MullenLowe U.S.

Unlock the Energy. 🔓⚡️
Latest work for Acura introduces the all-electric with a cinematic spot celebrating their passion for Precision Crafted Performance in this electrified era.

The Acura ZDX: Unlock the Energy. (Long Form) The House of Energy is open.The all-electric Acura ZDX, with an available dual motor all-wheel drive and a Type S variant with an estimated 500 horsepower. A...

Laura Sampedro, Executive Creative Director, spoke with Control Publicidad about balancing innovation and expectation while pushing the boundaries of both culture and creativity.

Read it in Spanish below or in English here: https://us.mullenlowe.com/agency/news/laura-sampedro-ctrl

https://controlpublicidad.com/internacional/mullenlowe-los-ngeles-el-lugar-para-marcas-con-voz-autentica/

MullenLowe Los Ángeles, el lugar para marcas con voz auténtica, Internacional | Control Publicidad Laura Sampedro comparte con Ctrl la esencia de su rol y la filosofía creativa que define a la agencia. Desde liderar un equipo diverso hasta su experiencia

“Maverick energy, go-getter, positive force” — these are only a few of the valuable qualities Moms bring to the workplace. Thank you to our class of 2023 Momterns, who proved that motherhood prepares you to be an even stronger teammate and collaborator. We hope your experience has equipped you to reenter the workforce with confidence.

Kristofer Hivju was part of the most popular show in the world, and now he can add #2 Most Read Little Black Book article of 2023 to his resume. The Scotts Miracle-Gro Company introduced the fiery hype man this year to invite consumers into his relentless pursuit for lawn perfection. https://bit.ly/3RqruPf

To really stand out, you have to have a point of view. In a tough year for the industry, we reinvented ourselves to better communicate who we are and how we think.

And we’re not the only ones. Mischief @ No Fixed Address, Mojo Supermarket, Chemistry, R/GA, Majority, and Mekanism found creative ways to speak for themselves.

Thank you to Ad Age's Brian Bonilla and Lindsay Rittenhouse for including us in this piece: https://bit.ly/3GtOgAF

We're rubbing shoulders with the big ones!
Our 2023 rebrand illustrates our commitment to craft and innovation with a fully generative identity that breaks free from the rules of logic.

Big thanks to Ad Age's Jon Springer for including us with Pepsi HBO Max, JELL-O, and Nordstrom Rack, we're blushing!

https://bit.ly/47F7HCf

Our MullenLowe PR and Social teams picked up a Campaign US BIG Award last night for Tropicana Mimosa Maker in the coveted Integrated category 🥂

The campaign was covered in more than 744 earned media placements, generating upwards of 712 million impressions with 100% positive or neutral sentiment. More than 98% of digital placements were feature stories and the launch garnered more than 740 social media mentions.

Congrats to the teams and our creative partner Cramer Krasselt.

https://www.campaignlive.com/article/campaign-us-big-awards-2023-integrated/1847287

MullenLowe West hosted a She Runs It Night of Networking Unplugged event called the “Undeniable Influence of Influence” with an expert panel discussing the remarkable power of influencers and how to navigate the creator economy.

Big thanks to Jessica Thurber Hemingway from Amazon MGM Studios, Sybil Grieb from Whalar, Alexandria Reyes from TikTok, Katie Rosen Kitchens from FabFitFun, and Fabiola Torres from PepsiCo for the enlightening conversation and to our own Erica Samadani whose passion for this topic and involvement in She Runs It’s Executive Committee led us to this opportunity. A special thank you to the She Runs It team Sharon Eisen, Christie Simony and Kristen Simony for your partnership!

Laura Sampedro, Executive Creative Director, joins a lineup of top creatives on the Ad Age Creativity Awards Work Jury to evaluate this year’s breakthrough creative.

It’s time to start writing up those entries!

https://adage.com/article/special-report-agency-list-creativity-awards/2024-ad-age-creativity-awards-full-juries/2525306

The Ciclope Festival 2023 has just kickstarted in Berlin and our Group Creative Director Camacho will be judging the most well-crafted work of the year. 👏🏻👏🏻👏🏻

20% of American beer drinkers say they'd rather run into an ex than have an empty beer glass.

For this haunted season, MLPR and Samuel Adams created a chilling experience where drinkers were challenged to carry a full-to-the-brim glass of beer through a series of jump scares for a chance to win a season’s supply of beer.

Read more on Marketing Dive: https://bit.ly/3QiG5vs

Would you have the courage to stay at the Wi******er Mystery House, the Stanley Hotel, or the Belcourt of Newport?

Three HI-CHEW bag flavors did, and gave its fans a chance to win a visit to a place many wouldn't pay to stay.

Fruit Candy HI-CHEW Ditches Trick or Treat for Spooky Haunted Locations | LBBOnline Little Black Book, Social campaign from MullenLowe US taps into gen z's affinity for horror entertainment

“Every brand has not just the opportunity, but the responsibility to innovate… We are looking for clients who share that belief fundamentally… companies that want to reinvent and repeat, reinvent and repeat.”

Ellie Gogan-Tilstone, Head of Strategy, sat down with Little Black Book's Ben Conway to dive into the thinking behind MullenLowe’s new ethos of positive dissatisfaction and the mandate to relentlessly innovate in order to grow.

Why MullenLowe Is Staying Positively Dissatisfied | LBBOnline Little Black Book, MullenLowe U.S. SVP, head of strategy, Ellie Gogan-Tilstone, on why a strategy department needs to be an engine of bravery and making the network’s global rebrand its own best case study, writes LBB’s Ben Conway

Read all about how we welcomed Jordan Muse to MullenLowe East and celebrated our new Chief Culture Officer Kelly Fallon Fredrickson in a piece by Jon Chesto in The Boston Globe.

Check out the whole story here: https://www.bostonglobe.com/2023/10/16/business/year-ups-chertavian-finds-successor-ellen-mcclain/?event=event12

Echoing the post below. Congrats Barnett Samadani! 👏🏻👏🏻👏🏻👏🏻👏🏻

Congrats to our August Member of the Month, Erica Samadani, Executive Director, PR, MullenLowe U.S.

We asked Erica, "What is something you are currently working on professionally that excites you?"

" I am passionate about helping mothers get back into the workforce with the flexibility, empathy, and support they need to flourish. In the summer of 2022, I led the rollout of an internship program for moms who want to return to work, after a childcare break, aptly called Momternships."

Thank you for all that you do for ! Learn more about Erica on our website. https://ow.ly/j7C650PA8rC

Kelly Fallon Fredrickson, our very first Chief Culture Officer, speaks to The Drum and explains how the industry needs to aim to “unlearn” practices that uphold structural prejudice inside the business and create means of developing and promoting staff of color.

Thanks for the interview, Sam Bradley.

Read more here:

MullenLowe US hopes a new take on career paths can put more people of color in charge The agency’s newly appointed chief culture officer walks us through the plan to upend the structural prejudice that plagues US advertising agencies.

Round of applause for our ECD Laura Sampedro for being singled out as a Top 100 Creative Leader in Creativepool's Annual.
Full list of winners here: https://creativepool.com/top-100-creative-leaders/2023

We called, they answered.
Introducing our 2023 Momterns.

Today marks the start of their 10-week internship where they will reignite their careers through mentorship, coaching, networking, and on-the-job training.

Thank you to everyone who helped us make this year bigger and better. And huge thanks to all the moms out there who applied!