Jammy Digital

Summer was messy! 🥴

We've spent the last 6 weeks running our agency, preparing for the final quarter of the year and looking after a very energetic 5-year-old.

And those things often merged - see the picture of my weekly Zoom with our Ops Manager and my son getting in (my face says it all 😂)

But even though it was a juggle, I wouldn't change a thing.

Lyndsay was the same age as our son when her parents included her in their business, and she still has the most amazing memories of it!

So yes, it's been messy but it's also been huge amounts of fun.

We've...

➡️ Had amazing video shoots with clients - creating hugely valuable content for the rest of the year
➡️ Had our very own video shoot (no, it's not our actual house in shot. Our actual house is way too messy for that.)
➡️ Had a photo shoot with the AMAZING Catherine Turner
➡️ Went on holiday
➡️ Just about survived our first juggling summer - here's to many more!

What about you? What did you get up to over the Summer, I'd love to know!

Who fancies joining Team Jammy?

We're currently hiring a graphic designer to join our growing team!

As our Graphic Designer, you’ll be the go-to person for creating stand-out graphics for awesome clients.

Some important info...

✅ It's 25 hours per week
✅ It's remote (we aim to meet up around 3-4 times per year, but other than that, it's all you from the comfort of your home/office)
✅ You get that weird bit between Christmas and New Year off where you don't know what day it is, plus 28 days holiday (pro rata, including bank hols)
✅ It's 25K per year (pro rata)

What are some questions you might be thinking?

What if you're already a freelance graphic designer?
Please apply. If you want to work for us and freelance, too, then we’d still like to hear from you.

How do you work with your team?
We communicate on Slack and have a monthly call. Sometimes, we’ll have quick calls throughout the week, but we try to avoid Zoom overload!

Interview payment 😃

We pay £75 to everyone we interview (even if you don’t get the job).

Why do we do this?

We believe you should be paid for your time (even before we hire you). Applying for a job and preparing for an interview takes time. This is the least we can do.

Here's the link to find out more and apply!

Jammy Careers | Content Marketing & SEO Agency Come and join Team Jammy! We're currently hiring and would love for you to join our award-winning agency...

You haven't got time to wait 6-12 months to see results from your content marketing!

We hear ya.

This is why we're putting on a masterclass on how to get sales from your content - instantly!

It's 90 minutes of pure actionable, valuable stuff you can use in your business right away.

We actually ran this content last month to over 700 people and had the most amazing comments!

Here's the link to sign up: https://jammydigital.com/sales-content-workshop/

If you run a SaaS or any subscription service, are you creating content that helps you achieve your business goals?
​
Because a lot of SaaS or subscription-based content is created solely to rank on search engines or bring in website traffic.

However, with the right strategy, content can help you...

✅ Reduce churn

✅ Attract enterprise clients

✅ Gain affiliates

✅ Increase users transferring from your competitors to you

✅ Increase conversions from free-trial users to paid

✅ Increase conversions to a free trial

✅ Increase website traffic and rankings

But how do you know what content to create to help you hit a particular goal? ​
​
We've got you covered!

We've created an EPIC blog post, where we take you through each of the goals above and tell you what kind of content you could create to hit that goal - WITH EXAMPLES!

SaaS Content Marketing Examples | SaaS Blogging | Jammy Different SaaS blog posts work better for specific goals. So, be smart, and focus on the right ones for you! Here’s how – with examples.

Have you SEEN the ATOMICON lineup this year!? 👀👀👀

Andrew and Pete only went and got the absolute ICON Davina McCall speaking on their stage!

AND...we're also hosting an official ATOMICON workshop the day before, all about using sales content to DOUBLE your revenue!

In our 3-hour workshop, you'll plan and create an epic sales campaign that sells out your service using content. *Warning, it does push you out of your comfort zone.

And if you're not sure what ATOMICON is...

It's the UK's most epic business conference with the most amazing lineup of entrepreneurs who will give you actionable and valuable sales and marketing strategies for your business.

Click here to see the full lineup and all the details! https://atomic.site/?aap=280

We loved being part of The Long Game podcast, talking all about how repelling content can help you attract your ideal clients.

Give it a listen just here:

Building a Content Fortress with Lyndsay Cambridge & Martin Huntbach Today's episode, Martin & Lindsay will help demystify the digital marketing landscape and break down strategies in creating content fortress.

