3 Screens Strategic Advisors

// Exciting News: 3 Screens Partners with HKU Sandy Bay Rugby Team! //

We're thrilled to announce our sponsorship of the incredible HKU SANDY BAY RFC rugby team!👏

Last week, they put on an awe-inspiring performance against HK Scottish. 💪Their determination, teamwork, and dedication are truly commendable. We're proud to be part of their journey and look forward to celebrating many more victories together.

Up the Bay!🌟

[4 Key Questions to Consider Before Partnering with a Digital Marketing Consultant]

Ready to up your digital marketing game with an experienced Digital Marketing Consultant? Discover the 4 Key Questions you MUST ask before partnering with a Digital Marketing Consultant. Unlock the secrets to success in the ever-evolving digital landscape. Don't miss out – read the article now!

4 Questions to Ask Before Working with a Digital Marketing Consultant • 3 Screens Strategic Advisors Limited At 3 Screens, we’ve been in the game since 2009, working with clients from all walks of life. With over 14 years of experience spanning diverse industries and business sizes, we’ve observed a trend among the clients we truly enjoy collaborating with. Regardless of your background or where you’...

// Navigating the Future of Social Media Advertising //

Have you wondered about the future of social media advertising?

Facebook commands a staggering 90% marketer preference in 2023, followed by Instagram at 80% and TikTok at 26%. Remarkably, 53% of marketers are gearing up to boost their Facebook usage, while only 5% are considering ad budget cuts. Meta emerges as the undefeated champion, holding 55% of the global social media advertising market. Anticipate a remarkable growth from $189.5 billion in 2022 to a projected $247 billion by 2027.

Are you prepared to capitalize on the possibilities within this evolving landscape?

Almost 90% of marketers choose Facebook for social media advertising According to data presented by OnlyAccounts.io, almost 90% of marketers chose Facebook for social media advertising in 2023, 10% more than Instagram and three times more than TikTok.

// Decoding Gen Z: Luxury Brand Strategies //

How do luxury brands captivate Gen Z's attention?

Dive into the mind of one of luxury’s top marketers as strategies for the digitally fluent Gen Z take center stage. Authenticity rules as this generation aligns with values-driven brands. Social media powers engagement, while the Metaverse takes a back seat for now.

Is the Metaverse ready to challenge real-life connections?

One Of Luxury’s Top Marketers, Scott Woodward, Talks Everything Gen Z “Brands have quite an obsession with Gen Z because they're the first digitally native generation and there's so much to learn about how to speak to, and with, them.”

// Unveiling the Shifting Landscape: Digital Marketing's Evolution //

Ever wondered how digital marketing is evolving?

Did you know that 51% of brand and agency media decision-makers are increasing their social media investments this year, driven by improved ROI, according to Advertiser Perceptions. The industry is in recovery mode, but challenges persist as platforms navigate disruption.

What's next for your digital marketing strategy?

Marketers ramp up social spending as ROI prospects improve, survey says Over half of media decision-markers plan to increase investments in the category this year, up from 44% who said they would do so in April.

// Power Your Local Business Growth //

Curious about skyrocketing your local business?

Content marketing is crucial for local businesses, enhancing authority, visibility, and organic traffic. Unique and relevant content sets businesses apart and fosters lasting customer relationships. Successful implementation involves audience understanding, diverse content formats, leveraging platforms, monitoring performance, and seeking assistance when needed.

Ready to thrive in the digital realm?

Why Do Local Businesses Have To Worry About Content Marketing And How Should They Do It? Unique, relevant, entertaining content can set a local business apart from its other small local or big box competitors.

If you were to sell a suit to Tony Leung and Aaron Kwok, are you going to use the same pitch to them?

That’s essentially the question Patrick, our Founder and Principal Advisor, explored yesterday during the Digital Economy Accelerator Programme by HongKong DesignCentre.

In a session called “Digital Customer Persona”, Patrick empowered over 50 local designers with his valuable insights into creating effective digital customer personas. He’s all about helping them level up their digital marketing strategies and connect with their audiences like never before.

Have you ever wondered who your targeted personas are?

// Fearless Future Marketers: Embrace AI //

Worried about the future of digital marketing careers?

