Refine

Just some of the ways how we can supercharge your lead-gen game. 🎯

Dive into the World of Performance Marketing 📈💻

Ever wondered what sets Performance Marketing apart from the traditional marketing playbook? 🤔 Here's the scoop:

Performance Marketing is like the precision tool of digital marketing, meticulously sharpened for measurable results and a pay-as-you-go approach. 📊💰 It's all about action-driven success, whether it's clicks, conversions, or sales.

Key Components:

SEO
Social Media
Paid Search
Organic Search
Content Marketing
Email Marketing

What Makes It Different?

Measurability: Forget guesswork – Performance Marketing lives and breathes by precise metrics and KPIs, ensuring you can track ROI with surgical precision.

Pay-for-Performance: No more empty pockets from vague advertising. With Performance Marketing, you only pay when your desired actions happen.

Data-Driven: It's all about the numbers! Data and analytics steer the ship, making sure your campaigns are constantly fine-tuned for maximum impact.

Targeting: Say goodbye to spray-and-pray. Performance Marketing lets you pinpoint your audience with accuracy, hitting the right bullseye at the right time.

Flexibility: Like a chameleon, your campaigns adapt in real-time based on performance data, ensuring you stay on the winning path.

Ready to supercharge your digital marketing game?

Unifying Energas and Engweld: A comprehensive approach to brand positioning, strategy, and identity.

Customer insight, brand strategy, and visual identity were pivotal aspects of the transformation for one of the UK's prominent gas and equipment suppliers.

When Energas and Engweld, two distinct entities within the Air Liquide Group, sought to merge and present a unified front in the gas industry, they turned to WCBP for guidance.

Nicole Whittingham, Brand and Performance Director at WCBP, shared insights into the initial stages of the project. "Our starting point in this project was to determine whether we should retain the existing names or explore new ones. To make an informed decision, we conducted an extensive customer insight study to gauge the reputation of the current names within the sector and assess the potential impact of introducing new names. We were particularly concerned about the possibility of disruption."

As the research unfolded, it became evident that the Energas brand held a significant and respected presence. Nicole further explained, "Energas had a strong and storied history in the industry, which made it clear that retaining this brand name was the best course of action. Our goal then became integrating Engweld under the Energas banner."

Collaborating closely with the leadership teams at Energas and Engweld, WCBP delved into the core values that defined their brand. This exploration resulted in the development of a new brand strategy, key messaging, and a fresh visual identity.

Nicole highlighted a crucial element of the rebranding effort, stating, "People and exceptional customer service were evidently at the heart of the Energas brand. Therefore, a significant aspect of our new visual identity was to spotlight these individuals. While retaining the existing brand mark, we enveloped it with a new brand image and comprehensive brand guidelines."

We would like to wish our Digital designer, Marie, a huge HAPPY BIRTHDAY! 🎉

From all of the team at WilsonCooke, we hope you have an amazing day 🎂

Introducing the brains behind our brilliant campaigns 🌟

Meet Karen, our Campaign Manager! Passionate, dedicated, and always on point, Karen's role involves collaborating with clients and our team to manage and deliver web campaigns and projects. Karen oversees timelines from inception to launch and ensures clients' needs are met for smooth delivery.

Make sure to give a big thumbs up to Karen!

Bada ba-boom CHHH! 🥁😆

Happy National Tell a Joke Day!

Here's a little chuckle for your feed in honour of

And remember, if you didn't laugh, it's just 'targeted' for a different audience. (See what we did there? 😅)

Need help with SEO? Get in touch 👉 https://bit.ly/3sb2gLz

At WilsonCooke, we have helped our clients grow for over 3 decades and, Balmers GM is no exception. 🌱

We are proud to share what our clients say about us, as we work hard to drive results for each and every one of them. 😄

Looking to grow your business? Get in touch today 👉 https://bit.ly/45nQ7kP

Here at WilsonCooke, our team is the perfect blend of creative thinkers, innovators and analytical experts.

Today, we shine the spotlight on Marie, our Digital Designer. ✨

Marie's role involves creating and managing a range of digital design and marketing collateral. Collaborating closely with our wider creative team, Marie produces captivating campaigns that stay true to the client's brand.

Be sure to hit the LIKE button for Marie! ❤️

Hats off to our Brand Performance Manager Becca, who officially graduated yesterday 🎓

The dedication, hard work, and perseverance have definitely paid off, and we couldn't be prouder!

Here's to a bright future filled with even greater successes, congratulations 🎉