Strategy Creative

“I’m a big believer in challenging conventional thinking. Testing the status quo is where the best ideas come from - so being able to present ones that scratches that itch only makes our work better.”

Lisa Gwynne, our newest people-person and Client Director gives us a peek at how she ticks. Dive into the full interview through the link in our bio.

Remember last year’s bamboozling campaign? Yeees, the one with the s**t rolled in glitter, you’ve got it.

We had the pleasure of taking gsm magazine down the rabbit hole to tell them about our process (and what on earth went through our minds when we decided 256 stop motion assets was a reasonable target). Thanks for featuring us, GSM, we had a blast chatting!

As for you lot behind your screens? Drop the phone, grab a copy of the magazine and indulge in it with a good cuppa. Or some cotton candy brainstorm. Either or.

As the doom of adulthood sneaks up on me, and the pressing quest of joining the workforce falls upon my shoulders, I take a minute to hijack Strategy’s means of social communication to direct a message to my fellow junior designers: the world is NOT about to end!

Hi, I’m Maysa! This year I had the pleasure of joining Strategy as a design intern, and boy have I learned things. In fact, I wrote about it. And you should read it. Or not. Up to you. But you definitely should. Just saying.

Link on bio.

Who’s that being shown off in 2024 Hot New Things? None other than Maysa Lopes (.e), our badass intern, of course.

Check the link in our bio to see Maysa’s feature & learn more about how she copes with the industry’s tendency for imposter syndrome: “creativity is a muscle (...) once you learn how to exercise it, there’s no stopping you!“.

Were you forged in the fires of Mt Adobe?

We’re looking for a Senior Designer with a fiery obsession for branding, typography and design systems.

When?
We are taking our time to find the right person. You could say we are searching for the one.

Where?
Either our Wellington, Christchurch or Auckland studios will welcome you open-armed. All feature creative vibes, an insane amount of plants and enough coffee to curb your daily energy needs. Open to remote working for the right candidate.

Requirements?
- 5+ years of branding experience in a creative agency
- Figma expertise
- Motion skills

How to apply?
Email your folio to mailto:[email protected]

Are you a people whisperer? We’re looking for a Senior Account Director with a knack for relationships, numbers and timelines.

When? This is an 8-month long maternity cover contract, starting in 2024.

Where? Either our Wellington or Christchurch studios will welcome you open-armed (both feature creative vibes, an insane amount of plants and enough coffee to curb your daily energy needs).

Requirements? 5+ years of creative industry experience, a knack with people and high organisation skills.
How to apply? Check out the link in bio, then send us your CV and cover letter at mailto:[email protected].

There’s nothing like sitting down in front of a jug of beer and deciding to become super fit. Picture this: December 22nd 2022, a nondescript Welsh pub in Wellington and an agreement: “let’s run the Hawke’s Bay Half-Marathon”. From the ashes of a night out was born RFC (Running Footers Club) - a Strategy group of wannabe runners with their own Strava and Slack channels.

Hop onto the link in bio to read about the team’s journey to running the race.

We like hot pools and we cannot lie. Turns out others do too. It’s never a bad time for a campaign brag, so here are results from our work with :
- 75,000 visitor target. 82,690 reality.
- 1 million page view target. 1.5 million reality.
- ROI $5 target. $29 reality.

We’re just tickling your fancy here, aren’t we? Dive straight in via the link in bio to learn more.

Let’s be real, running is a journey. From the hoons that fly by to the slow trudges; from the (runner’s) highs to the lows you work through. In many ways, mental health is no different.

We called on our local Cantabrian community to get comfy in front of the camera where they showed us the emotions a run can trigger. Through the lens, we showed the people behind the laps and who they’re running for.

The paired back colour palette of our photography set the perfect stage for the rest of the Run72 brand. Shot by the talented

Run72 is a running event for mental health awareness powered by . More info @ http://RUN72.co.nz

We’re all running for someone. A mate. A brother. A dad. An uncle.

Every lap counts for a lad in your life. Who will you run for? Join us for Run72.

