Finnem - A copywriting Agency

We are hiring a Graphic Designer.

Your graphics should capture the attention of those who see them and communicate the right message. For this, you need to have a creative flair and a strong ability to translate requirements into design. If you can communicate well and work methodically as part of a team, we’d like to meet you.

The goal is to inspire and attract the target audience.

Responsibilities:

☁️ Study design briefs and determine requirements
☁️ Schedule projects and define budget constraints
☁️ Conceptualize visuals based on requirements
☁️ Prepare rough drafts and present ideas
☁️ Develop illustrations, logos, and other designs using software
☁️ Use the appropriate colors and layouts for each graphic
☁️ Work with copywriters and creative director to produce the final design
☁️ Test graphics across various media
☁️ Amend designs after feedback
☁️ Ensure final graphics and layouts are visually appealing and on-brand

Requirements:

☁️ Proven graphic designing experience
☁️ A strong portfolio of illustrations or other graphics
☁️ Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
☁️ A keen eye for aesthetics and details
☁️ Excellent communication skills
☁️ Ability to work methodically and meet deadlines
☁️ Degree in Design, Fine Arts or related field

We are looking for a passionate and creative Social Media Manager to join our team. As an SM Manager, you will be responsible for implementing our SM strategy in order to achieve business goals.

Social Media Manager duties and responsibilities:

☁️ Implement and manage our social media strategy
☁️ Define most important social media KPIs
☁️ Manage and oversee social media content
☁️ Measure the success of every social media campaign
☁️ Stay up to date with the latest social media best practices and technologies
☁️ Use social media marketing tools such as Buffer
☁️ Work with copywriters and designers to ensure content is informative and appealing
☁️ Monitor SEO and user engagement and suggest content optimization
☁️ Communicate with industry professionals and influencers via social media to create a strong network
☁️ Provide constructive feedback
☁️ Adhere to rules and regulations
☁️ Present to Senior Management

Social Media Manager requirements and qualifications

☁️ Previous experience as a Social Media Specialist or similar role
☁️ Social Media Strategist using social media for brand awareness and impressions
☁️ Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
☁️ Understanding of SEO and web traffic metrics
☁️ Experience with doing audience and buyer persona research
☁️ Good understanding of social media KPIs
☁️ Familiarity with web design and publishing
☁️ Excellent multitasking skills
☁️ Great leadership skills
☁️ Critical thinker and problem-solving skills
☁️ Team player
☁️ Good time-management skills
☁️ Great interpersonal, presentation, and communication skills
☁️ BSc degree in Marketing or relevant field

Want a learning opportunity?
We got a paid one.

Finnem Agency is offering an 8-week intense learning opportunity AKA Summer internship program.

It's a remote internship. You can work from your home. Ideal for talented individuals.

Who are we?

Finnem is a copywriting agency that helps B2B SaaS companies with lead gen and conversion optimization.

What do these terms mean?

That's what you will learn along with:

1. Content Marketing
2. Performance Marketing
3. Social Media Marketing

We will train you in:

* Content creation process
* Content writing
* Social Media Management
* Social Media Performance Report

You are an ideal candidate for us if you are:

✅ Self-organized
✅ Able to meet deadlines
✅ Able to work in a competitive environment
✅ Love to interact with new people
✅ Love to learn new things
✅ Good written English

If you pass all the checkmarks, then apply before 17th August.

To apply, email your CV to [email protected].

Our lead copywriter will get back to you with the interview date.

Don't take our word for it, here is what people have to say about us.

Get on a 15-minute call with our lead marketer to improve your on-site conversions.

Go to Finnem.com to book your free consultation call NOW.

7 content marketing stats to keep your faith in content marketing. [2021]

You put your blood and sweat into creating valuable content for your audience.

But still, you don't see much traction or ROI from your content marketing efforts.

Your audience reads your content but still, your sales are not soaring.

And it makes you question,

Is CM really worth my time?

Is it working for me?

