TOWN

Extremely proud of Town's management and creative stewardship of the new brand launch for our excellent client Boddington's, known across the South West for supplying the cream of the Cornish Strawberry crop and as purveyors of the finest (and they really are the finest....) Conserves, Relishes and Chutneys.

Town was briefed to create the new Boddington's.uk brand for the preserves side of their business. Great to be able give such a fabulous brief to our brand designers & packaging design team. The labels are things of beauty and work we're really proud of. Most importantly, we're really glad to say the Boddington's team agree. The new www.boddingtons.uk website we've designed went live this week and we have been involved with the design of the rebranded marketing collateral in its entirety.

Thanks to the Boddington's team for their trust in us and to our whole Town team. A truly impactful, integrated marketing launch for a dynamic growing business. Now please go and buy some of these delicious products online!

Happy New Year! 😁

One thing we spend a lot of time doing for new Clients - often before we start any marketing support work with them - is sorting out their website basics, whether or not we are about to improve their site or build them a new one.

A healthy website is a lovely thing. Here are three areas to sense-check, for your fighting-fit 2024 website.

1. Is your website high-performance? It needs to be fast, especially if you have an eCommerce site. Nothing puts customers off more than slow load speeds. Both the way the site is built and the way it is hosted will affect performance, so may wish check your hosting package is (and make sure you are not paying too much, or too little - both are problematic) especially if you have not considered this for a while.

You need fast, secure hosting - the right package for your site's functionality and monthly visitors - with regular automated backups in place.

There are amazing new hosting products coming online all the time so a regular review, especially if you have added a lot of heavy usage content to your site in the last year or two (video, big, energy-sapping plug-ins etc.), is a great idea.

2. Are you properly set up with Google Analytics and Search Console and paying attention to what these are telling you? It's well worth it. You need to be able to see how visitors to your site are behaving and to make adjustments accordingly.

3. Is your content up to date? It is so easy to leave things like this on a website: 'In 2021 we will introduce our new packaging...' - which is fine in a blog where people expect to see historical posts, but not so great on an 'About Us' page.

Top tip: update your copyright date to 2024. It makes you look up to date and yes, people DO look at your footer as it's usually a mine of information. There is automation available for this so it happens at 00:00 on 1st each year.

That's it for now. Back into the swing of things...

Delighted to have been working with our excellent Clients on the launch of fanespeakers.co.uk their new bureau. Website designed and developed by us and now live. Need an inspirational speaker for any event? Here’s who to talk to.

Inspirational Speakers, For Any Event. At FANE Speakers, we are experts in connecting your organisation with inspirational speaker talent, regardless of the scale of your event.

TOWN updated their address.

Our Client has just been showing Future Food Stars how to jump off a 10m cliff on BBC1. It’s a great business - hence being entrusted by BBC One and owner Nick and team are fab.
Go with them next time you’re in !

Thanks to all our Clients, colleagues, suppliers and friends for what's been a good year in the face of challenges for all of us. We're full of admiration for the resourcefulness, stoicism - and success - of the amazing micro, small and medium sized enterprises we are proud to work with and to support with creative marketing consultancy and delivery. Here's to all of you - and to 2022.