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Run72 is a running event for mental health awareness powered by . More info @ http://RUN72.co.nz

Super stoked with the turnout at last Thursday’s event. It was awesome to show everyone around our new space, catch up with old mates and meet new faces. Lucky to have such a great design community here in Ōtautahi 👊🏻

Calling all students. It's time to enter the BJ Ball Papers design competition. Get your work seen by the judges — including our Design Director, Chris Flack.

It's that time of year again! Tertiary design students, get your creative hats on and enter our student design contest. Not just Kiwis this time, Aussie's can join the fun too. This year's theme is 'Darts in Disguise' - how many darts (paper aeroplanes) can you see in this image? Head to https://www.gsmmagazine.co/comp/ to find out more.

✏ Amazing news, Te Anau Time has been shortlisted at the D&AD Awards for a pencil. ✏

Category: PR, Creative Use of Budget
The D&AD awards are one of the most prestigious (& toughest) advertising awards in the world. Kudos to the team, our PR Partner Paul Gunn, and our client Great South. Fingers crossed now.
https://www.dandad.org/awards/professional/2022/235976/te-anau-time/

We’re looking for talented designers & creatives. From graduate to senior level. Freelance or permanent. Christchurch based. If you or someone you know fits the role, get in touch.
Folios to [email protected]

Really excited to see our 'Year In Acronyms' poster featured on Design Week last month. You can learn more about the acronyms and follow along as we make this year's version at https://www.instagram.com/yearinacronyms/

https://www.designweek.co.uk/issues/31-january-6-february-2022/design-inspiration-january/

Design inspiration from the last month We look back on some impactful graphics work, a self-heating lunchbox and more.

Very cool to see our Design Director, Chris Flack, be interviewed by The Designers Institute of New Zealand. Chris talks through a few of his proudest projects over the years and how design is a vehicle for public good.

https://designersinstitute.nz/interview/southern-stories-chris-flack/

Southern Stories - Chris Flack — The Designers Institute of New Zealand DINZ Interview Southern Stories - Chris Flack Southern Stories is a series of interviews with designers from or working in the South Island about what it is like to be a creative or run a design-led business there. This week we talk to Chris Flack from Strategy. Q: Were you born and raised in Christ...

Recent Work:
Building Revolutions are an engineering incubator, who create technical solutions to common frustrations in the construction sector. Working collaboratively, they take the smartest ideas and the brightest sparks of inspiration and transform them into viable products or services; outcomes which ultimately make things better.

Their aim? To realise the potential for good through engineering; to improve lives; improve sustainability and contribute to a world that is, quite simply, better built.

We are proud to be helping them on their journey.

Come work with us! We're hiring a Project Manager & Mid-weight Designer to join our team.

Project Manager - https://www.seek.co.nz/job/56115018?type=standard =759618f8f70f20b2f0bce2469f7f820ce03c99cf
Mid-weight Designer - https://www.seek.co.nz/job/56114789?type=standard =86685fe5d4bd2962bc327a3298f9fc622c679241

Our Christchurch studio is hiring
— Project/Account Manager
https://lnkd.in/eNCC6GAi

— Mid-Weight Designer
https://lnkd.in/egubit6s

Mid-weight Designer Job in Canterbury We are looking for an intermediate designer to become part of our tight-knit team in Christchurch. Someone who enjoys solving problems and the satisfaction of great ideas. Someone who is as comfortable working with strategies and concepts, to crafting and getting hands-on.

For the 4th year in a row, we are delighted to be a prize sponsor for FoodStarter, the food product elevator competition led by Foodstuffs New Zealand/New World and Ministry of Awesome.

So if you have a big, new, food idea that just needs a hand-up to come alive, or a product you want to take to the next level, then check out https://www.newworld.co.nz/who-we-are/foodstarter for more information.

There are huge prizes for the winners, including the opportunity for national-ranging in New World Supermarkets across NZ.
But hurry, the closing date is 20th February 2022.

So stoked to see Fugitive Organic featured on Design Assembly NZ !