Well, the statistics say it is.

Here are 5 statistics to help you keep your faith in content marketing:

☁️ According to CMI's stats: 72% of marketers say content marketing increases your engagements. If marketers have faith in CM. You should too.
☁️ Tiger fitness got a 60% returning customer rate through video content marketing. Customer retention is a good reason to believe in content marketing success.
☁️ According to a study, traffic from SEO is 1000% more than organic social media traffic.
☁️ 49% of users say they use Google to discover or find a new item or product. (Think with Google, 2019)
☁️ 60% of smartphone users have contacted a business directly using the search results. (Think with Google, 2019)

By now, your faith in Content Marketing is restored.

Our advice: Have faith in CM. It takes time for the CM to pay off. Be patient.

Follow .com for more content marketing tips.

What is a B2B marketer's secret weapon to generate leads and close more deals?

Content marketing.

Content marketing is important for businesses in the B2B space because:

1. It demonstrates your expertise in your field and establishes your authority. This attracts new potential buyers.
2. It is more affordable and effective than paid advertising. According to research, it is 31%-40% less costly as compared to paid search campaigns.
3. Creating content consistently brings more success in lead generation.
4. It helps you connect and collaborate with industry leaders and influencers.
5. Businesses with blogs get 136% more exposure than small businesses without blogs. (CMI research)

Content marketing is the key to success in the B2B space.

If you are not taking advantage of this, now is a good time to invest in content marketing.

Get on a 15-minute call with our lead marketer to learn how content marketing can help your business.

Go to Finnem.com to book your free consultation call NOW

Do you give value to your customer before you ask them for a sale?

If you don't, you should.

Why?

Let's use a basic principle of social psychology to answer this.

People are more likely to return a favor if you have given them a favor first.

And how can you achieve this?

By satisfying the intent of users related to your business.

Use content marketing to do this. Create content that is valuable for your consumer and they will be more likely to buy from you.

This basic social psychology principle of reciprocation is the core of content marketing.

Every successful marketer's secret. Now you know it too.

This very post is a live example of what I just said above.

Here's how we use content marketing to do this:

1. We create valuable content. That addresses our target audience's problems and provides solutions.
2. Our TA loves reading our content. This improves our EAT in the eyes of our audience.
3. They hire us to solve their content marketing issues.

Speaking of which, if you guys are suffering from content marketing or copywriting issues.

Get on a 15-minute call with our lead copywriter.

Go to Finnem.com to book your free consultation call NOW.



P.S Check out the technical terms abbreviations used in this post below.

TA = Target audience.
EAT = Expertise, Authoritativeness, and Trustworthiness.

How do you improve content marketing efforts to boost your results?

You can improve something you can't measure. The same is with content marketing.

According to CMI, 80% of B2B content marketers have a content strategy. But only 1/3 have documented that strategy.

Every content marketing strategy contains a section of KPIs.

If your marketing efforts are not hitting the set KPIs.

You need to improve your content marketing efforts.

Here are 3 actionable steps you can take to improve your content marketing:

1. Audience: Focus on building an audience that you can cash on later on.

Build a relationship with your audience, provide value for them. This way, you will gain loyal followers and advocates.

2. Content: Create content that is valuable for your target audience.

Use the reciprocation rule of social psychology. Humans are more likely to buy from someone who has given them a favor first.

3. Consistency: Great marketing revolves around establishing a relationship with your audience.

You need to be there for them consistently. Create good content consistently. Your readers will know that you are trust-able and reliable.

Taking these steps will improve your content marketing efforts.

If you still need help in improving your , get on a 15-minute call with our lead marketer.

Go to Finnem.com to book your free consultation call NOW.

Can your customers associate certain colors with your business? Can they recognize your business just from your design? Or they associate certain feelings or problems with your business?

If your answer to all of these is YES. Then you are well on your way to success.

If not, then you seriously need to work on your brand positioning.

