Ad.Wright Communications Pte Ltd

Happy New Year 2023 🎉🎆

What are your brand’s goals ?
May the upcoming year be full of joy and new opportunities for all!

Wishing everyone a cheerful and healthy from all of us at Adwright ❤️

Wishing Singapore a Happy 57th National Day!

Our nation has achieved so much over the last five decades. We have transformed from a fishing village to a modern cosmopolitan city while keeping true to our unique Singaporean identity.

Building a nation is no easy feat. Like many of our local brands, they have come a long way in making their presence in Singapore and overseas. We are proud to have played a role in helping our SME clients build their brands and fly our nation’s flag high.

Happy National Day, Singapore.
Stronger Together, Majulah Singapura!

Hu(虎)'s just as excited about Chinese New Year as us? Adwright wishes you a full den of wealth and roaring good health this Chinese New Year!

🥳 🎉 3, 2, 1, Happy New Year! 🥳 🎉

As we usher in 2022, we would like to wish everyone a happy and healthy new year ahead! 😄 May the brand new year be filled with new and exciting opportunities! Cheers!🥂

May the festival of lights bring peace and joy to all our Hindu friends and our community. Wishing everyone a triumphant holiday filled with joy and happiness. Happy Diwali!

Happy Mid Autumn Festival to all! 中秋节快乐🥮

Take delight in the mooncakes and sway with the songs we curate. As the full moon hangs over the night sky, may your happiness and joy magnify!

Here's the link for you to enjoy our playlist!
https://open.spotify.com/playlist/1yDQNobNbW0dPgkrKav2fB?si=v2Id-nd7SvimQZkPl7VBKg&dl_branch=1

In the latest campaign, the soda brand has once again stolen the limelight. As a branding agency, we marvel at the boldness of Pepsi and its vision in this brand positioning campaign to get them ahead.

Read more at https://bit.ly/3vwmN9z

Creating Love, Afare for JUMBO Group Of Restaurants Pte Ltd has been a delightful journey for us. When we developed and conceptualised Love, Afare, we literally mean the passion about a spread of food and consumers to see the brand as a way to indulge in their love affair with local food.

We can't be prouder to push the boundaries and develop a brand to share these delicious retail products beyond the brick and mortar F&B business and to be able to bring JUMBO’s signature tastes and flavours beyond borders even in these uncertain times.

Thank you, Mr Ang Kiam Meng, for trusting us to help build your vision and Marketing Magazine for retelling our story.

https://bit.ly/3xgMtIs

Love, Afare's branding captures experience of sharing all things delicious, says JUMBO The three Chinese characters in the logo - 爱 (loving), 食 (savouring), 录 (sharing) - and the heart shape represent the love, affection and passion towards the finer things in life.

Thank you, Marketing Magazine, for sharing JUMBO Group of Restaurants' latest brand launch created by us.

We are proud to have worked with JUMBO to create and conceptualise the new brand since its inception during the circuit breaker last year. The new brand Love, Afare aims to be the creator and ambassador of Singapore's best taste and moments for a community who Love life, Love food, Love to Share.

Definitely pleased to play a part in JUMBO's venture to expand and diversify into the FMCG products line and increase their overseas presence through our work.

Well done, team!




https://www.marketing-interactive.com/jumbo-enters-consumer-products-space-with-new-brand-love-afare

JUMBO enters consumer products space with new brand Love, Afare The new brand includes a selection of curated packaged food products such as JUMBO's famous sauces and mementos of Singapore, and will be sold across Singapore and China.

We clinched a JUMBO Group of Restaurants project a year ago during Circuit Breaker to build a brand to consolidate their various retail products. A year on, we are proud that the brand is born.

Love, AFARE is a beautiful story for our agency to tell about our passion for branding and overcoming challenges amidst this challenging P2HA period. Stay tuned. We will be sharing our intimate story on this very soon.

It's been nearly 2 weeks since phase 2 heightened alert started, and we sure are missing our favourite restaurants. Thankfully, we have Oddle Eats to come to the rescue, our latest partner, that brings the food you want to you!

Wishing all of our Muslim friends happiness, peace and joy on Hari Raya Puasa!

Our Head of Communications, Sharon Tan, has recently contributed an Association of Small & Medium Enterprises - ASME article regarding food sustainability. In light of COVID-19, the importance of having a stable food supply has been heightened. More importantly, brands have to employ various communication tactics to bring sustainability to the forefront of consumers’ minds and transform it into an interesting subject.

Find out more in the ASME article!

