Do Not Design

A publication to accompany a National Museum Singapore exhibition - Now Boarding: Experiencing Singapore through Travel, 1800s – 2000s. A travel-themed exhibition that traces the evolution of Singapore’s identity as a popular travel destination, through the eyes of those who arrived at our shores from the past to the present. The concept of the book cover highlights the exhibition artefacts that is coming together as a collage and presented into layers of flaps. Small pops of accent brand colours, rounded embellishments, man made textures were included to outlined the details to bring out the visual journey of the publication.

Celebrating the milestones of the National Univerisity of Singapore (NUS) 2023 graduating cohort, our studio had the opportunity to design a gift pack for more than 30K graduates.

In orderly fashion, each side illustrated the lives and memories of the students. With comic panels with a pop of youth, moments, nostalgic, memories and adventure.

Not wanting the box to simply just a box. Elevated with a ribbon embellishment and alluding to patterns, the idea of the gift box taking on the function of a bag came into materiality.

With that we designed a gift as a memento of their growth and a token of their futures ahead.

Celebrating the milestones of the National Univerisity of Singapore (NUS) 2023 graduating cohort, our studio had the opportunity to design a gift pack for more than 30K graduates.

In orderly fashion, each side illustrated the lives and memories of the students. With comic panels with a pop of youth, moments, nostalgic, memories and adventure.

Not wanting the box to simply just a box. Elevated with a ribbon embellishment and alluding to patterns, the idea of the gift box taking on the function of a bag came into materiality.

With that we designed a gift as a memento of their growth and a token of their futures ahead.

Officine Paladino is a purveyor of exquisite fabric for the modern gentleman. Crafted with the finest Merino wool from Italy, Paladino is a curation of modern designs, colours and timeless essentials.

Along with Art direction, branding & identity, look-swatchbook design, digital marketing and responsive web design (these are a few of our favourite things), we were commissioned to introduce the brand to the market while driving sales and building a loyal customer base. Amongst other things, we crafted a luxurious orange swatch book that celebrates the spirit of craftsmanship, showcasing fabric swatches paired with handwritten text and a timeless sans serif font against a stark white background.

Rachelrax is a carefree, fun and explorative brand selling pastries and cakes. In rebranding Rachelrax, the goal was to create a feast for the tastebuds and eyes through its experiential packaging and whimsical style.

The new mooncake packaging identity takes inspiration from the comic world of Tin Tin and Tim Walker’s whimsical photography to create visuals and packaging that reflects Rachel’s experimental and free-spirited nature.

Full brand documentation in progress!

Alchemist is a coffee chain that fuses the magic of coffee craft and science to create an authentic experience for its customers.

We were asked to redesign the brand's visual language to be consistent throughout its distinctive metal countertop in all 6 outlets of café, coffee roastery and take-away kiosk.

The design cohesion has also been translated through its coffee bean bag, business stationeries and retail menus to coffee drop bag boxes. With an extra flap around its opening to keep coffee staying fresh for longer, every little detail was taken into consideration during the design process. And who said envelopes can't be a marketing tool? The envelopes show off the store’s signature interior of metal countertops and minimalist furnishings.

Rachelrax Cakes is carefree, fun and explorative. For their rebranding, the goal was to create a feast for the tastebuds and eyes through colourful packaging and whimsical style. The mascot is an embodiment of the eager and energetic—those who are ready to change the world and have fun doing it.

Alongside the main mascot are a collection of different postures and scenarios that add a touch of playfulness, quirkiness, and edge to the brand. We delivered over 10 scenarios that are expressive and joyful, from hugging candles, playing with oversized cakes and plates, to straight up chillin’ by a candle’s fire!

Hair Care should be just as important as hair style, dyeing of hair, eating, fashion and every other daily affair we deem crucial. An emphasis on the indulgence in our haircare is an investment in feeling and looking good.

Check out Savehair 's website here: https://www.savehair.co/

Hair Care should be just as important as hairstyle, dyeing of hair, eating, fashion and every other daily affair we deem crucial. An emphasis on the indulgence in our haircare is an investment in feeling and looking good.

Savehair ’s packaging is designed not just to sell itself, but to look good in your bathroom— so we created a contemporary packaging that exudes charm and elegance.

Its simple, type-based label retains visual consistency and the open display of ingredients create a sense of transparency and reliability for the brand.

https://www.savehair.co/

Do Not Design updated their business hours.

Inside The Artist’s Studio: To Batik The Universe is the first chapter of work commissioned by the National Gallery Singapore, of Indonesian batik artists, Agus Ismoyo and Nia Fliam of Brahma Tirta Sari Studio.

An immersive microsite explores the artists’ creative space— where experimentation, collaboration and growth happen. Do Not Design worked closely with the artists to design a site that reflects who they are today, sharing their stories, work, processes and physical studio.

With each scroll, the audience is taken through the rich history of batik as a craft, utilising increased interactions and animation to explore questions like ‘How is batik made?’, ‘What tools are involved?’ And ‘What does Batik represent?’