Generative AI is transforming the industry, raising questions about job relevance. Agencies are already using AI for copywriting & web development, altering the landscape. But fear not! Young marketers, are you ready to embrace change and unleash your creativity to stay ahead in this evolving field?

Discover how AI offers personalized marketing & enhanced customer experiences.

The Future Of Digital Marketing Is Up To Gen Z How are an emerging cohort of digital marketers feeling about the emergence of generative AI and other new technologies as they look ahead to their future careers?

// Unveiling Social Media's Dynamic Evolution //

Curious about the changing social media landscape?

The social media scene has rapidly evolved, sparked by TikTok's impact in 2020. Elon Musk's acquisition of Twitter triggered a wave of copycat apps seeking to offer alternatives amid Twitter's changes. Notably, Threads from Meta has emerged strongly. CNN examines key platforms, revealing functions, users, and ownership dynamics.

Ready to navigate the evolving digital realm?

The social media landscape is changing fast. Here’s everything you need to know | CNN Business CNN broke down some of the biggest and buzziest social media platforms — how they work, who they’re for and who runs them.

// Barbie: The Virtual Influencer Evolution //

Ever wondered how Barbie evolved from a doll to a virtual influencer with a massive following?

Barbie goes beyond being a doll; she's now a virtual social media influencer with millions of followers. Virtual influencers like Barbie is reshaping the marketing landscape, generating significant engagement and income. Brands are turning their mascots into virtual influencers, leveraging their established trust with consumers to share specific messages and influence buying trends.

Curious to know how brands are leveraging this trend to engage with their audience? Find out more!

Barbie isn't just a movie star now — she's also a virtual social media influencer Barbie is an icon of nostalgia — but she’s also a forerunner of the metaverse.

// Navigating Social Media: Platform Selection Dilemma //

Tired of juggling multiple social media platforms?

As new social media apps like Threads emerge, brands are faced with the challenge of choosing which platforms to join. Some brands are opting for a more selective approach, learning from others who have previously left social media platforms. Factors such as time management, concerns about platform operations, and toxic user bases contribute to brands reevaluating their social media

Which platform will you choose for your brand's success?

Why your favourite brand may be taking a social media break As new social media apps including Threads pop up, some companies are choosing to eschew the platforms. What’s going on?

// Maximizing Earnings with Amazon Affiliate Marketing //

Think earning passive income through Amazon affiliate marketing is too good to be true?

Amazon affiliate marketing offers an opportunity for individuals and businesses to earn passive income by promoting products and earning a commission on sales. It's crucial to choose the right niche and products that align with your target audience and have a high demand. Effective strategies such as creating valuable content, optimizing product listings, and leveraging social media can significantly enhance the success of an Amazon affiliate marketing campaign.

��Which products will resonate with your audience and generate commissions on every sale?

How to Drive Sales with Amazon Affiliate Marketing If you are an Amazon seller, who sells directly to consumers, drive sales with Amazon affiliate marketing, partnering with affiliates to promote your goods.

// Decoding Facebook's Survival: Beyond the Hype //

Is Facebook really dying? Don't believe the hype! �

Facebook's alleged decline should be viewed with skepticism and a nuanced understanding of the realities. The platform has shown resilience by adapting to user preferences, such as shifting to video content and investing in virtual reality. Facebook's success lies in its ability to evolve and embrace new technologies, making it a long-term player in the social media landscape.

Op-Ed: Facebook ‘dying’ yet again? Not really. It’s how you read the realities Maybe someday people will actually study the realities of social media. I’ll believe it when I see it.

// Luxury Brands: Driving Results on LinkedIn //

Are these strategies truly effective for driving results with paid ads on LinkedIn?

Recently, a report was released revealing that paid ads on LinkedIn for luxury brands achieved higher results when leveraging storytelling, music, and pacing strategically. Discover expert strategies and insights on how luxury brands can harness the power of LinkedIn's paid ads platform to achieve impressive outcomes.

How luxury brands can drive results for paid ads on LinkedIn New research from VidMob shows how brands in a growing luxury goods market are driving results with paid ads targeting business professionals.

// Unleashing Email Potential: Beating Gmail's Glitch //

Is your email newsletter reaching the right audience?

