Digitella Marketing

Tomorrow, we’re celebrating Matariki, the Māori New Year - a time for renewal, reflection, and remembrance.

At Digitella, we’re all about unity and coming together. Matariki inspires us to honour our journey, share stories along the way, and look ahead with optimism.

Reflecting on our progress as we approach our fourth anniversary in September, we’ve seen some solid growth. Our team’s gotten bigger, and we’ve had the privilege of supporting some cool organisations doing cool things for the community, like The Brook Waimārama Sanctuary, Netsafe, and nisa (to name a few). With three office shifts already in the books, each move’s been a step up.

Matariki is a time to connect with whānau and community, celebrate our achievements, and embrace new beginnings. Here’s to tackling whatever comes our way and making the most of every opportunity ahead! 🙌🏽

Last week, some of our team had the pleasure of joining Digitella’s long-time partners (and lifetime legends) Netsafe NZ at their Auckland HQ, for a collaborative workshop run by Moonshot.

We spent two days learning about how Moonshot leverages digital channels for social good – their ‘redirect method’ focuses on targeting users that are engaging in high-risk behaviours, and connecting them with local support and help.

It’s always inspiring to hear about the different ways people use the digital space, and we loved learning about the research and methodologies that go into leveraging these tools for social good across the world.

We can’t wait to take some of these learnings as we continue to partner and help awesome orgs do good mahi across the globe.

Also always a pleasure to see the legend Brent Carey himself

Want to know how we improved ROAS by over 165%? 👀
Take a look at our client, Mitchells Nutrition.

By thoroughly auditing their account that had been under previous management, we implemented a redirect of budget, tightened audiences and tested a variety of messaging and imagery against each other, resulting in us:

🧡 Increasing Social ROAS
🧡 Increasing Purchases
🧡 Decreasing Social Cost Per Acquisition

Want to read more about how we did it? Check out our full case study by following the link below! 👇
https://www.digitella.nz/case-studies/mitchells-nutrition/

It’s been a busy few months of hiring at Digitella, and we’re stoked to introduce everyone to our newest Client Success Manager - Mariana. 💫
Mariana brings a wealth of digital marketing experience, particularly in the social realm! We’re very excited to have her on-board working alongside the team to ensure we continue to smash client goals. 💥

Digitella hits the streets with our slick new wheels! 🛴💨
Major shout out and thank you to our generous client Micro Scooters Australia & NZ for spicing up office life with these fresh new wheels that get used on the daily for midday lunch trips and picking up coffee or milk for the office! 🤩

There’s a new face at Digitella - welcome Rebecca, our new Performance Marketing Intern! 🤩
Rebecca has joined us to ensure we keep up our great mahi, adding a heap of value to our performance team so that we can continue to smash client goals 💥

A huge thank you to Anita Ravji for the interview conducted for Te Herenga Waka—Wellington Uni‘s The Atom series on entrepreneurs of Wellington! Stoked to have been featured and had our story shared! Click the link below to have a quick read! 📖🎉👇
https://www.wgtn.ac.nz/innovation/news/the-digitella-marketing-story-triumphing-through-uncertain-times

Last week we reached a pretty epic milestone...we turned 2!!!! 🎉

To celebrate our birthday, the Digi team and some of our nearest and dearest got together at Carlucci Land for a few holes of mini golf in the Welly sun ☀️ .

In between the beers and the bants, it was a great opportunity for us to reflect on how far we've come since our last birthday, including:

🎉 growing the team from 5 to 9 smart cookies
🎉 working with 30+ epic clients (and counting)
🎉 managing over $2.5 million in ad spend across search & social
🎉 getting our first brand refresh and new site live!
🎉 having our first Digi team KPI rewards trip 🎣

We can't wait to see what the next couple of years have in store for Digitella... watch this space 👀

When Angus and Cam, the lads behind The Flatpack Company, came to us with their ambitions to 1. expand awareness of their innovative student bed offering and 2. help them launch themselves as a player in NZ's general furniture market, the Digitella team were all ears.

Team work made these dreams a reality – the client's responsiveness to our team's suggestions regarding content and site updates was a huge advantage in creating high-performing campaigns and set us up to smash all objectives!

Want to know more about how we did it? Check out the full case study below!

https://www.digitella.nz/case-studies/flatpack/

p.s. shout out to www.untitledstudio.co.nz and Grayson Napier for the fresh site 🧑‍💻

Last weekend the Digitella crew were treated to a stunning morning on the water in celebration of smashing our annual KPI’s! 🎉🎉🎉

It was great to spend some time together as a team and a bit of friendly competition on the rods saw us all take home some tasty kai moana. 🎣

Huge shout out to Matt from the Black Pearl fishing charter for the wicked mems!

