Kadence Americas.

Today, we celebrate YOU—the heart and soul of Kadence Americas. Your hard work, creativity, and dedication are what make our team truly exceptional. As we take this day to rest and recharge, we want to express our deepest gratitude for everything you do.

Enjoy this well-deserved break with your loved ones, knowing that your efforts make a real difference every day. We appreciate you and are proud to work alongside such a talented and passionate team.

Thank you for being a part of the Kadence Americas family. Happy Labor Day! 🎉

Imagine a world where e-commerce isn’t just about selling products, but about creating unforgettable experiences. 🌐💡

is redefining the game, and Cole Atkinson is here to spill the secrets! 🎙️ Dive into the latest episode of our podcast to discover the new frontier of online shopping that’s transforming businesses worldwide. Are you prepared for what’s coming next?

Tap the link in our bio to listen and stay ahead of the curve! 🚀

🔮 Are you prepared for the future? Visionary thinking isn't just about seeing ahead; it's about creating the future you want. In a world that's constantly changing, visionaries lead the way by seeing opportunities where others see obstacles and innovating while others hesitate. They understand market shifts, embrace new technologies, and inspire teams to reach new heights.

How can you adopt a visionary mindset? Start by questioning the status quo, seeking out new perspectives, and staying curious and open-minded. Being a visionary means thinking big but also taking actionable steps towards your goals. It's about having a clear vision and the determination to make it a reality.

📻 Voices of Visionaries: The Future Festival Edition - Part 1

https://kadence.com/podcast/ep-7-voices-of-visionaries-the-future-festival-edition-part-1/

Gen Z is redefining relationships with the rise of "situationships"—a blend of casual dating and serious commitment. Recent insights reveal that 74% of Gen Z consumers prefer flexible relationship structures over traditional dating norms Hinge. This trend highlights their desire for authenticity and adaptability in their personal lives.

💡 Brands take note: Gen Z's expenditure on dating-related activities and experiences is projected to exceed $22 billion annually. Understanding and catering to their preferences can unlock significant economic opportunities. As Gen Z prioritizes unique and authentic experiences, brands that align with these values can significantly benefit from this growing market.



👉 For the Definitive guide to Gen Z visit: https://kadence.com/the-definitive-guide-to-gen-z/👈

In episode two of , Ellie sits down for a chat with Parsons, the former Chief Product Officer at . Michelle boasts an impressive background, having worked at companies like , , and . The heart of their conversation centered on the art of cultivating meaningful connections through the lens of data insights. Michelle's strong conviction lies in creating empowering teams, fueling and emboldening them to ask questions, and employing a blend of creativity and data to crack the code.

, , and

Why companies should consider investing in eCommerce in Vietnam. 🇻🇳🇻🇳

✅ With a majority of its population under the age of forty, Vietnam is a young and highly tech-savvy nation.

✅ The eCommerce market in Vietnam is projected to reach US$32 billion by 2025, indicating significant growth potential.

✅ According to Google's e-Conomy SEA 2022 report, Vietnam is expected to rank among the top three countries attracting the highest number of investors in the eCommerce sector.

✅ Low competition: While eCommerce in Vietnam is growing rapidly, it is still a relatively new industry with low levels of competition. This presents an opportunity for companies to establish themselves as early movers in the market and gain a competitive advantage.

✅ Favorable regulatory environment: The Vietnamese government has been supportive of eCommerce development, creating policies and incentives to attract foreign investment. This includes reducing bureaucratic hurdles for businesses and offering tax incentives to encourage eCommerce growth.

If you're a foreign brand looking to succeed in Vietnam's fast-growing eCommerce market, our team of experts is here to help. We provide actionable insights and support to help you navigate the Vietnamese eCommerce landscape and achieve your business goals. 🇻🇳🇻🇳🇻🇳

Learn more about how international investors and brands can tap into this lucrative market here: http://ow.ly/mNVm50NKNu0

Exciting news! Our Americas CEO, Ellie Tehrani, has just landed a spot on the board of directors at the super prestigious Marketing Research Education Foundation (MREF) Marketing Research Education Foundation - MREF - how cool is that?! We're all stoked here at Kadence Americas to have someone as talented and accomplished as Ellie involved in MREF's mission to make a positive difference in the world by educating young people everywhere.

We’re also excited to announce the promotions of Joe and to Insight Managers. Joe and Severine are “twin” employees who started on the same day in July 2021.

In the past almost 2 years, Joe and have demonstrated their willingness to learn and hone their strategic thinking skills. Their customer-centric attitude makes them key contributors to the overall success of the Insights and full Americas team. Day in and day out, they oversee all Insight client projects, from cost estimates to status reports to designing questionnaires and working alongside Ani to deliver beautiful-looking executive summaries and final reports. Their service, support, and project management skills have enabled the Insights team to manage multiple projects simultaneously. We appreciate all their dedication to keeping our clients happy with their willingness to do whatever is needed to complete projects according to schedule.