A recent Gmail glitch has caused newsletters to be sent to spam folders, affecting Mailchimp users. Mailchimp acknowledged the issue and is working to resolve it to ensure newsletters reach subscribers' inboxes. It can result in reduced visibility and engagement for their email campaigns, potentially leading to lower click-through rates and conversions. It is important to adapt your strategies, closely monitor email deliverability, and communicate with subscribers to mitigate the effects of this issue.

Don't let your valuable content go unnoticed!

Gmail Glitch Sending Newsletters To Spam, MailChimp Confirms An issue with Gmail is redirecting newsletters to spam, affecting open rates, MailChimp confirms.

// ChatGPT: A customer service game changer? //

Want to stay ahead of the curve in social media marketing and customer service? Discover how ChatGPT is revolutionizing the industry and what it means for your business. Delve into how businesses can leverage the capabilities of ChatGPT and explore its potential impact on social media marketing and customer service.

Social media businesses look out, here comes Chat GPT Social Media platforms' competition for attention with short-form content has been the epicentre of 2022 and will continue to be the focus in 2023.

// Brand Storytelling: Fluffy talk or your most powerful weapon? //

Do you find it uncomfortable talking about fluffy things like building an “emotional connection”, or figuring out your “brand story” or defining your “brand personality”?

That’s ok because soft power is hard to qualify and quantify, and this type of conversation lies outside the comfort zone of most business owners.

Click here to find out what is Brand Storytelling? Why is it important and where do you apply it?

Brand Storytelling: Fluffy talk or your most powerful weapon? - 3 Screens Strategic Advisors Limited Is brand storytelling a bunch of fluffy talk that doesn’t contribute to sales, or is it your most powerful weapon in building demand? WHAT is brand storytelling? Brand storytelling is all about telling a story that connects customers with a brand on an emotional level. It’s a way of using narrat...

Remember ?

Influencing the Influencers | MAGIC FOR HUMANS How easily are YOU influenced??Magic for Humans SEASON 3 now streaming on Netflix!-----------Come see Justin LIVE on tour!Tickets and info - https://www.Just...

// Why Digital Media Is Crucial for Building Brand Strength //

According to industry experts, digital media has become an integral part of building brand strength in today's world. It delves into the reasons behind this shift and highlights the strategies that companies are using to leverage digital media to their advantage. Discover how companies are staying ahead of the game with their digital media strategies.

The digital media rollup dream is dead for the moment — now it's all about core brand strength BuzzFeed, Vice, Vox Media and Bustle Digital Group are sharpening their focus to enhance core strengths.

// Exploring the Potential of Generative AI Chatbots //

The use of generative AI chatbots is rapidly expanding, and they are becoming increasingly sophisticated in their ability to converse and understand language. This technology has the potential to transform industries like customer service and mental health, but it also presents significant challenges. Discover how these
chatbots work and the benefits and challenges of this cutting-edge technology.

The golden age of AI: Why ChatGPT is just the start AI, machine learning and big-data models are here to stay and will transform our future. Haptik CEO Aakrit Vaish explains why they are more opportunity than threat.

// What AI Means for Fashion //

The fashion industry is beginning to incorporate AI into its design and marketing processes, with the goal of increasing efficiency and personalization. AI is being used for trend analysis, product recommendations, and even custom garment design. However, concerns remain about the potential loss of creativity and human touch in fashion.

What Will AI Mean for Fashion? It’s not just ChatGPT — artificial intelligence has already infiltrated the industry, from design apps to advertising, and will lead to major structural changes.

// Dinosaur roaring or Veteran insight? //

Advertising industry veteran Sir John Hegarty believes that digital platforms like Facebook and Google have led brands to focus too much on targeted advertising, causing them to lose sight of the importance of brand fame and the power of broadcast advertising.

Can every brand afford "brand frame"? Is his comment lacking context? What are your thoughts on this?

https://bbc.in/3TxsMsa

// Will AI Replace Data Analysts? //

The increasing use of ChatGPT in industries like finance and marketing is leading to the displacement of data analysts, but it also presents an opportunity for them to upskill and transition into new roles. As ChatGPT becomes more advanced, data analysts can take advantage of the new technological advancements and move into more specialized and in-demand positions.