A question will arise in your mind, how do I do that?

Here is a simple and actionable answer.

Choose the type of brand positioning that best suits your business model. The top 5 brand positioning strategies are:

- Customer service positioning strategy
- Convenience-based positioning strategy
- Price-based positioning strategy
- Quality-based positioning strategy
- Differentiation strategy

Once you have chosen the brand positioning strategy. It's time to create one.

How do you create a brand positioning strategy?
1. Be clear on your current brand's position.
2. Narrow down your closest competitors.
3. Reverse engineer your competitors' brand positioning strategy.
4. Figure out how can you stand out in the crowd.
5. Build up your brand positioning statement. Your unique message resonates with your TA.
6. Test your brand positioning statement. Spilt-test it to choose the better of two.
7. Build an emotional relationship with your prospects and customers.
8. Make your brand stand out during the sales process.
9. Give as much value to your prospects as possible.
10. Your brand's representative should present a positive image of your brand.

When you are done with this process, you will have branded image in your prospect's minds.

Follow Finnem - A copywriting Agency for more sales and content marketing tips.

What's trending in B2B content marketing 2021? [Research backed]

Ever wonder what the top successful content marketers are doing? What if you could tap into their brain and see what goes on there?

Well, that's not possible but we can definitely learn from top performers in the industry.

According to Stephanie Stahl of CMI, here's what most successful marketers do differently from least successful ones.

Most successful marketers used CM to achieve long-term goals, instead of just focusing on brand awareness or ToFU:

- 73% nurture subscribers, audiences, or leads (only 38% of the least successful do).
- 64% generate sales/revenue (only 41% of the least successful do).
- 60% build a subscribed audience (only 25% of the least successful do).

What sets them apart is the implementation of their marketing programs:

- Almost all (94%) top performers measure their content performance (60% of the least successful do).
- Four out of five top performers use an editorial calendar (only half of the least successful do).

As Peter Drucker - A famous management consultant says,

"You can't improve what you can't measure"

So, if you wish to be a successful marketer here's what you should add to your marketing efforts:

- Build a subscribed audience.
- Nurture your cold leads into warm leads before selling them.
- Measure the performance of your content. So that you can improve it.
- Have an editorial calendar in place.
- Focus on goals beyond brand awareness and early stages of sales funnels.

IF you wish to learn more on - Lead generation. Improve conversions. Maximize revenue. Follow Finnem - A copywriting Agency

Did you know that you can 2x your revenue if you improve your conversion rate by a single percent point? - from 1% to 2%

Sounds crazy, right? But it's true.

Now you must be eager to improve your conversion rate to double your revenue.

Easy there. There is no magic trick here. Instead, it is a journey of patience, careful analysis, and lots of testing.

In the previous post, I explained three simple steps you can take to fix a leaky sales funnel. To help you improve your conversion rate and 2x your revenue.

Today, let's talk about the first step i.e WHERE of your leaky sales funnel. To fix a leaky sales funnel, first identify the points in your funnel where the prospects are falling off.

To do this, you need to set up your funnel in analytics. An overview of your funnel along with data will help you assess and plug the leaks.

Before you set up your funnel in Google Analytics, you first need to know the three reports you can generate in GA. You can use either one of these reports to find the leaks in your funnel, depending on your goals:

Funnel visualization report: (Basic level)
This simple report gives you an eagle-eye view of your funnel. Which depends on your selected goals. (Conversions>Goals>Funnel visualization)

Goal Flow report: (intermediate level)

This report is a bit more complex than the visualization report. It gives you a detailed and more accurate path to your conversions. You can use advanced segments and date comparison features in this report.
(Conversions>Goals>Goals flow)

Reverse goal path report: (expert level)

This report gives you the most accurate path of your prospects in your funnel. You can see the 3 three pages visited before conversion.
(Conversions>Goals>Reverse goal path)

This post is a two-part series. In the next post, I will show you how you can set up funnels in Google Analytics.