📢🎧 Exciting New Podcast Episode Alert! 🎧📢

We're on the The Agents of Change podcast, talking all about how to attract the right clients for your business.

Discover:

✅ Why simply getting more traffic and leads is not enough
✅ The mindset shift required to attract better clients
✅ How to break the cycle of attracting the same clients repeatedly
✅ Overcoming the fear of letting go of low-paying clients
✅ Leveraging content and messaging to achieve your business goals

Have a listen now and transform your lead gen strategy!

How to Attract Higher-Paying Clients Through Better Content - Jammy Digital Are you looking to move up market? Get better, higher paying clients? Discover the changes you need to make to your content to attract them!

Don't forget to join us tomorrow at 2pm for our webinar on content marketing and AI.

We'll talk about...

🔥 How you can stand out in a sea of AI-generated content
🔥 How you can use AI to create content faster (while still creating epic, original content that doesn't sound like a robot)
🔥 How to maximise your content using AI like ChatGPT, getting the most results from it (i.e. traffic, rankings, leads and sales!)

Just sign up right here:

Content Creation and AI Webinar Live Webinar: Monday 13 February 2023 Don't be invisible: Content Creation and AI. There's about to be an avalanche of content thanks to AI software like ChatGPT. Join our webinar to learn exactly what you can do to stand out 🔥 Learn what content AI CAN'T create (and how you can use this to your....

https://jammydigital.com/content-creation-ai/It feels like there are two distinct camps when it comes to AI and content creation.

1. AI (especially ChatGPT) is the best thing since sliced bread, and you can use it for EVERY single piece of written content in your business.

2. AI is evil and rubbish. The content is poor quality and you shouldn't use it.

And as always with these things, there's a middle ground.

So that's why we're hosting a webinar that will tell you...

🔥 What content AI CAN'T create (and how you can use this to your advantage) ​

🔥 The ways you CAN use AI to help you create content faster than ever before (including how it can help with SEO)

🔥 How to embrace AI in your business and still create original, stand-out content

I think it's safe to say that ChatGPT and other AI software is going to change how we create content.

So let's get in front of it now.

Here's the link to reserve your spot (it's free!) https://jammydigital.com/content-creation-ai/

Content Creation and AI Webinar Live Webinar: Monday 13 February 2023 Don't be invisible: Content Creation and AI. There's about to be an avalanche of content thanks to AI software like ChatGPT. Join our webinar to learn exactly what you can do to stand out 🔥 Learn what content AI CAN'T create (and how you can use this to your....

Do you want to know the four types of content that are an absolute pain in the 🍑 to create BUT deliver amazing results?

It's technically easy to create blog content. Anyone with access to their website can do it.

And that means there's A LOT of mediocre content out there.

So you often have to go bigger and better with your content to stand out.

Here are a few ideas on how to do this:

1. Original research content 😲
This could be through surveys or analysis (for example reviewing websites and reporting back your findings).

If you do this right, you can easily become the 'original source' for a particular topic, meaning lots of others will link back to your article. This can skyrocket your rankings!

2. Time saver content 🤓
We recently published an entire fill-in-the-blank email sequence for a client on their blog (for their audience to use).

Their customers absolutely loved it, and it's already ranking on page one of Google.

People love the stuff that saves them time, and often that's copy and paste templates or swipe files.

3. Example-led content 👀
We have spent HOURS and HOURS trawling through the internet, searching for the exact examples for our blogs.

People learn from examples. They love to see how something works in action as it can help them understand how it applies to them (and no, not just using Coca-Cola as an example.)

4. Client-success content 😍
This is where you take a client's success story and use it—not as self-promotion—but to teach your audience how they can achieve the same results.

Step by step, walk someone through the process you took with your client. Include the ups and downs of the process. And make sure your audience learns how you did it.

Yes, you could say that someone could go away and do what you did. And some might. But there will also be people who look at it and think, 'you know what, I'm going to get an expert to do this instead!'

And they'll definitely go to you!

This is the kind of content we create for our clients. And if you want to find out more about how that all works, drop us a DM.

This year, we discovered quizzes. And, no, not the 'who is your Stranger Things character?' kinda quiz (although we really want to take that one). 😂

A different kind of quiz.

We learnt how to use a quiz as a lead magnet.

And ever since we've learnt how to do this, we've been HUGE advocates for using quizzes in your business to gain new leads. 🙌

Why?