Will ChatGPT Put Data Analysts Out Of Work? AI, particularly ChatGPT, has raised job security concerns among data analysts. Here we look at the potential impact and discuss that despite limitations like frequent mistakes and limited data upload capabilities, ChatGPT has the potential to automate data gathering and analysis tasks in the future

[Do you know your Buyer’s Journey?]

Not knowing what your customers think about as they go through the buying process is another common problem we see when working with clients to define digital marketing strategy.

If you don’t know what they think about at different stages of the buyer’s journey, then how do you sell to them effectively?

So what is Buyer’s Journey? What are the different stages? And how does this knowledge enhance my content marketing?

Read more to understand what Buyer’s Journey is.

Do you know your Buyer’s Journey? - 3 Screens Strategic Advisors Limited Guys who don’t understand what girls think about will never have a great date.  Brands that don’t understand what their customers think about will never be a great business. This is essentially the whole point of the Buyer’s Journey: to understand what your customers are thinking about at dif...

// AI Battle Royale Erupts //

The AI Battle Royale between Google Bard and Microsoft OpenAI ChatGPT raises concerns about and , as they compete for dominance. The competition raises questions about future regulation and ethical use of AI.

AI Battle Royale Erupts With Google Bard Versus Microsoft OpenAI ChatGPT, Stoking AI Ethics And AI Law Concerns Google has announced they will be releasing a generative AI app called Bard, based on their Lambda AI app. Microsoft is going to incorporate OpenAI ChatGPT into Bing. The AI wars are getting avidly underway. Here's the scoop.

//
// This is a great summary of the
// characteristics of Gen-Z: Heavy usage
// of social media. Desire for authentic and
// personalized experiences. Focus on
// sustainability and social responsibility.
// Tech-savvy and comfortable with
// technology. Values honesty,
// transparency, and ethical practices.
// Expect visually-engaging content.
//

Caught in the funnel: How to make social media Gen Z’s one-stop-shop Platforms are increasingly placing bets on social commerce, but marketers first need a trusted connection with Gen Z to earn their dollars.

[Do you really know your target audience?]

Not knowing enough about your customers is the most common problem we see when working with clients to refine their digital marketing strategy.

A clear understanding of your target personas is critical in creating a digitally savvy brand that customers identify with, and avoids wasting time and resources in digital marketing that does not bring results.

So what is a persona? How does it increase relevance? Does it improve paid media results? Can it shape your content strategy

Read more to understand what person-based content marketing is.

Do you really know your target audience? - 3 Screens Strategic Advisors Limited Not knowing enough about your customers is the most common problem we see when working with clients to refine their digital marketing strategy. A deep understanding of your customers is critical in the highly segmented and personalized nature of digital media. Knowing their ages and gender is one th...

//
// "A majority of marketers using email
// leverage mobile-friendly emails as part
// of their marketing strategy. 37% of
// brands are increasing their email
// budget. 77% of marketers have seen an
// increase in email engagement over the
// last 12 months.
//
// Email marketing revenue is estimated to
// reach almost 11 billion by 2023."
//

The Ultimate List of Email Marketing Stats for 2022 Take a look at this list of email marketing statistics for 2022 to demonstrate just how powerful email can be.

//
// The foundation of a B2B lead generation
// funnel is a clear understanding of what a
// Qualified Lead is: i.e. what do sales
// people need to know in order to
// effectively close a lead.
//
// Often Marketing and Sales don't talk
// enough to arrive at such understanding,
// resulting in lead generation effort that
// brings in useless lead: i.e. unqualified
// leads.
//

Council Post: Why Differentiating Data Is Key For B2B Marketers Here are a few ways that B2B marketers can differentiate their data for the betterment of their businesses.

//
// A great story on how a local family-run
// wagyu butcher went global with
// eCommerce.
//
// He created a simpler version of his core
// product to attract customers around
// that world who would have never
// thought of buying wagyu beef online
// from Japan. Not only did he create a cult
// following of his Extreme Croquettes, he
// also pioneered selling top Kobe wagyu
// beef to people around the world.
//
// To learn more about how he did it, read
// the story below:
//

These Japanese beef croquettes are so popular there's a 30-year waitlist If you order a box of frozen Kobe beef croquettes from Asahiya, a family-run butcher shop in Takasago City in Japan's western Hyogo Prefecture, today, it'll take another 30 years before you receive your order.