In their new roles as Insights Managers, Joe, and Severine will continue to lead the management of all Insights projects for our key clients, and they also look forward to working with Brad to continue to learn from his years of expertise. Joe and Severine are also excited to manage all the new clients in 2023 as we grow the Insights department.

The Insights Team is thrilled to announce the arrival of our new VP of Insights, Brad Bortner who will be reporting to . With over 25 years of primary research experience on both the provider and client side, Brad brings a wealth of knowledge and expertise to our team.

Brad's expertise lies in assisting companies in thriving in fiercely competitive markets by harnessing the power of primary research in both the B2B and B2C realms. His extensive provider experience with esteemed organizations such as Forrester Research, Cartesian, comScore, and Censydiam, as well as his client-side experience with Iron Mountain, Cengage Learning, and Verizon's Innovation Labs, make him a true asset to our team.

Brad holds an MBA from the prestigious Yale School of Management, an MA in Government from the University of Toronto, and a BA in Political Science and Theory from Dickinson College. When Brad is not busy caring for his adorable identical twin boys with his wife Marilynn, he enjoys indulging in his hobbies of travel, photography, and hiking.

We are confident that Brad's expertise, dedication, and passion will greatly contribute to our team's success, and we are excited to have him on board. Please join us in giving Brad a warm welcome to the team! 🥳🎉

Are you looking to stay ahead of the curve in the ever-evolving world of beverages? Our brand new report, "5 Emerging Global Trends in the Beverage Industry," is your ultimate guide to the latest developments that are shaking up the industry. This comprehensive analysis covers everything from low-alcohol options to innovative packaging design.

Download the full report here for case studies on global brands like
, , and more.

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Walking to work just got a whole lot brighter 🌟
This tower isn't just a pretty face - it's also environmentally conscious 🌍 The Salesforce Tower's LEED Platinum certification and water recycling system are just a few of its impressive sustainability features.

Despite the challenging global conditions, such as rising inflation and interest rates, the housing market in Singapore remains strong and resilient. While the cost of acquiring homes has increased, many buyers maintain a positive outlook on the market's long-term potential. In times of uncertainty, owning a home provides security and stability, making it a sound investment for the future.

Other facts about Singapore:

👉 After soaring 20.8% from January to September 2022, residential rents are expected to rise at a slower rate of 10-15% this year.

Vid and Leslee Frost bond over research and bubbles at the Research Club Event tonight in London. 🍾

Happy 2-year work anniversary, Trish! Trish is the embodiment of a recruitment queen! Her magnetic energy and infectious smile light up any room. But what truly sets Trish apart is her empathy and positivity. These qualities may not be visible, but they're certainly palpable. Trish has a remarkable ability to connect with people on a deep, emotional level. Her compassionate nature and genuine interest in others make her a true asset to our team. In market research, empathy is essential for recruiting the right participants. It fosters trust and rapport with them, encouraging them to share their experiences and opinions openly and honestly. Here's to many more years of success together!

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Indonesia is the world's fourth most populous country and Southeast Asia's largest economy, making it an attractive destination for global businesses looking to expand their operations in the region.

Here are some reasons why Indonesia is an interesting and strategic location for such businesses:

🇮🇩 Strategic location: Indonesia is strategically located between the Indian and Pacific Oceans, making it a gateway to the Asia-Pacific region. Its location also makes it an important hub for trade and transportation, with many of the world's busiest shipping lanes passing through Indonesian waters.

🇮🇩 A large and growing market: With over 270 million people, Indonesia is a huge market with significant purchasing power. Its middle class is expanding rapidly, driving demand for consumer goods and services.

🇮🇩 Abundant natural resources: Indonesia is rich in natural resources such as coal, oil, natural gas, gold, copper, and timber.

🇮🇩 Government support for foreign investment: The Indonesian government has implemented policies to attract foreign investment, such as tax incentives, streamlined regulations, and infrastructure development.

🇮🇩 Diversified economy: Indonesia has a diversified economy, with a mix of agriculture, manufacturing, and services sectors. This offers a range of investment opportunities for global businesses, from the production of raw materials to the development of high-tech industries.

👉👉👉Read our full blog post to discover what makes Indonesia an emerging market for international brands here: http://ow.ly/g1Jm50MJhno

The best part of conferences? Meeting new people and discovering new ideas! We're feeling inspired and energized after the first day of networking at QUIRKS LA! Sue and Vid have met amazing people and had awesome conversations about our shared passions. Can't wait to see what the rest of the conference has in store 🚀

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Picture day was oh-so glam at Kadence! The resulting headshot was nothing short of amazing. The new headshot made us look as if we had star quality, ready to grace any red-carpet event! 📸

Ever wondered how UX and CX influence businesses? Each impacts customer satisfaction in different ways – but they’re both key to success! Understanding the difference between these two research concepts is essential for staying competitive. So dig into what sets them apart and see just why it's so important to stay on top of your company's UX vs. CX research game!

To learn more 👉 UX vs. CX research —what’s the difference?

UX vs. CX research —what's the difference? | Kadence There are many important differences between User Experience (UX) and Customer Experience (CX) and how they are measured in market research.