Well, for your audience, a quiz is an interactive way to get bespoke, actionable advice that you can't possibly get from any other lead magnet.

And for us, we get so much juicy data from a quiz that we couldn't possibly get from any other lead magnet! 🔥

We've also had to learn how to get more traffic to our quiz, so we increase our leads.

And that's exactly what Lyndsay is chatting to Kylie Lang, a quiz funnel strategist, about on Thursday 4th August.

In Kylie's Facebook group, Lyndsay will walk you through how to use SEO to get more people to take your quiz.

If you're thinking of using quizzes to increase your leads (and you really should), definitely join Kylie's Facebook group: Lead Magnet Quiz Ideas for 6 Figure+ Online Coaches. - https://buff.ly/3J13o8P

Okay, so it seems a little weird to compare Facebook ads to content writing (i.e. blogging), right?

But having spoke to potential clients about our SEO content writing service, a lot of them weren’t sure whether to continue with FB ads (even though they were getting more expensive) or switch to blogging.

So we decided to answer this question. For the full overview visit our blog (link in the comments)!

And we promise, even though we sell SEO content writing, this is an unbiased look at what you should invest in.

Okay, we seem a bit strange right now, don’t we?

Of course, the phrase SEO Mordor makes no sense, right?

Unfortunately, this is what a lot of SEO companies do.

We often hear the phrase 'you should write for humans, not for search engines.' And we think, of course! Is that not a bit obvious? Who is writing just for search engines?!

But we’ve been doing some research on SEO agencies recently and can understand why some people think SEO content or copywriting is a bit, well, pants. 👖

Here are some of the opening sentences on some agency websites.

We’ve changed the name of their city or town and replaced it with Mordor...

- SEO Mordor is a phrase SEO agencies use to present their services for SEO in Mordor.

- Technical SEO Mordor can be complex...

- SEO Mordor Service Details. Affordable SEO solutions for Mordor Businesses.

Now, not all agencies write like this. The majority don't shoehorn in their keyphrases so they don't make sense!

But some do. And it leads people to believe that this is what SEO writing sounds like.

So if you're looking for an SEO agency or SEO writer, have a look at their copy.

Do you like it?

Does it speak to you?

Does it feel like they're having a conversation with you?

Is it the kind of writing you'd like on your website?

If yes, then perfect, they're probably right for you!

We’ve reviewed over 500 blog posts for clients and members, and one of the biggest pieces of feedback is not about the blog post itself, but about the website design.

How your site is designed has a HUGE impact on the success of your blog. 😮

I.e. if it looks 💩 people won’t read your content 🤷‍♀️

But you don’t have to be a fancy-pants web designer to make the content on your website irresistible to your user.

Follow our easy-peasy tips to improve your website and get more eyeballs on your content! 👀

What on earth is an SEO content writing service then? 🤔

You've probably heard of SEO. And you might have heard of content writing. But what the heck is SEO Content Writing? 🤷🏻‍♀️

Put simply, it's writing content (usually in the form of blog articles) for the purpose of ranking on search engines.

It smushes SEO and content writing together.

It includes things like keyword research, on-page optimization and writing compelling content (that sounds natural and isn't stuffed with keywords!)

If you want to learn more about it, check out our latest blog post here:

What is an SEO content writing service? And how does it all work? You may have heard of SEO. You might have even heard of content writing. But how have those two things been mushed together, and what the heck is it? In this article, I’ll explain exactly what an SEO content writing service is. And more importantly, how SEO content writing can be an absolute...

Ding, ding, ding! 🥊

Round one: SEO Content Writer vs SEO Agency...which should you choose?

So, in true content-writer style, I've decided to answer this question in a blog post (link in the comments).

But here's a brief summary of what we've found...

💰 SEO content writers are usually more affordable

🤹🏻‍♀️ SEO agencies have a wider breadth of skills (on-site SEO, technical SEO, building backlinks and SEO content writing)

✍🏼 BUT...SEO content writers can have more in-depth knowledge and experience in content writing

⭐️ Both will generally know how to conduct keyword research and optimise content

🤷🏻‍♀️ Some SEO agencies may outsource content writing, and others have writers in-house (the quality of the content from SEO agencies having looked at their blogs varies wildly - some fab, some...not).