Marlborough wine start-up; Fugitive, is Aotearoa’s first organic wine brand using only alternative refillable packaging. Uncaged. Unpacked. Uninhibited. Unexpected. A wine that wants to break free from its conventional past. A middleman between premium wine and craft beer. A brand that thought outside of the box (bottle). Luxurious but organic.

Nadine & Logie wrote in their brief to us: "We’re just two mates making wine differently." This inspired a unique typographic expression of the repetitive lines of vineyards. The two smallest ‘dots’ at either end, represent Fugitive’s founders working within the grapes.

https://lnkd.in/gASAXYxB

Fresh From The Field — Fugitive By Strategy Aotearoa’s first organic wine uses an alternative and refillable packaging and is inspired by both premium wine bottles and the world of craft beer. They are a wine that wants to break free from convention and live outside the box. Strategy were tasked with creating the identity for Fugitive that ...

Great news to start 2022 — we are honoured to have our work for Optimal Workshop featured on the front of It's Nice That.

https://www.itsnicethat.com/news/strategy-creative-optimal-workshop-strategy-document-graphic-design-110122

Strategy Creative envisions what an “engine for empathy” would look like for Optimal Workshop With illustrator Loryn Engelsman, the studio created a deconstruction diagram showing what might go "into and out of such an engine” for Optimal’s 2021 Strategy Document.

With over 1850 entries and 66 jurors, we are proud to share that Strategy has been named as finalists in 5 categories in the 2021 Australian Graphic Design Association Awards (AGDA).

Open category

Optimal Workshop Engine for Empathy – Illustration and writing craft. Illustration by Loryn Engelsman

Student category

Connect the Spots — Student digital, app & publication.

Great to see our recent work for University of Canterbury featured on Design Assembly NZ this week.
https://designassembly.org.nz/2021/10/06/fresh-from-the-field-uc-believe-u-can-by-strategy-creative/g

Fresh From the Field — UC Believe U Can by Strategy Strategy were given the opportunity by Te Whare Wānanga o Waitaha University of Canterbury to create a brand strategy and creative platform that would inspire the leaders of tomorrow, repositioning them for a modern audience while staying authentic and true to Ōtautahi. Want to submit your own wor...

Congrats to OXBOW Adventure Co for 365 days of being EPIC. So proud to be part of your journey so far & can’t wait to see what the next 365 days bring. Happy birthday 🥳

Come along and celebrate 365 days of EPICNESS! To say thank you to our local Thrill Seekers, we are having an EPIC BIRTHDAY PARTY on Saturday 2nd October. $69 Jet Sprint Boat rides and $69 Ultimate Off-Roader rides will be available on the day for our legendary local residents. With a Sausage Sizzle, Ice Cream Van and a Bar, we have fun for all the family between 10am-5pm 🎉 We can’t wait to see you all 🎉 *Pre-bookings not available, first-come-first-serve, proof of address required, full T&Cs apply*

Our recent campaign for Meadow Mushrooms communicates the goodness New Zealanders feel from the inside out after eating mushrooms.

In collaboration with Tuckshop Studio, we created a series of 'bite-sized' (pun intended) stop motion videos covering a variety of topics; from seasonal meal ideas, to 'how-to's'... from health benefits to tips & tricks.

Read more about this exciting new work over on our website: https://www.strategythinking.com/news/goodness-grown-in

From Lockdown 1.0 last year.
We look back at a 'Take 10..." that Chris Flack did with Design Assembly in 2020.



https://designassembly.org.nz/2020/04/21/take-10-with-chris-flack/

Take 10 with… Chris Flack The DA team want to support our community through these unprecedented times – something we kept coming back to is a focus on connection and community. So we want to do what we think DA does best, sharing ideas, inspiration and information and profiling our community. With that in mind, we launched...

In this crisis, our first priority is the safety and well-being of those we work with and serve including our customers, employees, suppliers, and partners. While maintaining focus on keeping everyone safe, we are continuing business operations and at the current time, the studio has been set up remotely. Our normal business hours are 8:30am - 5:30pm. Stay safe and keep well.