As Digitella continues to grow, we’d like to introduce and welcome aboard our two newest team members…Zeb Aupa'au who joins us in the office getting stuck into the Performance Marketing side of things (found front left 🎉) and Frankie Healey who has swapped the city life and takes on her Social Marketing Specialist role from the gorgeous Great Barrier Island (spot her zooming-in front right 🎉).

Smiles all round with these two joining the Digitella family! Check out their blurbs on the team page through the link below. 🙂

https://bit.ly/3LJOi7Y

Over the past year, we’ve enjoyed working closely with AddressFinder, an address solution software business that operates throughout Aus & NZ with the best address database in the game. We’ve since seen some super exciting results with some striking year-on-year increases across the board.

Have a read of our case study below to check out how we implemented SEO strategies; collecting over 900 number 1 rankings for unique & core service keywords and creating a kick-ass demand generation tool to bolster long-term organic traffic. Pretty stoked with this one! ⭐
https://bit.ly/3uMw6nc

Digital Success Comes in all Shapes & Sizes | Business Case Studies AddressFinder Supercharging AddressFinders Growth With SEO + 0 % Non-Branded Traffic + 0 % Signup Activation Rate 0 + Position 1 Rankings Background AddressFinder is an address solution software business that operates throughout Australia and New Zealand. Address verification and address autocomplet...

Lately, we’ve been working with The Inside. This neat kiwi company supplies a wide choice of stylish wallpapers and home décor with anything from spider-monkey prints to magnificent murals.

Like any online retailer, The Inside was keen to increase online sales, and get their funky wallpaper into more kiwi homes. This is where we came in. We’ve been tinkering and tweaking their paid strategy and running a clever SEO campaign to develop huge efficiencies in their marketing strategy. We’re super pleased with the results and if you want to see for yourself, check out the case study here: https://bit.ly/3DKUpVQ

We can’t believe Digitella Marketing has already completed its first year around the sun! ☀️

To celebrate and reflect on the year that’s been, the Digi team invited some friends for a day in the sun, filled with lawn bowls, (friendly) competition, dinner and plenty of laughs.

A big thanks to those that have supported us along the way. We look forward to continuing the journey and seeing where the next year takes us. 🎉

We’re stoked to welcome and introduce new Digitella team member, Logan Caunter who will be working as a Performance Specialist. Two years into the post-uni workforce, Logan is putting his degree to work, pursuing his passion in digital marketing.

With the ambition and desire to expand his skills across the board and get stuck into meaningful mahi - we’re excited to have you on board and see you grow with the team Logan!
https://bit.ly/3F0aYOB

Logan Caunter - Digitella Digitella Team Meet Logan Caunter Logan Caunter Performance Specialist Envelope Linkedin Two years into the post-uni workforce, Logan had a decision to make – continue working in customer service & logistics or put his degree to work and pursue his passion in marketing. With the ambition for conti...

Recently we’ve been working with Curio Publisher, an award-winning software company that helps bring museum exhibits to life with unique interactive digital experiences. When the world slipped into lockdown, Curio felt it was time to engage in a sophisticated digital strategy to support their global outreach.

Learn more about how we leveraged cross channel strategies to target museum curators around the globe in our case study here:
https://www.digitella.nz/curio-publisher/ 👈👈

We’d like to give a warm welcome to Ella Middleton who has recently joined the Digitella Marketing team as our new content specialist!

Ella is in her third and final year at Victoria University of Wellington, studying a Bachelor of Commerce in Marketing and Media Studies. After taking a gap year in Toronto to intern at a market research company Ella’s love for marketing and the craft grew. With skillsets in social media and copywriting, she's excited to put them into practice while working with us.

Welcome Ella, we’re excited to have you on board!
https://bit.ly/35xJrUm

Ella Middleton - Digitella Digitella Team Meet Ella Middleton Ella Middleton Content Specialist Envelope Linkedin After taking a gap year in Toronto to intern at a market research company Ella’s love for Marketing and the craft grew. She is now in her final year at Victoria University of Wellington studying towards a Bachel...

After more than 6 months of behind-the-scenes work we are delighted to officially share the fruit of our mahi.

We bring you - Digitella Marketing 🍾

Digitella (think Nutella 🍫) is here to help kiwi businesses realise their true digital potential through utilising key channels.

Feel free to check us out below;

https://digitella.nz/