📈 They both aim to get you the same results: increase in backlinks, higher search engine rankings and more website traffic

🤑 But the SEO content writer can write for conversions too

🏃🏽 An SEO content writer will get writing quickly so you'll start seeing 'stuff' happen fast

🖥 An SEO agency will take a more reserved approach (this isn't a bad thing), first working on a technical audit trying to uncover if there's anything that could potentially limit you from ranking on search engines.

They are both different. And who you should hire really does depend on what you need.

If your website is technically-a-okay (i.e. fast site speed, mobile-friendly, good user experience), it may be worth investing in an SEO content writer.

But if you want full service with all the bells and whistles, you may want to go with an SEO agency.

Either way, content is a HUGE ranking factor (if not the most important one). So whichever you choose, check out their blog or places like LinkedIn first.

Remember, they will likely be writing for you. And if you don't like their writing, don't hire them!

To learn more, check out our blog post just here:

SEO Content Writer vs SEO Agency: Which One is Best for Your Business? It's a battle you might not have considered before: SEO agency vs SEO content writer. But it really is a question you should consider. Because a lot of people go straight into hiring an SEO agency when potentially, a good SEO content writer could get them great results at a more affordable...

Did you know that, on average, your website visitors are only reading approximately 20% of your web page or blog post? 😱

We're busy little bees, aren't we? And we just don't have time to read every single word on a page. 🐝

So how can you still convey your message, engage your reader, and give value if they're skim-reading your wonderful content? 🤔

Here are some tips:

✍🏼 Add subheadings - the subheadings on your web page or in your blog post should tell your reader exactly what the following paragraph is about (so they can decide to read it)

⬆️ Increase your white space - if it looks like a giant block of text on your page, people won't read it! Use plenty of white space between paragraphs.

😣 Don't use teeny text size - make your font a minimum of 16 px for your main body text (your headings and subheadings should be bigger).

📝 Contrast your text colour with your background - don't have a white background with light grey text that's difficult to read. Keep the colours contrasting!

What do you think? Were you surprised by that statistic? And are there things you can do to make it easier for your skim-readers?

For more tips, head to our blog post on how website design impacts content marketing just here: https://buff.ly/3GNfj9v

Martin appeared on Ian Paget's (AKA the Logo Geek's) podcast this week talking all about content marketing.

And more specifically how to use content marketing to attract the right customers to your business (and repel all the rest!)

You can listen just here: https://logogeek.uk/podcast/content-marketing-fortress

Would you know how well your website is performing for SEO? 👀

Well, you’re in luck, buttercup!

Because we’ve spent a long time working on the How Good is Your SEO quiz.

You'll be scored in the 5 key areas that make a successful SEO strategy.

AND most importantly, told how you could improve in each area.

It takes just two minutes to complete, and by the end, you’ll know EXACTLY what to focus on to improve your SEO. 🙌

There's a link in the comments to take the quiz!

SEO Quiz - Get your SEO score for better rankings

Have you ever calculated exactly how much time you waste with the wrong people? 💰

Imagine you spend two hours every week talking to people who aren’t the right fit. This could be doing things like…

💻.Replying to emails
👨🏽‍💻 Going on video calls
📝 Writing proposals
🗣 Meeting people face-to-face

All with people who aren’t the right fit for your business.

Now, multiply how much you charge x how many hours a week you waste with people who aren't the right fit.

It could be costing you a whole lot of money 💰

And don’t get us started on what happens if you actually take on a wrong-fit client. Because that’s even more stress and, potentially, wasted money! 😬

This is why creating '𝘸𝘳𝘰𝘯𝘨 𝘧𝘪𝘵' content is a great idea, it will help pre-qualify your leads so you don't waste any time or energy on the wrong people.

Find out more 👉 https://jammydigital.com/wrong-fit-content/

How and Why You Should Create ‘Wrong-Fit’ Content Have you ever publicly stated who you’re not the right fit for? Yeah, you might quietly mutter the words ‘I never, ever don’t want to work with that guy.’ But you wouldn’t dare say it publicly, right? But if you don’t say it publicly, you could be missing a trick. When you explain who yo...

What are the chances of someone landing on a website and screaming "𝘁𝗮𝗸𝗲 𝗺𝘆 𝗺𝗼𝗻𝗲𝘆" straight away? 🤔

🍕 Unless you sell calorie-free pizza the chances are actually pretty slim.