Elevating food sustainability through brand communication
https://asme.org.sg/article/newsroom/103/Elevating%20food%20sustainability%20through%20brand%20communication

Xiaomi recently changed their logo from square to rounded edges. You might be wondering "Is this it?". But what exactly goes on behind-the-scenes of redesigning a logo? Read our article to uncover more about this interesting topic!

bit.ly/3svBnN0

Our first De'Longhi Singapore ad is out on Prestige magazine! Witness Maestosa, a true Italian masterpiece, brought to life with our design and copy. Stay tuned to our socials for more exciting updates!

[Brand Logo Design Part 3]

Before: Bamco’s old logo was not representative of the company.

After: The revamped logo utilises a colour scheme and stair image that allude to Bamco’s main product – eco-friendly Bamboo Charcoal flooring. This encourages logo and product recall for the brand!

DM us to find out more!

[Brand Logo Revamp] What is a logo revamp? It is to overhaul the previous logo to give your brand a fresh new look.

Before: Theseafoodcompanysg's icon did not resonate with consumers and could not communicate what the brand was about.
After: The logo was redesigned to look simple and modern with a fish symbol which conveyed Seaco’s identity as a seafood company.

Give your brand a fresh new look! DM us for enquiries.

To all the women in the world, Happy International Women's Day! To mark this year's theme, , we would like to thank the talented women at Adwright for their unfaltering passion for branding and for pushing their boundaries to be the best at what they do.

[Brand Logo Refresh- DEG] What is a logo refresh? It involves slight modifications to previous visual identity.

DEG’s original logo did not express the modernity and dynamics of their service and philosophy. The new logo utilised an element of a plant/windmill to exhibit the company’s eco-friendliness and energy efficiency with an added tagline “Where Engineering Gets Better” to clarify the company’s identity.

Inspired to refresh your brand logo? Feel free to DM us for any enquiries.

Phygital (physical + digital) is the future. Have you ever pre-ordered takeaway food to minimise contact and time wastage? Chances are you are already living in a phygital environment without you knowing. Read our article to find out how phygital experiences can impact your brand and service.

Read it here: bit.ly/2MeJOwX

Something's brewing! We are elated to announce that Adwright has been appointed by Italian appliance manufacturer De’Longhi to manage the branding and ad duties in Singapore and Malaysia for a year. We shall work closely with De'Longhi to deliver remarkable work as always.

De'Longhi Singapore
De'Longhi Malaysia

Happy Year of The Ox! May everyone fill your hearts with happiness and bellies with delicious goodies! Here's wishing that you will be as strong and healthy as an ox!

新春到来！祝福大家牛气冲天，牛转乾坤， 健康快乐!

Hi friends and clients! We will be taking a short CNY break. Our office will be closed from 11 Feb to 17 Feb 21. We will be back in action on 18 Feb 21.

[Brand Logo Design Part 1] Importance of brand logo: Brand logo is the most common visual element of your brand. It is likely to be what the public associates your brand with. At one glance, it has to be memorable and interesting while being able to encapsulate your brand personality.

Click on the images to uncover some of the logos we have created from scratch to represent our client's brand.

Elevate your brand today!

Consumer spending decisions in the next decade (2030) are will likely be influenced by 7 key factors as identified by Mintel :

1. Wellbeing: As consumers become more concerned with their overall wellbeing, they demand authentic products that genuinely improve their lives.

2. Surroundings: Connecting with the culture and heritage of a place allows a brand to resonate with consumers.

3. Technology: A strong digital presence is important for brands. Seamless online-to-offline (O2O) retail services will be preferred by consumers.

4. Rights: Consumers want companies to be ethical in their practices and to care for society. Profit cannot be the only goal for companies.

5: Identity: Stereotypes of race, gender, sexuality and age are being challenged, and brands have to incorporate inclusivity in their messaging.

6. Value: Consumers will value longer-lasting goods over fast and easy consumption. Brands have to provide genuine value to consumers.

7. Experiences: Brands can provide offline experiences as a way of escapism for consumers, and also to enrich their lives.

Find out more: bit.ly/3c1CIq4

Sustainability is a growing hot topic for not only organisations but also consumers in Singapore. Particularly, “30x30” is a goal for 30% of Singapore’s nutritional needs to be locally produced by 2030.

In one of our latest articles we introduced some local high-tech labs and farms, and we highlighted the importance for brands to communicate effectively to the public in order to encourage their purchase of sustainable food products citing our client Apollo Marine Seafood as an example.

Read it here: bit.ly/3q9KnXi