That's why it's essential that as a business you build a relationship with your potential customers.

𝘽𝙪𝙩 𝙝𝙤𝙬 𝙙𝙤 𝙮𝙤𝙪 𝙙𝙤 𝙩𝙝𝙞𝙨 𝙬𝙝𝙚𝙣 𝙮𝙤𝙪 𝙘𝙖𝙣’𝙩 𝙘𝙤𝙣𝙩𝙧𝙤𝙡 𝙝𝙤𝙬 𝙤𝙛𝙩𝙚𝙣 𝙨𝙤𝙢𝙚𝙤𝙣𝙚 𝙫𝙞𝙨𝙞𝙩𝙨 𝙮𝙤𝙪𝙧 𝙬𝙚𝙗𝙨𝙞𝙩𝙚?

You collect their contact details (usually email. No one likes a phone call ☎️ )

That’s why lead generating websites are so important. Because you continue the relationship with your web visitor once they’ve clicked off your website.

But how do you gain leads through your website?

Here are the 3 simple steps...

1️⃣ Entice your visitor with a free giveaway - such as a cheat sheet or checklist 📄

2️⃣ Create a landing page for your free giveaway - where your visitor can enter their details 💻

3️⃣ Once your visitor has filled out their details, redirect them to thank you page and tell them to check their emails 🙏

And ta-da! You have a new lead!

There’s actually a way you can optimise this entire process so you get maximum leads and sales. We've published a blog post about how to do this in the comments.

https://jammydigital.com/lead-generating-website/

The Ultimate Guide to Generating More Leads From Your Website It sounds like a dream, doesn’t it? Someone finds your website, reads your content, signs up to your email list and then buys from you. And all of this stuff takes place in the background while you run your business. You don’t speak to said-person until they send you an email saying, ‘I LOVE.....

Would you like EPIC, stand-out blog content that your audience will love (and your competitors a teensy bit jealous of?)

We've just opened the doors to our blog and SEO management service.

But what the heck is that?!

Well, here is what it includes:

⭐️ Keyword research, so we can see exactly what your audience is searching for on Google and create content that answers those questions

⭐️ Content strategy, so we can take your audience through the entire buyer's journey - from finding you to buying from you

⭐️ 2, 3 or 4 blog posts a month (depending on what package you choose), so you can stand out, and become the go-to expert in your industry

⭐️ Optimising those blog posts, so you increase your chances of ranking on search engines

⭐️ A beautiful featured image for each blog post, designed by us to help you capture your audience's attention on social media

The idea is we do everything for you, saving you over 10 hours per week.

There are four spaces available right now before we close the doors again.

https://jammydigital.com/content-writing-packages/

Content Writing Packages You know that blogging works, but you or your team struggle to find the time out of your busy schedule to do it. You've tried to hire writers before, but you still had to spend a lot of time managing the process and doing work yourself? You want better search engine rankings and more website...

What is an SEO Content Writing Service? 🤔
You've probably heard of SEO.
You've likely heard of content writing.
But what the heck is SEO content writing and why have they been mushed together?!
SEO content writing can be a game-changer for your business.
It can:
- Increase your search engine rankings for a variety of keywords
- Increase your website traffic
- Increase your backlinks from high-authority websites
To learn all about it, check out our latest blog post!
https://buff.ly/3KriJi2

Your blog should act as your superhero team!

It should be:

Your best salesperson - delivering leads and sales 24/7
Your informative customer service advisor - helping your customers make a buying decision
Your protector - protecting you from those wrong fit customers who will cause you stress
Your celebrity - bringing in a ton of traffic to your website and eyeballs on your products/services

The problem is, most blogs are a bit, well, naff. And they don't achieve the things above. So to help you out, we've created the A-Z of blogging successfully.

Okay, so we struggled a bit with 'X' but that's a tough one! 😂

Jammy Digital updated their info in the about section.

Would it be helpful if I shared a tool that automatically assessed your blog and gave you a grade? 👀

One that assessed you in the 6 key areas that make a successful blog? AND most importantly, told you exactly how you could improve in each area? 😲

Well, you’re in luck, my good friend.

Because we’ve spent weeks working on the ultimate business blogging quiz that evaluates just how good your blog is.

And tells you exactly where you can improve.

It takes less than two minutes to get your score. Just click the link in the comments!

And if you feel brave enough, I’d love to know how you did. Just comment your score below.